If you are looking for another strategy to attract more patients to your dental clinic, you should try creating patient education videos. Dental marketing videos not only help increase customer engagement but also familiarize them with the dental services your clinic has to offer. In this article, we’ll share with you 6 educational video content ideas for dentists that will surely help you attract more new patients to your clinic!
Healthcare professionals that pursued dentistry already know the basics and advanced topics about dental education. But their job doesn’t end there. Dentist should also educate their patients even just the basic details because they are the ones who’ll be getting treatment.
What is an educational video?
When a person isn’t sure about something, they do research. But there are times that texts aren’t enough to explain a certain topic for example, how dental procedures are done, what you have to expect after getting one, what are the things that you should avoid doing right after dental treatment, and so forth. That’s where dental video marketing comes in.
Educational videos are utilized by a lot of businesses so that people will get to know more about their brand. The purpose of creating patient-education content is for your current and prospective patients to better understand the dental procedure before they receive a specific treatment.
This is helpful because if it answers the queries that your future patients have in mind, then this might turn them into your actual patients!
Interested in creating educational videos for your dental clinic?
Are educational videos about your dental clinic worth it?
Yes, it is. In fact, 92% of marketers say that video marketing campaigns are one of the essentials in every marketing strategy. Aside from writing blog posts on your dental website, another way to establish your practice’s online presence is through the use of educational videos.
Letting your patients feel at ease right before their dental treatment, is one of the things that you should consider as a dentist. With the use of educational content, the fear and anxiety that are felt by your dental patients will somehow be lessened and make them feel more comfortable getting the right treatment for their teeth.
Advantages of dental video marketing
Haven’t tried using videos as one of your marketing strategies for your dental practice? We’ve summed up some of the reasons why you should consider creating educational videos for your dental website:
1. It boosts the number of new patients to your clinic
Yes, educational videos have the ability to bring in more patients to your clinic especially if you are consistent when it comes to uploading patient-education videos that are also visually pleasing. These increase the likelihood of getting new dental patients because it allows them to absorb complex information about dental procedures more effectively compared to plain text explanations. Maintain good relationships with your patients by sending them dental newsletters.
2. It makes dental treatments easier to understand
There are instances when complicated dental procedures are explained verbally, but you still don’t get the whole concept. But with the use of educational videos, it’s like teaching your patients indirectly.
For example, you have this old patient who wasn’t able to catch up on what you were saying during his dental check-up because let’s say you were talking too fast. But when they go back to your clinic’s receiving area or your dentist’s website, after watching an educational video about the treatment, they’ll be able to recall what the dentist was saying back then.
3. It highlights your expertise
Educational videos also help people understand what your dental clinic specializes in such as if you are focusing on orthodontics, cosmetic dentistry, geriatrics, or other disciplines. By adding this to your dental site, prospective patients will have insights if your dental clinic is the one that’s aligned with what they are looking for which helps in their decision-making process.
4. Brings traffic to your website
Since the attention span of people is getting shorter and shorter, the average duration of these educational videos that you are about to create should be within 1-3 minutes. Dental websites that have educational video content on their websites have a higher chance of appearing in Google’s Search Results on the first page, and what happens when your dental video appears on Google’s Search Results on the first page? People will click on it and redirect them to your website which brings traffic and causes high-click through rate. You can also use Facebook Ads for your dental practice page to attract more views.
5. Stand out among your competitors
Not every dental clinic have educational videos posted on their site. So, adding this to your dental practice’s website or even to your social media pages like Facebook, Twitter, Instagram, or YouTube channel (if you have one) could really help you stand out among your competitors. Plan out your media content by using a social media calendar.
Want to know how effective dental video marketing is for your dental clinic?
Educational Video Content Ideas for Dentists
Here’s a list of educational content that you can use in attracting more patients to your dental practice:
1. Short introduction of your dental clinic
This is suitable for those who just recently discovered or heard about your dental clinic. Before a patient book an appointment with a new dentist, one of the first things that they do is search it up online. This is also the part where your prospective patients make an impression about your dental practice so, it has to make an impact on the viewers.
Like this example:
2. Brief introduction about your dentists
You could also create an introductory video of your dentists and the rest of your team (with their approval, of course). This adds a personal touch to your advertising strategy because it gives your potential patients an idea of who is going to handle their dental appointment. Therefore, making them feel assured that they’re in good hands.
Here’s an example of a short introduction about a clinic’s dentist:
3. Virtual tour of your dental clinic
Showcasing the interior of how your dental clinic looks is another good idea if you want your content to be more immersive. Patients like to see if the clinic they’re going to has a welcoming vibe, is properly sanitized, and has a modern design. Instead of using plain images, you could step up your game and use a 360 virtual tour of your clinic.
Here’s an example of a virtual tour to a dental clinic:
4. Dental services offered
You can also share with your audience the dental treatments offered by your dental clinic. People also pay attention to the kind of dental treatments because it serves as a turning point if your patients are highly satisfied with the services they get or not. It can also have the before and after results of dental treatment like this example:
5. Testimonials from your previous patients
You shouldn’t underestimate the power of reviews or feedback from your dental patients because these could greatly help in building your dental clinic’s impression on other people. As a matter of fact, 89% of testimonials in the video format are found most effective among the marketing strategies out there especially if it’s not scripted. Aside from that, it also makes your dental clinic more credible and more likely to be trusted by those who just found your dental website online.
Here’s an example of a patient sharing his experience after getting a dental treatment:
6. How to care for your teeth
Creating a video that serves as a friendly reminder to your patients on how to properly care for their dental hygiene is also a fun idea. It could be about how to brush your teeth the right way, what are the things you should avoid doing to have healthy gums, how to keep those pearly whites sparkling, and the list goes on.
Here’s a sample video of how to make dental decay go away from a dental clinic:
Add captions or subtitles to all of your educational videos so that even the hearing-impaired individuals who are interested in your dental services will be able to understand what you are talking about.
Want to know which platforms can you post your educational video content for dentists? Check out our blog post on Dental Video Marketing to learn more.
Need help in choosing the content that suits your dental practice?
Coming up with educational videos for your dental practice is one of the things that you should include in your marketing strategy. It may take lots of preparations, especially during video production but it will surely drive positive results to your ROI when done right. So, if you are a dentist and haven’t come up with one yet, you have no idea on how many patients you are missing out on!