Did you know TikTok for Chiropractors can grow your practice and help bring new patients into your office? On TikTok, you can create short videos and share them with other users. You can create short videos about your chiropractic office, chiropractic adjustments, and patients’ reactions to their treatment. Video marketing is a great way to connect with users before they decide to schedule an appointment or visit your office. In this article, you will learn how to create a TikTok account and learn different content ideas for your videos.
Why TikTok for Chiropractors?
TikTok’s key feature is its “For You” Page. TikTok’s “For You” Page is a page of videos that the app’s algorithm thinks the user may enjoy. The videos on a user’s “For You” Page may be similar or related to a user’s past interactions. For instance, if a user liked or commented on a video about chiropractic adjustments, the user’s “For You” Page is likely to be filled with videos of Chiropractors and the different procedures they perform on their patients.
Likely, users on TikTok are not actively searching for a Chiropractor. However, video sharing is a great opportunity to gain trust and create a relationship with viewers so that when the time comes that they need your chiropractic services they will know who to go to. You can gain trust and credibility amongst users and potential patients by filming a chiropractic treatment and getting the patient’s thoughts or by filming a before and after of how the patient feels. These can act as video reviews and help your practice convert visitors into clients.
Read our article Social Media for Chiropractors to learn how to achieve a successful digital presence for your practice. The article will also give you helpful tips.
Creating Your TikTok for Chiropractors Account
First, you will need to download the TikTok app. When you first open the TikTok app, you must decide how you want to create your profile. You can create your profile by using a phone number or email, signing in with your Apple or Google account, or connecting to your Facebook.
The phone number or email you use should be the phone number or email to your clinic. If you choose to connect a Facebook account, it should be your clinic’s Facebook account, not your personal Facebook account. This will make it easy and consistent for patients to find your practice across all social media platforms.
In the next step to creating your account, you will need to enter a birthday to verify that you can use the app.
Then TikTok will ask you to enter the phone number or email you will be using to create your account. Remember, the phone number or email you enter will later be used to log into your account.
You will then need to create a secure password for your account.
For the last step in creating your TikTok account, you will need to create a username for your account. This is the name that users will see and remember your brand and services by. As a chiropractor looking to grow their brand and acquire new clients, you should create a username that is professional and easy for users to remember. Your username could be your name or the name of your Chiropractic practice.
Customize Your TikTok Account
To first customize your TikTok account, you can set your profile picture. The picture can be of you or your business’ logo to keep your account clean and professional.
Next, your bio should highlight what you do. You should include the location of your practice or if you travel to your clients you can also include that in your bio. In your bio, you will also be able to enter a link to your website, you should include the landing page you want to send your visitors to.
Since we created the TikTok account using a phone number or email for this guide, you can connect your other social media accounts now. Connecting your social media will help users reach on all social media platforms. It will also ensure that users are on the right page and not a fake page.
You can see in the profile below that the username the chiro entered is simple and easy to remember. It also has his location in his username. He reiterates his location in his bio and includes a way for new patients to call his practice. This is beneficial as it makes scheduling an appointment easy for potential patients. Next, this profile has a link to a landing page for its visitors. He also has his social media account linked for patients to find him across different social media platforms.
TikTok for Chiropractor Content Ideas
There are many video ideas that chiropractors can film to attract the attention of TikTok users. Create informative and authentic TikTok videos with patients, and participate in fun trends to help you and your practice appear more relatable to clients and potential patients. Videos are also a great way to gain the trust of your patients by showing that your chiropractic treatments do work for clients.
Read this article about a Chiropractor that went viral showing users how to relieve pain by creating fun dancing TikTok videos.
Here are 5 video ideas that chiropractors on TikTok create:
- Client’s Reaction
- The type of treatment a chiropractor provides can sometimes be seen as unsafe or questionable by many individuals. This is why capturing a video that shows a client’s reaction is more authentic than a written review or testimonial on your website. By filming these types of videos, users get to see a client’s authentic reaction. It can influence local clients on your TikTok to visit your practice to receive the treatment you offer.
- At-Home Advice Videos for TikTok for Chiropractors
- These types of videos allow you to provide your viewers with how they can help their problems at home. This will also help them trust you more. If they feel like the tips are working but want more professional help, they will consider reaching out to you if they are local patients.
Read this article about a Chiropractor on TikTok that gained 11,0oo followers overnight, by creating advice videos for back pain.
- Before And After Videos
- Before and After videos are a great way to showcase your expertise and skills. You get to show what is wrong with the patient and how you are going to fix it. You can also show more detailed videos of before and afters by showing x-rays of the person’s problem area before the adjustment and after the adjustment to show that the adjustment treatment is safe and effective. These videos can positively affect how viewers perceive chiropractic treatments.
- Different Chiropractic Adjustments
- Creating videos about different adjustments is a great way to create fun and informative content for your viewers. This is your chance to make a fun learning opportunity for your TikTok audience. For example, in the video below the chiropractor shows an ear adjustment, a type of adjustment I’m sure many people are not familiar with.
- Frequently Asked Questions
- Frequently asked question videos provide value to users and are a great way for you and your practice to gain credibility among viewers. If there is a question that clients frequently ask, you should answer that question in a video. You should answer these questions in a relatable, fun, and entertaining way for your viewers.
Want to reduce your no-show rate at your chiropractor clinic? Read our guide for more tips!
Tips To Land On The For You Page
There are many ways to maximize your chance of landing on TikTok’s For You Page. By landing on the For You Page, your chiropractic videos can land in front of thousands of people.
Start by making sure your account is set to a Creator Account. This will give you a better chance of landing on the For You Page.
Hashtags
The next thing to focus on is the hashtags you include in the caption of your videos. Based on the hashtags you include in your videos, TikTok’s algorithm will determine if there is an audience for your content. By including hashtags in your videos, it can help users who are searching for certain keywords to find your content.
The first kind of hashtag is niche-specific. Niche-specific hashtags contain keywords related to your content and profession. These hashtags will help ensure your content reaches the right audience and gets you the most views.
Did you know that Google Ads also uses specific keywords to reach clients looking for your chiropractic services? Read our Google Ads for Chiropractors guide to learn more.
There are also hashtags called Broad Hashtags. These hashtags and keywords are used to grow your account before determining your niche. This means it will help push your content to a broader level and to different viewers.
Next are the trending hashtags on the Discover page. Trending hashtags are beneficial when specific keywords are trending across the app. Using trending hashtags and participating in creating trending videos is the quickest way to go viral on TikTok.
Not sure which hashtags to use to maximize your content’s engagement?
Trending Sounds & Filters for TikTok for Chiropractor Content
The content you post can be trending across TikTok or be trending in your niche-specific topic. For example, you can research other chiropractors and find trending topics that they are making videos about and you can make videos about similar topics. But an easy way to get your content out to a broad audience while creating niche-specific content is by using trending sounds and trending video effects.
Make sure that your content uses sounds that are trending and going viral. Incorporating trending sounds in your videos will get your video to show up when viewers click on the song. If a user clicks on a trending sound and they come across your video, they may interact with your video. You can quickly and easily find out what sounds are trending on the Discover tab.
Also, applying trending effects to your videos will help the app’s algorithm push your videos out to different users. A key feature of TikTok is that content creators can create videos that involve stitching, dueting, and recreating a viral video. TikTok is more likely to push these kinds of videos to the for you page.
Want more tips on how to find TikTok trends read the article “How to Identify TikTok Trends.”
Below is an example of TikTok’s Discover Page. On the banner, you can see that the trending effect is the Slow Zoom effect. You can also see the currently trending hashtags.
Perfect Upload Time
Your TikTok analytic page will show you the times you posted videos that had the most interaction. You can check on your account and review your most engaging videos to determine which is the best time to post your videos. This will help ensure that you maximize the engagement your posts receive. Remember, these times may change weekly. You should analyze and update these time slots every week.
Need help determining the best time to upload your content?
Conclusion
TikTok for Chiropractors is a great way for you to reach audiences far and local. It is also an effective way to increase your credibility and trust among potential patients. If you participate in local trends and utilize local hashtags TikTok can work to bring new patients into your office.
The creative, engaging, and informative content you create for your audience allows you to create a relationship with viewers and potential clients. So, while users may not be looking for a chiropractor on TikTok they may remember you when the time comes that they do need one.
By showcasing your personality and the culture within your business it can help build the reputation of your chiropractic practice while increasing credibility and trust from clients. It is also a great chance to relate to patients. By creating relatable content clients may feel more comfortable and connected to you.
Want to learn more ways to Grow your Chiropractic business? Read our article for 13 tips for promoting your chiropractic practice.
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