Do you want to achieve a successful digital presence by using social media for chiropractors? You can learn how to increase brand awareness and teach others about your practice and story. Through these apps, you can increase patient retention and reach a new audience of potential patients.
84% of people who have access to the internet use social media. It is a no-brainer to tap into this market, as social media is the latest way to interact with consumers. This doesn’t mean posting to your Facebook page once a month and hoping to gain new viewers and likes. There is a lot of strategy and planning that goes into running any social media account. Each one is unique and their algorithms favor different things.
Social media marketing for chiropractors works a little bit differently than other businesses. This is because there is a huge following of chiropractic services videos. People consider these videos as ASMR content, which means satisfying and calming. You can even tap into this niche market by creating content that aligns with people’s ASMR needs.
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Best Social Media for Chiropractors
Businesses use social media to tell a story. Each one varies, and therefore the types of social media platforms each industry uses vary as well. For a chiropractic office, Pinterest might not make sense for you to use unless your pins are leading back to blog posts on your site. Twitter also may not be valuable or worth your time because it is not the best way to reach potential patients. Typically, users are not on Twitter to search for chiropractors.
The best social media platforms for chiropractic offices are:
How-to-Use Instagram for Chiropractors
Instagram allows for a better way to tell your chiropractic practice’s story. Over 200 million Instagrammers visit at least one business profile daily, which makes using an Instagram account a no-brainer.
You can share to the feed by posting pictures, IGTV videos, or Reels. Or you can create stories to share content that disappears after 24 hours. With Instagram, the algorithm favors those who use its latest features. Currently, Reels are the best way to go to improve your organic reach on there.
View this post on Instagram
The above example shows a chiropractor’s Instagram account. They have mainly Reels and videos posted to their account because the algorithm and audience favor them. Instagram prefers more cinematic and aesthetically pleasing content. You should edit your videos prior to posting them, (adding text, music, or a filter). Instagram will be more likely to push out your content to new viewers if this is done.
There are many people who are consistent viewers and fans of chiropractic videos. If you are comfortable with creating video content and have patients who are comfortable being filmed, you can tap into a niche audience. You can use hashtags like #ASMR, #satisfying, #chiropractor, #adjustment, #asmrnoises, and #asmrsounds.
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TikTok is where Instagram got their Reels idea from. However, to be successful on here you should create your content within the app. The algorithm prefers more organic and less cinematic/edited content. You may record and edit your videos all on TikTok and then repurpose them to Instagram as well.
TikTok is great for generating organic reach through hashtags. It is recommended to use 7 hashtags per post. If you are just starting you may also use #foryoupage and #fyp to appear on users for you page. This is where videos are recommended to users based on interests and videos they have previously watched.
Above is the chiropractor hashtag on TikTok, there are numerous videos of services being performed and chiropractors explaining them. You may tell your practice’s story by going over your services and displaying them to a wide audience.
This hashtag has 3.4 billion views which makes it great for you to use. It means that there are many people interested in seeing chiropractor related content.
Using YouTube as a Chiropractor
YouTube is another place for chiropractors to share their services. People on there are willing to watch longer videos, and educational content is encouraged. You can do tutorials on the best stretches for those working at home or posture suggestions. People love to learn on YouTube, 51% of users actually use the site to learn. This makes for a great opportunity to share general advice.
If you don’t want to continuously make YouTube and TikTok/Instagram content, you may create compilation videos. These are where you can edit all your TikToks or Reels into one video. You can focus on videos of one specific service or videos of the most satisfying cracks. These types of videos tend to have a lot of views on YouTube, where some people consider it ASMR.
For new content, you may consider creating videos about your practice specifically. You can offer a tour of your chiropractic office, talk about your journey to becoming a chiropractor, etc.
Make sure to include a link to your other social media accounts and your website in every caption. This will drive traffic back to your site, and to your other accounts to gain more followers.
Facebook for a Chiropractic Office
Facebook is a great tool for a chiropractor to keep their patients up to date on their business. This app can be great to use for patient retention by building a relationship with them through engagement. You can do this by:
- Adding any business updates (new hours, holiday hours, COVID-19 policies, etc)
- Linking to blog posts from your site
- Uploading any photos/videos of your practice with meaningful information
- Providing basic chiropractic tips such as posture and stretches
Facebook’s organic reach has declined over the years, and the algorithm favors ads. This means that it is a lot harder to reach a new audience just by being active on your page. However, you can use Facebook as a tool to keep in touch with your current patients. Post consistent quality content to Facebook that will generate engagement from your current audience.
You can upload your patient list to your Facebook business manager account in the custom audience section.
From here you may invite all email contacts to like your Facebook page. This will allow you to reach the audience you already have.
If you are interested in ads, you can use Facebook to generate more patients and reach a wider audience. It is not recommended to simply boost posts when deciding on ad types. These will show your post to people who are most likely to engage with it, not people who are most likely to book an appointment. So if you aren’t looking for likes and comments, it is best to avoid them.
Recap of Social Media Posts for Chiropractors
Being a chiropractor on social media provides a lot of ways to find an engaged audience. It may be strange to find that social media and chiropractic care go together. However, there are already tons of people who love chiropractic videos that can become fans of your videos specifically. By being consistent and producing quality content, you will achieve a successful digital presence across platforms.
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