If you’ve been meaning to advertise your carpet cleaning business online with social media, and you want to make sure you gain more new customers as a result, then TikTok Ads is for you. Using TikTok ads for carpet cleaners will give you a competitive advantage over your local competitors since these can boost your brand visibility, create engagement, and drive more new leads to your carpet cleaning business.
1. Why TikTok Ads for Carpet Cleaners?
Advertising through TikTok Ads can help your carpet cleaning business increase brand awareness, improve customer engagement, provide cost-effective marketing, drive higher website traffic, and improve search engine rankings. This is because social media ads like TikTok Ads for carpet cleaners, offer precise targeting which helps your ads reach more people more effectively, and in return, you will get the best ROI from your ad budget.
TikTok is the best choice when advertising through social media because it is one of the most popular social media platforms to date due to its addictive quality and high engagement levels. Your TikTok Ads for carpet cleaners will help maximize impressions which will help your carpet cleaning business gain more new customers. Additionally, you want to implement TikTok Ads as part of your marketing strategy because it is one of the most affordable ways to advertise in comparison to its competitors.
1.1 Different types of TikTok Ads:
- Topview Ads are TikTok’s most premium ad format, which is similar to PPC or pay-per-click, although you can only use topview ads when you work with a TikTok sales representative for these types of ads.
- In-feed Ads can be created with TikTok Ads Manager and these should ideally include a prominent CTA or Call To Action button.
- You want to use Spark Ads if you already have organic content showcasing your carpet cleaning business. These types of ads work by boosting organic or already existing content (either from your account or a video created from a partnership or collaboration with a content creator)
- TikTok Image Ads will usually consist of still images that include the name of your carpet cleaning business.
- Playable Ads are great if you want to create engagement through mini-games.
- Shopping Ads are ideal for businesses that want users to discover their products and encourage sales, which can also help drive traffic toward your carpet cleaning website. Shopping Ads are also available to all TikTok shops and simplify the shopping experience for the user by using the main functions of video shopping ads, catalog listing ads, and live shopping ads combined.
Not sure how to get started with your TikTok ads?
2. Create a TikTok Business Account
Create a TikTok account first to be able to create your TikTok Ads. To create your TikTok account, sign up by downloading the app from the Apple Store for iOS, or the Google Play Store for Android Devices. Similarly, you can also sign up using TikTok’s desktop website.
If you already have an account on TikTok, simply “Log in“.
Once logged in, go to your account settings and select “Switch to Business Account”.
After switching your TikTok account to a business, we can start setting it up for TikTok Ads. To do so, you will need to go to TikTok Ads Manager and click on “Get started”.
Since we already created a TikTok account, select “Log in with TikTok”.
Next, you want to “Authorize” your account for TikTok for business.
Check the box to agree to TikTok’s Commercial Terms of Service and click “Confirm”
Then, enter all the necessary industry details of your carpet cleaning business.
And last, you will need to set up your billing information. Select “Manual payment” and then select “Go to Ads Manager“.
Too busy to create your TikTok ads campaign?
3. Create a TikTok Ads Campaign for Carpet Cleaners
Now that we have a TikTok account and have linked it to TikTok for business, we can start creating your TikTok ads campaign through the TikTok Ads Manager.
Select “Campaign“, then click “Create” to get started.
Select “Custom Mode” for your ad campaign settings, so you can have more control over your campaign.
3.1 Campaign Settings
The first step in your campaign settings is choosing your advertising objective. Since we want to gain more new customers for your carpet cleaning business, select “Lead Generation”.
Next, enter your campaign name and keep the following options in this section disabled. An example of a campaign name you could use is “Carpet Cleaning Services Campaign” or “Carpet Cleaning Lead Generation”
Then, enter your ad group name, for instance, “Carpet Cleaning Services”.
For your optimization location settings, select “Instant Form”. This option will allow you to directly collect leads from your TikTok ads for carpet cleaners.
If you’re interested in selecting “Website” as your optimization location, consider changing your advertising objective to “Website Conversions”.
For your ad placements, keep all the following options enabled. These will help your TikTok ads for carpet cleaners encourage more impressions and conversions.
In your audience targeting settings, there are three sections you will need to consider. Demographics, Age, and Gender.
Ensure that the “All” option in your Age and Gender settings is selected, then focus on demographics. You can enter the locations you want to target in the text box, but for a more targeted demographic, select “Bulk upload”.
Enter the specific target locations you want your TikTok ads for carpet cleaners to show up. These locations should only be the places your carpet cleaning business can travel to. Optimizing your demographics will allow users to find your TikTok ads when they search “carpet cleaning services near me”, increasing the likelihood of these users becoming customers for your business.
Next, choose the language you want your TikTok ads for carpet cleaner services to appear in. If you want to select a different language, like Spanish, you will need to create a brand new campaign with that language.
Select “All” for your Operating system and Connection type settings, to ensure that your TikTok Ads will be available for both Android and iOS users.
Want your TikTok Ads to bring more website conversions instead of leads?
3.2 Budget and Schedule
Since advertising through TikTok ads is one of the most adorable ways to promote your carpet cleaning business in comparison to other social media platforms, start with 25 USD as your daily budget. Don’t start with a daily budget lower than that amount to avoid your TikTok ads for carpet cleaners, producing very slow results and not enough leads.
We recommend choosing “Select specific time” as your Dayparting settings. This will ensure that when your ads are running during business hours, your sales or receptionist can call these leads within the minute.
3.3 Bidding and Optimization
We already selected your optimization goal as “Leads” earlier on, so in this section, keep your Target CPA settings as it is. It will help your campaign prioritize getting as many leads as possible, based on your daily budget.
We don’t recommend entering a value for your Target CPA, since it will limit the performance of getting leads for your TikTok ads for carpet cleaners.
4. TikTok Ad Text for Carpet Cleaners
Now that you have created a TikTok account and linked it to TikTok for Business, you can start creating the ad text for your TikTok ads for carpet cleaners.
Start by entering your ad name, for example, “Carpet Cleaning Services”.
Next, enter your custom identity. This is what users on the app will use to identify your TikTok account, so use a creative name or the name of your carpet cleaning business. In this example, we will use “@CarpetCleaningProfessionals”.
Then, upload your video to your TikTok campaign by clicking “+Upload” or “+From library” if downloading from your smartphone.
Select “+Create” if you don’t have a video ready at that specific moment, and film it using the TikTok app itself. We suggest having a video ready for posting rather than filming as you create your TikTok campaign, so your video is optimized with editing and scripting elements to help bring you more customers.
Next is the ad text for your TikTok ads for carpet cleaner services. Use ad text that will grab the attention of your target audience and encourage a conversion action. You can do this by addressing the user’s problems and solutions, or by triggering a personal response.
Ad text examples that you could use for your TikTok Ads could be “Professional Carpet Cleaning Services for a Cleaner Home!” or “Professional Carpet Cleaners that eliminate dust, rust, animal hair, allergens, pollen, and mold!”
As you enter your ad text, you will get a preview of what your overall ad will look like on the TikTok App on the right side of your screen.
Need help with the creatives of your TikTok ads for carpet cleaners?
4.1 Call To Action Settings
Your TikTok Ads for carpet cleaners will be effective at bringing your business new customers so long as you add CTAs (Call To Action). This is critical to include so you can nurture and convert any leads that come from your TikTok ads.
There are two available CTA options you can choose from: Dynamic and Standard. Choose “Dynamic” if you want to show a different call to action to different users, but only select the CTA text options that apply to your carpet cleaning business.
Click on “View selected text” and then select the CTA text options you want for your TikTok ads for carpet cleaners, such as “Learn More”, “Get Quote” or “Book Now”.
Choose the Standard CTA option if you only want one CTA text to show up in your ads, for instance, “Contact Us”.
4.2 Interactive Add-Ons
A feature you can add to your TikTok ads for carpet cleaners campaign to help maximize impressions and increase conversions is interactive add-ons. These can be used to highlight important messages you want your target audience to know or to offer online promotions or discounts exclusive to TikTok leads.
Select “+ Create” to add this feature.
Next, choose your display card. You can choose any variations from the display card options or you can add your own customized image as your display card. For now, select the first option, and then enter all the details you want to include in your discount card, such as the discount percentage, the description, and the call to action button.
In this guide example, we are offering a “10% off” discount, with “Limited Time Only” as the description, followed by a “Book Now” call to action to add some urgency. Don’t forget to add the display time and use a minimum of 5 seconds.
4.3 Instant Form Settings
Another feature you want to take advantage of when creating your TikTok Ads for carpet cleaners is instant forms. This feature allows you to directly collect personal information from new leads, which can help you better understand their carpet cleaning needs and services. In addition to this, leads can directly book an appointment or schedule a quote estimate through your instant forms.
To add this feature, select “+Create”.
Next, select “Classic form” as your instant page option.
Name your classic form, for example, “Carpet Cleaning Service Form”, then select the form language, and choose “More Volume” as your form type. This option will allow your TikTok ads for carpet cleaners to prioritize getting as many leads as possible that will fill out the quick form.
If you want to select “Higher Intent” as your form type, it will mainly focus on getting leads that have a higher intent and will require a longer and more detailed instant form. For high-intent leads, we strongly recommend Google Ads for Carpet Cleaners instead of TikTok Ads. This is because Google Ads is the platform that costs more per click but will give you higher-quality leads.
The next section of your instant form settings is Introduction. Keep them disabled, then move to the Question section.
You will be required to enter the purpose statement of why you are collecting the user’s information. Then choose the personal information you will need, such as their name, email, and phone number.
You can also add additional personal information you need, such as demographics, and additional custom questions.
A custom question you could add to your TikTok Ads for carpet cleaners is Appointment Scheduling to find out when they are available for the carpet cleaning service. Another option you could add is the Short Answer custom question, where you could ask your potential new customers what type of carpet cleaning service they want, or if they want a non-toxic option.
Then, enter your Privacy Policy information, such as your carpet cleaning company name, and your privacy policy link.
The last step of your instant form settings is the thank you screen. Include a headline and a description that encourages another form of action, supported by a CTA button.
In the example below, we used “Thanks for your response!” as the headline, followed by “Click the button below to get your “Free Quote Estimate” and learn more about our carpet cleaning services!” as the description.
This then encourages the user to click on the button that says “Free Quote Estimate”. Make sure to include the website URL which should be the landing page for the CTA button, then select “Complete”.
Need help optimizing your instant forms and interactive add-ons to maximize conversions?
When you are done with your instant form settings, next is your tracking settings. This is optional so you can skip this, and move on straight to your payment settings.
4.4 Payment Settings
Since we selected Manual Payment during the billing set up, it requires you to add a balance amount to your account. Enter your starting balance and then click “Next”.
Choose your payment method, and enter your payment details. Once done, click on “Make Payment”.
Lastly, enter your carpet cleaning business registration information, and then you are done!
5. How to make an effective TikTok Video Ad?
As we mentioned earlier in this article, TikTok Ads can give you the best ROI from your ad budget. This is because your TikTok Ads for carpet cleaners can help generate business impact across various critical dimensions, like sales efficiency, incremental sales, offline sales, and of course ROAS or Return On Ad Spend. According to TikTok, one of the most crucial elements to experience success with your TikTok Ads is the creative aspect of your TikTok ad videos.
You want to create a TikTok Ad that will grab the user’s attention within 3 seconds. This is a critical element to avoid being scrolled down and losing potential leads, so your video should be entertaining, engaging, and informative.
To do so, you can simply film your videos using your smartphone, so long as the outcome has a good enough resolution, has good-quality audio, and showcases your carpet cleaning business. An idea you could use for your TikTok ads for carpet cleaners video is filming a transformation-style video, where you showcase the before and after results of your carpet cleaning services. You could also include feedback or testimonials from customers who were more than satisfied with the service provided by your carpet cleaning business.
5.1 Key elements needed for an effective TikTok Video Ad:
There are plenty of key elements you can implement to your TikTok Video Ad, but you don’t necessarily need to apply all of them per video. A few of the key elements we strongly recommend are abiding by TikTok’s image and video specs, researching keywords to help your ads have an effective copy and an effective hook, and including a compelling CTA.
- Add background music.
- Use auto-captions on the video.
- Include a title in the video cover.
- Have a compelling Call to Action (CTA).
- Abide by TikTok’s image and video specs.
- Center all important elements in your video.
- A minimum video resolution should be 720p.
- Switching your ads every 7 days to avoid fatigue.
- Avoid creating a video ad longer than 34 seconds.
- Grab the attention of the viewer in the first 3 seconds.
- Include a good copy in your description with the right keywords.
- Prioritize vertical videos to avoid your ads getting cut off at the margins.
- Research trending keywords, top hashtags, and viral music on TikTok Creative Center.
6. TikTok Video Examples for Carpet Cleaners
Let’s look at some TikTok video examples that effectively use key elements that have helped in creating engagement and impressions.
This first example is a video showing the benefits of using their cleaning services, and this is supported by using a caption that encourages engagement that asks the viewer “Client said carpet wasn’t dirty, what do you think?”. It also uses a similar text on the actual video and uses AI as the voice narration. These elements all worked in helping the video gain high engagement through likes, shares, comments, and saves. It also helped bring more awareness to the carpet cleaning business and garnered a high number of views.
@bloomcleaningco Client said ilthe carpet wasnt that dirty, what do you think? We hear this all the time #satisfying #asmr #cleaning #fyp #explore #explorepage #transformation #amazing #cleaninghacks #relaxing #carpetcleaning
In this second example, we can see that the video is a transformation-style video showcasing before and after results from their carpet cleaning services. It uses auto-captions centered in the middle of the video, and it also uses background music and a voice narrative for its audio. These elements seamlessly worked together to bring high levels of engagement, with many the comments inquiring about the price of their services, and where they are located.
@graceservicesgroupaus Another disgusting clean 😳😳😳😳 #Carpetclean #Dirtycarpet #Steamclean #Fyp #Cleantok
7. Best Practices for TikTok Ads for Carpet Cleaners
7.1 Ad Groups
When you create your TikTok ads for carpet cleaners, they will be organized into a structure made of 3 layers: TikTok Campaign, TikTok Ad Groups, and TikTok Ads.
We recommend creating multiple ad groups as part of your TikTok ads campaign, so you can customize each ad group to target specific objectives, like demographics, ad spending, ad placement, and target bids.
Having different ad groups has a lot of advantages. For example, it will allow you to switch your ads every 7 days to avoid ad fatigue, and you can analyze the KPIs of each ad group. Having this information will help you figure out which of your ads are performing well, and which ads are underperforming so you can optimize them and help bring more new leads to your carpet cleaning business.
In addition to these, having multiple ad groups will also help drive more traffic to your carpet cleaning business. For instance, you could have an ad group for “green carpet cleaning services” and another for “hot water extraction services”.
7.2 Plan Your Content
Planning for your video or content is important before filming your TikTok ads for carpet cleaners. This is because you want to ensure that you include key elements needed in your videos, to make them effective at grabbing the attention of your target audience and to encourage conversion. Having an initial idea of how you want your videos to look will also help speed up the process during the editing phase.
Don’t skip your keyword research. This way you will understand exactly what your target audience is actively searching for, which could be “steam carpet cleaning”, “deep carpet cleaning” or “green carpet cleaning”. Doing keyword research will also help with your ad scripting, so you can create effective hooks to use at the beginning of your videos. Keep these scripts short but consider creating a few variations that address the user’s problems and solutions, and a few variations that can trigger a personal response. It will help leave an impact on your viewers, and will significantly help your TikTok ads for carpet cleaners avoid being scrolled down.
Researching keywords will also help with your TikTok captions, ad text, video text, and even with the hashtags and title of your ad video. To further support your keyword efforts, use background music or trending sounds to help retain the attention of your target audience, which you can find using the TikTok Creative Center page. Ultimately all elements you use should seamlessly work together to encourage engagement from your target audience, and most importantly conversion by clicking on your CTA.
Too busy to plan your content for your TikTok Ads?
7.3 Video Footage and Editing
When you are done planning for your TikTok ads for carpet cleaners, the next step should be filming your videos. As mentioned earlier, filming your TikTok ads with your smartphone is fine so long as it meets the basic requirements for TikTok ads, such as image and video specs, and quality resolution. When you film your video footage, showcase the carpet cleaning services your business can offer, like steam carpet cleaning, hot water extraction, or deep vacuuming. To help grab and retain the attention of your viewers you can use transformational-style videos by filming and showing before and after results, and you can also include feedback in the videos of customers who were satisfied with your products and services.
Once you have your video footage, edit your videos to make them visually entertaining and engaging. You can do this even without using advanced editing software. Use apps like CapCut or InShot which have all the basic editing tools, or you could even use the TikTok in-app editing tool, which many influencers and content creators use. Edit your videos to leave a lasting impression on your target audience, which you can do by trying out different editing techniques and transitions, and by including text in your video, captions, and descriptions.
Editing your videos like so will help viewers remember your video and your business, and will further support your TikTok efforts by encouraging engagement and even a conversion action, such as requesting a quote estimate. Keep in mind that those who engage with your TikTok ads for carpet cleaners have the potential to become high-quality leads, giving your carpet cleaning business more new customers long-term.
7.4 Collaborate with Creators
One advantage of using TikTok ads instead of advertising on other social media platforms is that collaborating with content creators on TikTok is very effective at allowing your business to reach different audiences specific to the content creator’s following, which in turn increases your social media following and allows more opportunities for conversions and sales. You can also use these video collaborations as Spark Ads, benefiting both your carpet cleaning business and the content creator. Consider the following factors before partnering up with content creators to promote your business:
- Develop a detailed campaign plan.
- Research and identify the content creators you feel align with your business.
- Reach out to influencers and User Generated Content Creators to promote your carpet cleaning services.
- Give the creator artistic freedom to create content but give guidelines on what you want to see in their videos, and what they shouldn’t do.
- Set Key Performance Indicators so you can analyze how these collaboration videos performed in promoting your carpet cleaning business.
7.5 Email Sequences
Including automated emails as part of your marketing strategy for your TikTok ads for carpet cleaners will help promote your business. It can increase customer retention and engagement inquiries. You can also use email sequences to offer discount promos or package deals to help drive more traffic to your carpet cleaning website, which you can send out to leads when they fill out the instant forms from your TikTok Ads.
Some of the email sequences you could choose from are onboarding emails and re-engagement emails. We recommend focusing on the following:
- Welcome email sequences – You can directly welcome new subscribers with these types of emails, and provide information regarding your carpet cleaning business.
- Lead nurturing email sequences – It will greatly support your TikTok ad efforts, since these work by nurturing and converting leads into paying customers.
- Cross-sell email sequences – These are great if you want to promote other services to your customers, for instance, these emails could promote available “Recurring services”, such as daily, weekly, or monthly services.
- Feedback emails – You can request customer feedback using these types of automated emails, and you can use these testimonials for your website and your TikTok ads.
7.6 Customer Relationship Management Process
One critical factor that you need when advertising through TikTok Ads is a CRM or customer relationship management process. It is imperative to have this if you want your TikTok ads for carpet cleaners to be effective. This process involves your sales or receptionist listening and managing these calls, and being held accountable for all leads coming from your TikTok Ads. These calls would need to be audited and tracked, and the leads would need to be called within the minute to avoid risking the loss of potential new customers.
If you feel like you don’t have an effective CRM process, or simply don’t have one in place, consider Google Ads for Carpet Cleaners instead. Google ads is a digital marketing tool that specifically targets high-intent users, meaning that they are higher-quality leads. We have been able to help more than 1,000 clients with Google ads and TikTok Ads, so if your business currently doesn’t have a CRM process in place to support your TikTok ads for carpet cleaners, check out how we helped our clients succeed with Google Ads on YoYoFuMedia’s page.
8. Key Takeaways
TikTok Ads is one of the most effective and affordable ways to advertise your carpet cleaning business through social media. If you implement a variety of key elements and best practices in your TikTok campaign as discussed in this article, your TikTok ads for carpet cleaners will be able to grab the attention of your target audience within 3 seconds and encourage conversions, giving you more new customers as a result. Collaborating with content creators will also help your business increase its audience reach and increase sales. Most importantly, it is critical to have a customer relationship management process to support your TikTok Ad efforts, to nurture and convert your TikTok leads into customers.
If TikTok ads for carpet cleaners seem like the right advertising strategy for your business, but you need assistance managing and optimizing your TikTok campaign, we can help! Schedule a free consultation with our team of experts! We make it easy for our clients so that you can focus on running your business, while we focus on bringing you more new leads for your business.
