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Social Media for Tree Removal Services – 10 Ways on How To Promote Your Tree Care Service on Social Media

What is Social Media Marketing?

Social Media Marketing (SMM) is the process of promoting businesses like your tree removal company on social platforms like Instagram, TikTok, Facebook, Pinterest, and LinkedIn. Its purpose is to help you build an audience, connect with your potential customers, and improve your website traffic.

Why Social Media for Tree Removal Services

Social media applications on mobile phone

What’s great about social media marketing is that it’s where most of your potential customers are. As of March 2023, there are 4.93 billion social media users worldwide. With that data, we can say that most of your previous, existing, and potential customers are on these platforms.

Another reason why you should consider marketing your tree removal services on these platforms is that it gives you more room to be creative. Here, you can post updates about your tree company through plain text, images, short clips, or live videos. Because of its interactive features (e.g. like and reaction buttons, comment section, and share feature) promoting your tree services on social media makes it easier for your audience to engage with your brand.

Aside from having your tree service company listed on Google My Businessanother factor that helps build trust and connection between your brand and your audience is by having an active social media page. When people hear about a business from a friend or someone they know, there is a high chance that they will visit your profile. Because of that, you want to create an impression that your business is still operating through means of consistently sharing relevant posts on your newsfeed.

Still not sure if social media marketing for tree removal services is a good idea?

Social Media Marketing Ideas for Tree Removal Services

If you’re running out of ideas about the type of posts that you can share with your target audience, worry no more! In this section, we’ll share social media post ideas for your tree removal company.

1. Behind the scenes of your tree removal services

Sharing behind-the-scenes clips of your tree removal company helps potential customers see the authentic side of your business which can be helpful in building trust and showing off your company’s culture and values.

Here are a few examples of posts from tree services companies showing off the behind-the-scenes of their business:

@affordable_tree_services A little too close for comfort! #BRANCHMANAGER #treeservice #treework #treeremoval #aborist #climber #rigging #groundie #groundguy #crane #craneday #stihl #vermeer #rayco #toro #dingo #fyp #foryou #explore #bluecollar ♬ Fly Like An Eagle – Remastered 2017 – Steve Miller Band

 

 

View this post on Instagram

 

A post shared by Bore Cuts USA (@borecutsusa)

Behind the scenes of tree removal service

2. Interesting tree situations you’ve encountered

Another social media post idea is by sharing never before seen cases of trees that you’ve encountered. This will ignite curiosity among your target audience and will help them stay tuned for its before and after transformation.

Here are a few examples:

@teranf2 Rotten Cherry stump #screammovie #terantreeexperts #AXERatioChallenge #fypシ #treecutting #viral #treeremoval #blowthisup #satisfying #georgia #atlanta ♬ Storytelling – Adriel

 

3. Infographics about tree removal

Infographics are one of the best formats that you can use in promoting your tree removal company especially if you want to share bite-sized information with your target audience.

Here’s an example from a tree service company on Pinterest:

Infographics best practices

  • Make sure that the fonts style and font size are readable
  • Avoid clutter
  • Add your tree removal company’s logo to add value to your business
  • The flow should be easy to understand
  • The content should be relevant to your tree removal business
  • There should be a balance between text and visuals
  • Use tools like Canva in creating your infographics

4. Carousel post of your tree experts

Instagram carousel consists of 10 photos or videos which can be scanned by swiping left (for mobile users) and clicking the arrow button on the right side of the post (for desktop users).  This type of post tends to get more reach and engagement compared to regular posts on the said platform because it encourages interaction from its users.

Here are a few examples of carousel posts from tree removal companies on Instagram:

Carousel post ideas:

  • Before and after the transformation of your tree removal services
  • Swipe to reveal something (could be announcements like giveaways or if you’re opening in a new branch)
  • To show off intricate details of your tree services
  • Testimonials

5. Customer feedback

Another post idea is by turning customer feedback into a social media post. Since reviews matter to everyone who’s looking for a tree service company, showcasing your customer’s detailed and genuine reviews can help drive more new customers to your business.

Customer testimonial posted on LinkedIn in video format

6. Before and after your tree service

Customers also look at the results of your tree services. With that, make sure to document the before and after of your tree services so that you have something to share with your target audience as proof of the quality services you provide to your customers.

7. Promotional posts

Another type of post that you shouldn’t miss out on is promotional posts. This could be about the latest promos and vouchers you offer, an ongoing giveaway you’re hosting, or any post where you showcase the services offered by your tree service company. The main purpose of promotional posts is to increase your reach and encourage potential customers to engage with your business.

8. Link to your blog posts

If you are regularly publishing educational posts on your tree removal website, You can attach the link to your blogs on your social media posts which can help in improving your web traffic.

Like in these examples:

LinkedIn post with a link attached to a tree service company's blog

Tips when adding links to your social media posts:

  • Write a caption in a way that your target audience can’t help but click on it (should ignite curiosity)
  • Make sure that the link is working
  • Grab the most important lines from your post and use them as a teaser of what your blog is all about

Need help writing blog posts for your tree removal company?

9. Events where your tree service company participated

You can also post updates whenever your tree service company participates in events or volunteers in community service. This is one way of making your audience feel involved in the activities done by your team.

LinkedIn post from a tree service company

 

10. Greetings on special occasions

Another way to stay relevant is by posting greetings on special occasions like during the Christmas season and events celebrated around the world or in your local area.

Tree service post about Earth Day on LinkedIn

Social Media Best Practices

Social media marketing best practices for tree removal services

In this section, we’ll share several ways how you can effectively optimize your tree removal services’ social media pages.

1. Update relevant information about your tree service company

One of the things that you shouldn’t miss out on when it comes to optimizing your social media profile is by updating the essential details on your business page. This includes the name of your business, your contact details, your exact location, or your business address (if you moved to a new location or opened a new branch). It’s best to have this updated to prevent losing a potential customer due to outdated information posted on your social media page.

2. Check out your competitors

Another strategy that you shouldn’t forget is by checking the strategies used by your competitors. The purpose of doing competitor analysis is that it helps you find out who your competitors are, identify which social platforms they frequently post, analyze their social media marketing strategy (e.g. types of hashtags they use, how frequently they post, how they interact with their audience), and find out their strengths and weaknesses.

Tips on how to find out who your competitors are:

  • Use the Google Ads Keyword Planner
  • Search for the keyword “Tree Removal Services + place where your business is located” (e.g. Tree Removal Services + Mountain View CA) on search engines and social platforms

3. Use relevant hashtags

Hashtags can help you get found on social media. In fact, it plays a role in bringing potential customers to your tree removal business. But before you use random hashtags on your posts, it’s best to know that there are different types of hashtags that you can use which include:

  • Branded hashtags  – used by specific brands (e.g. #NameOfYourTreeRemovalServiceCompany)
  • Trending hashtags – used by most people that usually get tons of likes
  • Location hashtags – used to increase the chances of your tree removal company showing up whenever someone searches for a tree removal service in a specific location (e.g. #TreeRemovalMiami)
  • Industry hashtags – a competitive type of hashtag; refers to the industry that your business belongs to (e.g. #TreeRemovalService)
  • Community hashtags – used by like-minded people (e.g #AutoRepair)

Tips for using hashtags on your social media posts:

  • Don’t stuff your posts with too many hashtags
  • Check out trending hashtags and how you can utilize them on your posts
  • Use hashtags that are relevant to your tree removal services
  • Use different variations of hashtags
  • Do lots of research to see if the results of the hashtag that you’re planning to use won’t ruin your reputation in the industry

4. Respond to customer reviews

Aside from the feedback given by your previous customers, consumers also look at the way you respond to customer reviews. Because of that, you have to be mindful every time you send a reply. To improve customer loyalty, you should reply at least 48 hours after the review is posted.

Some of the reasons why you should respond to positive reviews include increased customer retention, helping you dominate your local SEO, and potential customers will perceive your tree service company as a trustworthy one. With that being said, here are some tips to guide you as you respond to positive reviews from your customers:

Tips for responding to positive reviews:

  • respond as soon as you can
  • thank the reviewer
  • personalize your response (e.g. state the name of the reviewer along with the specific service you provided)
  • add value to your tree service company
  • add relevant keywords to your response (it helps with your local SEO)
  • encourage them to take action (e.g. “Hope to see you soon.”)

One of the main reasons why you should respond to negative reviews is that it improves your tree service company’s reputation. Ignoring a negative review about your business will give potential customers the idea that you don’t really care about meeting the expectations of your customers because you’re leaving unresolved issues as it is.

Tips for responding to negative reviews:

  • Deal with it professionally (don’t take it personally)
  • Acknowledge the concern stated by the customer
  • Sympathize and take responsibility
  • Invite them to do business with you by providing a voucher
  • If it still doesn’t work, take the issue offline

5. Be consistent in posting

Consistency is one of the important factors when it comes to social media marketing. This is because content can be easily consumed and gets obsolete especially if it takes weeks before you share a new post on your tree service company’s page. Remember, the more frequently you post, the more likely your customers will remember your brand and create more meaningful relationships.

To help you create a consistent online presence, using a content calendar can help you maintain consistency when it comes to posting on your social media pages. Agrorapulse and Trello are some of the content calendars that you can use for your tree removal company.

6. Post high-quality content

Aside from being consistent in posting, you should also consider the quality of the posts you share with your audience. High-quality content is something that’s easy to digest, drives more traffic, and helps you get more new customers.

Here are some tips that can help you create high-quality content for your target audience:

  • use of high-definition photos
  • visual images are relevant to the content of your post
  • images or videos are used in appropriate dimensions
  • should add value to your business (e.g. instead of stating where your tree service company is located, provide directions on how to get there or add a link from Maps to tell specific directions based on where the customer is located)
  • your content should match the demographics of your target audience
  • utilize different post formats (e.g. live videos, carousel photos, Instagram stories, reels, etc.)
  • there should be a variation in the types of content you post  (there should be a post for each stage of the buyer’s journey)

Types of content to share at each stage of the buyer’s journey:

  • Awareness stage– educational blog posts or e-books
  • Consideration stage – infographics, checklists, and live demos
  • Decision stage – targeted offers, vouchers, discounts, comparison with competitors, detailed information about the services you offer

7. Monitor the performance of your posts

Most social platforms have built-in analytics where you can check how well your posts are performing (e.g. which posts get more impressions and conversions from your audience). However, if you are looking for more meaningful data, you can use social media analytics tools like Zoho Social and Buffer.

Social Media Key Performance Indicators:

  • Follower count – the total number of followers your page has over a period of time
  • Impressions – number of times your content has been shown
  • Clicks – total number of clicks your post got
  • Likes – one of the ways your target audience can engage with your posts
  • Shares – refers to the number of shares your posts got
  • Comments – another form of engagement where a potential customer leaves a comment under your post
  • Mentions – when a customer tags your brand on their post or story
  • Profile visits – number of people who visited your tree service company’s social media page
  • Conversion rate – the percentage of individuals who performed an action from your social media posts

8. Optimize your post

After monitoring the performance of your social media posts, the next thing that you should do is to optimize the previous posts you have and apply the strategies that worked for your tree service company.

Here are some of the strategies that can help you in optimizing your social media posts:

  • Add a call to action on your social media captions (e.g. “like for part 2”, “❤️if you agree”, “tag your friends”, etc.)
  • Find keywords that work for your tree removal company
  • Check if there are changes in the algorithm
  • Keep on posting fresh content
  • Stay updated with the latest trends for better exposure
  • Engage with your audience

9. Respond in direct messages and comments

Aside from sharing relevant posts, you should also pay attention to the direct messages and comments that come from your potential customers. Leaving a message unread for a few days will be a causal factor in losing a potential customer. To prevent that from happening, make sure to respond as much as soon as you can (to increase the chances of converting that person into an actual customer).

Additional tips for responding to direct messages

  • Make it a daily habit to check direct messages on each social media page that you have
  • Use an automated response to inform potential customers of when you will be online and respond to their queries
  • After the automated response was sent, make sure to follow up and respond as soon as you can
  • Use social media tools to make the task a lot easier and more organized (you’ll be able to respond to direct messages and comments in one place which makes it more convenient)

10. Do A/B testing on your posts

Another strategy that can help you in promoting your tree service company on social media is by conducting A/B tests on your posts. A/B testing is when you create two versions of your post. This helps you identify which type of posts are more effective in meeting your marketing goals.

Elements you can test on your social media posts:

  • the time and frequency of sharing your social media posts
  • the number and type of hashtags used
  • length of your captions
  • the format of your posts
  • the type of posts you share (e.g promotional, educational, inspirational, entertaining, etc.)

11. Use social media management software

If you’re handling more than one social media page for your tree removal company, social media management software like Sprout Social can help you manage your accounts. Some of its best features include social listening features, planning your content, managing your campaigns, helping you analyze data, and a lot more!

12. Engage with your target audience

Engaging with your target audience plays a vital role in marketing. In fact, when social media platforms detect that there’s consistency in the way you engage with your audience, it gives them an idea that your tree company provides valuable content to its users which helps them suggest your tree service company to a potential customer.

There are lots of ways how you can engage with your target audience on social media. Some of them include conducting polls, and surveys, re-sharing tagged posts, hosting a giveaway, and promoting a referral program.

Reasons why you should engage with your audience:

  • it improves your online presence
  • more people will trust your tree service company
  • you’ll be able to learn which areas in your business need to be improved
  • it humanizes your brand

Whether you just recently opened your tree service company or are well-known in your local area, make sure to allot time to engaging with your audience to improve the chances of reaching your potential customers online.

13. Repurpose old blog posts

Want to get the most out of your old blog posts? If you have tons of long-form content on your posts, you can turn them into brand-new posts by changing their format. For example, you can turn a blog into an educational infographic so that those individuals who don’t have that much time to spend reading can immediately get the gist of your content in just a few minutes!

Benefits of repurposing old blog posts:

  • it’s good for SEO
  • you’ll be able to reach a new set of audience
  • not that time-consuming (compared to writing a new post)
  • it helps you create more relevant content
  • you’ll be able to improve your marketing tactics
  • when done right, you can get more backlinks

14. Use relevant keywords on your posts/captions

Another strategy that can help you get found on top of relevant search queries on social platforms is by using relevant keywords to your tree removal service whenever you’re responding in the comments section, writing captions, and sharing posts.

Some of the relevant keywords you can use on your tree service company’s posts are the services you offer (e.g. tree pruning, tree removal, tree trimming, tree care, and maintenance, etc.), the name of your tree service company, along with the area where your business is located.

15. Paid social media

If you have a target demographic in mind and want to increase the chances of being seen on your target audience’s newsfeed or timeline, you should also consider using paid social media. The way ads are displayed on social media differs in each platform. For example, Twitter ads are more on short-form content, while Facebook ads kind of look like a shopping catalog, and Instagram is more on visuals.

Benefits of using paid social media advertising:

  • it can help you stay on top of the minds of your target audience
  • increased reach
  • it can help you narrow down a specific audience (e.g. age range, lifestyle, behavior)
  • it strengthens your online presence

Instagram Ads

Instagram ads homepage

Instagram Ads best practices:

  • create content that is relevant to your target audience
  • for Instagram image ads
    • for carousel posts
      • recommended aspect ratio is 1:1
      • image file size should not exceed 30MB per image
      • you can add up to 10 images per carousel ad
  • for Instagram image story ads
    • recommended aspect ratio is 9:16
    • image formats are either JPG or PNG
    • image file size should not exceed 30 MB
  • for Instagram video story ads
    • recommended aspect ratio is 9:16
    • video format should be MP4 or MOV
    • should not exceed 4 MB
    • add a sound
    • add a caption
      • for carousel video ads
        • 1:1 aspect ratio
        • video file format should be MP4
        • video length should not exceed 60 seconds
        • you can add up to 10 videos per carousel video ad
        • maximum video size is 4 GB per card
      • for IG feed video ads
        • aspect ratio is 4:5
        • video formats should be MP4 or MOV
        • you can use up to 30GB for the video size
        • video length should not exceed 2 minutes
      • for Explore video ads
        • video length can be up to 120 seconds
        • you can add video captions for best results

LinkedIn Ads

LinkedIn ads homepage

Recommended Text Ads specifications

  • file type should be PNG or JPG
  • logo file size should be 2 MB
  • headline length: 25 characters
  • description length: 75 characters

Single Image Ads specifications

  • recommended image ratio: 1.91:1 (for desktop and mobile users, viewing in landscape mode), 1:1 (for desktop and mobile users), 1:1.91 (portrait mode, mobile users)
  • file type can be JPG, PNG, or GIF
  • ad name length:  255 characters
  • introductory text: 150 characters

Video Ads specs

  • recommended video file type: MP4
  • video sound format can be Advance Audio Coding (AAC) or MPEG4
  • aspect ratio for videos: 4:5, 9:16, 16.9, or 1:1
  • minimum video file size of 75 KB up and 200 MB max
  • video length can be up to 30 minutes

Pinterest Ads

Pinterest ads homepage

Pinterest Image Ads best practices

  • use vertical images; recommended aspect ratio 2:3
  • add a subtle logo of your tree removal company (not on the lower-right corner because it might not be seen since the product icons are located there)
  • make sure that the links you attach to your pins are working
  • to stand out among other pins, add a text overlay on your images

Pinterest Video Ads best practices

  • recommended video length is between 15 seconds to 1 minute
  • use a relevant cover image for your video ad
  • make sure that the first few seconds of your ad should hook your potential customers

TikTok Ads

TikTok for Business homepage

TikTok Ads Best Practices

  • Focus on creating vertical videos
  • Make sure to hook your audience at the beginning of your ad
  • Add captions to your videos
  • Use a compelling call-to-action
  • Recommended aspect ratio for in-feed ads: 9:16, 1:1, or 16:9
  • Video format can be MP4, MPEG, MOV, or AVI
  • Video file size should not exceed 500 MB

Want to promote your tree removal company on search engines like Google? Check out our blog on Google Ads for Tree Removal Services to learn more.

Don’t have time to manage ad campaigns for your tree removal services?

Key takeaway

Social media marketing is one of the most effective ways in promoting your tree removal company. When done right, it can help you reach out to your potential customers, and increase foot traffic to your business. Just remember to be consistent in posting and follow the tips we’ve mentioned earlier, and you’ll eventually see results in no time!

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