Is your appliance repair business not doing as well lately? Are you getting fewer calls and service requests from customers? That can be super frustrating and worrying for any business owner!

Worry no more. You have come to the right place. It’s time to learn about Google Ads for Appliance Repair! Get ready to receive tons of calls.

What are the Benefits of Google Ads for Appliance Repair?

Google Ads is awesome for your appliance repair business! It helps you connect with potential customers when they’re looking for someone to fix their broken appliances. This means your business will be the front and center for people searching for appliance repair solutions on Google.

Increased Visibility

Google Ads boosts your online presence big time. It puts your business in front of people actively searching for appliance repair services.

By showing up at the top of search results, your business gets noticed by potential customers. This makes your business look reputable and easy to find for appliance repair needs.

Google Search Result on Appliance Repairers in Los Angeles, California that invest in Google Ads:

There is a significant number of appliance repairers operating in Los Angeles alone. This is due to the large population of the city. Imagine being one of them. Given this scenario, marketing your appliance repair business would be challenging. But, Google Ads can help your customers find your business.

Targeted Advertising

Google Ads lets you target precisely based on keywords, demographics, location, and interests. Your Google Ads for Appliance Repair reach people actively looking for appliance repair services in your area.

By tailoring your Google Ads for Appliance Repair to specific search queries and user profiles, you attract high-quality leads. The said leads will become your paying customers.

Cost-Effective

Google Ads uses a pay-per-click (PPC) system, meaning you only pay when someone actually clicks your ad. This is different from other types of ads where you might pay just for the ad being shown, even if no one clicks it.

PPC is great for businesses because you can decide exactly how much you want to spend each day or for the whole campaign. You can also see how well your Google Ads for Appliance Repair are doing by tracking clicks and conversions, so you can make changes to improve them. Plus, you can target your Google Ads for Appliance Repair to specific people based on what they search for, their interests, and where they are.

This means you don’t have to worry about paying for impressions that don’t generate interest. You’re in control of your budget and can adjust your bids and spending based on your goals and how well your Google Ads for Appliance Repair are doing.

Compared to traditional advertising, Google Ads is a cost-effective way to reach a targeted audience and get leads.

Measurable Results

Google Ads gives you detailed analytics and reporting tools to track how well your campaigns are performing.

You can measure important things like impressions, clicks, conversions, and cost per click.

This data helps you figure out what’s working and what’s not, so you can optimize your campaigns for better results.

Overall, Google Ads is a great tool for appliance repair companies that want to get noticed, attract new customers, and grow their business.

Grow your appliance repair business with Google Ads. We’ll help you reach more customers and get more repairs.

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How Does Google Ads Work for Appliance Repair Businesses

Log in to your existing Google Ads account at ads.google.com or create a new one if you have none. Click Start Now.

To make sure your Google Ads campaign really works, you’ll need to configure a bunch of settings. 

First, create New Campaign.

Add your business information (Business name and website)

Then, figure out what you want your campaign to do – get more people to visit your website, get more leads, or boost sales – and make sure it matches your overall business goals.

As you have just started, choose Leads as your campaign objective.

Next, select the right type of campaign (Search Network, Display Network, Video, etc.) based on your advertising strategy.

The type of campaign you pick really affects where your Google Ads for Appliance Repair show up. For a business like yours, starting with a Search Network campaign is the best bet. This way, your Google Ads for Appliance Repair will be front and center on Google search results, reaching potential customers who are actively searching for appliance repair services.

Don’t forget to write awesome ad copy that will grab your target audience’s attention and show them why your products or services are so great.

Ad Copy

Asset Generation

While Google AI can generate ad copy terms based on your website’s content, you have the option to create your own. If you prefer to write your own ad copy, feel free to skip this feature.

Create Ad Groups.

You can create plenty of Ad Groups for your campaign. You can have an ad group exclusively for commercial appliance repair or for this guide, residential appliance repair.

This is also the part where you add relevant keywords to this particular ad group.

Google Ads Match Types for Appliance Repair:

Match types let you control how closely search terms must match your keywords, ensuring your Google Ads for Appliance Repair reach the right audience and minimizing ad spend. This precision targeting improves your campaign performance by increasing click-through and conversion rates.

Headlines

Headlines are super important in Google Ads – they’re the first thing potential customers see! They need to be clear, short, and catchy, showing off why your appliance repair service is the best.

You can see an ad copy desktop view sample on the Preview portion of this image.

Descriptions

Descriptions give extra info and details, backing up the headline and getting people to click on the ad.

On the right portion of this image is an example of a Mobile View of this guide’s ad copy.

Sitelinks

Sitelinks are like quick shortcuts to specific pages on your website (think contact info, service areas, or pricing), making things easy for users.

Callouts

Callouts are perfect for highlighting special deals, guarantees, or anything else that makes your business stand out from the rest.

Landing Page

When you go to a website, the first page you see is called the landing page. It is like the starting point of your journey on that website.

Having a specific landing page for your Google Ads can really boost their effectiveness and how well your whole campaign does. A landing page gives users a focused and relevant experience, making them more likely to do what you want them to do (like booking for a repair schedule) because the page content matches what they’re looking for.

By customizing the content and call-to-action specifically to the ad, you create a smooth transition from the ad to the landing page, which means people are more likely to stick around and less likely to leave because the content isn’t what they expected.

Plus, a well-designed landing page can improve your Google Ads Quality Score. This is basically a score that Google uses to see how relevant and good your Google Ads for Appliance Repair and landing pages are. A higher Quality Score can lead to lower costs per click and better ad placements, making sure that your Google Ads for Appliance Repair are shown to the people who are most likely to be interested in them.

Also, a dedicated landing page lets you track and measure how well your Google Ads for Appliance Repair are doing. You can use specific tracking codes and analytics to see how users behave on the landing page, like how long they stay, what they click on, and how many convert (do what you want them to do). This info can help you improve your Google Ads for Appliance Repair and landing pages to get even better results.

Remember that a landing page should look good, be easy to use, and have a clear and compelling call-to-action. It should also be optimized for mobile devices, since lots of people use their smartphones and tablets to access the internet.

The Key Components for a landing page are:

Headline, Hero Image, CTA (Call-to-Action), Key Benefits, Testimonials (Social Proof), Contact Lead Form, and Unique Selling Propositon.

This is an example of an Appliance Repair Business Landing Page:

Conversion is when a visitor does something valuable on your website. It could be buying something, signing up for stuff, downloading something, booking for a schedule, or anything that helps your business.

Some common examples of conversions are:

• Purchase — Cha-ching! Someone buys something from you.
• Sign-up — They subscribe to your newsletter, create an account, or fill out a form.
• Download — They download a file, like an e-book or a software.
• Lead — They give you their contact info because they’re interested in what you offer.
• Engagement — They hang around on your site for a while, check out different pages, or interact with your content.

Clarity is super important on your landing page. Everything should be easy to read and understand. Visitors should quickly get what your company is all about, what you offer, and how you can help them.

To make sure your landing page is clear, think about these things:

• What’s the company name? Make sure it’s easy to see and find.
• What do you sell? Be clear about what you’re offering.
• What’s in it for the users? Explain how your products or services can make their lives better.
• What’s next? Tell the visitor what to do next with a clear and convincing call-to-action.

By making your landing page clear and easy to understand, you’ll give visitors a better experience, keep them interested, and get more conversions.

Our team of experts can also help you create a compelling Landing Page. 

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Negative Keywords

You’ll also want to pick negative keywords to prevent your Google Ads for Appliance Repair from showing to searches that are irrelevant to yours.

Negative keywords are basically words that stop your Google Ads for Appliance Repair from showing up when people search for those specific things. They help you get your Google Ads for Appliance Repair seen by the right people by making sure it won’t show up for searches that aren’t relevant to your business.

So, let’s say you’re a company that fixes appliances. You wouldn’t want your Google Ads for Appliance Repair to show up when someone searches for “DIY appliance repair” or “appliance parts” because they’re probably trying to fix it themselves or just need a spare part.

Using negative keywords the right way, more people who see your ad will click on it and you’ll get more customers, which means you won’t have to spend as much money on ads.

Network Settings

Make sure you’re targeting your Google Ads for Appliance Repair based on things like location, demographics, interests, and behavior so that they’re shown to the people who are most likely to be interested in what you have to offer.

It is best to untick both Google Search Partners Network and Google Display Network for the Network Settings. This will show your Google Ads for Appliance Repair to Google’s partner websites. This doesn’t ensure that you will have more conversions as most websites Google choose for your Google Ads for Appliance Repair, are not taking you to the right audience. These are the best options only if you want to inform people about your business but these people are currently not in need of your services.

Budget

A well-planned budget is key to an effective Google Ads for appliance repair campaign. It ensures that your ads reach the right audience and generate leads, while preventing overspending.

Where to Target Your Google Ads for Appliance Repair Services

Target Your Google Ads for Appliance Repair: A Simple Guide

1. Location Targeting 
   • Service Area — Target your Google Ads for Appliance Repair to the exact cities, towns, or neighborhoods where you provide service. This ensures your Google Ads for Appliance Repair are seen by potential customers in your service area, increasing the chances of them contacting you.
   • Radius Targeting (Click on Advanced Search)
     • Expand Your Reach (or Limit it) — Define a specific service radius around your business location to reach customers within a set distance. This is ideal for businesses with a defined service area or multiple locations.
     • Control Your Coverage — Use radius targeting to make sure your Google Ads for Appliance Repair are only shown to people within the area you can actually serve.
2. Keyword Targeting
   • Appliance-Specific Keywords — target keywords specific to the types of appliances you repair.
     • Examples: “refrigerator repair”, “washing machine repair”, “oven repair”, “dishwasher repair”, and “dryer repair.”
       Include stuff like
       • “refrigerator not cooling”
       • “washing machine leaking”
       • “oven not heating”
       • “dishwasher not draining”
       • “dryer making noise.”
   • Brand-Specific Keywords — if you’re good at repairing specific appliance brands, target keywords that include those brands.
     • Examples:
       • “Samsung refrigerator repair”
       • “LG washing machine repair”
       • “Whirlpool dryer repair”
   • Problem-Specific Keywords — target keywords that describe common appliance problems.
     • Examples:
       • “refrigerator not cooling”
       • “washing machine leaking”
       • “oven not heating”
       • “dishwasher not draining”
       • “dryer not heating.”
         
3. Scheduling

   • Time of Day

     • Target your Google Ads for Appliance Repair during busy times when people are more likely to be searching for appliance repair services, such as evenings and weekends. You can use Google Ads scheduling to show your Google Ads for Appliance Repair only during specific times of the day.

   • Day of the Week

     • Consider targeting specific days of the week based on your availability and when people need your service. For example, you might want to target weekdays if you offer same-day or next-day service or weekends if you offer emergency repair services.

4. Remarketing

   • Retargeting — show ads to people who have previously visited your website or interacted with your Google Ads for Appliance Repair. This helps remind them about your business and encourages them to convert. You can use Google Ads remarketing through Performance Max Campaign to create custom audiences based on website visits, ad interactions, and other criteria.

     • Note: Performance Max Campaign works best if you’re already getting lots of conversions. It is recommended to have at least 50 conversions per month before getting started with Performance Max.

When to Launch Google Ads for Your Appliance Repair Company

The best time to launch Google Ads for your appliance repair company depends on several factors:

Seasonality

• Increased Demand — Consider launching or increasing your budget during peak seasons for appliance repairs (e.g., spring cleaning, summer heat waves, winter storms).

• Reduced Competition — You might find lower competition and potentially lower costs during off-seasons.

The demand for appliance repair services tends to fluctuate throughout the year.

• Peak Seasons

  • Summer

    • High Demand — Increased use of refrigerators (to keep food cool in hot weather), and outdoor grills can lead to a surge in service calls.

  • Winter

    • Increased Demand — Heavy use of heating systems (furnaces, boilers) and increased cooking during holidays can strain appliances.

  • Spring Cleaning

    • Increased Demand — People often clean and declutter their homes in the spring, which can lead to increased usage of appliances like washing machines and dryers.

• Off-Seasons

  • Generally, fall and early winter may experience lower demand, though this can vary depending on your location and the specific types of appliances you repair.

Seasonality Varies

The exact timing and intensity of peak seasons can shift slightly from year to year depending on weather patterns, regional climates, and even major holidays.

Regional Differences

Seasonal demand can vary significantly by location.

Business Goals

Immediate Growth — If you’re looking for quick results and want to generate leads immediately, launching sooner is generally better.

Long-Term Strategy — If you’re building a long-term online presence, launching sooner allows you to gather data and optimize your campaigns over time.

Competition

High Competition — If you’re facing significant competition in your local market, launching sooner can help you establish a strong online presence.

Internal Resources

Time and Expertise — Ensure you have the time and resources to manage your Google Ads campaigns effectively (or have a dedicated team or agency to handle it).

Get more customers for your appliance repair business with Google Ads. We can help you get started.

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Final Thoughts

You shouldn’t wait to use Google Ads for your appliance repair business. Many other businesses like yours are already using Google Ads and seeing great results.

Competition is increasing, so it’s important to start using Google Ads now to stay ahead.

If you need assistance on how to make use of Google Ads better, our team at YoYoFuMedia will create a special plan just for you and manage your Google Ads for Appliance Repair to get you the best results. We’ll handle everything from finding the right keywords to creating effective ads. We’ll make sure your campaigns are working well.

Visit our Case Studies Page to learn more about how we’ve helped businesses like yours achieve significant results with Google Ads.

Ready to take your appliance repair business to the next level? Schedule a free consultation with us today.