In this step-by-step guide, we’ll explore how to run Google Ads without website by creating and using a Google Business Profile Website.
Running Google Ads is a powerful way to promote your business online, but not every small business owner or entrepreneur has a website. While a website can be a valuable asset, it’s not always a necessity to get started with online advertising. Google offers an alternative solution for those without a website, known as the Google Business Profile Website.
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1. Is It Possible To Run Google Ads Without A Website?
One of the most common PPC questions is if it’s possible to run a Google ads campaign without a website. The answer is Yes!
It’s possible to run Google Ads without a website through your Google Business Profile. Google Business Profile has a website feature that allows businesses to create a basic landing page or website without the need to host a domain. This feature is perfect for small and local businesses that may not have a traditional website but want to run Google Ads and promote their services or products.
With a Google Business Profile Website, you can provide essential information about your business, such as your address, phone number, business hours, products, and services. When you run Google Ads, you can direct potential customers to your Google Business Profile page, where they can find the information they need.
2. What Is Google Business Profile Website
The Google Business Profile website, also known as a Google My Business website, is a feature provided by Google that allows businesses to create a basic and easily manageable online presence. This feature is designed for businesses that may not have a dedicated website or want a simple way to establish an online presence on Google without the complexities of website development.
Here are some key features and characteristics of a Google Business Profile Website:
- Basic Information: It allows businesses to display essential information such as the business name, address, phone number, business hours, and a brief description of their products or services.
- Photos: Businesses can upload photos to showcase their products, services, or the interior and exterior of their establishment.
- Custom Subdomain: Google provides a custom subdomain (e.g., “businessname.business.site”) for the website, which can make it easier to share with customers.
- Google Integration: The website is tightly integrated with Google Search and Google Maps, making it easier for potential customers to find and learn about the business.
- Contact and Directions: Customers can easily get in touch with the business through a “Contact” button, and they can also get directions to the business location.
- No Hosting or Development Required: Creating a Google Business Profile Website is free and does not require any web hosting or website development skills. It’s a user-friendly platform that simplifies the process of creating an online presence.
- Mobile-Friendly: Google Business Profile Websites are designed to be mobile-responsive, ensuring that they display well on smartphones and tablets.
- Reviews and Updates: Customers can leave reviews on the Google Business Profile, and businesses can respond to these reviews. You can also post updates, events, and special offers.
- Limited Customization: While it offers some customization options, Google Business Profile Websites are relatively simple and do not support advanced features, e-commerce functionality, or extensive content.
- SEO Benefits: Having a Google Business Profile and website can improve your business’s online visibility and search engine optimization (SEO) as it’s closely tied to Google’s search algorithms.
It’s important to note that the Google Business Profile Website is not a replacement for a full-fledged website, and it may not meet the needs of businesses with more complex requirements. However, it serves as a practical solution for small, local businesses and startups looking to establish a basic online presence and connect with potential customers via Google Search and Maps. You can read more here.
3. How To Run Google Ads Without Website With Google Business Profile Website
3.1 Create Your Google Business Profile
Before you can start running Google Ads without a website, you need to have a Google Business Profile. Follow these steps to create one:
Step 1: Login to your Google account. If you don’t have one, you’ll need to create one.
Step 2: Visit Google Business Profile homepage and click “Manage now.”
Step 3: Enter Your Business Information: Provide details about your business, including its name, business type, business category, address, phone number, and skip website you don’t have one. Ensure your information is accurate and up to date.
Step 4: To make sure that your Google Business can be seen publicly, you need to verify your Business Profile. Google will require you to record a video of your clinic and will send you a verification code by mail or phone. Once you receive it, enter the code to verify your business. Here’s a full step-by-step guide on how to create and verify your Google Business Profile (Google My Business).
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4. Set Up Your Google Business Profile Website
Once you have a verified Google Business Profile, you can now create your Google Business Profile Website. Here’s how to do it:
Step 1: Log in to your Google My Business account.
Step 2: In the left-hand menu, click on “Website.” Under website, you should see this prompt “You have a website created with Google”, then click “Manage”.
Step 3: Google will automatically insert your existing information from your Business Profile. Now you can choose a theme for your website, and select one that aligns with your business’s style and brand.
It should look like this (acupuncture clinic example):
Step 4: Content is already generated for your website, but you can still edit the text and images on this Business Profile website. Make sure that you are providing accurate information about your services.
Step 5: After customizing your website, preview it to ensure it looks the way you want. If you’re satisfied, click “Publish.”
5. Start Running Your Google Ads
Now that you have a Google Business Profile Website in place, you can start running Google Ads without a website. If you don’t have a Google Ads account or a campaign yet, you can check out this article about Google Ads step-by-step guide.
Once you’re in the part where you write your ads, copy and paste your Google Business Profile URL and use that as your final URL for your ads.
Once you publish your Google Ads campaign, your ads should run and redirect to your Google Business Profile website when clicked. Don’t forget to monitor the performance of your ads through your Google Ads account and make necessary adjustments to improve their effectiveness. Here are some relevant articles for a successful Google Ads campaign:
- 5 Google Ads Optimization Tips & Tricks To Improve Your Campaign Strategy
- Get More Data From Google Ads – Easy Guide For PPC Data Segmentation
- Google Ads Management Tips – Simple Practices That Will Save You Time & Energy
- 7 Google Ads Optimization Tools For A Successful Campaign
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6. Conclusion: Can You Run Google Ads Without Website? Yes. Would It Get You The Best Results for Your Ad Spend? No.
Running Google Ads without a website is possible, thanks to the Google Business Profile Website feature. It allows businesses to establish an online presence quickly and efficiently. By following this guide, you can create a Google Business Profile Website and launch Google Ads campaigns to promote your business, even if you don’t have a traditional website. This approach can be particularly beneficial for local businesses just starting out, or those with very limited resources looking to establish an online presence and connect with potential customers.
But Google Business Profile can be limiting since it creates a very simple landing page with just a few opportunities for customization. We still recommend having a traditional website hosting to fully maximize your advertising strategies. If you need help with website creation, you can schedule a free strategy call with our experts today!
