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Pinterest for Physical Therapists – The Best Guide in 2022

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You’ve probably used Pinterest at some point in your life to look for design inspirations. But did you know that you can promote your physical therapy services through Pinterest?

In this article, we’ll share with you the importance of Pinterest for physical therapists, how to create a business profile, and some useful tips that will surely get you a lot of conversions!

Why Pinterest for physical therapists?

As of 2021, there are 431 million people who are actively using Pinterest. What makes this platform unique is that it primarily uses photos if you want to advertise your physical therapy services or simply share physical therapy-related pins with your audience.

The utmost reason why Pinterest should be included in your digital marketing strategy is that it helps in brand awareness. People usually scan Pinterest whenever they’re looking for ideas, inspirations, or just wanted to learn more about something. By using keywords that are highly relevant to your physical therapy services, there’s a high probability that your pins will appear on Pinterest’s search term results!

It’s also good at driving conversions and building traffic to your physical therapist website. People spend a long time scrolling through Pinterest than other social media sites. By attaching a link to your site in each pin that you are creating in your PT clinics, individuals who are deeply interested in physical therapy as a brand or as a source of educational content will be able to learn more about the nature of your physical therapy services.

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For starters, here are some Pinterest terms that you should be familiar with:

  • Pin – This refers to an image or video on Pinterest that is shared by a user on Pinterest.
  • Pinterest Board – This consists of pins that are grouped based on a theme.

How to create a business account on Pinterest for physical therapists

Now that you have a background of how Pinterest works and some of the terms that you’ll be using. It’s time to create a business account for your physical therapy clinic.

  1. Go to Pinterest
  2. Log in using your personal Pinterest account
  3. Select the drop-down button and click “Add account”Arrow pointing at "add account"
  4. Click the “Create” button under the “Create a free business account”Arrow pointing at the button "create" button
  5. Then, select the “create a free business account”
  6. Fill out the details needed such as the email address that you’ll be using, your password, and age.Arrow pointing at "Create account" button
  7. Start building your profile. Enter your PT clinic’s logo, name, website (if there’s any), the country you’re business is in, and the language.After building your profile, click the "next" button
  8. Then, describe your business. For the focus of your brand, choose “Health and Fitness.” Then, choose your top 3 goals that you want to achieve with your physical therapist’s Pinterest business account.Arrow pointing at the "next" button
  9. Pinterest will then ask you one more thing about your business. Since you are offering physical therapy services, select “Service Provider.”Choose the best description for your physical therapy services
  10. Lastly, choose the option that suits your preference if you want to run ads on Pinterest or not.Pick between the options that are available if you want to run ads on Pinterest
  11. Then, Pinterest will ask if you want to start creating pins for your physical therapy services or continue building your physical therapist profile. If you just want to navigate your profile, you could just click the “x” button.Page asking you where to start after creating a Pinterest business profile for physical therapists

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Pinterest ideas for physical therapists

Looking for interesting ideas for physical therapists? We got you covered! Here’s a list of Pinterest ideas that might inspire you into creating one for your physical therapy services.

1. At-home exercises for individuals

Since the Covid-19 pandemic began, we spend most of our time indoors. From working out in gyms, people also started working out at home. As a physical therapist, you could share easy PT exercises that can be done at home like this one:

 Pinterest post about 8 physical therapy exercises for low back pain

2. The correct way to do exercise

When doing exercises in gyms or at home, there are instances where individuals get hurt or worse, get injured due to the wrong body position. You can help them with that through means of posting a picture of the difference between the right and wrong position in doing a workout.

Here’s an example:

Pinterest post about the correct way to do squats

3. Infographic about physical therapy

People use Pinterest to learn more about a product or service. Since you’re offering physical therapy services, sharing educational content about physical therapy can greatly help individuals who are interested in this field.

Look at this Pinterest post by a physical therapy clinic:

Pinterest post about an impingement syndrome

See how they labeled the affected parts of your shoulder due to shoulder impingement? They also used the opportunity and used the title of the pin to promote their physical therapy services.

4. Motivational quotes

You could also use motivational quotes to strengthen the fighting spirit of individuals who are having unsure about trying physical therapy or losing hope in recovering from their injuries or condition.

Something like this one:

Quote from a physical therapy clinic

or you could also add humor to your quotes like this:

Humorous quote about physical therapy on Pinterest

5. Your physical therapy clinic’s tagline

If you have a catchy headline, why not share it with your audience? This could be helpful in helping them remember your brand. Just make sure to make it catchy so that it gets stuck in their minds and who knows, maybe convert them into your actual physical therapy patients!

Sample tagline of a physical therapy clinic on Pinterest

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Tips in creating pins for your physical therapist’s business profile:

1. Keep it simple yet descriptive.

  • When writing a title for your physical therapy post, it shouldn’t be too wordy. The description of your pins should contain relevant keywords about physical therapy to improve your visibility in Pinterest search engine results.

2. Use vertical photos

  • If you’re uploading photos of or about your physical therapy clinic, you could use square photos (1000 × 1000 pixels) but Pinterest recommends using vertical photos with an aspect ratio of 2:3  because it perfectly suits the screen of mobile users.
  • Software like Canva can help you in formatting your physical therapy-related photos.

Additional tips when using photos on Pinterest:

  • Make sure to include a watermark of your physical therapy clinic’s logo on every photo that you upload. Just don’t place it on the lower right corner of your photo as it may be obstructed by the Pinterest icons.
  • Provide a clear title and description of your content. This way, your physical therapy brand will appear when someone searches for “physical therapy.”
  • Check the links that you will be attaching to your Pinterest content. Make sure that it’s working and mobile-friendly so that your audience won’t be disappointed when they click your physical therapist links.
  • Want your physical therapy brand to stand out? Use text overlays on your photos. 
    • Note: Use appropriate fonts so that even if it’s placed on top of your photos, they will still be readable, especially for your audience.

3. Create a Pinterest board about physical therapy

  • In Pinterest group boards, you can share your physical therapy-related pins with people who are also interested in physical therapy or physical therapy services.
  • How to find Pinterest group boards? In Pinterest’s search engine, type “physical therapy”
  • Click “All Pins” and in the drop-down menu, select “Boards.” Arrow pointing at "boards" from the drop-down menu
  • It’ll show you a list of Pinterest boards about physical therapy. These include a compilation of all of the physical therapy-related photos and videos that were uploaded by either your competitors or individuals who just wanted to create content about PT.Physical therapy boards on Pinterest
  • If you already have an idea of what content to include in your Pinterest board for physical therapists, you can now start creating one.
    • Just click the “+” button on the lower right corner of your screen and you may now start uploading your Physical therapy-related content on your own Pinterest board.

Physical therapy ideas for pediatricians

5. Don’t forget to add links and call to action

Just like other digital marketing platforms, links and call-to-action are also essential elements in Pinterest. It should be added to each of your pins and board descriptions because it guides your audience to the next step after consuming your content on this platform. This could be a link to your website, a landing page for testimonials, or anything that’s related to your physical therapy services.

6. Video Pins

Pinterest has an updated feature where you can also upload videos. To make sure that your video pins will convert, here are some of the best practices for video pins:

  • Make sure that the message that you’re trying to convey is clear and on point. 
    • The minimum length for videos is 4 seconds and the maximum length is 15 minutes.
    • The recommended length for organic content is between 15 seconds to 1 minute.
  • One of the factors that drive clicks to your content is your cover image. So, use an image that’ll get the just of your video in one glance.
    • Optional:  There are some instances where your audience watch videos with the sound off or have a hearing impairment,  so to cater to everyone, add subtitles to your videos.

Want to know more about how video marketing works? Check out our blog post on Video Marketing for Physical Therapists.

Key takeaway

Pinterest for physical therapists can surely help you get more leads and conversions, especially when done right. Just follow all the tips and tricks that we’ve mentioned earlier, and you’ll see results from your marketing efforts.

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