Do you want to increase your mattress sales with TikTok Ads? Creating TikTok ads for mattress stores will make your brand more discoverable, and as a result will increase your brand’s reach, engagement, and mattress sales!
Let’s dive into this step-by-step article on how to create TikTok ads to help your business scale and grow.
1. Why TikTok Ads for Mattress Stores?
TikTok is the most popular and globally downloaded social media app, giving you the ability to have a greater reach to achieve your advertising goals. TikTok Ads helps businesses promote their products and increase their revenue, so creating tiktok ads for your mattress store will help increase mattress sales by boosting your brand’s online awareness and reach driving quality traffic and conversions, and maximizing your mattress store’s exposure potential.
As a result, you will experience an increase in revenue with tiktok ads for mattress stores, helping your business scale and grow. TikTok Ads is also the most affordable way you can advertise your mattress store online, since you will be able to create impressions and boost engagement and conversions, increasing your return on investment.
1.1 Types of TikTok Ads
Before creating your tiktok ads for mattress stores, check out the different tiktok ad types you can choose from and identify the type of tiktok ad that will benefit your mattress store the most.
- In-Feed Ads – Ideal for increasing brand visibility and encouraging engagement.
- Spark Ads – Works by boosting organic content.
- Branded Hashtag Challenges – This will help generate buzz for your mattress store brand and products.
- Brand Takeover – This is a full-screen takeover that can last up to 5 seconds and is similar to TopView Ads.
- TopView Ads – These are the most popular type of tiktok ads and they work as a high-impact, full-screen, sound-on video takeover lasting 3 seconds to showcase your mattress brand.
- Collection Ads – Useful for e-commerce businesses because users of the tiktok app can browse your products and services without leaving the app.
- Dynamic Showcase Ads – These are visually attractive and interactive ads that allow users of the app to purchase within the app.
- Shopping Ads – These type of ads uses the 3-in-1 solution to allow an enhanced shopping experience for the user. The 3-in-1 solution is a combination of the formats used for video shopping ads, catalog listing ads, and live shopping ads.
- Carousel Ads – These can be used to showcase a series of linked images and videos in a single ad.
- Branded Effects – These can be used to enhance your brand’s engagement and create an immersive experience.
Want to get started with your TikTok ads for mattress stores?
2. Creating TikTok Business Account
Let’s get started with your tiktok ads for mattress stores. You will need a TikTok account which you can sign up for by downloading the app or creating an account using TikTok’s desktop website.
Once logged in to your tiktok account, go to your settings and “Switch to Business Account”. You won’t be able to create your tiktok ads for mattress stores without setting up your tiktok account to a business account.
After switching your tiktok account to business mode, you can start your tiktok ads for mattress stores through TikTok Ads Manager.
Click “Get Started”.
Since you already made a tiktok account, simply “Log in with TikTok”.
You will then need to “authorize” your account for business use.
Link your tiktok for business account by clicking “confirm“.
Enter your mattress store business information.
For your billing information settings, choose “Automatic payment” then click “Go to Ads Manager”.
Note: If you’d prefer to choose Manual Payment, you will need to add a balance amount to your account. You will also need to make sure your account has an ongoing balance or your TikTok ads for mattress stores will stop running.
Do you need help setting up your tiktok ads account?
3. Creating TikTok Ads for Mattress Stores
In your TikTok Ads manager, go to the Campaign tab and then select “Create“.
Select “Advanced Create” as your tiktok ads for mattress stores format.
Campaign Settings
You will want to select “Lead Generation” as your advertising objective since we want to ensure your tiktok ads for mattress stores attract new customers and buyers for your mattress store business.
Then, enter your campaign name.
For this guide, we will use “Mattress Store Lead Generation Campaign”. Then leave the split test, budget optimization, and campaign budget settings as it is.
Adding the type of campaign to the campaign name will help you keep your campaigns organized if you decide to create more, such as campaigns for website conversions and campaigns for product sales.
Enter your ad group name, for example, “Mattress Stores – Best Sellers”.
When creating ad groups, you want to create ad groups that follow a single theme.
In this example, we made an ad group for your best-selling products, so you can also create an ad group for natural mattresses, another for latex mattresses, and even an ad group for clearance or sale mattresses.
Optimization Location
Next is your optimization location settings. We recommend starting with “Instant Form” first, especially if this is your first tiktok ads for mattress stores campaign.
Choosing Instant Form allows your tiktok ads for mattress stores to collect leads directly from your ad without the user needing to leave the app. It’s more convenient for potential leads and can enhance the user experience.
Note: If you want to drive traffic to your mattress store website and have leads complete the purchasing journey there, you will want to change your campaign advertising objective to “Website Conversions”.
Next is your ad placement settings. Make sure your ad settings (search results, user comment, video download, and video sharing) are enabled just like in the image below.
Audience targeting
In your audience-targeting settings, we recommend focusing on your demographics to help potential buyers within the area to find your mattress store when they search on TikTok using keywords like “mattress store near me”, or “quality mattresses in Los Angeles”.
After entering your demographics, set up your gender, age, and spending power to “All“. Then
In your language settings, choose “English“.
Device Settings
Similar to your audience targeting settings, select “All” for your device settings. You don’t want your tiktok ads for mattress stores to be limited by these device settings.
Do you also want to drive traffic to your website using tiktok ads?
Budget and Campaign Schedule
The budget for your tiktok ads for mattress stores campaign will depend on your industry and your local competitors. If this is your first time running a tiktok ads campaign, start with “30 USD” as your daily budget. When you gain enough data from your campaign, consider increasing or decreasing your budget.
Don’t stretch your daily budget too thin so it won’t take a longer time to produce impactful results and avoid this setting affecting the performance of your campaign.
In your schedule (dayparting) settings, make sure to set it to “All Day”.
Bidding & Optimization
You can skip the bidding and optimization settings since the campaign has already been set up to target “leads“. Make sure you don’t enter a target CPA to prevent your tiktok ads for mattress stores from limiting your campaign getting as many leads as possible.
4. TikTok Ad Text for Mattress Stores
Ad Text Creative
Now we can set up the creative aspect of your tiktok ads for mattress stores. Start by entering your ad name, for example, “Mattress Store – Premium Mattresses”.
We recommend creating different ad groups for specific products of your mattress store, so it will be easier to manage and organize.
You will then need to create a custom identity. Consider entering your mattress store’s business name, since the custom identity is what will help potential buyers identify your brand and account.
For this example, we will use “@MattressStoresLA”.
After creating your custom identity, “Upload” your video to your tiktok ads for mattress stores. Make sure your video has already been optimized by implementing key elements to help with conversions (which will be discussed later in this article).
After uploading your TikTok video, you will need to enter the ad text.
For your ad copy, you want to use keyword-rich and will grab the attention of your target audience, which you can achieve by triggering a personal response or by addressing the user’s problem and solution. Don’t forget to include ad text that will encourage your potential buyers to take a conversion action.
Examples of ad text for TikTok Ads for mattress stores:
- “Free Next Day Delivery for Premium Mattresses in LA!”
- “Transform your sleep with quality mattresses”
- “Premium Quality Mattresses with 10-Year Warranty”
- “The Best Mattress Store in Los Angeles for Top-Quality Mattresess at an Affordable Price”
Do you need help creating effective ad text copy for your tiktok ads campaign?
To support your ad copy for your tiktok ads for mattress stores, include a CTA button.
Selecting more than one CTA text option to show across all your tiktok ads will maximize the performance of your campaign.
Some of the CTAs you can consider for your tiktok ads for mattress stores are the following:
- Order Now
- Visit Store
- Interested
- Contact Us
- Learn More
Interactive Add-Ons
One of the features we strongly recommend adding is interactive add-ons. It will help your tiktok ads for mattress stores to maximize its conversions and impressions because it will allow you to highlight important information you want your target audience to know about.
Additionally, interactive add-ons can attract potential leads with exclusive offers and promotions.
To add an interactive add-on, select “+Create”.
TikTok Ads Manager offers the option to create an interactive add-on or display card using an AI-generated editor. Skip this option, and click on the Template tab.
Choose the template design you want to use, then enter the information needed to create your display card. These should encourage conversion or a purchase, so use the following example as a guideline:
Example:
- Discount:
- Discount: “25 % off”
- Discount description: “Limited Time Only”
- Call to action: “Order Now”
- Display time: “5 seconds”
Click “Confirm” to save your instant form settings.
Instant Form Settings
The next feature we recommend to use in addition to interactive add-ons for your tiktok ads for mattress stores is Instant Forms. You can collect personal information from potential buyers without needing to leave the app.
To add an instant form to your tiktok ads for mattress stores campaign, click “+Create”.
You will be offered the “Card Layout” option, but we recommend using the “Classic Layout” since it will allow you to create a more personalized instant form for your target audience.
Under Classic Layout, choose Simple Form.
Rename the form, for instance, “Mattress Store – Form” or “Best Selling Mattresses AD Form”, then disable your introduction settings.
Move on to the questions section, and select the personal information you will need from your potential buyers, such as Name, Email, and Phone Number. Don’t forget that you will need to enter the purpose statement as to why you need all these information.
If you want a more targeted questionnaire, consider adding custom questions.
You will then need to provide your privacy policy information, such as your company name, the link text, and the privacy policy link.
In the Final Page tab of your instant page or simple form settings, enter the details of your final page. There is another opportunity for potential leads to convert in this step, such as encouraging them to learn more or visit your website.
Example:
- Headline: “Thanks for your response!”
- Description: “Tap the button to learn more about our unbeatable prices and transform your sleep with our top-quality mattresses!”
- CTA button text: Visit Website
- Website URL: “https://www.mattressstoresla.com”
Lastly, in the Settings tab, select More volume as your form type. It will help prioritize getting as many leads willing to fill out a quick form as soon as possible.
If you are interested in creating an instant form with higher-intent leads as its focus, we recommend choosing Google Ads for Mattress Stores instead, and although it will cost more per click compared to tiktok ads for mattress stores, it will guarantee quality leads.
Skip the field names settings, the tracking parameters settings, and the tracking options, then click “Confirm” and Submit.
Not sure how to optimize your interactive add-ons and instant forms?
Payment Options
Select your payment method and enter your payment information before clicking “Make Payment”.
You will need to fill out any necessary information regarding your tiktok ads for mattress stores, and you are done!
Congratulations. You’ve created your first TikTok ads for mattress stores!
5. What Makes An Effective TikTok Video Ad?
Because we are utilizing a social media platform, you need to create an effective video ad to support your TikTok ads for mattress stores campaign.
How?
Your video ads need to be visually engaging, entertaining, and at the same time informative. These must include key elements that encourage a conversion action from potential leads, such as grabbing the user’s attention within 3 seconds and highlighting key selling points from your mattress store.
A successfully optimized video ad will have a positive impact on your ROAS, your campaign for tiktok ads for mattress stores, and increase your mattress sales. If your mattress store has plenty of positive reviews, add these in your ads to help build trust and credibility, and further convince potential leads to purchase from your brand.
5.1 Key Elements for Effective TikTok Video Ads
Other than grabbing the attention of your target audience within 3 seconds and including key selling points from your mattress store, implement some of the following elements to help support your tiktok ads for mattress stores campaign:
- Use a compelling CTA or CTA text throughout the whole video ad.
- Use hooks at the beginning of your ad to grab the attention of the user within 3 seconds.
- Make sure your captions are keyword-rich.
- All important elements, text, and graphics should be centered.
- Don’t create an ad video longer than 34 seconds.
- Enable auto-captions.
- Switch your ads every 7 days. This will avoid ad fatigue.
- Include your target keyword in the video thumbnail title.
- Research relevant keywords and top hashtags to use on your ad video.
- Include viral music from TikTok Creative Center.
- Ensure your video resolution is a minimum of 720p.
- Avoid your video ads getting disapproved by strictly following TikTok’s image and video specs.
6. Best Practices for TikTok Ads for Mattress Stores
6.1 Ad Groups
As mentioned earlier when setting up ad groups on your campaign for tiktok ads for mattress stores, we recommend creating multiple ad groups with each focusing on specific products such as your “best sellers”, “natural mattresses”, “latex mattresses”, “memory foam mattresses”, and ad groups for “clearance or sale mattresses”.
Creating multiple ad groups allows you to avoid ad fatigue by rotating your ads every 7 days, and it will help you identify which of your ads are performing the best. This will help you better understand the search intent of your target audience, and it will help you optimize your other campaigns on tiktok.
6.2 Content Plan
Creating a content plan can greatly impact your ads’ effectiveness in bringing your mattress business mattress sales from your tiktok ads for mattress stores campaign.
- Envision how you want your video ads for your mattress store to look, then create draft storyboards to make it easier to bring your vision to life.
- Include the type of transitions and editing styles you want on your video ad, and the text or information highlighting your mattress store’s key selling points. All your elements should seamlessly work to encourage conversion from your potential leads.
- Your content plan should include your keyword research, your posting schedule, and different ad scripts and hook variations to help high-intent leads find your tiktok ads for mattress stores when they search for queries like “quality memory foam mattress in LA” or “best mattress store near me”.
- After identifying the right keywords for your tiktok ads for mattress stores, make sure to include them in your ad video as text, as video captions, hashtags, and in the title of your thumbnail.
- Most importantly, include your CTA throughout your video ads for tiktok ads for mattress stores, to encourage conversion and increase your mattress sales.
Are you overwhelmed with content planning for your tiktok ads for mattress stores?
6.3 Video Footage and Editing
What if you’re not experienced with filming content and editing videos?
Advertising through tiktok ads doesn’t have to be complicated. You can film and edit your tiktok ad video using your smartphone so long as the resolution quality meets the minimum of 720p. In short, you don’t need expensive filming equipment to film your TikTok ads for mattress stores.
When filming your video ads for your tiktok campaign, highlight the unique selling points of your mattress store, and include positive feedback or reviews from previous customers to further convince potential leads to purchase from your mattress store, as well as trust your brand.
Just like filming with a smartphone for your TikTok ads for mattress stores will suffice, you can also edit your ad video using the in-app feature on TikTok. In short, you don’t need complex editing software to edit your video ads.
Lastly, make sure that the final version of your video ads for tiktok ads for mattress stores leaves a lasting impression on your target audience. Remember, it should encourage engagement and conversion to help your mattress store make more mattress sales.
6.4 Collaborations
Mattress stores like yours can collaborate with content creators and influencers to promote your mattresses since they can boost your brand exposure, establish brand credibility, and promote your business to their high number of followers, increasing reach and engagement.
Collaborating with content creators and influencers alike can also increase your brand’s social media following, attracting more opportunities for conversions.
Here are some factors to consider if you want to partner up with content creators and influencers to promote your mattress store:
- Create a detailed campaign plan. What are your main objectives with these partnerships?
- Identify the right content creators or influencers that fit your brand’s image.
- What type of content do you expect from these collaborations? A single post? A video review? A carousel post? Remember to be specific, since these can vary from UGC content to different types of content postings.
- Give the content creator or influencer artistic freedom.
- Provide guidelines on what deliverables you expect.
- Provide guidelines on what they can’t do, or any limitations when creating content.
- Set clear KPIs. If they meet their target KPIs and exceed them, consider continuing the partnership.
Have you already partnered up with content creators in the past? Consider boosting these videos and using them as Spark Ads.
Example of a TikTok Ad Collaboration:
@maizimmy [ad] Thank you @themattressfirm for helping me achieve my 5 star Hotel bed dreams 😍 I am so excited to be a part of @theMattressFirm’s #SleepSquad – be sure to follow along for more great sleep tips! #mattressfirm #homedecor #hometransformation #homefinds #Bedding
6.5 Email Sequences
Email sequences are one of the best practices you can implement as part of your tiktok ads for mattress stores. They can support your campaign, increase engagement, and drive traffic to your mattress store website.
There are plenty of email sequences you can use for your mattress store business, but here are a few to consider to support your tiktok ads for mattress stores:
- Welcome email sequences – Use these to introduce your mattress store to new subscribers.
- Lead nurturing email sequences – Necessary to nurture and convert leads from your tiktok ads for mattress stores.
- Cross-Sell email sequences – The ideal email sequence to promote and upsell your other best-selling and higher-priced products from your mattress store.
- Feedback emails – Use these to learn and understand how satisfied your customers are with their mattress purchase.
6.6 CRM Process
A CRM or Customer Relationship Management process is critical to convert any leads from your tiktok ads for mattress stores to actual buying customers.
The CRM process is a strategy that involves your store’s receptionist or front desk listening, tracking, and auditing all calls from your tiktok ads for mattress stores. These leads then need to be called back to help convert them to actual customers, or you risk wasting all your efforts for your TikTok ads campaign.
If your mattress store lacks a CRM system, we recommend considering Google Ads for Mattress Stores. Google Ads will help you find quality and high-intent leads who are actively searching for your products.
YoYoFuMedia has successfully helped over 1,000 clients with TikTok Ads and Google Ads, so if your mattress store business lacks a CRM system to support your tiktok ads for mattress stores, learn how we can help you with Google Ads on YoYoFuMedia’s page.
7. Key Takeaways
Investing in TikTok ads for mattress stores is one of the most affordable marketing strategies to advertise your mattress store and increase mattress sales, but for this to be effective, you will need to implement a variety of key elements to convert your leads into actual customers.
For your tiktok ads for mattress stores to deliver the results you want, apply some of the best practices discussed in this article.
Your tiktok ads for mattress stores will have a higher chance of conversions and mattress sales when you implement the targeting strategies in your campaign settings mentioned in this article, supported by the execution of your content plan and creation of your tiktok ad video.
Lastly, collaborating with content creators and influencers will greatly help increase your brand’s reach, and establish trust and credibility, resulting in more customers for your mattress store.
Do you want to run tiktok ads for mattress stores campaign to increase your mattress sales but you’re overwhelmed by all the necessary steps to make it an effective campaign? Book a Free Consultation with our professionals and let us help you grow your mattress store business with TikTok Ads!
