Do you want to advertise your interior design business through social media to gain more new customers? TikTok Ads for interior designers will give your business an advantage over local competitors because it will boost your brand’s visibility online, and it will help create engagement, which will drive more leads to your interior design business.
1. What are TikTok Ads?
TikTok is one of the most popular social media platforms to date and TikTok Ads are online video advertisements on the app. They are part of a social media marketing strategy that promotes a business’s products and services. TikTok Ads are commonly full-screen videos, usually organized in a 3-level organization to make up the ad structure: The TikTok Ad, the TikTok Ad Group, and the TikTok Campaign.
When advertising your interior design business through TikTok Ads, you will want to understand the different types of TikTok ads available, so you can choose which ad type will help you achieve your advertising goals.
- Topview Ads
- In-Feed Ads
- Spark Ads
- TikTok Image Ads
- Playable Ads
- Shopping Ads
Out of the available TikTok ad types you can choose from, you will want to consider Topview Ads, In-feed Ads, or Spark Ads.
Topview Ads are the most premium ad format on TikTok and are similar to PPC or Pay-per-click. These are the most effective types of TikTok ads, but to use these, you will need to work with a TikTok sales representative.
In-feed ads would be ideal for your interior design business if you want to encourage users to take action, like booking an appointment since these types of ads are usually created with a prominent CTA button.
The third type of ad you can consider using is Spark Ads. If you already have existing content showcasing your interior design services, or you want to partner up with content creators to promote your business, Spark Ads are great at boosting organic content.
2. Why TikTok Ads for Interior Designers?
Businesses have now transitioned to advertising through TikTok Ads because it can result in a strong positive impact on their performance outcomes based on their ads. These can be brand awareness, traffic, and conversions. Creating TikTok ads for interior designers is not a complicated process, and you can customize your TikTok ads to have focused targeting based on age, gender, ad placement, demographics, and locations, to help you reach your advertising goals.
Advertising through TikTok Ads is also one of the most affordable ways to advertise your interior design business online to get new customers. By using key elements to make your TikTok Ads for interior design effective, you will be able to maximize your business’s exposure potential, therefore increasing impressions, engagement, and conversions. In short, it will help your interior design business grow and succeed.
Want to start TikTok Ads for your Interior Design business?
3. Create Your TikTok Business Account
If you already have a TikTok account for your interior design business, simply log in and skip to the next step.
If you don’t have a TikTok account yet, download the app from the Apple Store or the Google Play Store and sign up. Similarly, you can also sign up online by accessing TikTok’s desktop website.
When logged in, go to your account settings and “Switch to Business Account”. You will need to do this step to be able to create your TikTok Ads for interior designers with TikTok Ads Manager.
Next, access click “Get started” on TikTok Ads Manager.
Then, “Log In with TikTok”.
“Authorize” your TikTok for Business use.
Select “Confirm” to link your account to TikTok For Business. Make sure to agree to TikTok’s Commercial Terms of Service by ticking the box.
Enter your interior design industry details, and click “Continue“. Make sure you agree to TikTok Commercial Terms of Service, TikTok Advertising Terms, and TikTok Payment Terms.
Lastly, select “Manual payment” as your payment method when you set up your billing information.
Don’t have the time to create your TikTok campaign?
4. Create Your TikTok Ads Campaign for Interior Designers
After clicking on “Go to Ads Manager”, you will be redirected to your TikTok ads manager dashboard. Go to “Campaign” then select “Create“.
Choose “Custom Mode”. This will allow you full control over your TikTok ads for interior designers.
4.1 Campaign Settings
To bring more new customers to your interior design business, select “Lead Generation” as your advertising objective.
Next, enter your campaign name, and keep the following settings in this section disabled. A name you could use is “Interior Design Lead Generation” as an example.
Enter your ad group name, for instance, “Interior Design Services”.
Select “Instant Form” as your optimization location settings. This option will allow your TikTok ads for interior designers to collect leads through this feature.
To drive more traffic to your interior design website, we recommend creating a different TikTok campaign and setting your advertising objective to “Website Conversions”.
Enable all your ad placement settings. This ensures that your TikTok Ads for interior designers will encourage more impressions and conversions.
In your audience targeting settings, select “All” as your gender settings. Also, select all the age group options available then focus on your demographics targeting settings.
Enter the locations you want your TikTok Ads to target, for example, Irvine, California. To optimize your demographic audience targeting, click on “Bulk Upload”.
Enter the specific locations you want your TikTok ads for interior designers to be shown. This will allow users who search “interior design services”, “interior designer Irvine” or “interior designer near me” to find your TikTok Ad, increasing the potential of these leads converting to customers for your business.
Select the language you want your TikTok Ads for interior designers to show up in, then skip the other settings in this section.
Next, select “All” for all the following divide settings. This will ensure that your TikTok Ads for interior designers can be seen by both Android and iOS users.
Do you want to drive website conversions from your TikTok Ads instead?
4.2 Budget and Schedule
For your budget, consider starting with “40 USD”. As mentioned at the beginning of this blog post, advertising through TikTok ads is one of the most affordable ways to promote your interior design business. We don’t recommend starting with a daily budget lower than $40 since it could affect the performance of your TikTok ads for interior designers, such as producing prolonged results and risking not getting enough leads.
For your Dayparting settings, we recommend clicking on “Select specific time” instead of “All day”. This is because you want to make sure that you can call back any leads that come from our TikTok ads within a minute. Failure to do so = lost leads.
To ensure that you can call back any leads from your TikTok ads and avoid losing leads, set up your campaign to run during the days and hours your business operates.
4.3 Bidding and Optimization
In this section, leave the settings as it is. Don’t enter a target CPA (Cost per action), to make sure that your campaign will maximize getting as many leads as possible based on your ad budget.
5. TikTok Ad Text for Interior Designers
Now that you are done setting up your campaign settings for your tiktok ads campaign, you can now start with the creative aspect of your TikTok ads for interior designers. A creative name you could use is “Interior Design Services”.
Next, create your custom identity. This is what users will use to identify your interior designer tiktok account, so use the name of your interior business. For this guide, we will use “@InteriorDesignerIrvine” which highlights the type of business it is, and where the business is located.
Now you can upload your TikTok Video Ad to your campaign. If you don’t have a video ad ready for uploading, you can select “+Create”, to create your video at that specific moment, although we strongly advise against it.
You want to make sure that before you create your TikTok ads for interior designers campaign, you already have a video ready to upload and publish. This way, you will have a video that has been optimized with editing and scripting elements that will effectively help your business gain more new customers.
Then enter your ad text. Use ad text that will grab the attention of your target audience by triggering a personal response from them, or by addressing their problems and solutions with interior design. Most importantly, it should encourage some form of conversion action.
An ad text example you could use is “Need Help with Your Interior Design?” which is a short, but clear and straight-to-the-point ad text.
Another ad text example you could use is “Improve and enhance the quality of your home with the help of our Interior Designers”.
Do you need help with the creatives of your TikTok Ads campaign?
5.1 Call To Action Settings
For your TikTok ads for interior designers to be effective, one of the critical elements it needs is CTAs.
Choose from the two available CTA options: Dynamic or Standard.
If you select the Dynamic option, it will show a different CTA text to different users to maximize your campaign’s performance.
When using the Dynamic settings, you will need to select the different CTA text options applicable to your interior design business, such as “Get Quote” and “Book Now”.
If you want to select the Standard settings for your CTA, you will only need to select one CTA text option, like “Contact Us”.
5.2 Interactive Add-Ons
One of the features you should include when creating TikTok ads for interior designers is interactive add-ons. These help maximize impressions and conversions, which you can use to offer discounts or exclusive promos, and even highlight important messages for your target audience.
Select “+Create” to add this feature.
Select your display card variation, then enter your discount card details, such as the discount amount, discount description, call to action, and display time.
For your TikTok ads for interior designers, consider offering “25% off” as your discount offer, supported with a discount description like “Limited Time Only” and a CTA such as “Book Now”. Don’t forget to enter at least 5 seconds as the display time for your display card.
5.3 Instant Form Settings
Another feature you want to include as part of your tiktok ads campaign is instant pages, This is because these will allow you to directly collect personal information from your leads through your TikTok ads for interior designers, and these leads will also have the opportunity to directly book or schedule an appointment through this feature.
Choose “Classic Form” as your instant page format.
Enter your instant page name, for instance, “Interior Design Services Form”, then select the form language, and your form type.
You want to select “More Volume” as your form type settings so it can prioritize getting as many leads as possible to fill out the form.
If you want to select “Higher Intent” as your form type, we recommend Google Ads for Interior Designers instead. This is because Google Ads is the platform you want to use to advertise your interior design business if you want to target high-intent leads. These will cost more per click but will give you higher-quality leads.
Keep your introductions disabled and skip to the next section.
Enter your purpose statement, then choose the personal information you will need from your leads, such as name, email and phone number.
You can also choose to add custom questions, such as Appointment Scheduling so your leads can inform you of the dates and times they are available for an appointment.
Lastly, enter your thank you screen details, such as the headline, description, button text, and website URL.
A headline you could use for your thank you screen is “Thank you for reaching out to us”. Include a CTA in your description, for instance, “Tap the button below to learn more about our interior design services and schedule your “Free Initial Online Consultation”, then support it with a button text “Free Online Consultation”.
Make sure that your website URL is the landing page for what is being offered in the button text.
Not sure how to optimize your TikTok Instant pages to maximize conversions?
Once you are done with your instant form settings, check you’ve entered all the right information then select “Complete“. If you don’t have third-party tracking settings, you can skip this step since this is optional.
5.4 Payment Setting
Since we selected “Manual payment” as our billing information settings earlier, this will require you to add a balance amount, then click “Next“.
Choose your payment method then enter your payment settings. Once you complete all the necessary details, click “Make Payment”.
Lastly, enter your interior design business information for the certificates section and account info section, and then you’re done! Congratulations on creating your first-ever TikTok ads for interior designers.
6. How to make an effective TikTok Video Ad?
For your TikTok ads for interior designers to be effective, you don’t just have to optimize your campaign settings, but you also need to create an effective TikTok video ad.
When creating your ad videos, you want to implement key elements that will encourage your target audience to watch the video and take some form of conversion action. Successfully creating an effective tiktok video ad will have a positive impact on your sales and your Return On Ad Spend (ROAS) for your interior design business.
To achieve this, you will need to create TikTok ad videos that will grab the attention of your target audience within 3 seconds to avoid being scrolled down and losing potential leads for your business. Consider using a hook at the beginning of your ad videos, and make sure these ad videos are visually entertaining, engaging, and informative.
Focus on filming content that showcases the benefits of your interior design services and why your business is better than your local competitors. You could also include feedback or testimonials from previous projects with past customers who were very happy and satisfied with the final results.
6.1 Key elements to make an effective TikTok Video Ad
Consider using a variety of the following key elements to ensure that your tiktok ads for interior designers will effectively bring you more leads.
- Add background music or trending sounds.
- Use auto-captions on the video.
- Include a title in the video thumbnail.
- Have a compelling Call to Action (CTA) throughout the whole video (e.g. in your script, and as graphics)
- Abide by TikTok’s image and video specs to ensure your ads get approved.
- Center all important elements in your video.
- Your minimum video resolution needs to be 720p.
- Avoid ad fatigue by switching your ads every 7 days.
- Avoid creating a video ad longer than 34 seconds.
- Grab the attention of the viewer in the first 3 seconds.
- Use the right keywords for an effective copy.
- Prioritize vertical videos so your ads don’t get cut off at the margins.
- Research trending keywords, top hashtags, and viral music using TikTok Creative Center.
7. TikTok Video Examples for Therapists
Let’s have a look at some TikTok video examples from interior designers who effectively utilized key elements that helped their videos have high views and engagement.
This first example uses a hook in the video as text in the video, to promote a new interior design service that offers a solution to the user’s problem. It meets TikTok’s video and image specs, and it also keeps the auto-captions placed at the center of the video and includes basic edits to keep the video visually informative.
This second video example has low engagement levels, but more the 500k views. It uses background music and the green screen edit. The video promotes a specific interior design service along with a prominent CTA on the script, on the video itself, and in the captions.
Lastly, this third video example is a direct video reply to one of their comments, and it discusses the specific services they offer as interior designers.
It highlights key information such as the years of experience the interior designer has in the industry, it directly speaks to the camera as if talking to the viewer, and also uses auto-captions on the video itself. This video was able to gain a lot of views and has a high level of engagement, with many comments inquiring about their services, prices, and more.
8. Best Practices for TikTok Ads for Interior Designers
8.1 Ad Groups
As mentioned at the beginning of this blog post, your TikTok ads structure is made up of 3 organized layers, with ad groups being one of them. Create multiple ad groups for your TikTok ads for interior designers with each one having a different targeting focus, like demographics, ad spending, ad placement, and target bids.
By creating multiple ad groups for your tiktok ads campaign, you will be able to switch your ads every 7 days to avoid ad fatigue. Having all these ad groups will also help you figure out which ads are performing well, and which ones are underperforming by analyzing their KPIs. This way you will have a better understanding of your target audience’s search intent, and you will be able to optimize your ad groups.
In addition, having multiple ad groups for your tiktok campaign will help drive more traffic to your interior design website, bringing you more new customers. You could have a different ad group for “Full Home Interior Design”, “Furniture and Decor” or “Modular Kitchen Interior Design”
8.2 Content Plan
To be able to optimize your TikTok ad campaign and create an effective TikTok video ad, you will first need a content plan that covers all aspects of your TikTok ads for interior designers.
Ask yourself questions like what you want you want to include in your video, how you want the final ad to look like, and what you want to showcase or highlight in these videos so that potential leads convert into customers. Your content plan should also involve keyword research and writing scripts for your video ads.
Keyword research will help you understand the search intent of your target audience, which could be “interior design for bedroom”, “interior design for living room” or even “interior design for small condo”. With the right keywords, you will be able to create a variety of effective hooks that you can use at the beginning of your TikTok ads to grab the attention of the viewer within 3 seconds. Similarly, you will want to create a few script variations, where one could focus on addressing the user’s problems and solutions, whilst another focuses on triggering a personal response, but ultimately, all your video ads should encourage a form of conversion.
When adding keywords to your tiktok ads campaign, make sure you include these in your captions, video text, hashtags, and the title of your TikTok video ad. Don’t forget to include CTAs throughout your ads, and add background music or trending sounds using the Tiktok Create Center page, which will support all your Tiktok Ad creative efforts.
Does content planning sound like too much work?
8.3 Video Footage and Editing
The advantage of creating TikTok Ads is that you don’t need professional equipment to film your TikTok ads for interior designers. Using your smartphone will suffice, as long as the video meets the minimum quality resolution of 720p. You can also include snippets or cuts from testimonial videos from previous customers, or create transformational-style videos showing the before and after your interior design services.
Just like how you don’t need professional equipment to film your footage, this also applies to your editing. You can use apps like CapCut or InShot that have the basic editing tools to create a TikTok ad video. You could also use TikTok’s in-app editing tool, which many content creators also use.
Use a variety of editing techniques in your video, and consider including captions, adding text in your video, movement, and speed of the edits. It will help your TikTok ads for interior designers have a lasting impression on your viewers, and it will encourage forms of engagement, for instance, liking the post, sharing it and even saving it. Remember that having high engagement levels on your TikTok ads increases the likelihood of these users becoming high-quality leads.
8.4 Collaborate with Creators
If you don’t have the time to film and edit your own TikTok Video ads for your interior design business, consider collaborating with content creators. It is a great way to boost your interior design business exposure and brand credibility. This will also give you access to the content creator’s specific following, which can increase your social media following therefore allowing more opportunities for conversions and sales.
Any content created by influencers or content creators to promote your interior design business, you can use as Spark ads which will be advantageous for both your business and the content creator. Consider the following factors before doing any partnerships with content creators:
- Develop a detailed campaign plan.
- Identify the content creators who would be the right fit to promote your business.
- Reach out to content creators/influencers.
- Provide a guide of what is required when creating content to promote your business, but give the creator artistic freedom.
- Set KPIs or Key Performance Indicators to analyze the performance of these videos promoting your interior design business.
8.5 Email Sequences
Consider implementing email sequences as part of your marketing strategy for tiktok ads for interior designers. These emails can help promote your interior design business and increase customer retention and engagement inquiries. They can also be used to drive traffic to your website by offering discounts or promos for your services.
From the different email sequences that you could use, such as onboarding emails, feedback emails, and re-engagement emails, we recommend using one or more of the following:
- Welcome email sequences are great for welcoming new subscribers whilst introducing your interior design business and services.
- Lead nurturing email sequences are critical to support your TikTok ads for interior designers efforts since these can help nurture and convert your leads into new customers.
- Cross-sell email sequences are a great way to promote your other interior design services that are more expensive, such as promoting interior design services for a kitchen or living room, after a customer has inquired about interior design services for a small bedroom.
8.6 Customer Relationship Management Process
One crucial element that your interior design business needs when using TikTok ads to advertise your business online, is a customer relationship management or CRM process. This is critical to help convert all leads from your TikTok Ads into actual customers.
Your CRM process would involve your sales or receptionist managing and listening to all calls coming from your TikTok Ads. These would then need to be tracked and audited, and whoever is responsible for these would need to be held accountable if these leads are not being called within the minute. Not calling leads within the minute = losing leads to competitors.
If your business does not have an effective CRM process in place or simply lacks one, we recommend using Google Ads for Interior Designers rather than TikTok Ads for Interior Designers. Google Ads works by targeting high-intent users who are actively searching for interior design services, meaning that these are higher-quality leads. We have been able to help more than 1,000 clients succeed with Google Ads and TikTok Ads, so if you feel like you don’t have an effective CRM process to support your TikTok ad efforts, read how we helped our clients reach their goals with Google Ads on YoYoFuMedia’s page.
9. Key Takeaways
- Advertising through TikTok Ads is one of the most effective yet affordable ways you can advertise your interior design business.
- Optimize your TikTok Ads by creating a content plan.
- Encourage conversions by creating TikTok Ads that can grab the attention of your target audience within 3 minutes.
- Apply some of the best practices discussed in this blog post to support your TikTok Ad efforts.
- Ensure you have a CRM process for your TikTok Ads to nurture and convert your leads into customers.
- Create partnerships through collaborations with content creators to increase audience reach, brand credibility, and sales.
Do you want to promote your interior design business through TikTok Ads for interior designers but are too occupied to manage and optimize your campaign? Our friendly team of experts can help you. Book a free consultation with us so you can focus on providing the best services for your customers, and we will focus on bringing you more new leads for your interior design business.