In this blog post, we will discuss how investing in SEO for interior designers is the best marketing strategy for your interior designer business to experience long-term growth and success. Effective implementation of SEO for interior designers can help you establish a strong online presence that will drive more clicks and organic traffic to your interior designer website, bringing you high-quality leads, and increasing your revenue.
1. What is SEO?
SEO (also known as Search Engine Optimization) is the process of improving your interior design website and its contents so they can rank high on search engine results pages.
Effectively implementing SEO for interior designers will guarantee that your website appears at the top of SERP when users actively search for interior design services. As a result, you will strengthen your online presence and increase brand visibility, driving more organic traffic toward your website and helping your interior design business grow.
2. How does Search Engine Optimization work?
When implementing SEO, it’s important to apply on-page, off-page, and technical SEO strategies for your campaign to be effective and ultimately rank your site high on search engine results pages.
- On-Page SEO – The process of optimizing your web pages to rank higher on SERP. These will include optimizing elements such as the title tag, the meta description, the URL structure, and internal and external links.
- Off-Page SEO – The process of optimizing your interior designer website from the outside. These are elements like guest posts, content marketing, online forums, and backlink building.
- Technical SEO – The implementation of technical strategies that allow search engines to crawl, index and rank your interior design website. Some of these technical strategies include keyword cannibalization, website security, and mobile-friendliness.
When your interior designer website has been optimized with SEO strategies, don’t forget to consider the following elements to ensure your interior designer website ranks high on search queries:
- What is the meaning and intent behind the user’s search query?
- How relevant is the search query to the contents of your site?
- Your interior designer site should contain content quality that signals authority, expertise, and trustworthiness.
- Are your web pages discoverable, user-friendly, and mobile-friendly?
You can further support your SEO for interior designers efforts by ensuring the relevance and authority of your web pages on search engines:
- Expertise – This signals that you are an expert on the topic.
- Experience – This showcases your personal experience regarding the content you write about.
- Authoritativeness – The credibility and trustworthiness of your interior designer website can be established when others use your web pages as sources.
- Trustworthiness – Your website and its content should be credible and up-to-date.
Want to start SEO for interior designers?
3. Local SEO
Including local SEO as part of the SEO strategies mentioned will be advantageous for your interior design business, which will also ensure that your website shows at the top of local search results, like “interior designer services near me”. To support your local SEO efforts, you can also encourage clients to leave online reviews or feedback to attract potential leads in your local area, further establishing trust and credibility.
How to optimize local SEO?
- You want to target and appear for searches like ” interior designer near me” or “interior designer in [Location]”.
- Results should be specific to the relevant location.
- Use the right keywords when replying to reviews.
- Include unique selling points or key information to prevent potential leads from going to your competitors instead.
- Target smartphone users for local searches.
4. Why SEO for Interior Designers?
SEO for interior designers is one of the best marketing strategies for your business if you want to gain long-term results, improve your digital marketing ROI, increase CTR, and drive more organic traffic to your website while decreasing your advertising costs.
Investing in SEO for interior designers can also help build your brand credibility since appearing at the top of the first page on SERP indicates to both potential clients and search engines that they can trust your interior designer website and its content.
When optimizing your interior designer pages, ensure you include the different interior design services your business offers, for instance, client consultations, floor and space planning, 2D and 3D rendering, full-scope interior design services, and more.
Examples of search results for “interior designer near me / interior designer service in los Angeles”:
5. On-Page SEO Strategies
5.1 URL Slugs, Meta Descriptions, and Title Tags
URL slugs serve as unique identifiers of a webpage and they are usually the last part of the URL address, for instance, “https://example.com/URL“.
For a URL slug to be effective, it should include the primary or target keyword, and it should be user-friendly.
- Example A: https://interiordesignerlosangeles.com/about
- Example B: https:/interiordesignerlosangeles.com/projects/spanifornia-home-remodel
Example A uses “about” as the URL slug. This indicates to the website visitor that this is the page to go to if they want to know more about the business.
Example B uses “projects/spanifornia-home-remodel” as the URL slug. This is a longer and more detailed URL slug that indicates to the website visitor that they can see previous projects done for home remodeling with “spanifornia” as the design style.
How to optimize URL slugs:
- Avoid keyword stuffing.
- Ensure it is user-friendly.
- Include your target or primary keyword. It should describe the content of your web page.
- Make your URL concise and easy to read. Don’t use more than 5 words.
- Avoid special characters.
- Don’t use underscores. Use hyphens instead.
- Avoid using numbers especially if these will need to be changed in the future.
- Use lowercase characters to avoid case-sensitive issues.
A Meta Description is an HTML tag that can help the user understand the content of a webpage and indicate its relevance to search queries. A meta description is unique, descriptive, and relevant to the webpage, and when optimized, can effectively convince users to click on your interior design website on SERP, and increase your click-through rate.
How to optimize meta descriptions:
- Include your primary or target keyword.
- Satisfy the user’s search query.
- Encourage and convince potential leads to click on your page.
- Only use between 155 to 160 characters.
A Title Tag is also an HTML tag, and its purpose is to set a webpage’s title. It also supports your on-page SEO for interior designers efforts by helping with keyword ranking. Make your title tag exciting for the reader to read.
How to optimize title tags:
- Avoid keyword stuffing.
- Include your target or primary keyword.
- Make your title tag unique yet relevant to help it stand out on SERP.
- Only use between 50 – 60 characters.
- Ensure the <title> element is present in your page’s HTML.
- It should accurately describe your page.
5.2 Alt Tags
Alt Tags (also known as alternative text, alt descriptions, or alt attributes) describe the appearance or purpose of an image being used on a webpage.
They can add context to the images in your web pages, which also help screen reading tools describe the image to visually impaired readers. Make sure alt tags are correctly being used on your website to ensure that website crawlers understand the content on your web pages. This will they allow search engines to crawl your interior design website and rank it on SERP.
How to optimize alt tags:
- Your alt tags should describe the image and be relevant to the content on the webpage.
- Use only 125 characters or less for your alt tags.
- Avoid keyword stuffing.
- Include your target keyword.
- Avoid copying the image caption.
- Don’t use “image of” or picture of”.
Optimize Your Headings
When you have optimized your alt tags, you can also optimize your headings to help boost the rank of your posts. You want to use relevant headings to be able to increase your CTR and increase the chance of your page showing up on Google’s featured snippets.
How to rank on Google’s Featured Snippets:
- Content should be well-written.
- Understand searcher intent.
- Content should match the user’s search intent.
- Create and update content outline.
- Include relevant infographics and organized lists.
Need help implementing SEO strategies for your SEO campaign?
5.3 Internal and External Links
Internal Links – These are hyperlinks that can also be relevant pages on your interior design website. Internal links should provide additional information that is useful and relevant for the user or website visitor.
How to optimize internal links:
- Use plenty of links throughout your interior design website.
- Avoid phrases like “click here”.
- Use anchor texts.
- Include a minimum of 3 to 5 internal links per web page.
- Link high authority, quality, and relevant pages. These will greatly improve your ranking on SERP.
External Links – These are outbound links or relevant pages outside your interior design website which point the user or website visitor to a different domain.
Optimizing external links in your interior design website can help search engines better understand the topic of your web pages, further supporting your ranking on SERP and establishing your reputation. For this to be effective, use authoritative and relevant sources.
How to optimize external links:
- Ensure your external links are from professional and credible sources.
- Use anchor texts.
- Avoid phrases like “click here”.
- Don’t use your competitor’s website as an external link.
- These should be relevant sources that add value to your page and to your website visitors.
- They should open to a new tab.
5.4 Updating Blog Posts
When implementing on-page SEO strategies for your interior design business, you will also need to update any old blog posts to help your website rank higher on relevant searches. Doing so will help maximize the reach and engagement of your posts.
How to update old blog posts?
- Check for outdated features or trends.
- Update or completely remove any outdated features or trends that are not applicable anymore.
- Check all internal and external links are working.
- If any links are dead or broken, update these or completely remove them.
- Promote your blog post using other formats, such as infographics.
- Share your blog posts on social media platforms like Pinterest and Facebook.
6. Keyword Research
Keyword research is critical if you want your SEO for interior designers to be effective. It’s important to identify which high-intent keywords to use for your campaign, and which keywords will work and satisfy the search intent of search queries.
Here are some of the factors you should consider when choosing keywords for your SEO for interior designers.
- Monthly search volume data – How popular or in demand is the keyword?
- Keyword difficulty data – Is it difficult for the keyword to rank organically?
- Relevance to your business data – Is the keyword relevant to your catering business?
- Search intent – These can be informational, navigational, transactional, or commercial.
6.1 Understanding Search Intent
By understanding search intent, you will be able to identify the right keywords to target for your SEO for interior designers, which will further support your SEO efforts and help your website rank high on SERP.
- Informational – This is when a user needs more information about a topic, product, or service. Search queries that have an informational intent usually include terms like “how”, “why”, “tips” and “solution”.
- Navigational – This is when a user already knows what they are looking for, for example, “full scope interior design for kitchen”.
- Commercial – This is when the user intends to make a purchase. Commercial intent searches can also include searches for reviews or feedback from a product or service, like “best interior designer for Scandinavian style near me x reviews”.
- Transactional – This is when a user has decided that they will make a purchase, or avail of a service or product, for instance, “minimalist interior designer” or “nordic-inspired interior designer in Los Angeles”.
Not sure what are the best keywords to use for your SEO for interior designers campaign?
6.2 Keyword Tools for Keyword Research
Google Autocomplete Predictions – A feature within Google’s search engine providing real-time and trending predictions. These will usually be based on your location by using an automated system.
Google’s Related Searches – A Google feature that uses Google’s algorithm to generate SEO-related searches. This is another tool that can help with keyword research and help you better understand the search intent of a user’s search queries.
Keyword Planner
Keyword Planner is the third Google feature we recommend to help with your keyword research. By entering keywords like “interior designer services”, you will be given data insights for each keyword, such as its average monthly searches, competition level, top-of-page bids, and how high-intent the keyword is.
Browser Extensions: Whatsmyserp
Browser extensions can help with your keyword research and support your SEO for interior designers. One browser extension we recommend is whatsmyserp. It can provide you with related keywords, and data insight on keyword results, and it also offers a free search engine results page checker tool.
Browser Extensions: Keywords Everywhere
The other browser extension that you can use to help with your keyword research is Keywords Everywhere. This tool offers a “freemium” plan and allows you to gain enough data on related keywords such as topical keywords, long-tail keywords, and other stats such as volume searches, CPC, and relevant keywords.
7. Off-Page SEO Strategies
7.1 Guest Posting
Guest posting (or guest blogging) is a very effective off-page SEO strategy for link building. This is because link-building is the process of ensuring other websites link pages from your interior design website.
This strategy can help boost the authority of your website on search engines, which can increase the rank of your interior design website pages and help drive more organic traffic. In addition to these, link-building will help you gain high-quality backlinks, indicating to search engines that you are an industry expert.
You can find guest posting opportunities by searching “write for us+interior design services” or “interior design service + guest blog”. Once you find guest posting opportunities, make sure you follow the specific guidelines required.
Best tips for writing guest posts:
- Strictly follow guest post guidelines.
- Make sure you meet the requirements and terms and conditions.
- Follow with their style of writing.
- Include internal links from their website.
- Proofread for grammar and spelling mistakes.
- Work on your author’s bio, like your expertise and the social channels where users can reach you.
7.2 Content Marketing
Implementing content marketing as part of your campaign for SEO for interior designers can help nurture and convert leads. This will only be effective if the content on your interior design website provides a solution for the reader, and is enjoyable to read.
With content marketing, consider the 4 stages of the content marketing funnel. This will help you better understand the customer journey of your potential clients.
- Awareness – The content educates your target audience.
- Evaluation – Potential leads determine if they need your product or service.
- Conversion – The lead considers the reasons to buy your product or service.
- Delight – The content should keep your target audience engaged.
Consider using different platforms or channels to distribute your content to boost off-page signals, and further support your SEO efforts.
- Ebooks
- Forums
- Podcasts
- Newsletter
- Email Marketing
- Press Releases
- Social Media
- Video Marketing
- Influencer Marketing
- Social Media Marketing
Unsure about which content marketing channel to use for SEO for interior designers?
7.3 Social Media Marketing
Social media marketing is a great option when distributing your content. This is because engaging with your target audience on social media platforms can increase organic clicks, establish authority, improve local ranking, drive on-site engagement, and generate backlinks.
Best practices for social media marketing:
- First, identify your target goals.
- Plan your content and objectives per month.
- Stay organized and on track with postings by using content calendar tools.
- Create visual and engaging posts.
- Aim to trigger an emotional or personal response.
- Only publish authentic and relevant posts.
- Partner with influencers or content creators to promote your interior design business.
- Share customer testimonials to build credibility. This will also help potential leads feel like they can trust your interior design services.
- Share on social media groups like Facebook groups and LinkedIn groups. Make sure these are relevant to your niche or industry.
7.4 Video Marketing
Video marketing is another off-page SEO strategy we recommend for your interior design business, so you can showcase the before and after results of previous projects.
Millions of users on the internet watch online videos every day, and the total time spent watching videos keeps increasing yearly. This is one of the main reasons why so many businesses invest in video marketing to promote their brand, and their products and services. As a result, video marketing can increase your reach, grab the attention of your target audience, and overall attract more new potential clients.
It’s important to understand that video marketing can be time-consuming, especially if executing this strategy for the first time. Before launching a video marketing campaign to support your SEO for interior designers, make sure to research and plan first.
Best practices for video marketing:
- Set clear goals for your video marketing strategy.
- What platforms will you be using?
- Conduct a detailed content production plan.
- Understand current trends for promotional videos.
- Research and identify which keywords to use.
- Schedule and promote videos.
- Understand and analyze metrics.
7.5 Online Forums
The last off-page SEO strategy we recommend is participating in online forums like Reddit, Quora, and LinkedIn groups. This strategy can help your interior design website become more popular, improve your rank on SERP, and help establish your expertise in your niche and industry.
When you join online forums, make sure to link relevant blog posts from your interior design website to support your answers. This will then help build website authority for your business, and as a result, it will bring you more backlinks, site traffic, and more new clients.
Here are some of the factors to consider when joining online forum discussions:
- Strictly follow the platform policies.
- Only use links from your website that are relevant to the topic being discussed.
- Don’t spam the comment section just to get more links.
- Don’t add links to every single answer you provide.
- Provide accurate answers.
8. Technical SEO Strategies
8.1 Website Security
One of the most critical aspects that is needed for your interior designer website is website security. This is important to be able to rank on SERP and to be able to earn the trust of potential clients.
Without website security, you will undoubtedly signal search engines to rank your site low due to the risk of personal information potentially getting read, stolen, or modified by hackers.
Ensure your site’s website security by using a secure encrypted connection like HTTPS to protect sensitive information from being compromised.
Best practices for website security:
- Use a reliable hosting provider.
- Schedule regular website backups.
- Always update your website to the latest version.
- Install an SSL certificate to authenticate the identity of your website and establish a secure connection.
- Use anti-malware software.
- Use a web application firewall.
8.2 Single Website Version
In addition to website security, you want to make sure only one single version of your interior designer website is accessible. This is to avoid duplicate errors and issues.
Let’s have a look at the example below:
- Example A: https://interiordesignerlosangeles.com
- Example B: https://www.interiordesignerlosangeles.com
Both examples a and b show a different version of a single website, but these two examples would be considered 2 duplicates on SERP.
Make sure you fix this technical aspect to avoid negatively affecting your site’s ranking on SERP and reducing the effectiveness of your backlinking profile.
8.3 Page Speed
According to Facebook, 40 percent of users abandon a webpage if it takes longer than 3 seconds to load. Your interior designer website should seamlessly load fast enough from the moment a user clicks on your site, to avoid potentially losing leads due to your site’s page speed.
To support your SEO for interior designers campaign, make sure you optimize your site’s page speed for both mobile and desktop devices. This will ensure that the user has a positive experience on your site, and it doesn’t negatively impact your SEO efforts.
Best practices for page speed optimization:
- Compress all images on your page.
- Minimize the use of JavaScript files.
- Use a content distribution network (CDN).
8.4 Mobile Friendly Website
As mentioned earlier, you want to optimize your interior designer website for both mobile and desktop devices. This is because many users in this digital era use their smartphones to browse the internet, so you want to ensure that your website is not just desktop-friendly, but also mobile-friendly.
You can check if your interior designer website is compatible with different mobile devices by using free tools like Mobile-Friendly Test on Google Search Console.
8.5 Keyword Cannibalization
Keyword cannibalization is a technical SEO strategy that should be avoided or fixed, to prevent hurting all your efforts for SEO for interior designers.
But when does keyword cannibalization happen?
This can happen when multiple pages from your interior designer website have been optimized for the same primary keyword. This would then cause your interior designer website to rank poorly on search engine results pages.
How to fix keyword cannibalization:
- Use a targeted keyword strategy.
- Track all your keywords, their rankings, and their performance.
- Schedule regular content audits.
- Organize all URLs and target keywords from your website using tools like spreadsheets.
- If you identify keyword cannibalization happening on your website, reduce the number of times the keyword is used. If this is not effective, completely remove the keyword.
- Improve the content quality of your pages.
- Check if any pages cannibalize each other and why.
8.6 Duplicate Content
Just like you only want a single version of your website to be accessible to avoid duplicates and errors, you also don’t want duplicate content on your interior design website.
Duplicate content can happen when different pages on your website contain the same content. To check if your site has duplicate content, use tools like Semrush to identify them and fix them. This will ensure you avoid backlink dilution and prevent wasted crawling spending.
Additionally, tools like Semrush can provide real-time performance reports of your site, such as your rank on search engines.
If you don’t fix duplicate content on your site, bots or website crawlers will find it difficult to determine which page should rank high on SERP, which would negatively affect your rank on search engines, as well as your SEO efforts for SEO for interior designers.
8.7 Broken links
Another technical SEO strategy that can help with your SEO for interior designers is fixing broken links. These can happen when a link on your web page can’t be accessed due to the page being fully removed, or a change in the URL. It can also happen if you have forgotten to redirect the URL to its new domain.
Ensure you check all the links on your web pages because broken or dead links can hurt your SEO efforts for SEO for interior designers. In addition, it can also discourage potential leads from converting.
You can check if your web pages have broken or dead links on your interior designer website by using tools like Ahrefs’ Broken Link Checker or Google Search Console.
Don’t have the time to check for duplicate content and broken links?
9. Conclusion
Implementing SEO for interior designers is one of the most effective strategies you can invest in if you want to rank high on search engine results pages, stand out over your local competitors, and establish a stronger online presence to attract more potential leads for your interior design business.
Effective SEO for interior designers will also help you build credibility and trust with your potential clients, and you can expect to experience your ROI growing exponentially once your SEO campaign gains traction, signing you up for long-term success!
Here at YoYoFumedia, we have successfully run over 1,000 SEO campaigns for our clients. By carefully implementing the SEO strategies discussed in this article, you can expect your SEO for interior designers campaign to be successful in helping your interior designer business grow and succeed. If you don’t want to wait until your SEO for interior designers campaign gains traction and wish for faster results, consider Google Ads for Interior Designers. You can also learn more about our successful SEO and Google Ads case studies on YoYoFuMedia’s page.
Schedule A Free Consultation with our professionals to get started with SEO for interior designers and let us help you grow your business!
