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Pinterest for Orthodontists – The Best Guide in 2023

Pinterest is one of the best social media platforms where you can promote your dental services to your target audience.  In fact, as of 2021, there are 431 million monthly active Pinterest users worldwide! With that data, you can say that this platform has the potential of bringing more new patients to your clinic.

In this blog post, we’ll share with your how Pinterest for Orthodontists works along with some pin ideas you can also use in promoting your orthodontic services.

How Can I Promote My Orthodontic Practice?

If you have already tried Google Ads and are currently looking for a new platform to promote your orthodontic clinic, why not try Pinterest?

Pinterest is a social media platform where you can browse, upload, and get ideas photo ideas about almost everything.

Some of the reasons why people love this are that it serves as a source of inspiration to many, business websites are performing well, and it provides an opportunity for small businesses to be discovered by a lot of people.

What makes Pinterest unique is that instead of sharing the photos that caught your attention directly with your friends or saving them to your phone, you can simply bookmark or “pin” them to your own personalized board, and access it later. Aside from that, it helps businesses like orthodontists gain more visibility.

Wondering how to create your own Orthodontist board? Here’s how:

How to Create an Orthodontist Board on Pinterest

  1. First, you have to log in to your Pinterest account.
  2. Then, click your profile picture.Arrow pointing at your orthodontist profile on Pinterest
  3. Click the “+” signArrow pointing at creating a pin for orthodontists in Pinterest
  4. Select “create a pin
  5. Add a title that goes well with your pin.
  6. You can also write a short description or alt text to your pin.
  7. Add a link to your orthodontist clinic’s website or social media pages.  Enter the details for your orthodontist board on Pinterest
  8. When you’re done, click “create”

Congratulations! You just finished creating a board for your orthodontist pins!

Want to create Pinterest boards for your Orthodontic Clinic but don’t have time?

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Pinterest Ideas for Orthodontists

Now, that you are familiar with the steps on how to create Pinterest boards, here are some ideas that you can use for your orthodontic practice:

  1. Infographic

    Since Pinterest is known for displaying stunning visuals about almost everything, this is one of the best places for you to show your audience useful information about your orthodontic practice. It can include what kind of treatment is suitable to your patient’s needs, how dental treatments work, and other relevant details about your orthodontic services.

    Besides, infographics are easier to read and are more direct to the point than pure text. So, if you want to educate your audience (i.e. on what they must choose between clear aligners Invisalign and braces to get aligned teeth faster)  you can use this to your advantage.

    Here are some examples:

    Pinterest idea for orthodontists using an infographic
    Infographic about Invisalign on Pinterest

  2. Tips and tricks

    Since your target audience is people who are interested in oral hygiene, sharing some tips and tricks on how to properly care for one’s teeth is also a good idea. Just keep in mind to use fonts and the right color combination that has the ability to capture the attention of the readers.

    Orthodontist tips and tricks on Pinterest

  3. Dental health statistics

    You can also use this chance to educate your audience on how important brushing one’s teeth is especially for children. It’s like you are advertising your orthodontic practice through means of raising awareness when it comes to properly caring for one’s teeth

    Dental health statistics as a Pinterest idea for orthodontists

  4. Dental humor
    You don’t have to be serious all the time. Adding humor to your advertising strategy on Pinterest can also help people remember your brand. Putting a smile on your audience’s face is one way of emotionally connecting with them.  It may sound corny to some people but sometimes we all need a good laugh, right?Arrow pointing at a dental website that's linked from a Pinterest photo Dental humor on Pinterest for orthodontists
  5. Busting myths about orthodontics

    Answering the most common misconceptions when it comes to orthodontic treatments is also an effective way to capture the interest of your audience. Questions like “Do braces set off metal detectors at the airport?” or “Are Braces very painful?” could be a good starting point.

A pin answering 7 myths about orthodontic treatment

If you are looking for online software where you can create infographics, and add text overlays to your orthodontic photos, Canva offers a wide variety of tools and templates that can help you with your designs.

Need help creating visual content for your orthodontic practice? Our friendly team is here to help.

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How Does Pinterest for Orthodontists Work?

#1 It brings in traffic to your website

Yes, you read it right, photos from your orthodontist pin or board can lead people directly to your website. You don’t need to have thousands of followers to be seen by your prospective patients, because they are the ones who will be looking for you.

What happens is that whenever people look for orthodontist treatments, and for example, your pin appeared, and it caught their attention, and wanted to learn more or see more about the photo that you’ve uploaded, there’s a tendency that they going to click the image to learn more. If that image is linked to, let us say your orthodontist website. Then, it creates traffic to your site. Also, consider using orthodontic Facebook Ads and ads on other social media platforms to drive up website engagement.

Need website design inspirations? Learn more about the Best Orthodontist Websites Of 2022.

#2 People get to know more about your Orthodontic clinic

Consumers usually go to Pinterest when they’re on the verge of making decisions.

Here’s a sample scenario: there’s a patient who’s in a dilemma of choosing the color of her braces. She opened her Pinterest app, clicked on an image of the before and after results of a patient who recently got braces from your clinic, and was redirected to your website or social media page.

See how smooth the transition went from the image to your orthodontist website? Your potential patients don’t need to know what your clinic name is, your pin will instantly appear when they search for the right keyword.

Our blog post about social media marketing will give you digital marketing ideas that are helpful for orthodontists like you. Consider branching out to TikTok as an orthodontic practice.

#3 Your orthodontic practice gains credibility

When people see that you exist on social media platforms like Pinterest, people are more likely to trust your orthodontic clinic. The relevant and useful content that you are providing serves as social proof that your business actually exists.

Need help navigating Pinterest for orthodontists?

Schedule a Free Strategy Session!

Share your knowledge on your own orthodontist blog to further your reputation and increase trust in your practice.

Bonus tip:

Before posting anything on Pinterest for orthodontists, make sure it is properly optimized.

How do you optimize photos on Pinterest?

  • Use high-quality images that showcase your orthodontic practice
  • Use the recommended aspect ratio (2:3) for your photos
  • Write a compelling story or description behind every photo
  • Use the relevant keywords in the description section

Key takeaway

Pinterest is an excellent way for orthodontists who want to target a wider audience from another platform. It may seem intimidating at first because of your existing competitors but with the right marketing strategies, and the tips we’ve mentioned earlier in this blog, you can easily get the website traffic and potential customers that you are aiming for.


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