Newport Beach Google Ads Services

The price of Google Ads can vary. It can depend on your industry and how competitive the keywords you are bidding for.

On the bright side, Google Search Ads, unlike Facebook Ads, only charges you when someone clicks on your ad. So Google Ads only charges you when the ads are working. If people see your ad but don’t click on it, you won’t be charged.

Yes, Google Ads are totally worth it. When it comes to Google, there are about 5.6 Billion Searches per Day.

Investing in Google Ads can help you get in front of that large audience of searchers and get more customers. For businesses that invest in Google Ads, they experience high ROI where some made $8 for every $1 they invested in ads.

Ad rank is calculated by Google and can influence several factors, which include:

• Ad auction eligibility: Google Ads looks at the quality of the ad and determines the Ad Rank threshold, the ads eligibility to compete in an ad auction. With a lower Ad rank increase the risk of not being qualified to be displayed.
• Cost-per-click (CPC): Having a higher Ad rank can influence the amount you have to pay for your ad. A higher-quality ad can lead to a lower cost-per-click. Meaning the better your ad, the more you will save.
• Ad position: The higher quality can help you have a higher position in Google’s search results. Having a higher search position can determine how many people click on your ad.
• Eligibility for ad extensions and other ad formats: Your Ad rank also determines if you are eligible for ad extensions and other benefits. One example is your ad will be shown with site links.

Ad Rank is important when it comes to your Google Ads. If you want to be seen, you need to improve your Ad Rank. You can do this by impacting these factors:

• Your Bid: Because Google Ads is a bidding system, having a higher bid can get you a higher Ad Rank. You can practically pay your way to the top. But, most people don’t have a million-dollar budget, and it won’t get you a high ROI.
• Quality of your ads and landing page: Although bidding can get you on top, quality matters. Google uses a measurement called Quality Score, which is computed based on the relevancy or usefulness of your ad. Someone bidding the same amount as another business can have a higher position if they have a higher quality score.
• Ad Rank Threshold: To maintain the quality of ads, Google sets a minimum threshold. If a business’s ad does not pass a certain threshold, it won’t be shown at all in Google’s search results.
• Context of the search: Ad Rank can be determined by things like the search term, location of the search, the type of device, time, the searcher’s intent, other SERPs, and other searcher’s attributed.
• Ad extension and format: With Google Ads, a business has the option to add extensions and other formats to their ads. Then, Google will determine the usefulness of them and include it when determining the Ad Rank.

Before you get the results from Google Ads, you need to determine what you want to track. You have the options to track certain conversions like purchases, calls, sign-ups, or button clicks.

After you determine what you want to track, you have many options. The most popular is using Google Analytics or just simply using Google Ads.

Anyone can do Google Ads, but it can be more beneficial to hire a Google Ads expert. Here are some benefits:

• Higher ROI
• Don’t need to worry about losing traffic to your website
• Have a professional in Google Ads do all the work for you
• Have more time for yourself and your business
• Get faster results
• They know Google Ads best practices, experienced dealing with Google policies, and are up to date with Google Ad strategies and constant Google algorithm changes.