Need Newport Beach Google Ads services? We specialize in helping businesses, owners big or small, increase their revenue. Our Google Ads marketers can help you set up and manage your Google AdWords campaigns, so you get the most out of Google Ads.
Why Invest In Our Newport Beach Google Ads Services?
Top Digital Marketing Platform
Out of all the other digital marketing options, Google Ads comes on top. Google AdWords is the biggest and most popular PPC marketing platform in the world. Our Newport Beach Google Ads services will help you hone this platform.
Experience High ROI
Google Ads are very effective. It will get people clicking and buying what you are selling. That is why businesses who invest in our Newport Beach Google Ads services experience a high return to investment (ROI).
Dynamic Targeting
Google Ads has powerful targeting capabilities. Whether it be location, demographic, device types, or remarketing, Google Ads can do all of that. With our Newport Beach Google AdWords services, our certified digital marketing professionals can help you use Google's dynamic targeting and find high-value customers.
Trackability
Unlike other older marketing strategies, Google Ads results are trackable. You know what your returns are on your investment. The moment a Google Ad campaign starts, the results get tracked. For businesses investing in our Newport Beach Google Ads services, we monitor your results and even discuss potential market places that can grow your business.
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Get Results
We are SEM experts who have a proven track record of getting big results and are Google Ads certified.
We don’t sweet-talk about how Newport Beach Google Ads service is the best. We are marketing nerds who just let our results speak for themselves.
We’ve done this so many times before, and we can do the same for you.
Become one of our successful clients!
Be Top of Google
Quality Newport Beach Google Ads services
You’ll never have to worry about finding new customers and can finally focus on providing the best service.
- Be seen first Google: Be the first to pop up in Google’s result pages
- Be on top of your niche: Being on top gives you an edge over your competitors
- Get more clicks: Being seen first means that you get the majority of clicks for each search. Start getting all the clicks
- Increase revenue: More clicks means a higher chance of a customer making a purchase, call, or appointment
Our Newport Beach Google Ads Services
When it comes to increasing traffic and conversions rate, Google Ads have different campaign types or ways it can be used to bring your business’s traffic. Our company provides these Newport Beach Google Ads services:
Google Search Ads
If you want to be found when people search, choose Google Ads' search campaign. This allows your ad to be placed throughout Google's search results pages for a specific keyword. With Google Ads, you will get an edge over your competitors by getting your website in front of searchers interested in your products or service.
Google Display Ads
Google AdWords has a display campaign option. This allows businesses to create display ads and displayed them in Google Display Network (GDN). Like Google Ads' search campaign, businesses can target specific topics and have your banner ads be seen on all types of websites from ESPN to NYT.
Google Analytics
Running Google AdWords will come with a lot of data. Luckily, there is Google Analytics that can show your results from Google Ads. With our Google Ads Newport Beach company, we have Google Analytics certified marketers that can set up, manage, and interpret data from analytics.
Google Video Ads
If your business has a creative side, Google Ads provides businesses a fun and creative way to run advertisements with video campaigns. This allows your business to display video ads on YouTube videos (YouTube Ads).
Google App Ads
If your business has a must-have app, Google Ads can advertise apps with its app campaigns. This allows your business to advertise their apps throughout Google's network like YouTube, Google Display Network, Google Play, and Discover.
Google Shopping Ads
If you are looking into selling an awesome product, then Google Ads' shopping campaign can help you. This allows you to create shopping ads that will be shown to users who search for a keyword related to your product.
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Take the first step towards rapidly growing your business traffic with our Newport Beach Google As services.
Analyzing Your Google Ad Campaign
With our Newport Beach Google Ads services, we look to improve your Google Ads campaign, so you get more leads. To ensure your business’s success, our expert PPC / SEM marketers provide consulting regarding the following:
Keywords
When it comes to advertising with Google Ads, targeting the right keywords can determine the effectiveness of your Google Ads campaigns. With our Newport Beach Google AdWords services, our Google Ads experts will find the keyword that will get you the most revenue and cost the least using keyword tools like Google Ads keyword planner.
Bids and Budgeting
With Google AdWords, you can bid to win. But, not every company has the budget to bid for whatever keyword they want. With the help of our Newport Beach Google AdWords services, our PPC specialists can help you find the right places to bid and get the best ROI for your budget.
Google Ads Organization
Google Ads can become hard to manage as your business’s advertisement evolves to target a wide array of keywords and people. With our SEM specialist, we will provide quality Newport Beach Google Ads strategies that will help organize all your ads and manage other logistics like targeting, bidding, and keywords. This results in the most efficient use of all your ads and budget.
Landing Page
Because each Google Ad can be used for different circumstances, there needs to be an optimized landing page for the various ad types. With our Google AdWords experts, we will create and optimize landing pages for your ads, resulting in a higher Ad rank and a higher Ad position. But most importantly, we manage landing pages with higher conversion rates leading to increased revenue.
A/B Testing
To create the most effective ad on Google, there is a lot of A/B testing involved to determine which audience is more likely to make a purchase to the Google Ad format. With our professional PPC marketers, we will provide Irvine Google Ads service will include the tedious testing, doing conversion rate optimization (CRO), and finding the best ads that will bring in the most revenue at the lost cost-per-click.
Errors
Errors in your website can happen without you even knowing it and can cause your ads not to show on Google or will either have a high bounce rate or low conversion rate. These errors can range from broken pages (404) to not following Google Ads policies. Included in our Newport Beach Google Ads service is an audit where our expert marketers will be able to check and fix errors.
Case Studies:
We have successes in a wide range of industries, from medical clinics to ecommerce stores to software startups:
Google Ads For eCommerce
When it comes to running an eCommerce business, finding a way to advertise your product online is essential. With Google Ads for eCommerce stores, it can help your store and get your product seen throughout Google’s platforms.
Whether you use WordPress or Shopify for your eCommerce website, our PPC marketers can set up and start using Google Ads to start getting your products to the right customers.
Google Ads For Local Businesses
Being found online is hard; even local businesses are investing in platforms to increase their online presence and traffic. With Google Ads for local businesses, you can be found on Google and start getting more calls, orders, visits, and revenue.
Our Google Ads company can help you achieve those results. We have digital marketing specialists ready to help you and your local business. We will do all the Google Ads so that you can have more time to do the things you want to do.
Google Ads For Medical Clinics
Getting more patients can be a lot of work. With the help of Google Ads for medical practices, patients who need your service will able to see your website and start making appointments.
Whether you’re a dentist, chiropractor, therapists, etc., our PPC marketers have experience with private practices. They will provide quality Google Ads services for your clinic so you don’t need to worry about getting more patients and can finally focus on providing the best service.
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Find out how our Newport Beach Google Ads services can help you with your Google Ads!
Common Google Ad Questions
Google Ads, also known as Google AdWords, is a form of advertisement that falls under Pay-per-Click (PPC) marketing.
The Google AdWords platform allows businesses to bid for a specific keyword in order to display their content, services, products, etc. on Google search results.
PPC stands for pay-per-click. This means PPC marketing is a form of advertisement where businesses pay a fee each time one of their ads is clicked.
Simply put, it is a way for businesses to increase their traffic through payment instead of organically.
Some example of PPC marketing are:
- Google Ads
- Bing Ads
- LinkedIn Ads
- Twitter Ads
Google AdWords and Google Ads are the same things. On July 24th, 2018, Google rebranded Google AdWords, where the logo and the name changes. Now Google AdWords is known as Google Ads.
If you hear people use Google AdWords, don’t worry. They are talking about Google Ads and are accustomed to the old name.
Search Engine Optimization (SEO) can sometimes be confused with Google Ads. They both help you increase your traffic and be found on Google. However, there are some differences between them.
Google Ads is not like SEO because it is a process of paying for a specific keyword. In general, the higher the bid the more likely you’ll be found on top of Google’s search result and have more traffic. Google Ads you are basically buying clicks.
SEO is different where it is the process of optimizing your website so it naturally shows in the top search results and. Unlike Google Ads, SEO does not have a fee for each click.
Google Ads uses a bidding system to determine the ad position. This ranking position is determined by two factors, which are the Maximum Bid & Quality Score of the ad.
Having a higher bid will help you get a higher ad position than someone who paid less.
Also, having a higher quality score can help you rank higher than someone who has a lower quality score.
In general, businesses that have the best combination of both will rank highest.
Usually, results from Google Ads are fast. You can see clicks quickly. However, clicks won’t convert into leads / sales instantly. Because people take their time and do research. Usually, we see about a month’s delay for people finding a service/product for the first time and then making their first purchase. The higher the cost of the service/product the longer the purchase cycle.
The price of Google Ads can vary. It can depend on your industry and how competitive the keywords you are bidding for.
On the bright side, Google Search Ads, unlike Facebook Ads, only charges you when someone clicks on your ad. So Google Ads only charges you when the ads are working. If people see your ad but don’t click on it, you won’t be charged.
Yes, Google Ads are totally worth it. When it comes to Google, there are about 5.6 Billion Searches per Day.
Investing in Google Ads can help you get in front of that large audience of searchers and get more customers. For businesses that invest in Google Ads, they experience high ROI where some made $8 for every $1 they invested in ads.
Ad rank is calculated by Google and can influence several factors, which include:
- Ad auction eligibility: Google Ads looks at the quality of the ad and determines the Ad Rank threshold, the ads eligibility to compete in an ad auction. With a lower Ad rank increase the risk of not being qualified to be displayed.
- Cost-per-click (CPC): Having a higher Ad rank can influence the amount you have to pay for your ad. A higher-quality ad can lead to a lower cost-per-click. Meaning the better your ad, the more you will save.
- Ad position: The higher quality can help you have a higher position in Google’s search results. Having a higher search position can determine how many people click on your ad.
- Eligibility for ad extensions and other ad formats: Your Ad rank also determines if you are eligible for ad extensions and other benefits. One example is your ad will be shown with site links.
Ad Rank is important when it comes to your Google Ads. If you want to be seen, you need to improve your Ad Rank. You can do this by impacting these factors:
- Your Bid: Because Google Ads is a bidding system, having a higher bid can get you a higher Ad Rank. You can practically pay your way to the top. But, most people don’t have a million-dollar budget, and it won’t get you a high ROI.
- Quality of your ads and landing page: Although bidding can get you on top, quality matters. Google uses a measurement called Quality Score, which is computed based on the relevancy or usefulness of your ad. Someone bidding the same amount as another business can have a higher position if they have a higher quality score.
- Ad Rank Threshold: To maintain the quality of ads, Google sets a minimum threshold. If a business’s ad does not pass a certain threshold, it won’t be shown at all in Google’s search results.
- Context of the search: Ad Rank can be determined by things like the search term, location of the search, the type of device, time, the searcher’s intent, other SERPs, and other searcher’s attributed.
- Ad extension and format: With Google Ads, a business has the option to add extensions and other formats to their ads. Then, Google will determine the usefulness of them and include it when determining the Ad Rank.
Before you get the results from Google Ads, you need to determine what you want to track. You have the options to track certain conversions like purchases, calls, sign-ups, or button clicks.
After you determine what you want to track, you have many options. The most popular is using Google Analytics or just simply using Google Ads.
Anyone can do Google Ads, but it can be more beneficial to hire a Google Ads expert. Here are some benefits:
- Higher ROI
- Don’t need to worry about losing traffic to your website
- Have a professional in Google Ads do all the work for you
- Have more time for yourself and your business
- Get faster results
- They know Google Ads best practices, experienced dealing with Google policies, and are up to date with Google Ad strategies and constant Google algorithm changes.
Newport Beach's Top Google Ads Company
Looking for “Newport Beach Google Ads near me”? Then, YoYoFuMedia is a digital marketing agency you’re looking for.
YoYoFuMedia has PPC marketers that know how to run Google Ads and are Google Ads certified. This gives our Newport Beach clients a HUGE advantage by receiving quality Newport Beach Google Ads services that increase their revenue and traffic.
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