Irvine California

Google Ads for Dental Clinic: How We Got Dr. Chien Extra 26 New Patients In 1 Month From Google Ads!

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Case Overview:

Dr. Chien needed new patients. He decided to consider Google Ads for Dental Clinic.

Dr. Chien had tried Yelp ads and it didn’t get him a single patient.

He tried Futuredontics (1-800-DENTIST) and only got 1 patient a month from them. 

His patients were from word of mouth from his 16 yrs of experience. However, word-of-mouth was unpredictable, slow, and not scalable.

He knew it was simply not enough to sustain his practice… let alone hit his goals.

How we did it

Here's Dr. Chien's Case Challenges:

Dr. Chien Knew He Needed More Patients And More High Value Cases To Hit His Goals, But He Had A Few Challenges:

Challenge 1:

He didn’t do “free teeth whitening,” “20% off,” or any discount offers. Not even “free consultations.”

Challenge 2:

His office’s only open for 3.5 days a week.

Challenge 3:

He’s in Irvine, California: one of the most competitive areas for dentists.

Challenge 4:

And he’s located in a medical plaza with 19 other dentists!

How Did Google Ads for Dental Clinic help Dr. Chien?

Here's what we did

Most agencies would’ve rejected the potential client right away because they “wouldn’t be able to make it work, sorry” and the ones that tried had failed because they “had never seen an area that was so competitive!”.

Potential patients searching for dentists within 10 mile radius around your clinic

will see your Google Ad, and book an appointment with you immediately. Using Google Ads, we can even target people who are googling right now to get high value procedures done such as “dental implants”, and “veneers”.

1. Scientific Data Driven Approach to Website/Landing Page Design

Our A/B Testing takes the guesswork out of website optimization and design.

“A/B testing is the method of comparing two versions of a webpage against each other to determine which one performs better. It’s basically a science experiment.”
 

Example: We A/B tested two photos of Dr. Chien, another client of ours, to see which photo was better. One photo was a “serious-professional-doctor-look” and the other a “photo of him-and-his-family”. The informal family photo got significantly more appointment calls to Dr. Chien’s surprise.

Because we’ve ran thousands of A/B tests, we know exactly what gets people to call in and book an appointment.

2. Visitor Mouse Tracking and Screen Recording

What if you could see exactly how your potential patients are viewing your site right now?

We have a special software that records exactly how every single one of your website visitor is viewing your site and how they move their mouse and click around.

This allow us to know exactly what makes people book an appointment.

Pretty cool, huh?

3. Call Tracking and Monitoring

Do you know which calls are coming in from your website and which are from referrals? 

If you aren’t tracking your calls, you don’t know which of your ads are working. You don’t know what to improve on your website to get more calls. You’re blind.

We use special call tracking numbers to see exactly which ads are working best. 

Call monitoring: because calls are recorded, we can hear how well your front desk is answering those calls. Every appointment request is worth hundreds to thousands in potential revenue.

Without call monitoring you wouldn’t know if your front desk is missing those calls. We had a client whose receptionist was rude on the phone. It was costing the doctor a tens of thousands of dollars in potential revenue and he didn’t even know. We were able to hear it on the call recordings and pointed it out to him immediately.

4. Precise Keyword Targeting

We targeted the precise exact keywords that people are searching for.

Here’s where a lot of cheap marketers go wrong:

A lot of them just target the keyword “dentist” in the dashboard and think they are done. Google, by default, broad matches “dentist” with any phrase related to it because Google wants to make more money from you.

What that means is: their ad shows up on everything related to the word “dentist” from “dental school” to “dentist salary”. 

This is all wasted thousands of dollars in ad spend. If you are a dentist, you want your ad to show up to people who actually are looking to go to a dentist not someone looking to apply to dental school. Same applies for acupuncturist, gastroenterologist, ophthalmologists, etc.

We do target precisely so your ad doesn’t appear on those irrelevant search results such as “school, CEU, and salary”.

5. Better, Bigger Ads than Competitors

See the size difference between our client’s ad (boxed in yellow) and his competitors? 

Google Ads for Dental clinic Success: Case Study

The bigger the amount of space your ad takes up on Google, the more attention it attracts and the better its performance.

In short, the bigger your ad, the more people will see it, thus more patients for you.

So how did we do this? There are some special settings hidden away in Google Ads called ad extensions that ad nerds like us know about.

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Don’t have the time to manage your Google Ad campaigns? We’re here to help!

Yes, the Ads worked!

Here's the result

The dentist only works 3.5 days a week and we got him an additional 26 appointment calls in 1 month (including multiple dental implants). That’s almost 2 new appointment requests per work day.

Screenshot of the call logs for the month . Take a look below at the number of new patients calling in specifically for dental implants.

Dental-Marketing-Call-Leads-Results
And here’s more appointments from potential patients emailing in:
Dental-Marketing-Company-Success

He consistently gets 20 new patients every month now! Because of that, he’s now able to:

  • Raise fees.
  • Get more high value cases.
  • Not worry about Yelp’s “mafia”.
  • Take vacations without his practice failing.
  • Reject bad patients, Reject low paying insurances.

Take back control of his practice!

Do you want us to replicate the same success in your practice? Book a FREE CONSULTATION and see how we can help you!

We have client exclusivity per zip code so claim your spot now before your competitor takes it.

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

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