The engaging short-form video format of Instagram Reels can actually connect you to real, paying customers.
This Instagram Reels Marketing for Landscapers guide will give you the specific strategies landscapers can employ to make the most of Instagram Reels for your marketing success. We’ll cover everything from content ideas and filming tips to optimizing for reach and converting viewers into paying customers.
Whether you’re a seasoned landscaper looking to expand your digital presence or just starting, this article provides actionable insights to help you harness on the explosive growth of Instagram Reels.
What are Instagram Reels?
Instagram Reels are quick, fun, and engaging videos you make right inside the Instagram app. These usually last between 15 and 90 seconds. You can easily add music, cool effects, and text to make them eye-catching. For your landscaping business, these Reels are a fantastic way to visually showcase your work, connect with new customers, and expand your reach. Plus, Instagram often shows these types of videos to more people, giving your content a better chance to be seen.
Example of a Landscaping Business Instagram with Over 100K Following & High Reel Views:
Why Instagram Reels Are Perfect for Landscaping
Visual Storytelling
Customers are primarily interested in the aesthetic outcome — beautiful gardens, well-maintained lawns. Instagram Reels are perfect for showing it off. You can easily post videos that show how you turn messy yards into beautiful ones, really highlighting your skills. Even simple jobs like mowing or planting can look cool if you use quick cuts and popular music in your videos. It’s all about making your work look exciting and grabbing people’s attention.
Example of an Instagram Reel Showcasing a Mansion Makeover at Beverly Hills, CA:
View this post on Instagram
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Showcasing Expertise
Make short videos that teach people how to do things like plant flowers, take care of their gardens, or build simple landscaping projects themselves. This shows them you really know what you’re talking about, and they’ll trust you more.
Example of a Landscaping Instagram Reel Sharing Tricks How To Plant A Cactus:
View this post on Instagram
Example Video Ideas:
- How to Prune Roses for Maximum Blooms
- DIY Raised Garden Bed in 5 Easy Steps
- Seasonal Plant Care: What to Do in Fall
- How to properly mulch your garden
- Identifying common lawn weeds
Show people what your team does when they’re working. Film short clips of how you plant trees, build patios, or use your tools. This lets people see you’re professional and that you take pride in your work, which builds trust.
Instagram Reel Example Showcasing Essential Landscaping Tool:
View this post on Instagram
Example Video Ideas:
- A Day in the Life: Our Landscaping Crew at Work
- How We Install a Stone Patio: Step-by-Step
- Tool Spotlight: Our Favorite Landscaping Equipment
- How we use our heavy machinery
- How we select the best plants for the area
Reaching a Wider Audience
Instagram’s system often shows Reels to more people than regular posts. This means your landscaping videos have a better chance of being seen by potential customers, both in your town and even in other places.
Instagram wants to keep users engaged, and Reels are very engaging. Therefore, they push Reels out to more feeds. Even the people who don’t already follow you can find your videos. This increases your chances of getting new clients, not just locally, but also if you want to expand your service area.
Hashtags
Adding the right keywords (hashtags) and tagging your location helps people find your videos. If you use things like #CaliforniaLandscaping, #BeverlyHillsGardens, or your city’s name, people searching for those things will see your work.
Hashtags act like search terms, helping people find content they’re interested in. Think like a potential customer when choosing hashtags.
Always tag your city or neighborhood. Tag specific locations where you’ve done work (with client permission). Location tagging helps local people find local services.
As of April 2025, this Instagram Reel has over 1.2M Views. Take Note on the Hashtags Used:
More Hashtags Examples:
- #LandscapingServices
- #GardenDesign
- #LawnCare
- #LocalLandscaper (your city)
- #CaliforniaGardens
- #OutdoorLiving
Building Community
Talk to the people who comment on your Reels, answer their questions in direct messages (DMs), and team up with other businesses in your area. This helps build a friendly relationship with your followers.
Comments
Respond to every comment, even if it’s just a “thank you”. Ask follow-up questions to keep the conversation going.
Example of a Landscape Business Responding to Comments on the Instagram Reel Comment Section:
DMs
Be prompt and helpful when people send you messages. Offer personalized advice or quotes.
Collaborations
Team up with local nurseries, garden centers, or home improvement stores. Create joint Reels showcasing complementary services. Cross promote each others’ business.
Interactive content encourages participation. It helps you understand your audience’s needs and preferences. It makes your account more engaging and fun.
Remember to:
- Be responsive and interactive.
- Use Instagram’s built-in features to engage your audience.
- Collaborate with other local businesses.
- Create a two way conversation with your audience.
Content Ideas for Landscaping Reels
Showcase Your Expertise & Work
Before-and-After Transformations
Start with footage of a yard that’s overgrown, messy, or simply lacking appeal. Then, transition to footage of the same yard after you’ve worked your magic. The “dramatic” aspect is key. The bigger the contrast, the more impactful the Reel will be. Think of it as a visual story of rescue and renewal.
Tips:
- Film from the same angles before and after for a clear comparison.
- Use consistent lighting to make the transformation more apparent.
- Highlight the problem areas in the “before” footage.
Example of a Before-and-After Transformation:
View this post on Instagram
Project Showcases
Focus on creating high-quality, visually stunning Reels that capture the beauty and craftsmanship of your projects. Pay attention to composition, lighting, and color.
Highlight the elements that make your projects unique and stand out. Draw attention to specific features that showcase your expertise and design skills. These key features are what will make potential clients say “wow!”
Tips:
- Film during the “golden hour” (early morning or late afternoon) for soft, flattering light.
- Use a good camera or smartphone with high-resolution video capabilities.
- Showcase a variety of projects to demonstrate your range of skills.
- Highlight the elements that make your projects unique and stand out.
- Draw attention to specific features that showcase your expertise and design skills.
- These key features are what will make potential clients say “wow!”
Time-lapses
Capture the transformation of a landscape project, from initial design to final completion.
Time-lapses condense a long process into a short, engaging video. They’re perfect for showing the progression of a project, from the initial stages to the final result. They add a sense of dynamism and excitement to your Reels.
An example of an Instagram Reel with over 11M views using time-lapse:
View this post on Instagram
Tips:
- Use a tripod to ensure stable footage.
- Set your camera to take a photo at regular intervals (e.g., every 10-30 seconds).
- Use video editing software to compile the photos into a time-lapse video.
- Make sure to have good lighting throughout the entire process.
Behind-the-Scenes
This is about humanizing your business. People connect with people. Showing your team’s hard work and positive attitude builds trust and rapport. It allows potential clients to see the care and effort that goes into each project. It shows that you have a capable, skilled, and reliable team.
Instagram Reels Showcasing Teamwork:
View this post on Instagram
Tips:
- Capture candid moments of your team collaborating, problem-solving, and working efficiently.
- Show the teamwork and camaraderie.
- Highlight your team’s attention to detail and commitment to quality.
- Show that your team is happy, and that they enjoy the work.
Show how you use specialized tools, or how you load and unload materials.
Demonstrate your expertise and the level of equipment you use. It can also be visually interesting, especially for people who are curious about the technical aspects of landscaping. It shows that you are a professional and a well-equipped business.
Tips:
- Create short, engaging clips of your team using tools like excavators, skid steers, or specialized planting equipment.
- Show the precision and efficiency of your work.
- Explain the purpose of the tools and how they contribute to the project’s success.
- Show the process of loading and unloading materials, to show the amount of work that goes into a job.
- Make sure to keep safety a priority when filming this type of reel.
Our team takes the guesswork out of Instagram Reels Marketing. We’ll create a targeted strategy to showcase your best work, attract your ideal clients, and save you valuable time. Ready to see real results?
Provide Educational Value
Tutorials
People will trust you if you teach them how to perform basic landscaping tasks. These reels can be very popular, as people are always looking for helpful DIY advice.
Instagram Reel on Plant Care:
View this post on Instagram
Tips:
- Break down complex tasks into simple, easy-to-follow steps.
- Use clear visuals and close-up shots to show the techniques.
- Provide clear verbal instructions and use text overlays for added clarity.
- Keep the tutorials short and to the point.
- Use tools that are easy to obtain, so the viewer can do the work themselves.
Pro-Tips
Offer short, digestible pieces of advice that your audience can easily implement. Focus on practical, actionable tips that address common landscaping challenges. Think of these as mini-lessons that provide immediate value.
Tips:
- Keep the tips concise and to the point (think 15-30 seconds).
- Focus on one key tip per Reel.
- Use clear, visually appealing demonstrations.
- Example: “Water your lawn early in the morning for best results”.
Offer quick tips on seasonal lawn care, plant selection, or pest control.
Tailor your tips to the current season or common regional issues. Provide advice that is relevant to your local climate and plant varieties. This type of content is very helpful to the customer.
Tips:
- Create a content calendar to plan seasonal tips in advance.
- Address common problems like weeds, pests, or frost damage.
- Show the right type of plants for the local area.
- Example: “Protect your plants from frost with these easy steps”.
Use text overlays and voiceovers to explain concepts clearly.
Visuals alone may not be enough to convey complex information. Text overlays and voiceovers provide context and clarity. This also ensures the video is accessible to people watching without sound.
Tips:
- Use large, easy-to-read text.
- Keep text overlays brief and to the point.
- Speak clearly and concisely in your voiceovers.
- Use the text to highlight key points of your voice overs.
- Use trending audio, but lower the volume, so your voice overs can be heard.
Q&A
Address common landscaping questions and concerns. This is a great way to directly engage with your audience and provide helpful information. This type of content can also generate new leads, as people with questions are often potential customers.
Tips:
- Gather Questions — Pay attention to questions people ask in comments, DMs, and during in-person consultations. Use Instagram’s Q&A sticker in your Stories to solicit questions. Look at common google searches about landscaping in your area, to see what people are asking online.
- Choose Relevant Questions — Focus on questions that are relevant to your services and expertise. Prioritize questions that address common problems or concerns. Select questions that will appeal to a wide audience.
- Create Engaging Answers — Keep your answers concise and easy to understand. Use visuals to demonstrate your points. Show the right way, and the wrong way of doing something, to highlight your point. Speak clearly and confidently. Use text overlays to highlight key points.
- Call to Action — End your Q&A Reels with a call to action, such as
- “DM me for a consultation”
- “Visit our website for more tips”
- “Comment below with your questions!”
Connect with Your Audience & Customers
Client Testimonials
Potential clients are more likely to trust the opinions of other customers than your own marketing messages. Video testimonials add a personal touch and make your business feel more relatable.
Example of a Client Testimonial Shared Through The Landscaping Business Instagram Reel Post:
View this post on Instagram
Tips:
- Preparation — Ask satisfied clients if they’d be willing to record a short video. Prepare a few key questions to guide the testimonial (ex., “What did you like most about our service?”, “How did we transform your yard?”). Make sure the area is clean, and nice looking, so the video is high quality.
- Filming — Film in a well-lit and quiet environment. Use a good camera or smartphone with clear audio. Keep the testimonials short and to the point (30-60 seconds).
- Content — Encourage clients to talk about specific aspects of your service that they appreciated. Focus on the positive impact your work had on their lives. Show before and after pictures during the client testimonial, to give context.
- Editing — Add text overlays to highlight key points. Use background music to create a positive and uplifting mood. Include your logo and contact information.
- Authenticity — Let the client speak naturally and avoid overly scripted responses. Authenticity is key to building trust.
- Consent — Always get written consent from the client before using their testimonial.
Customer Spotlights
This goes beyond a simple testimonial. It’s about showcasing the relationship you have with your clients and the impact your work has on their lives. It’s a way to celebrate your clients and make them feel valued. It allows potential clients to envision themselves enjoying a similar transformed space.
Example on Client Sharing Concerns and Showing Trust on the Landscaping Business:
View this post on Instagram
Interviews
Interviews provide a more in-depth look at a customer’s journey and satisfaction. They offer a chance for customers to share their stories in their own words, which can be very powerful. This type of content shows that you value your customers’ opinions and experiences.
Example of Instagram Reel Client Interview on Client’s Opinions and Experiences:
View this post on Instagram
User-Generated Content (UGC)
Repost customer photos and videos of their landscapes. UGC is content created by your customers, showcasing your work in their own unique way. Reposting this content demonstrates that your customers are happy with your services and proud of their landscapes. It adds authenticity and social proof to your brand.
Tips:
- Finding UGC — Encourage customers to tag your business in their posts and stories. Create a branded hashtag that customers can use to share their photos and videos. Regularly check your tagged photos and mentions.
- Curating Content — Select high-quality photos and videos that showcase your best work. Choose content that aligns with your brand’s aesthetic and messaging. Prioritize content that tells a compelling story.
- Reposting — Always ask for permission before reposting a customer’s content. Give credit to the original creator by tagging them in your Reel. Add a caption that highlights the customer’s experience and the features of their landscape.
- Adding Value — Consider adding your own commentary or insights to the reposted content. Use text overlays to highlight specific features or design elements. Add a call to action.
- Engagement — Respond to comments and questions on your reposted Reels. Encourage other customers to share their own photos and videos.
- Creating a Community — By reposting customer content, you are creating a community, where customers are proud to show off their landscapes.
Engage Your Audience
Show a behind-the-scenes look at your team’s daily routines, showcasing the effort and dedication that goes into your work. It builds relatability and humanizes your brand.
Tips:
- Capture quick, dynamic clips of your team preparing tools, working on-site, and interacting with clients.
- Show the variety of tasks involved in a typical workday.
- Add upbeat music and text overlays to keep the Reel engaging.
- Show the beginning of the day, the middle, and the end.
Local & Community Focused
Local Highlights
Highlight unique challenges and solutions related to local terrain or climate. Showcase how you modernized older landscaping. Show how you increased the usable space of a local property.
Filming and Editing Tips for Engaging Reels
High-Quality Visuals
When it comes to Instagram Reeks, your videos need to look great. Start by getting the best video quality you can, whether that’s using a good smartphone or investing in a camera. Make sure you have good lighting and that your shots are steady—a tripod really helps! These simple things will make a big difference in how professional your videos look.
Trending Audio and Music
To increase the chance of your Reels being discovered, incorporate trending audio clips and music. The Instagram Reels audio library is a great place to find popular sounds that can make your videos more engaging.
Fast-Paced Editing
For fast-paced editing, focus on keeping your Reels concise by using quick cuts, smooth transitions, and dynamic text overlays. To achieve this, consider using editing apps like CapCut or InShot, which offer a range of tools to help you create visually appealing and dynamic content.
Text Overlays and Captions
Enhance your Reels by using text overlays to highlight key points and add captions. This not only helps viewers quickly grasp the essential information but also makes your content accessible to a wider audience, including those who may be watching without sound.
Example of an Instagram Reel Video With Captions or On-Screen Texts:
View this post on Instagram
Call to Action (CTA)
Always conclude your Reels with a clear and compelling call to action (CTA). This could be anything from ‘Visit our website’ or ‘DM us for a quote’ to ‘Follow us for more tips’. A strong CTA guides viewers towards the next step and encourages them to engage further with your business”.
View this post on Instagram
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Optimizing Reels for Maximum Reach
Hashtag Strategy
For an effective hashtag strategy, utilize a mix of broad and niche hashtags that are relevant to landscaping, gardening, and your specific local area. Research popular landscaping hashtags to understand what’s trending, and consider creating your own branded hashtags to build recognition and encourage customer engagement. This combination will help you reach a wider audience while also targeting potential clients within your community.
Consistent Posting
To maximize your reach and keep your audience engaged, develop a consistent posting schedule for your Instagram Reels. Regular uploads signal to Instagram that your content is valuable, which can increase your visibility. Additionally, posting Reels during peak engagement times, when your target audience is most active on the platform, will further enhance your chances of reaching a wider audience and driving more interaction.
Target Audience
- Diverse Client Base — Landscaping services cater to a wide range of customers.
- Residential Property Owners — This constitutes the largest customer group, encompassing individuals and families aiming to enhance their home environments. Their needs include routine lawn upkeep, garden planning, patio construction, and comprehensive yard transformations. Primary motivations are to boost property aesthetics and expand outdoor living areas.
- Multi-Family Property Administrators — These are individuals or companies tasked with the upkeep of apartment buildings, condos, and similar housing developments. Their requirements involve consistent property maintenance, seasonal yard cleaning, and occasional landscape upgrades.
- Business Establishments — This segment includes offices, retail outlets, restaurants, and other businesses seeking to create appealing exterior spaces. They often need regular grounds maintenance, landscape design, and the installation of features like walkways, patios, and water features.
- Real Estate Industry Professionals — Real estate agents and developers frequently utilize landscaping services to improve the visual appeal of properties for sale or development. Their needs may include property staging, landscape renovations, and ongoing grounds maintenance.
- Residential Community Associations — These organizations are responsible for the maintenance of shared spaces within housing communities. They require consistent maintenance, seasonal cleanup, and occasional landscaping improvements.
- Affluent Homeowners — These are high-net-worth individuals who desire premium, sophisticated landscaping solutions. They seek personalized designs and high-quality materials.
Typical Client Characteristics:
- Age — Predominantly 30-65+, correlating with homeownership and disposable income.
- Income — Primarily middle to upper-middle class, given the investment nature of landscaping services.
- Lifestyle — Individuals who prioritize outdoor living, home enhancement, and visual appeal.
- Location — Primarily suburban and prosperous urban regions.
- Values — Emphasis on quality, dependability, and professional service.
Content Tailoring
It is important to create Instagram Reels content that is highly targeted to each one of the customer groups, that are listed above.
Peak Instagram Reel Engagement Times
- Optimal Weekday Times
- Mid-morning to early afternoon (10 a.m. – 3 p.m.) tends to yield higher engagement.
- Early evenings (5 p.m. – 7 p.m.) are also effective.
- Weekend Engagement
- Mornings and early afternoons (9 a.m. – 1 p.m.) generally see increased activity.
- Landscaping Specifics
- Homeowners often engage more during evenings and weekends.
- Property managers and commercial clients are typically active during standard business hours.
- Increased posting during spring and summer landscaping seasons is recommended.
Instagram Reels Marketing for Landscapers Strategies:
- Utilize Instagram Insights to analyze your unique audience’s peak activity.
- Experiment with various posting times and track the results.
- Maintain a consistent posting schedule to build and retain audience engagement.
- Consider your local time zone.
Conclusion
Use Instagram Reels to show off your work, connect with clients, and build trust. Post engaging videos with local content, good visuals, and trending audio. This will grow your audience.
Reels require consistent effort and time to get big results. If your landscaping business needs to generate new, more, and consistent customers immediately, consider complementing your Reels strategy with Google Ads. Google Ads allows you to target potential clients actively searching for landscaping services in your area, placing your business directly in front of those with immediate needs. This approach drive leads quickly. Run your campaigns on Google Ads through the steps provided here: Google Ads for Landscaping Business.
Reels and Google Ads are different platforms that work well together. Reels excel at showcasing your work, building trust, and establishing your brand within the community, while Google Ads quickly brings in customers looking for you. This strategy helps your business do well online.
