Incorporating social media into your physical therapy practice can be beneficial. That is why you should know how often to post on social media for PT.
Social media for both designing and delivering Physical Therapy care holds potential for enhancing patient engagement in prescribed health behaviors and improving treatment outcomes.
How Often To Post On Social Media For PT: The Magic Number for Physical Therapists
But is there really a sweet number of posts on social media? Twice a week is a good starting point for determining your followers’ level of interaction and testing different types of content.
You may also discover that you can post 3-5 times per week on Twitter and still see growth, whereas you may only post 2-3 times per week on Facebook to avoid losing followers.
The first step in creating an effective online marketing strategy is to set up your practice’s accounts and social media profiles. You should do this for each major social media platform, even if you don’t intend to use that account.
Why? Because you want to protect your brand’s digital identity and avoid another clinic from stealing your preferred username.
Physical Therapy Social Media Posts – Number Of Social Media Posts Per Day
So, how often should you be posting on social media for your PT practice?
Each platform is unique. If you are using Facebook, you’d have success with longer status updates, while Twitter prefers short and juicy updates. LinkedIn on the other hand is primarily used for professional purposes.
Do you want to build a stronger online presence for your Physical Therapy practice?
You should generally post educational articles and news about your clinic. You can also post about patient success stories as long as it is with permission from the patient. Your goal is for people to share your content, which leads to others liking your page, visiting your website, and contacting you for more information.
Make sure that the things you post should link back to your website to ensure the content is attributed to your practice and that people know you are the experts to see for PT.
Some examples of social media posts include Nutrition tips, tips on exercises to do for back pain, neck pain, and more. Even nutrition tips re-posted from other sources count or tips on what to look for with common orthopedic problems. You can also talk about examples of when and why people suffer from common aches and pains.
How often should you be posting on social media for your PT practice?
Probably the sweet spot with posting is no more than once per day and no more than twice per day. According to Hootsuite, studies have found that posting more than twice a day reduces engagement.
This means that you should go overboard with posting too much on social media. Remember, It is better to prioritize quality over quantity.
So, how many times a week should a brand post on social media? You’re probably aware of the advantages of posting but now you’re wondering how frequently should businesses post on social media?
The recommendation is ideally that you post once per day and at least three times per week. This can vary depending on your business, audience, and which social platform you’re using.
How Many Times Should You Post On Instagram For your PT practice?
It is important to know how many times should you post on Instagram. You can’t be flooding your account with posts.
It helps to know how often to post on Instagram for businesses like you. Generally recommended to post to your Instagram feed 2 to 3 times per week, and no more than once per day.
If you’re asking: “How often should I post on Instagram to gain followers for my physical therapy practice?” The answer is you should post once a week but posting two or three times a week is even better. The minimum number of posts you should make is once a month.
How often should you post on Instagram stories? Unlike regular posts, stories can be posted more frequently. Each Story you include in your feed should be valuable and interesting to your target audience. It doesn’t have to be on-brand all of the time.
Changing up your post from your usual content can be refreshing to your followers. This is especially if you’re doing so to share something personal.
Remember to avoid sharing a ton of posts or what they call a “dump.” People might end up missing your other post. Do not do this especially if you’d end up disappearing for weeks at a time. Remember to be consistent.
Use the caption to introduce yourself. Inform people about your interests and hobbies, as well as what they can expect to see on your Instagram account. Perhaps start by asking a question to get people talking right away.
For a business account like your PT practice, choose something that represents what you stand for.
Are you struggling to get any attention online for your PT practice?
How Often To Post On Facebook
According to Hubspot, pages around 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. You should post to your Facebook Pages at least 3 times per week.
The bare minimum of posting on Facebook is once a week. But it’s better if you post 3 times a week and best to post once a day. Space your post and give at least 3 hours between posts. Posting too many updates is one of the best reasons people unfollow Fan Pages.
If you’re thinking about what to post, consider asking your audience relevant questions. Keep them fun and easy to respond to. You never know, you could even generate future content ideas from their answers.
Another great Facebook content idea is sharing behind-the-scenes photos of your business. You can show how procedures are done, introduce your team, or include funny stuff that happens in the clinic.
How Often To Post On LinkedIn
With LinkedIn, you can post at least twice a week. It is optimal to post at least once a day but don’t post more than once each business day. Ideally, you should post in the mornings which gives you a better chance to be seen.
According to LinkedIn, brands that post once a month gain followers six times faster than those that post less. Results could improve with more frequent posting. For one, companies that post weekly receive twice the engagement, and bands that post daily receive even more.
Sharing relevant white papers, case studies, and research studies is a great way to engage LinkedIn users looking for this information. Users will appreciate the sharing, and if the white paper or case study was published by your company, that will be even better.
Publishing original content on LinkedIn, similar to blogging, is a great way to gain exposure for yourself and your business. Writing articles exposes you to a large and engaged audience of content consumers.
You don’t have to spend hours writing original content though. You can add conference attendance or interesting business conversations. You can also post about your community participation on LinkedIn. When you sit down to write a post, you’ll have a lot of options.
How Often To Post On YouTube
Establish a regular YouTube posting schedule. You can tell your viewers about the upload schedule to your YouTube channel. This will give your YouTube subscribers something to look forward to.
Don’t burn yourself out though! Remember, it takes time to create YouTube videos. What you can do is make a video bank of YouTube videos so you can upload them on your schedule.
With regards to YouTube, try to upload a new video once a week. If you make a video stash as recommended above, you’ll have a better idea of how long your video creation will take and whether that’s a realistic goal.
Don’t abandon YouTube because you can’t post on a weekly basis. Don’t get easily discouraged. Don’t just post junky videos just to get something posted, this is going to be a sure way to discourage your subscribers.
What should you post on YouTube? First of all, try to keep your videos 1-2 minutes short. You can focus on simple tips that your subscribers can easily use and remember. Shoot your video and use some video editing software.
You can add a title frame with the video name and the brand name of your PT practice. You can broadcast your phone number, website, and other social media accounts. Finally, close the video with a call to action such as “Want to start feeling better and get back to the things you love? Visit us at our clinic today!”
How Often To Post On TikTok
For TikTok, it is recommended to post around 1-3 times a day if you’re building your following. Some bigger TikTok influencers will post up to 10 times a day. Don’t get too pressured though because this can be a little much when starting out.
The moment you are more established on the platform, you can start posting a couple of posts within a day.
Just like any other social media account, post something of substance. As a physical therapist, you can post about pain management and self-care. Aside from that, you can also join the most recent trends and have fun.
How often should you be posting on social media for your PT practice?
Every social media account is different. To achieve greater success, you need to test and analyze your results too. It is important to know how often to post on social media for PT practices like yours.
Don’t let your PT practice fall through the cracks. Stand out!
Understanding the breakdown of posts and general rules of thumb to use as a starting point can make a huge difference.
