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Google Ads for Hair Restoration and Transplants – Best Guide for Hair Restoration Surgeons 2021

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Are you a Hair Restoration and Transplant Clinic looking to bring in new patients to your office? Google Ads for Hair Restoration and Transplants is an effective way to generate leads and bring new patients to your Hair Transplant Clinic. Google Ads reach users who are searching for Hair Restoration Surgeons and Centers in their local area. If you are a Hair Transplant Surgeon and do not have a Google Ads campaign running in your area, you could be missing out on web traffic of individuals who may be looking into hair transplant procedures.

What are Google Ads?

Google Ads is a pay-per-click advertising service that allows businesses to display their ads at the top spot of Google’s search result pages. You will only pay for these ads when the ads generate results such as clicks, calls to your business, or registering for your email subscription. These pay-per-click ads are called Google Ads.

The ads are shown to users when the search terms they Google match with the keywords the business chooses to target. Google Ads allow you to reach potential patients that are interested in the hair transplant procedures that your clinic offers.

search-results-hair-restoration

Why Google Ads for Hair Restoration and Transplants?

Google Ads target keywords with buyers intent to determine when and where your ads appear. Keywords help your ads reach relevant customers who are interested in the hair restoration treatment your institute offers. For example, if someone searches hair transplant centers, your ad can be in one of the top results of the Google search listing page.

Google Ads’ return on investment is directly trackable and measurable. With Google Ads, you can be sure that the money you invest into your marketing is producing a positive return on investment.

You can set up conversion tracking on your website to determine the performance of your ads. It helps you identify if your campaign is generating leads, booking appointments, or email sign-ups. The data collected from conversion tracking determines which parts of your campaigns are working and which parts are not working.

So, if you are a Hair Restoration Surgeon or Dermatologist looking to bring new patients into your clinic, then Google Ads for Hair Restoration and Transplants is the way to go!

If you are a Dermatologist looking to help patients who are interested in Hair Transplant Treatments? Read our Google Ads for Dermatologists guide too! This guide will also teach you how to stand out amongst competitors!

Log In or Create Your Google Ads Account

To start for your Google Ads for Hair Restoration and Transplants, you must first log into a Google Account. If you do not have a Google Account, you will need to make one to start your campaign. You can do so at ads.google.com.

Once you log into a Google ads account, click on one of the blue “Start Now” buttons.

select "start now" to create your ads account

Next, select “Switch to Expert Mode,” located at the bottom of the screen in blue.

Switching to Expert Mode will give you more control over the settings of your ad. If you do not switch to Expert Mode, you will create your campaign a simplified version of Google Ads, which will be very limiting and can interfere with the performance of your ads.

switch to expert mode

Next, select “Create an account without a campaign.” We only want to focus on creating your account for now.

select create an account without a campaign

On the next screen, Confirm the Business Information of your Hair Transplant Center.

confirm hair transplant clinic business information

Great! Now your account is all set up! You can start creating your Google Ads for Hair Restoration and Transplants campaign.

But first, let’s talk about landing pages and the effects they can have on your campaign.

Want us to take over your campaign from here? 

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Landing Pages For Hair Restoration Marketing

A landing page is where your clicks will be directed to when they click on your ad. Your landing page should be about the specific topic that the user searched. The more relevant information you provide your clicks on your landing page, the more likely they will turn into actual patients.

You should have different landing pages for your ad groups. For example, if the user searches for “Hair Transplant Techniques” and clicks on your ad, the link should direct them to a page on your website about the different techniques available.

If you do not send your clicks to a page relevant to their search, chances are they will not find the information for the service they need. They will then turn into a wasted click.

Check out Elementors Free Landing Page Builder here.

Starting Your Google Ads For Hair Transplants Campaign

To start your campaign, click on one of the blue plus signs or “New Campaign” buttons.

select new campaign to start your google ads for hair restoration and transplants campaign

Next, from the options choose “Create a campaign without a goal’s guidance.”

select "create a campaign without a goals guidance"

Then as your campaign type, select “Search.”

select "Search" as campaign type

Next, you need to select the Results you want to get from your Google Ads campaign.

As a Hair Restoration Center, Phone Calls and Website Visits are the results you want your Ad Campaign to produce.

Google Ads for Hair Restoration Campaign Name & Network

Next, create a Campaign Name for your Google Ads for Hair Restoration and Transplants.

In the Networks section of your ad, make sure to deselect Display Network. Only have Search Network selected. deselect display network

 

Start And End Dates and Ad Schedule

Next, it is time to set your Ad Schedule. You can choose the start and end date of your ad campaign. You can also choose the times you want your ads to run also the days of the week you want your ads to run.

Your ad schedule can be at the same time as your office hours, or they can even run a couple of hours after your clinic closes. This will give you time to contact any leads your ad generated.

Be sure that you allow yourself enough time to nurture your leads. Reaching out to your leads promptly is crucial in converting those leads to actual patients.

If you do not reach out to your leads quickly or take too long, they could turn to your competition for the services they need.

Leave the Campaign URL Options section and Dynamic Search Ad setting as is.

create ad schedule for your google ads campaign

Location and Language of Patients

Next, set the Location of users you wish to target. This should be close to where your clinic is located. You will also need to select the Language most commonly spoken amongst your customers.

Do not change the audience Portion. Leave it as is.

set location and language of hair transplant patients

Budget and Bidding

In the Budget and Bidding section, you can set the desired budget for your campaign and implement your bidding strategy.

If you have a small budget for your ad campaign, your target keywords need to be very specific and detailed.

If you have a bigger budget for your Google Ads Campaign, then the words you decide to target can be broader. For example, “Hair Transplant,” or Hair Restoration Center.”

set budget and bidding stratgey for google ads for hair restoration and transplants campaign

Need help implementing the right bidding strategy for your campaign?

Schedule a Free Strategy Session!

Conversion Tracking & Ad Rotation 

If you would like to set up Conversion Tracking on your website, you can do so in the Conversions section on Google Ads. Like we discussed earlier, conversion tracking can monitor how your campaign is performing.

Learn more about how to install Conversion Tracking on your website here.

Next, for the Ad Rotation setting, switch to “Do not optimize. Rotate ads indefinitely.” After you feel you have gathered enough information, you can switch to this setting.

conversion tracking and ad rotation

Ad Extensions

Now, you can create Ad Extensions for your Google ads. There are many types of Ad Extensions that you can include in your ad. Including Ad Extensions to your, Google Ads can increase your clickthrough rate by up to 15% by adding relevant Extensions. Ad Extensions add specific links to your ad that take users to certain pages on your website.

ad extensions for google ads for hair restoration and transplants

One important ad extension to include is a call extension. This extension is easy to add and will make it easier for users to contact your clinic.

The Sitelink Extension can help guide people to specific pages on your website. For example, some popular Sitelink Extensions include “contact us,” “Services,” and “About Us”.

For example, you can include a sitelink extension called “Treatment Options” this will take users directly to a page on your website about the different hair transplant treatment options you offer.

Below is an example of what Sitelinks will look like:

examples of ad extensions

Hair Transplant Ads – Ad Group Names & Keywords

Next, you need to set your Ad Group Name and the keywords that you want to target in that Ad Group. The Ads and Keywords in one Ad Group should be about one specific detail about the Hair Transplant Services you offer. The keywords in an ad group are what determine when an ad gets shown.

For example, if your Ad Group name is Hair Transplant Los Angeles, then you should include keywords such as “Hair Restoration Surgeons in Los Angeles,” “Los Angeles Hair Transplant Centers,” and “Best Hair Transplant Doctors LA.” All these keywords focus on the location of your Hair Transplant Clinic.create ad group name and keywords for hair transplant ads

Keyword Planner

If you need help deciding what keywords to target in your ad group, you can use Google Ad’s Keyword Planner Tool.

The Keyword Planner will show you what other keywords people are searching in relation to your targeted keywords. This tool will also give you ideas of which keywords would be best to target for your ads.

To use this tool, click on the Tools and Settings icon in Google Ads.

click tools and setting icon

Then select “Keyword Planner” under the Planning section.

under planning select "keyword planner"

Choose the “Discover New Keywords” box.

select "discover new keywords" box

Now enter the Keyword you are targeting and enter the Domain of your website. Then press “Get Results.”

discover new keywords for google ads

This will show you other keywords that users are searching in relation to your keywords, practice, and the services you offer. The keyword planner will also give you ideas of keywords to target to boost your ad.

 

Still unsure of the keywords you should include in your ad group?

Let Us Help!

 

Creating your Google Ads

Now, you will work on creating and putting together the components of your ads. These are the ads that users will see when your ads show to them.

Final URL & Display Path

First, you will enter your Final URL. The Final URL is where patients will land if they click on your ad. The Final URL should contain relevant information to what the user searched.

Then you will need to create a Display Path. The Display Path is the link users will see on your ad. It helps users anticipate what the landing page will be about if they click on your ad. But, the Display Path is not the URL where users will land if they click on your ad.

google ads for hair transplant doctors final url and display path

Ad Headlines

Then, you will create intriguing headlines that will get the users to click on your ad. Headlines should include keywords to make them more relevant to the potential patient’s needs.

Headlines should also include solving the prospect’s problem and contain numbers or statistics.

hair restoration ad headline examples

Ad Description

Next, you will work on creating a noticeable description for your Google Ads. Your ad descriptions should include numbers and statistics, a call to action, and promotions or sales.

As a Hair Transplant Clinic, you should include any promotion you offer your first-time customers.  If you have a discount or offer a Free Consultation, include that in your description or even your Headline. This will give the user an incentive to click on your ad.

Another thing to include in your ad is credentials. For example, “3,000+ Satisfied Patients,” this type of statement in your ads will give your surgeon and your clinic credibility among patients.

Still, need more examples of what you should included in your ad description? Learn more about what you should write in your ad description on WordStream.

google ads description for hair transplants

Google Ads for Hair Restoration and Transplants Preview

As you are writing the components of your Google Ads, you will see a desktop and mobile device preview of what your ads will look like to users. You may notice in your previews that only 2 headlines are in your ad when you added 3. Google will show your headlines in different variations.

Mobile Device:

google ads for hair restoration and transplants mobile preview

Desktop:

google ads for hair restoration and transplants desktop preview

You finished creating your Google Ads for Hair Restoration and Transplants. Once you are satisfied with the look and information, you can publish your ads.

Google will ask you for your billing information if you have not provided it. The information you provide is where you will get charged for the clicks your ads generate.

Your ads will not begin to run the moment you publish them. Google will need to approve your ads first.

Monitoring Your Google ads

Once your Google Ads for Hair Restoration and Transplants are running, you should consistently be checking how they are performing. One important thing to check is your Negative Keywords List.

A key component of Google Ads is that it shows you all the search terms your ads have shown up. You should check this list to ensure that your ads are generating intentional clicks and creating meaningful leads. If you find any undesirable keywords that your ads are showing for, you can add them to your negative keywords list.

You should create a negative keywords list before your ad campaign runs and continue to add to it during your Google Ads campaign.

Negative Keywords List Before Ad Campaign:

Before you start on your ads, you may already have in mind keywords that you do not want your ad to show up for. These keywords can include the names of your local competitors or brands of serums that stimulate hair growth without transplant treatments. You want to add keywords that you already know will drive patients away from your clinic.

You may also want to include keywords about news and articles. For example, “Hair Transplant articles” or “Hair transplant studies.” Your ads are not providing the user with what they are looking for, so you want to avoid bringing in unintentional clicks.

Negative Keywords List During Ad Campaign:

During your ad campaign, you may notice that your ads show up for keywords not related to the services you provide. For example, you may see that your Google Ads for Hair Restoration and Transplants are showing for searches like “natural hair restoration”, “home remedies for hair restoration,” or “natural remedies for hair growth.” You need to add those to your negative keywords to avoid any unintentional clicks.

Adding Keywords To Your Negative Keywords List

A Negative Keywords list is a list of keywords that your ad is blocked from showing for. You can view the list of search terms and add to your negative keywords list by:

First, click on the Keywords tab in Google Ads on the left bar.

select the "keywords" tab

Second, select the Search Terms tab. Here, you will see all the search terms users have searched, and your ad has shown for. If you would like to block your ad from showing up for any search terms, you can add them to your negative keywords list.

"search term tab" on the left bar

To add to your negative keywords list, select the “Negative Keywords” tab on the left bar.

then select "negative keywords"

Next, select one of the blue plus signs. 

click one of the blue plus signs

Add any undesirable Keywords in the box provided.

adding negative keywords for hair restoration

Keeping up with your negative keywords list will help save your Hair Transplant Institution money. Keeping up with your negative keywords list will also help boost your ads to users who are searching for the service you offer.

So, if you are a Hair Restoration Surgeon or Clinic looking to grow your business, then Google Ads for Hair Restoration and Transplants is an effective way to increase your leads and bring new patients to your clinic.You can generate intentional clicks by using the right keywords, setting up a good ad schedule, and creating a captivating headline.

Does Google Ads for Hair Restoration and Transplants sound like a great way to grow your business, but you don’t have the time? 

Talk To Our Experts!

 

Learn more about how we helped an Irvine Practice bring in 26 new patients in only 1 month from Google Ads. We can help do the same for your clinic through Google Ads for Hair Restoration and Transplants!

 

 

 

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