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How To Complete Advertiser Verification On Google Ads 2024: A Step-By-Step Guide

If you are a client of ours, we can verify it for you, we just need the following documents and information:

  • Government-issued ID – driver’s license, passport, state ID, and green card (front and back photos)
  • Business registration documents – any of the following (in PDF):
    • A letter or notice issued or stamped by the IRS, such as CP 575 that confirms your Employer Identification Number (EIN)
    • A copy of the organization’s Form 8871, 8872, or 990 from the IRS website
    • A state-issued certificate of business registration or incorporation
    • Your organization’s most recent SEC filing, including Form 10-K, 10-Q, or 8-K
    • A business credit report from Experian, Equifax, or TransUnion
    • A dated letter requesting verification for a government or public agency, written on official agency letterhead
  • Proof of address
  • Tax registration documents

But if you want to do it on your own, here’s a step-by-step guide on how to complete advertiser verification on Google Ads.

How To Complete Advertiser Verification On Google Ads

Go to tools and settings, and under billing, click “Advertiser verification”.

go to advertiser verification on Google Ads

Click “Start verification”

click "start verification"
Give information about your business. Just answer the following questions similar to the screenshot below:

answer some questions about your business

Now select your business industry here, if none applies, you can leave it black and click “Save & continue”.

select your business industry if any of it applies

If you got redirected here, continue with “Get started”.\

Get started with advertiser verification on Google Ads

Here are the full requirements to get verified as a Google Ads advertiser.

list of documents needed to get verified on Google Ads

Confirm your business name here. Input your organization name, upload any documents in PDF, then click “Next”.

input your business name

Enter your business address here.

enter business address

Then, input your business registration number (optional).

optional registration number

Now input your name, select country, select ID type, and upload your ID, front and back.

complete name and upload ID photos

Now you need to input the address that is the same as your valid ID address.

input personal address

Once everything is done, your information will be reviewed and it should take a few business days.

google ads advertiser verification in review

Once approved, go back to advertiser verification on your Google Ads account, and you should see the “Your identity has been verified” note.

advertiser verified on Google Ads

Now you can take advantage of features that only verified advertisers can add to their campaign ads.

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Get FREE - no obligation performance audit to maximize Ad campaigns

No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.

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Get FREE - no obligation performance audit to maximize Ad campaigns

No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.