TikTok ads is the social media platform to advertise your house painter business online. This is because TikTok Ads for house painters can give you a competitive advantage over local competitors by creating engaging ads that reach a wider target audience, and drive users to your page. As a result, it will bring your business more new potential customers!
1. What are TikTok Ads?
TikTok ads are online advertisements part of a social media marketing strategy, that helps businesses sell a product or service, and gain new customers. This is because TikTok Ads have the potential to reach a vast target audience by maximizing impressions to reach your target goals, such as getting more new leads for your house painting company.
TikTok Ads appear on the app as full-screen videos to promote content for a brand or business, and it is structured in 3 organized layers to understand better how your TikTok ads work: TikTok Campaign, Ad Groups, and TikTok Ads.
- TikTok Campaign: This is at the top of your TikTok ad structure. It’s where your ad groups and TikTok ads are organized, and where you set up your campaign objective.
- Ad Groups: This is where you can set specific settings for each ad group, for example, placements, target audience, budget, scheduling, bidding method, or delivery type.
- TikTok Ad: This is the advertisement itself that will be seen on the platform to promote your products, services, or a TikTok offer.
Different Types of TikTok Ads
- In Feed Ads
- Spark Ads
- TikTok Image Ads
- Playable Ads
- Shopping Ads
- Topview Ads
There are different types of TikTok ads you could choose from when creating your TikTok ads for house painters, but we strongly recommend focusing on In-feed ads (which will require you to create your ads using TikTok ads manager), Spark Ads (perfect to boost organic content from your TikTok account) and Topview Ads (these appear as a full video ad takeover when a user opens the app, and its similar to PPC or Per-per-click).
2. Why TikTok Ads for House Painters
Implementing TikTok Ads as part of your marketing campaign is one of the most affordable ways you can advertise your house painting business. This is because TikTok Ads for house painters can help you create engagement with your target audience using customized ads, and as a result, it increases brand awareness and drives sales for your business. Additionally, by posting optimized house-painting-related videos on your TikTok account, TikTok will categorize your videos and will continue to show these to any user who has liked, shared, commented, or saved any of your videos.
Advertising your house painting business through TikTok Ads has many advantages, but it is imperative to understand that this will require a longer sales and follow-up process. Extra effort will be needed to convert and motivate potential new customers since TikTok ads “interrupt” users as they scroll on the app. To support your TikTok efforts, you will want to create TikTok ads that leave an impression on your target audience to increase the chances of conversion.
3. CRM for TikTok Ads for House Painting Businesses
To effectively use TikTok Ads as part of your online marketing strategy, you need to have a Customer Relationship Management or CRM process in place. This is when your sales or receptionist is tracked and audited on how fast they call back leads who browse on TikTok to avoid losing potential new customers. These calls will need to be managed by listening to them and holding the sales/receptionist accountable every day.
If your business doesn’t have an effective CRM process in place, we recommend Google Ads instead. This is because Google Ads targets users actively searching for your products and services, there would also be higher quality leads, and easier to convert. Learn more on how Google Ads for House Painters can help you. We have also helped more than 1,00o clients achieve their target goals with Google Ads, so if this sounds like the marketing strategy for you, feel free to schedule a free consultation with us, or check out our success case studies on Yoyofumedia’s Page.
4. TikTok Video Examples for House Painting
This first TikTok video example is relatively short but clearly showcases what the business can offer. It uses a transformation video style, showcasing before and after results after the interior house painting service. It also uses the text “wait for it” in the video to encourage the viewer to watch the video until the end, and also uses a trending sound.
@visionpainting23 🏠interior painting – before & after #fyp #fy #transformation #diy #satisfyingvideo #interiorpainting
This second example showcases an exterior house painting service, also using a transformational-style video to showcase before and after results. In this example, the voice-over or voice narrative starts with “I just paint anything that the customer wants painted…” which suggests that the house painters will do exactly as their customer wants, it includes text in the video, and ends it with a question for the viewer, encouraging engagement.
@visionpainting23 Exterior painting 🏚 its whatever the customer wants painted #fyp #fypシ #exteriorpainting #housepainting
Want to create TikTok Ads for your house painting business but not sure how to start? We make it easy for our clients!
5. How To Make a Good TikTok Video Ad
TikTok is a social media app mainly used for short-form videos, so for your TikTok ads to be effective, you will need to create TikTok videos that will attract and retain your target audience. These will also need to be visually entertaining, whilst providing engaging and informative details about your house painting business. Creating TikTok video ads will also give your house painting business a competitive advantage over your local competitors.
When creating your ad videos, you want to create authentic content that showcases what your business can offer. You can either use your own footage (filming with your smartphone is fine) or if you are going to use stock images and videos, add voice-overs or voice narrative to give it a personal and authentic touch. This will help your videos feel more relatable to your target audience. You will also want to include exclusive TikTok promos for new customers or key elements such as trending sounds, to help grab the attention of your target audience.
5.1 Key Elements for Effective TikTok Video Ads for House Painters
Here are some key elements you will want to include in your TikTok Video Ads to increase engagement and conversion from potential new customers:
- Capture the attention of your target audience in the first 3 seconds.
- Abide by TikTok’s image and video specs.
- Avoid ad fatigue by switching your ads every 7 days.
- Use TikTok Creative Center to discover trending keywords, top hashtags, and more.
- Prioritize vertical videos (You don’t want your ads getting cut off at the margins).
- Limit the video length to 9 and 15 seconds.
- Center all important elements in your video.
- Add background music.
- Use auto-captions on the video.
- Include a compelling Call to Action.
Too busy to create effective TikTok ads for your business?
6. Creating your TikTok Business Account
Start by creating a TikTok account for your house painting business if you don’t already have one. You can create an account by downloading the app from the Apple Store, from the Google Play Store, or consider using TikTok’s desktop website. If you already have an account created for your business, simply log in.
Once logged in, go to your account settings and “Switch to business account”.
Next, access TikTok Ads Manager and select “Get started“.
Click on “Log in with TikTok”, and then “Authorize” to be able to use TikTok for Business.
Select “Confirm” to link your account, and then enter your industry business information.
Then set up your billing information. Choose “Manual Payment” for your TikTok ads for house painters, and click on “Go to Ads Manager”.
Need help managing your TikTok ads?
7. Creating TikTok Ads for House Painters
This is the part where you start creating your TikTok campaign for your house painting business. On your TikTok Ads Manager dashboard, go to “Campaign”, then click “Create”.
You want to select “Custom mode“ when creating your TikTok ads because it will give you more control over your ad settings.
7.1 Campaign Settings
In your campaign settings, you can customize your advertising objective for your TikTok Ads for House Painters. Choose “Lead Generation” for your TikTok ads to focus on bringing you more quality leads and as a result more new customers, then click “Continue”.
Next, enter your campaign name. For this example, we will name this campaign “House Painting Services” and then skip the remaining setting sections.
Then create your ad group name. We will use “House Painting Services” as our ad group name.
As you set up your optimization location settings, you want to select the option where you’d like to drive your leads. We recommend selecting “Instant Form” instead of “Website” because users of social media apps, like TikTok, will usually prefer to have everything accessible within the app.
Keep all options enabled in your ad placement settings to encourage more impressions and conversions from your TikTok ads for house painters.
You will want to skip your audience targeting settings and focus on demographic settings instead. Click on “Bulk upload”
Then, enter your location settings. Include the specific geographic locations where your house painting business is able to offer its services. This way, users searching for “house painters in LA” or “house painter near me” in the app will be able to find your house painting business, so long as they are within your chosen target demographics, increasing the click-through rate.
Next, select the language you want your TikTok ads for house painters to appear in.
You want to ensure that your TikTok ads will be available on both iOS and Android devices, so select “All” for your operating system and connection type settings.
Want to prioritize website conversions instead?
7.2 Budget and Schedule
For your budget settings, enter a daily budget amount of $30 for your TikTok ads for house painters. You want to avoid entering a very low daily budget amount because it can potentially risk your ads not getting enough leads for your house painting business.
For your schedule settings, select “All Day” if you want to run your TikTok ads campaign every day, or click on “Select specific time” to choose which days you want your ad to run, for instance, Monday to Friday during business hours.
7.3 Bidding and Optimization
Select “Maximum Delivery” as your bid strategy. Selecting this option ensures that your TikTok Ads for House Painters is focused on maximizing getting leads over keeping your average cost lower than your bid.
8. Creating Your Ad Text for House Painting Business
Now that we are done customizing your ad groups and setting up your campaign objectives, we can start creating the creative ad itself. First, enter your ad name, for instance, “Interior House Painting Services”.
Then, create a custom identity. This will serve as the name users will identify your brand with so use either your business name or a creative name. For this example, we will use “@ProHousePaintersLA”.
In this step, select “+Upload” or “+From library” to upload your video. You can also select “+Create” if you still don’t have a video ready for your TikTok Ads for house painters. Although you can create a video as you create your TikTok ads, we strongly recommend having a video ready for posting so that you can make sure you are implementing key elements to make your TikTok ad videos effective in bringing you, new potential customers. You could even use before and after videos of previous projects you have done for previous customers.
Next, enter your ad text. You want to use text that will either grab the attention of your target audience, address their fears and solutions, or even both. Most importantly, it should encourage a conversion action.
Ad text you could use for your TikTok ads for house painters is “Elevate your home with our professional interior painting services!” or “Transform your home with our interior painting services!”. Skip “Smart Text” suggestions, and edit your call to action settings instead.
Need help creating your ad text for your TikTok ads campaign?
8.1 Call To Action Settings
This is a critical step to include in your TikTok ads for house painters, to convert your leads into customers. As discussed at the beginning of this article, your TikTok ads will need extra effort in nurturing and converting leads and adding CTAs will reinforce the ad text and encourage conversion.
Choose between “Dynamic” and “Standard” CTA settings. If you select the “Dynamic” CTA option, this will automatically show a different CTA text for each user on the app.
You will need to make sure that you only select the text options applicable to your house painting business, like “Learn More” and “Get Quote”.
If you select the “Standard” CTA option, it will only show one CTA text to all users who see your TikTok ad. You could select either “Contact us” or “Book now” to encourage viewers to call your house painting business for a service or get a free estimate quote.
8.2 Interactive Add-Ons
Select the type of display card you want in your TikTok ads, then add your TikTok exclusive offer details. An example of an offer you could include as your display card is an offer of “10% off” for a specific interior design service. You want to encourage them to take action by adding a description like “limited time only” and by including a CTA button, and this could be “Book Now”.
8.3 Instant Form Settings
The next feature you want to add to your TikTok ads for house painters is an instant page or instant form. This feature will help your target audience learn more about your house painting business. It also allows them to directly contact you, and even book an appointment with your business, for example, for a free estimate quote. When adding this feature, select “Classic form”.
Then, enter your instant page name, and select the form language and form type. For your form type, select “More volume” since this type of form is quick to fill out and will prioritize getting a higher volume of leads.
If you want to select “Higher Intent” as your form type, we highly recommend Google Ads for House Painters instead.
Keep your Introduction settings disabled.
Under your Question settings, enter the main purpose statement of why you are collecting personal information from your target audience, then select the information you will need, such as name, email, and phone number.
You can also include custom questions (like multiple-choice questions) to better understand the needs of your target audience and even include “appointment scheduling” for those wanting an estimate or quote for interior painting services.
You will need to enter details under the privacy policy section in your instant page form, like your company name, link text, and privacy policy link.
Before finishing your instant page settings, include a thank you screen by filling out the details for the headline, description, button text, and website URL.
For your headline, you could enter “Thank you for your response!” and a description that further encourages another conversion action, for instance, “Click the button below to get your “Free Estimate Quote” for House Painting Services”. Then, enter your button text and website URL. Keep in mind that your website URL should be the landing page for the “free estimate” from your house painting business. Once you have filled out all sections for your instant page settings, select “Complete“.
Not sure how to optimize your CTAs and instant form settings to increase conversion?
8.4 Payment Settings
Earlier in your billing information settings, we selected “manual payment“. With this payment option, you will need to add a balance amount to your account, for example, $30, then click “Next”
Choose your payment method for your TikTok ads for house painters and enter your payment details.
Lastly, enter your house painting business registration information, and you are finally done setting up your TikTok ads!
9. Best Practices for TikTok Ads for House Painters
9.1 Ad Groups
As mentioned earlier, ad groups are part of your TikTok campaign, and you can create either one or multiple ad groups within a campaign.
Consider creating multiple ad groups so you can customize each one (for example, target audience, demographics, ad spending, ad placement, and target bids) to hit specific target goals. This will allow you to optimize each ad group to help drive more traffic toward your house painting business and analyze KPIs (Key Performance Indicators) to figure out which are your best-performing ads, so you can further optimize them to gain even better results for your house painting business.
Does adding multiple add groups sound like a great idea but you just don’t have time?
9.2 Pre-Production
Plan ahead before creating your TikTok ads for house painters. Having a pre-production step or planning ahead where you do your scripting and creative planning will allow you to incorporate key elements in your videos that will help make your TikTok video ads effective for your house painting business. Part of your planning phase should include keyword research and hooks to use at the beginning of your videos. Effective hooks will help grab the attention of your target audience within 3 seconds and trigger a personal response from your viewers, so you avoid being scrolled down, and losing potential new customers.
While you write your short scripts for your videos, include target keywords from your keyword research that users most likely search on TikTok, and include these in your captions, video text, hashtags, and the title of your video. You will also want to write a few different scripts using different hooks and include trending sounds that you’ve researched from the TikTok Creative Center. For example, you could have a script for interior painting services, exterior painting services, and why someone should hire a professional house painter instead of doing DIY.
9.3 Video Footage and Editing
Your video footage can simply be filmed with your smartphone and doesn’t necessarily need to be filmed with professional equipment. As long as your content is not blurry, it abides by TikTok’s image and video specs and it contains good audio quality, it will be good enough for your TikTok Ads for house painters. When filming your content, highlight the quality of work your business can provide as a house painter, include your expertise and credentials, and showcase previous projects by including before and after results.
Make it an objective to create TikTok ads that make a lasting impression on your target audience, so that they remember your brand, and are encouraged to either engage on your TikTok ads or take a conversion action, increasing the chances of these viewers becoming leads, bringing your house painting business more new customers.
9.4 Email Sequence
Including email sequences as part of your TikTok ads for house painters is a great strategy to help promote your business, and increase customer retention, engagement, and sales. Create an automated series of emails for your house painting business, and you can send these to your TikTok leads when you set up instant forms or instant pages in your TikTok ad settings. You can also offer discount promos through these email sequences to encourage your target audience to go to your house painting website and finish the conversion process.
Different Email Sequences:
- Welcome email sequence
- Abandoned cart email sequence
- Re-engagement email sequence
- Upsell & cross-sell email sequence
- Lead nurturing email sequence
- Onboarding email sequence
- Feedback email sequence
These are the different automated series of emails you can use for your business, but we would recommend implementing welcome email sequences and lead nurturing email sequences. Welcome emails for your target audience are great for introducing your business, and your products and services to leads, while lead-nurturing emails can help nurture and convert your leads into paying customers. If your initial email for a lead is for interior painting services, you could potentially incorporate upsell & cross-sell emails to market similar or more expensive products or services, for instance, offering exterior painting services.
10. Key Takeaways
TikTok Ads is one of the most affordable ways to advertise online that can bring you more new customers for your house painting business.
Implementing the key elements and best practices discussed in this article, along with a CRM process in place to nurture your leads, will definitely help your TikTok ads be seen online by your target audience, encouraging engagement and driving more sales for your business.
You will need to continuously manage and optimize your TikTok ads to continue bringing you more new customers. If you need assistance creating and managing your TikTok ads campaign, schedule a free consultation session with your team of experts.
