If you have been contemplating which social media platform can help your acupuncture clinic reach a wider audience to gain more new potential clients, then TikTok Ads for Acupuncture is the one for you! Follow this step-by-step guide on how to create your first TikTok Ads and the best practices you can incorporate into your campaign for best results.
1. What is TikTok?
TikTok is now one of the most popular social media apps in the digital landscape. It allows users to create, watch, and share 15-second videos and up to 10-minute-long videos on any topic, that are shot on mobile devices or webcams. The TikTok app is notable for its addictive quality and high levels of engagement. With such high levels of engagement, TikTok now offers brands and businesses the option to run paid ads on the platform, making it the perfect social media marketing platform for your acupuncture clinic to get in front of the right audience, and attract potential new customers!
2. TikTok Ads
Before creating our TikTok Ads for Acupuncture, we need to understand the main components that make up a TikTok Ad.
- The TikTok Ad is an advertisement on the social media platform promoting a specific product, service, or even a TikTok offer.
- Your TikTok Ads will contain either one or plenty of TikTok Ad Groups with specific settings such as placements, target audience, budget and scheduling, bidding method, and delivery type.
- Your TikTok Campaign is where all your ad groups will be organized.
Now that we understand the main components of a TikTok Ad, let’s look at the different types of TikTok Ads you can choose from to create for your Acupuncture Clinic.
- In Feed Ads can be created using TikTok Ads Manager.
- Spark Ads work to boost organic content. These won’t disappear once you stop paying to promote them.
- TikTok Image Ads are still images that include a brand or app name and the ad text, although these won’t be available worldwide.
- Playable Ads act as simple mini-games which are great for engagement.
- Shopping Ads are the newest ad type on TikTok as of spring 2023. It incorporates the main functions of video shopping ads, catalog listing ads, and live shopping ads.
- Topview Ads is similar to Top-of-Page for PPC (Pay Per Click). Topview Ads are only available when they are managed by brands who work with a TikTok sales representative. One of its features is appearing as a full-screen video ad takeover for 5 to 60 seconds when a user opens the TikTok app.
2.1 Why TikTok Ads for Acupuncture?
- Advertising on TikTok is more affordable than with other online advertising platforms.
- It’s easier to reach target audiences with customized ads that create engagement.
- TikTok categorizes your videos, therefore it will continue showing your video to any user that has shown interest in the topic of your video.
- Advertising on TikTok isn’t a complicated process.
- Drive sales by posting acupuncture-related videos of your clinic.
- Increase engagement with your target audience through collaborations with TikTok content creators.
Although all the above reasons for advertising on TikTok are great and beneficial, it is critical to understand that TikTok Ads will require more work. It will require a longer sales and follow-up process to get your acupuncture clinic new clients in comparison to other platforms.
This is because extra effort is needed to convert and motivate these potential clients since you will be “interrupting” them as they scroll on this social media platform. This also means that you want your TikTok Ads to make an impression on your target audience, to increase the chances of conversion.
It is critical to understand that if you don’t have a Customer Relationship Management or CRM process where your sales/front desk are tracked on how fast they call back leads, and managing these calls by listening to them and holding them accountable every day (just like a sales manager would to their cold sales team), TikTok Ads will likely be less than effective for your acupuncture business. This is because 99% of front desks aren’t used to doing what it takes to call and convert basically cold leads who are currently browsing TikTok (instead of warmer, more motivated leads like those that usually call your front desk).
Instead of focusing on getting plenty of new leads with TikTok Ads with the risk of losing them due to the lack of a CRM system, we recommend using Google Ads for your acupuncture clinic. Google Ads focuses on high-intent keyword searches, meaning that your new potential customers are people actively searching for your services. Check out How This Acupuncture Clinic Got 20+ Extra New Leads Per Month Through Google Ads.
2.2 Examples of TikTok Videos for Acupuncture
Here are some examples of trending TikTok videos for acupuncture that showcase specific treatments or services using acupuncture. You will notice that in these examples, each TikTok video is labeled with a caption using keywords relevant to the service, to give the viewer an idea of what the video is about, whilst also addressing the problem or concern.
For instance, our video example is captioned “Acupuncture and acute knee pain”. This caption addresses the concern of “acute knee pain” and offers the solution as “acupuncture”.
@acuwithjasmy Acupuncture and knee pain #acupuncturist #acupuncture #health #cupping #kneepain #asmr #fyp #acuwithjasmy
Does TikTok Ads sound like the perfect social media platform for your acupuncture practice? We make it easy for our clients!
2.3 How To Make a Good TikTok Video Ad
To create a good TikTok video, you want to incorporate some of the key features available on TikTok to make it engaging, visually entertaining, informative, and overall stand out from your local competitors.
Some of the key features you can include that are easier to use are TikTok trending sounds, voiceovers to make your videos more relatable and approachable, adding text, and video editing styles that capture the attention of your target audience within a matter of seconds.
When creating your TikTok Ad Videos, you will need footage (either your own or stock) showcasing the service or treatment your acupuncture clinic offers. Consider including a new patient offer like $25 for initial treatment (which you can add as text at the top of the video) to catch the attention of your target audience, and support this with voice narration by you, someone who works at your acupuncture clinic or you can use AI to narrate the offer.
3. Creating your TikTok Business Account
Now that we have a basic understanding of TikTok ads, let’s create your first TikTok account for your acupuncture clinic.
Start by creating an account first.
Download the app from the App Store on iOS or from Google Play Store for Android. Similarly, you can also sign up through TikTok’s Desktop website. We recommend signing up with your email.
Once you have created your account and signed in, go to your account settings and Switch to Business Account.
Next, we will need to go on TikTok Ads Manager to create the TikTok Ads for Acupuncture. Click Get Started.
Since we just created a TikTok account prior to this step, select Log in with TikTok.
Then you will need to Authorize your TikTok Account for Business use.
Select to Confirm to link your TikTok for Business account.
Enter your acupuncture’s business details, such as industry, country, currency, and phone number. Make sure you tick the box at the bottom to agree to TikTok’s terms and conditions.
Now you need to set up your billing information. Choose Manual payment. This allows more control over your ad spending on TikTok.
Want to create TikTok Ads for your acupuncture clinic but don’t have the time? We can take it from here!
4. Creating TikTok Ads for Acupuncture
Now that we are done creating our TikTok account for business, we can start creating our campaign.
On your TikTok Ads Manager dashboard, click on Campaign, then select Create to get started.
In this guide, we will create our TikTok Ads using the Custom Mode.
This mode will allow us to create more personalized targeting settings for our campaign over Simplified Mode.
4.1 Campaign Settings
Since our target with our TikTok Ads for Acupuncture is to get more clients for your clinic, we want to select Lead generation as our advertising objective.
Enter a campaign name.
For this example, we will use Acupuncture – Lead Generation Campaign as our campaign name.
Next, go ahead and name your first ad group.
We will name our first ad group Acupuncture Treatments. This will help us create a focused ad group specifically for treatments by your acupuncture business.
For the optimization location settings, select Instant Form.
Users on the TikTok social media platform prefer to have everything accessible within the app instead of having to leave the app to go to a website. This will also ensure you don’t risk losing any potential leads.
For additional location settings, click on Bulk Upload and include the locations you want to specifically target.
For placement settings, check all the options in this section: User Comment, Video Download, and Video Sharing. All of these placement settings will encourage more impressions and conversions for your acupuncture clinic.
For your audience targeting settings, skip the saved audience section.
Focus on Demographics, then enter the location where your acupuncture clinic is based. When someone who is within your target demographics searches “acupuncture treatment near me“, they will most likely see your ad, increasing your click-through rate.
Select the language you want your TikTok Ads to appear in. In this guide, we will select English and skip the other settings in this section.
With our device settings, you don’t want to just target between Androids or IOS. Make sure you select All as both your operating system and connection type settings to target all types of devices and connections.
4.2 Budget and Schedule
In your budget settings, you will need to input your daily budget amount for your TikTok Ads campaigns.
We recommend starting with a daily budget of $25 dollars for your acupuncture clinic. This is because starting with a budget amount that is too low will likely not give you enough leads statistically.
Note: With your chosen daily budget amount on TikTok ads, you don’t have to worry about spending more than the amount you entered per day.
Keep in mind that when you start reviewing available data from the performance of your TikTok Ads, you might see slightly different budget spending per day.
On some days your ad may spend less than the daily allocated budget, and on other days it may use up a higher budget amount, but it will never go over the maximum amount of your daily budget within a calendar week.
4.3 Bidding and Optimization
For our bidding strategy, select Maximum delivery.
Selecting this bid strategy option will help prioritize your TikTok Ads for Acupuncture to get more leads instead of focusing on keeping your average cost lower than your bid.
5. Creating Your Ad Text for Acupuncture
Now we can start creating the creative part of your Ad campaign.
Enter your ad name for this campaign, for example, Best Acupuncture Treatments.
Then create a custom identity. This is what people will see from your TikTok Ads, so you should use either your business name or a creative username that will help viewers remember you. In this guide, we decided to use @TheAcupunctureSpecialist.
Here is a preview of where people will see or read your custom identity from your TikTok Ad.
Now you can add your video footage. You can select either “Upload” or “From Library” if you already have edited footage ready for publishing. Make sure that the video you choose for your TikTok Ads uses key features and elements of an effective TikTok video as we mentioned earlier in this article.
If you want to be spontaneous you can choose to select “Create”, although we strongly recommend having footage or a video already edited and ready for posting.
Next is the TikTok Ad Text. You only have a maximum of 100 characters for this section, so make sure your text grabs the attention of the user by addressing the user’s fears and solutions, whilst also encouraging the user to take some form of action.
In this example, we used “Relieve chronic and acute pain caused by tendonitis with our Acupuncture specialist!”. Make sure you skip the Smart Text setting since its suggestions aren’t always accurate.
5.1 Call To Action Settings
Now that we have added our text ad for our TikTok Ads for Acupuncture campaign, we want to reinforce the text by adding CTA or Call To Action settings.
The “Dynamic” settings for your call-to-action work by automatically showing a different CTA text for each user.
Click on “View selected text” and only choose the CTA texts that are applicable to your TikTok Ads for Acupuncture.
For instance, we will not be selecting “Shop now” or “Order now” since your acupuncture clinic most likely offers treatments and services rather than DIY Products for acupuncture.
If you don’t want to use alternating CTA texts, select the “Standard” option.
Choose the CTA text you’d prefer for your TikTok Ad. If you will be selecting “Contact Us”, it is imperative that your acupuncture clinic is able to contact that lead within the minute they take that action, especially if it’s a call lead.
You want to act upon it while the thought is fresh and active in the potential client’s mind. Failure to do so will likely result in a lost lead.
Interactive add-ons
For your TikTok Ads, include a display card to highlight an exclusive offer for your potential new clients. You can choose between different available layouts or you can create your own and upload it to TikTok Ads.
To create your discount card, enter the discount percentage, the discount description, and the call to action text.
For this guide, we will offer an exclusive online discount of “10% off” any services at the acupuncture clinic, for a “limited time only”. This is then reinforced with a CTA with the text “Book Now”
Need us to take over and create effective TikTok Ads for your acupuncture clinic?
5.2 Instant Form Settings
Next, we will add our instant form which we selected earlier during the optimization location settings. The instant form allows potential clients to share their personal or contact information with you, learn more about your acupuncture clinic, and schedule an appointment.
When creating your first-ever instant form page, select “Classic Form”.
Next, enter the details for your instant form page, such as the name of the form, its language settings, and its form type.
For the form type, select More Volume. You want to prioritize the volume of leads you can get from your TikTok Ads for acupuncture campaign because we want to get more clients as a result of this campaign. If you want to prioritize Higher Intent, we strongly recommend using a different marketing tool such as Google Ads instead, to target higher intent searches.
Next, ensure that the Introduction settings are disabled or unchecked.
For the Questions sections, enter the purpose statement of why you’re collecting the user’s information, and include personal information questions such as name, email, and phone number.
You will then need to enter your Company Name, the link text to your company’s privacy policy, and the privacy policy link.
Lastly, for the instant page form settings, you want to include a thank you screen.
Include a headline, such as “Thank you for your response”, a description, a button text, and your website URL.
For your description, you want to include a reinforcing sentence to encourage the user to click on your CTA button, for instance, “Tap the button below to claim your “Free Complementary Consultation” with the Acupuncture Specialist!”
Your Button Text could be “Free Consultation”.
Make sure that your Website URL is the landing page for the free consultation page.
When you are done setting up your interactive add-ons, select complete.
You will see in your TikTok Ad Settings that your interactive display card and instant form page have been added to your campaign.
Adding multiple points of interaction in your TkTok Ads for Acupuncture, and offering promotions or offers for your acupuncture clinic that are visually seen from your ad, will encourage click-through rate.
Want to add multiple ad groups to your TikTok ads campaign with effective CTAs that will ensure high-quality leads?
5.3 Payment Settings
Enter your payment settings. When running a TikTok Ads campaign using the manual payment option, you will need to enter a balance amount for your TikTok account.
Select your choice of payment for your TikTok ads for acupuncture and enter additional details. Then select Make Payment.
Lastly, enter your acupuncture business registration information, and you are done!
Congratulations! You have now created your first TikTok Ads campaign for your acupuncture business! Now that you know how to create TikTok ads for your clinic, we recommend implementing some of the best practices available to your TikTok ads campaign.
6. Best Practices for TikTok Ads for Acupuncture
6.1 Email Sequence
Email sequence is one way you can nurture leads and promote sales. With the right email sequence for your TikTok Ads for Acupuncture, you can increase your customer retention and engagement, especially if you follow our step-by-step guide and include emails as part of your instant forms setting.
A proven benefit of incorporating email sequences as part of your marketing strategy apart from customer retention and engagement, is increasing sales. Email sequencing can be used to offer discounts to bring potential customers back to your site, and finish their customer journey or conversion process.
There are many types of email sequences you can choose from to include as part of your marketing strategy, but make sure you select the email sequence that best applies to your TikTok Ads for Acupuncture campaign.
- Abandoned cart email sequence: Perfect for e-commerce businesses. The first email can remind the customer of items left in their “cart”, and a follow-up second email can offer a discount for coming back if they don’t checkout after the first email.
- Welcome email sequence: Allows you to directly communicate with new subscribers. You can use welcome email sequences to introduce your acupuncture business and the services you offer.
- Re-engagement email sequence: Allows you to attract customers back to your website.
- Upsell & cross-sell email sequence: Ideal for businesses who want to market similar or more expensive products or services to a customer, with product recommendations, prices, key benefits, and features.
- Lead nurturing email sequence: These can help convert leads into paying customers with the help of automation. This is an ideal email sequence for an acupuncture business like yours since it focuses on helping you build a relationship with your customers before they commit to a service or purchase.
- Onboarding email sequence: Informs your customers to know more about your acupuncture clinic and the services or treatments you offer after sending your welcome email.
- Feedback email sequence: Customer reviews and feedback you can get from these types of emails to improve your acupuncture business. These can also be used as social proof or testimonials for your landing page to further help convince customers to purchase.
6.2 Ad Groups
Ad groups are a great way to target different goals for your TikTok Ads for Acupuncture. With each ad group, you can have either a single ad or multiple ads.
One way you can optimize your TikTok Ads for Acupuncture campaign is by having plenty of different ad groups with specific target goals, for instance, ad placements, audiences, demographics, campaign budgets, ad schedule, optimization goals, and target bids for each ad.
We also recommend creating a TikTok video ad for each service you provide, to increase your chances of success.
Having multiple ads per ad group will help you find and analyze which of your ads are performing better than others. With this, you can work on optimizing your ads to perform better and provide better results each time you run your campaign.
6.3 Creatives
One of the key elements of TikTok Ads is that it should be fun, creative, and engaging. It should be the foundation of any TikTok video that aims to perform well to hit specific goals.
Your videos for your TikTok Ads for Acupuncture campaign need to be creative and attention-grabbing. Ideally, you want to grab the attention of the user within 3 seconds, or else you risk the user losing interest in your ad and being scrolled down.
To help avoid this, you want to create videos that are relatable to your target audience.
When creating your video scripts, keep it engaging but informative. You want to include keywords in your script that will trigger your ad to show up when a user searches a video with that specific keyword.
Another way to help grab the attention of the user within 3 seconds, is by including a hook at the beginning of your TikTok Ad.
These hooks should be very short but they should also trigger a personal response from the viewer, that will encourage them to watch the whole TikTok ad video. With effective hooks, you are increasing the chances of the viewer making an action, such as inquiring about a service or booking an appointment through your TikTok ad. Make sure you apply this to all your TikTok Ad Videos.
An example could be using a hook or a question at the opening of your video that addresses a concern (such as tendonitis) dealt with by your acupuncture clinic.
6.4 Video Footage and Editing
Apart from the key elements you should be including in your TikTok Ad Videos which we mentioned at the beginning of this article, your TikTok Ads for Acupuncture should be authentic videos.
Your Ad videos don’t necessarily need to be filmed by professionals. You can even use your phone camera to record video footage, but an important aspect of your videos is that they should be of good enough quality. This means that it shouldn’t be blurred, if it contains any voice narration it should be clear and understandable, and not of poor audio quality.
It should also showcase what your acupuncture clinic offers in a way that stimulates the attention of the viewer, and these can be supported with editing techniques such as music, transitions, movement, text, and more.
Remember that you want to drive ad memorability with your TikTok ads and leave an impression on your target audience. This is another way your potential new customers will keep coming back to your TikTok ads, increasing the chance of these becoming high-quality leads, and bringing you more new customers as a result.
Do you need to optimize your TikTok Ads for Acupuncture, but don’t know how? Let us do the work for you!
7. Key Takeaways
TikTok Ads for your Acupuncture clinic is the online digital platform for your business if you want a more affordable marketing strategy to bring you more new customers.
TikTok Ads for your business will require more effort to convert and motivate your potential leads in comparison to other marketing platforms. By following our step-by-step guide and implementing all the strategies and best practices discussed in this article, you will surely reach a wider target audience and drive more sales to your business!
If you need help in creating your TikTok Ads for Acupuncture and need more information on how to apply different marketing strategies in your campaign, schedule a free consultation with our team of experts!
