As a mold remediation company, you want to be the first thing that pops into the mind of customers who are experiencing mold issues in their houses. In this blog, we’ll share tips on how to create an effective social media marketing strategy along with several post ideas that will help you get more new customers!
Why Social Media Marketing for Mold Remediation Companies?
Social Media Marketing is when you promote your mold remediation services on social platforms like Instagram, TikTok, Pinterest, Linkedin, etc. Businesses use these platforms to keep in touch with their potential customers, grow their audience, and learn more about their target audience. So, if your mold remediation business is not yet on one of these social media platforms, you’re probably missing out on a lot of customers!
Another reason why you should consider promoting your mold remediation services on social media is that it improves the credibility of your business. When people hear about your mold inspection business whether it’s from a colleague or a family member, one of the first few things that they do is to search your business online.
When they see that you have an established online presence, they are more likely to scan your posts, follow your page, and visit your page to learn more info about the services you provide. But if they don’t see your business on the results page, it gives them the idea that maybe you’re not on social media or maybe your business doesn’t exist at all.
Does social media sound like a great idea for your mold remediation business?
How to Start Social Media Marketing for Mold Remediation Services
Step 1: Identify your goal
The first step in setting up social media marketing for your mold remediation business is by identifying what your marketing goal is. Goal-setting is important because it will serve as a guide on what you can do to reach your marketing goals and can be a basis for determining the progress of your marketing efforts.
Some of the common marketing goals are the following: (1) driving more traffic to your site, (2) getting more leads, (3) improving brand awareness, and (4) building customer loyalty.
Step 2: Evaluate which social media platform you want to focus on
After identifying your goal, the next step is choosing which social platform to use. There are two factors that you should consider when choosing which platform suits you the most. This includes your target audience as well as your competitors.
Tips when choosing a social media platform for your business:
- choose the one where most of your target audience is
- check out the platforms that your competitors are using
- consider the resources you have
- understand the main features of each social platform
Here’s an overview of the social media platforms you can use along with their best features:
- visual-focused platform
- IG reels, IG live
- countdown stickers, questions, slider, and polls on stories
- clickable link in the bio
- best in sharing your expertise in the industry
- majority of its users are professionals
- majority of its users are aged 30-39 years old
- you can share articles or documents like e-books and PDFs
TikTok
- majority of its users are aged 16-34
- vertical videos perform best
- use comments as a sticker on your next TikTok post
- clickable link in the bio
- vertical images or videos perform better
- mostly used on mobile devices
- wider potential customer base
Tip: You don’t really need to create several pages for your mold remediation company. You just need to focus on platforms where your potential customers are and which ones have the features that are aligned with your marketing goal.
Step 3: Brainstorm topics you want to share with your audience
Once you have decided on the platform where you want to focus, the next step is brainstorming ideas about the things you want to share with your target audience. Make sure to create content for each stage of the buyer’s journey so that you’ll not only grab the attention of those who are in the buyer’s stage but even those who are in the awareness and decision stage.
Stages of the buyer’s journey
- Awareness stage
- aware of the problems they have and are looking for solutions on how to deal with them
- type of content to share: blog posts, and fun facts about mold
- Consideration stage
- they are now weighing the pros and cons of the potential solutions to their problems
- type of content to share: case studies
- Decision stage
- these are the ones who have decided on which business to engage themselves with
- type of content to share: FAQs, customer testimonials, and latest promos, or vouchers
Step 4: Plot your posting schedule
On social media, content gets easily consumed. If it takes you several weeks before you publish your next post, your target audience will probably forget about you.
However, if there is a consistent schedule that you follow when it comes to posting (e.g. every Monday, Wednesday, and Friday), it gives your potential customer something to look forward to. Some of the social media calendars that will help you keep track of your deadlines, and organize your workflow are Trello and Google Calendar. You can also create a spreadsheet where you can keep track of the posts you publish.
Step 5: Monitor the performance of your social media posts
When you start sharing posts, you have to give it some time to gather enough data and analyze results. Most of the social media platforms have built-in analytics which will give you an overview of how well your posts are performing.
Here are the Social Media Key Performance Indicators (KPIs) that you should keep an eye on:
- Impressions – refers to the number of times your mold remediation post was seen on a person’s timeline
- Follower count – refers to the number of followers your social media page has
- Audience growth rate – refers to how your follower count changes over time
- Reach – gives you an idea of which post your target audience finds interesting
- Engagement rate- refers to the number of likes, comments, and shares your post got
Need help monitoring the performance of your posts?
Social Media Post Ideas for Mold Remediation Companies
Now that you have an idea of how to start social media marketing for your mold remediation company, we’ll share some post ideas that will inspire you when you start creating posts!
1. Customer reviews
If you have tons of good reviews on your business listings, sharing them on social media can be helpful in gaining the trust of your potential customers and establishing a good reputation for your mold remediation business.
View this post on Instagram
2. Behind-the-scene posts
Another way to form a connection with your potential customers is by sharing a sneak peek of your business. This could be a candid photo of your team working on a mold remediation project, a quick tour around your office, or what a day of a mold expert looks like.
View this post on Instagram
3. Referral program
If you want to get more new customers, asking your current customers for a referral could be a great idea. One of the benefits of having a referral program is that it shows that you genuinely appreciate the recommendations of your customers. This can be an effective strategy in improving the loyalty of your customers to your business.
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4. Giveaways
If your goal is to gain more followers or improve your engagement rate, hosting giveaways will do wonders for your social media page!
Tips for hosting giveaways:
- set clear guidelines (e.g. tag a friend in the comments section, like, share, or, save the post, etc.)
- choose a prize that is related to your brand and is relevant to your audience
- promote your giveaway on other platforms
- use a social media management tool to keep track of the entries
5. Promotional content
One of the effective ways of attracting new customers to your business is by offering discounts, vouchers, and gift certificates. So, if you want to boost the number of customers in your mold remediation business, you should start sharing promotional content on your social media page!
View this post on Instagram
6. Holiday celebrations
You can also stay relevant with your audience during the holiday season, by sharing holiday-themed promos, giveaways, contests, or by simply sending a warm greeting from your mold remediation company.
View this post on Instagram
7. Milestones reached
There are lots of milestones that are worth celebrating. It could be reaching thousands of followers, extending your brand to a new location, getting featured in a morning show, or being awarded as the best mold remediation company in town. You can share these achievements and celebrate them with your audience on social media.
View this post on Instagram
8. Photo of your team
You can also share posts where you introduce your team. This can be a great idea especially if you just recently opened your mold remediation company.
View this post on Instagram
9. Educational content
Consumers follow businesses on social media because they want to learn more about the business. You can use this as an opportunity to provide relevant information about your mold remediation services, debunk myths, or answer frequently asked questions (FAQs).
10. Useful tips about mold remediation
If you are regularly publishing blog posts, some social platforms like Twitter, LinkedIn, and Facebook allow you to attach the link to your blog on your social media posts. You can use important snippets from your blog posts as a caption and use relevant visuals to get more clicks.
Need help promoting your mold remediation services?
Social Media Marketing Best Practices
1. Optimize your Business Page
Setting up a social media page that has accurate information about your mold remediation business is one of the first few steps that you prioritize when establishing your presence on social media. Because when people search for service companies, they always look at these things (1) the name of the business, (2) your contact details (3) location, and (4) business hours. The more complete your profile is, the more likely you’ll appear on top of relevant search queries.
Other things to consider when optimizing your business page:
- As much as possible, use the same username and profile picture across all platforms (this prevents your customers from getting confused about which page you’re actually using)
- Your social media bio should contain relevant details about your business (e.g. services you offer, locations you serve, and your mission)
- Add the link to your mold remediation website
2. Be consistent in posting
Another important factor aside from providing high-quality content to your target audience is consistently posting on your social media pages. Lots of studies will tell you to post at least once a day or a week but it still depends on the types of posts you share as well as what works for your target audience.
To help you find your posting frequency, do A/B testing on your posts to see what time of the day helps you get more engagement.
Tips on how to be consistent on social media:
- Use a social media content calendar
- Set realistic goals
- Set a day for content creation
3. Interact with your target audience
On social media, the engagement rate is based on the number of likes, comments, shares, and mentions that your posts get. The higher your engagement rate is, the more likely your posts will be recommended to individuals who are looking for businesses that are offering mold remediation services.
There are several ways on how you can engage with your audience
- Comment under relevant posts
- Reshare tagged posts
- Share user-generated content
- Host a giveaway
- Post valuable content
4. Use relevant hashtags
Hashtags help you reach a wider audience and drive more traffic to your website. This can be very helpful especially if you want to promote your business. To make that happen, here are some tips to help you choose the right hashtags for your social media content.
- use different types of hashtags (e.g. industry hashtags, community hashtags, branded hashtags, etc.)
- check out the hashtags used by your competitors
- do lots of research about relevant hashtags that your target audience is searching for
- use hashtags that are relevant to your post and to your audience
- avoid using too many words under one hashtag (3-5 words)
5. Share testimonials from other platforms
Customer reviews play a massive role in driving new customers to your business. In fact, consumers consider online reviews as personal recommendations. So, if you have tons of good reviews on your business listings and from other platforms, sharing them on social media would be an excellent idea for earning the trust of your potential customers!
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6. Partner with influencers
Businesses are partnering with influencers to promote Influencer marketing is when established social media personalities promote your services to their audience. Its main purpose is to showcase your mold remediation services to a new audience and get more leads.
Types of influencers
- Nano influencers – 1K to 10K followers
- Micro-influencers – 10K to 50K followers
- Macro-influencers – 500K to 1 million followers
- Mega influencers– more than a million followers
Tips when choosing the right influencer
- make sure you share the same goals
- check their profile’s engagement rate
- check the type of followers they have
- they should match your budget
- check the quality of content they share with their audience
- should have a good reputation
7. Follow the 80/20 rule
When posting on social media, you have to make sure that there’s a balance between the types of posts you share with your audience. Your posts shouldn’t be more about promoting your business. 80% should be something that provides solutions to the potential mold issues faced by your potential customers (benefits of hiring a mold remediation company) and the remaining 20% should be promotional posts (e.g. discounts or promos).
Want to learn how to create ad campaigns for your mold business? Check out our blog about Google Ads for Mold Remediation to learn more.
8. Use call to action on your posts
Adding call-to-action buttons on your social media posts serve as a guide on what your page followers should do after consuming your content. Some of the CTAs you can use are “follow our page for more tips”, “tag a friend”, “drop an emoji under the comments section”, and “click the link on our bio to learn more.”
Tips on how to create effective CTA
- add a sense of urgency
- highlight the benefits
- add emojis to highlight your CTA
- use action words
- be specific about the action you want your audience to take
Need help optimizing your mold remediation website?
Key takeaway
Social Media Marketing is one of the most effective ways of getting more new customers. You can even use it to establish your online presence, keep in touch with your customers and learn more about their interests so you can provide more valuable content. Make sure to follow the tips we’ve mentioned earlier to get the best results!
