Here a screenshot of the leads:
We also ask the leads “how soon they are looking to purchase their next home” which provides valuable information on how warm the leads are and allows the realtor to prepare how she’ll talk to the leads.
We also created the Realtor’s website.
We designed for it to be simple, elegant, welcoming and fast.
Speed is critical, if the site takes a little too long to load, people will bounce.
Elegance and welcoming language and design makes the people more willing trust the realtor and give her a call.
We then ran Facebook ads that targeted people nearby who are actively looking for a home/interested in a home in East Greenwich:
This raises awareness for the house and for the realtor.
When the Facebook user clicks “Learn More” on the ad, we sent them either to the Facebook lead form or our own landing page lead form that we created:
And then we hooked up the form to Zapier.
So each time the lead would fill out a form, it would be sent to the Realtor’s CRM.
At the same time, the lead would receive an email with the home’s listing and additional information.
We also provided an additional service where the Realtor would also get an SMS and an email with the lead’s name and phone number immediately sent to her inbox. This way, she can call the leads immediately whenever she is instead of waiting to check on her CRM. For Facebook leads, calling them back within 5-15 minutes is absolutely critical to success.
