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Google Ads for Snow Removal Services: How To Get Consistent New Business for Your Company

The place most people look for Snow Removal businesses is on Google. So the fastest way for you to find new customers for your snow removal business is Google Ads.

Even if you haven’t tried any advertising platform to find new customers before, this is for you. Read on to learn how to use Google Ads for Snow Removal Services to get more customers for your snow removal business.

What is Google Ads?

Google Ads is a specialized platform that allows businesses to earn more money. Snow removal businesses that invest in this powerful platform will be seen more. They get more appointments through ads on Google. These ads appear to people looking for snow removal services at the precise moment.

This picture shows an estimated 136 million search results for snow removal services. The result means that there is a lot of interest in snow removal-related topics. The high number of searches shows that this is a high-demand industry.

There is so much of competition among snow removal companies. But, how do others stand out? The top-most results are businesses utilizing Google Ads.

Google Ads for Snow Removal Services ads Search Result

Why Google Ads for Snow Removal Services?

People looking for a direct solution will use Google Search. With Google Ads, your snow removal business will be the first one they see when they use Google Search.

You’re only charged when someone clicks on your ad, so you’re not wasting money. You can also choose exactly where you want to show your ads, like a specific neighborhood.

This helps you stand out from other snow removal companies. You are going to reach the right customers at the exact time.

Are you ready to learn how other successful businesses do it? Let’s start.

Steps on running Google Ads for Snow Removal Services

1. Google Ads Account Creation

  • You can create your Google Ads account using your computer or mobile phone. Enter this link ads.google.com on your favorite browser. You can also access the platform by tapping this clickable text: Google Ads.

Google Ads Account Creation Start Now button

  • If you already have a Google business account, you can use that to sign in. If you are new to this, click ‘Create account’.

Google Ads account creation sign in button

  • Once you have completed the sign-up process, a prompt will pop up. This is the best time to choose an upgraded version of the standard interface of Google Ads expert mode. Make sure to tap on ‘Switch to Expert Mode’. This gives you more control over your ads.

Google Ads account creation choosing Expert Mode button

  • Add your business information. You may enter your business name (optional). The required detail in this section is your web page URL. Have no website yet? You can run Google Ads for snow removal services without a website. Read the steps on How to Run Google Ads Without a Website.

Google Ads account creation - adding business information

  • The last step to finally owning a Google Ads account is to create your payment profile.

Payment Method for Google Ads account creation

This is the end of the Google Ads account creation and the beginning of your campaign journey. 

Google Ads Account Created

Ready to get started with Google Ads? Schedule a free consultation with our advertising experts.

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2. Create Campaigns for Your Google Ads for Snow Removal Services

2.1 New Campaign

On your Google Ads account overview page, you will find a ‘+’ plus sign. Click on that to create new campaign.Google Ads for Snow Removal Services Create New Campaign button

2.2 Campaign Objective

To begin your campaign, you must have a clearly defined campaign objective. This will be your guide in getting the desired outcome of your advertising efforts. Every campaign objective has different settings. So for your snow removal campaign, choose Leads as your starting point.

Leads is a way to collect information from people who are interested in your snow removal services.

When someone sees your ad and is interested, they can easily give you their contact details like their phone number or email address. This helps you build a list of potential customers that you can get then contact directly to offer your services.

Leads is like having a special form where people can quickly tell you they are interested. This helps you find people who are serious about hiring a snow removal company.

Leads as Campaign Objective for Google Ads for Snow Removal Services

2.3 Campaign Type

Now, it is important to choose which campaign type you will use. Let’s learn about the two well-known campaign types:

In Search Campaign your ads will show up when people search for things like “snow removal near me,” “emergency snow plowing,” or “residential snow plowing.” It will place your ads where people are already looking for snow removal services.

Using Display as the campaign type will make your ads appear on websites or apps that people visit, even if they aren’t directly searching for snow removal services.

Choosing the right campaign type depends on your goals — Do you want to reach people who are actively searching for your services, or do you want to introduce your business to a wider audience?

We will aim for people actively searching for your services because they are the people who will book for your snow removal service. So, select Search as your campaign type for your Google Ads for Snow Removal Services.

Search as Campaign Type

2.4 Campaign Name

The Campaign Name in Google Ads is like a label you give to a specific group of ads.

This label helps you easily find and identify the tools you need.

For your snow removal business, good campaign names might be: “Snow Removal – Search“, “Residential Snow Removal – [Your City]“.

Why are good campaign names important? When you have many campaigns, clear names help you quickly find the one you’re looking for. Good names help you keep your Google Ads account organized and easy to manage.

Setting a campaign name helps in keeping your ads organized. Choose a name that clearly describes the purpose of that group of ads.

Set a campaign name for snow removal business google ads campaign

2.5 Bidding

Bidding is like an auction. You’re trying to win a spot to show your ad when someone searches for snow removal services. You “bid” a certain amount of money for each click on your ad. The higher your bid, the more your ad will appear at the top of the search results.

Bidding is like placing a bet on how much you’re willing to pay for someone to click on your ad. Higher bids can get you better ad placement, but they also cost more.

Choose ‘Clicks‘ as this is your first campaign. You can change it to ‘conversions’ once you have gathered more than 20 conversions.

Clicks as Bidding for Snow removal business google ads

2.6 Campaign Settings

Campaign settings are like the rules you set for your Google Ads. They help you control where your ads show when they show, and how much you spend.

  1. Network Important: Uncheck both the Google Search Partner Network and the Google Display Network for your Google Ads for Snow Removal Services.campaign settings for running google ads for snow removal services

    This is an example of ads where the Google Search Partner Network and the Google Display Network were left checked. So, the campaign will be shown on Google’s Search Partner Network such as Ask.com. While this can potentially expand your reach, the quality of traffic from this site is lower than that from direct Google Search. This means you might get more clicks, but fewer conversions.

    Google Search Partner - Ask Search Results on Commercial Snow Removal

    You may consider including the Google Search Partner Network and the Google Display Network if you have a larger budget, and if you are comfortable with higher costs. But, if not, it is highly recommended not to check Google Search Partner Network and the Google Display Network.

  2. Locations

    For a snow removal business, location targeting is very important. You want to show your ads to people who actually live in areas where you provide service.

    Location Setting for Google Ads for Snow Removal Services

    Note: Please select ‘Presence: People in or regularly in your included locations’.

    Location targeting is important as it will save you money. You’re not wasting money showing ads to people outside your service area. It also increases relevance. Your ads will be seen by people who are actually interested in your services. It will improve results. You will get calls and inquiries from potential customers within your service area.

    Take this into consideration when setting the locations of your campaigns:

    1. If you only service a specific city —target that city specifically.
    2. If you service a wider area —target the surrounding suburbs or counties.
    3. You can even get more specific —target specific neighborhoods, zip codes, or even draw a custom radius around your service area on a map.

    Setting the Radius for snow removal business google ads

    You can also exclude some areas that you don’t offer services to.

    Location targeting helps you show your ads to the right people in the right places.

  3. Languages

    Languages in Google Ads is about choosing the right language to speak to your customers.

    Languages for snow removal services campaign

    If you only speak English, you won’t be able to communicate effectively with Spanish-speaking customers. Similarly, your ads need to be shown to people who understand the language you’re using.

    For your snow removal business:

    • If your area has a significant population of Spanish speakers, you might want to target your ads to people who use Spanish.

    • If you primarily serve English-speaking customers, you can target your ads to the English language.

    Language targeting is important because people are more likely to click on ads that are in their native language. Your message will be better understood and more likely to resonate with potential customers.

    Language targeting helps you show your ads to people who can understand the language you’re using.

    This helps you connect with the right audience and increase the effectiveness of your ads.

  4. Broad Match Keywords In this part, you will set the start and end dates to run your Google Ads for snow removal services campaigns. Broad Match Keywords - Setting the Start and End dates of the Google Ads for Snow Removal Services

    The best time to advertise your snow removal business using Google Ads depends on a few things:

    You have to consider the time of the year and the weather in your area.

    • You would like to start early. Begin advertising in the late summer or early fall. This way, you can reach people who are planning for winter. Customers who are looking for snow removal services.
    • You would want to increase advertising during snowstorms. It is highly suggested to spend more money on ads when it’s snowing or when a snowstorm is expected. Watch the weather forecast in your area to set the campaigns.
    • You must reduce advertising during the spring and summer. You don’t need to spend as much money on ads when there’s no snow.

    Google Trends is a tool to know when people start searching for snow removal services. Use it to see when people in your area are searching for snow removal services online.

    Remember these important things:

      1. You must not wait until the first snowfall to start advertising. By then, many people have already chosen a snow removal company.
      2. Be flexible. It is possible to change your advertising strategy based on the weather. And upon the assessment of how people are responding to your ads.
      3. Consider offering long-term contracts. You can advertise during the summer for those who want to sign a contract for snow removal services. It is securing appointments throughout the entire incoming winter.

Get more snow removal customers with targeted Google Ads campaigns.

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2.7 Keyword and  Asset Generation

In this section, you will provide the final URL to your website. You also have to give a description about your snow removal services. Tell why people should choose you.

Once you click generate, Google AI will automatically fill out the keywords and asset details of your Google Ads for snow removal services campaign. The next step will be so much easier as most of the required details will be provided accordingly based on what you put in this section. You can skip it if you like to manually fill out the necessary details.

Keyword and Asset Generation for Google Ads for Snow Removal Services

2.8 Keywords and Ads

  • Ad groups are like smaller boxes within your main campaign. Each box contains keywords for a specific type of snow removal service. This helps you keep your Google Ads for snow removal services organized and show the right ads to the right people.

    Take a look at this snow removal campaign example. It shows an ad group named for commercial snow removal. The keywords in this ad group are all related to snow removal for commercial properties.

    Keywords and Ad Groups for snow removal service

    Keywords

    Keywords are the words people type into the Google search bar when they need help with snow.

    Examples of keywords are:

    • “snow removal near me”
    • “emergency snow plowing”
    • “residential snow plowing”
    • “commercial snow removal”
    • “snow shoveling services”
    • “ice removal”

    Keywords are the words that trigger your Google Ads for snow removal services to show up. When someone searches for one of your keywords, your ad will appear in the search results.

    Keywords are important as they help you reach the right people. By using the right keywords, you can make sure your ads are shown to people who are actually looking for your snow removal services.

    Keywords improve the quality of your ads. People will click on your ads if your keywords are relevant. A click can lead to conversions.

    Choose keywords that people are likely to use when they need your snow removal services.

    Negative Keywords

    Negative keywords help you avoid showing your ads to the wrong people. They are filters that block out irrelevant searches.

    You can make sure your ads are only seen by people who are truly interested in your snow removal services if you add negative keywords. They tell Google NOT to show your ads to people searching for specific words or phrases.

    The image below shows a list of negative keywords for a commercial snow removal campaign. The negative keywords are in the exclusion list. As you can see, most of them are about residential snow removal searches. These two properties are distinct categories. You don’t want your commercial snow removal ads to appear in a person’s search results on residential snow removal. It will cost you when that person clicks on your ad out of curiosity but, does not plan to book an appointment.

    Negative words for snow removal services

    For your snow removal business, some examples of negative keywords are:

    • “DIY snow removal”
    • “snow removal equipment”
    • “snow blower rental”

    Negative keywords are important as they save you money. You won’t waste money on clicks from people who are not interested in your services.

    Your ads will be shown to a more targeted audience. This can lead to higher click-through rates and more conversions.

    Negative keywords increase Return on Investment (ROI). By showing your ads to the right people, you’ll get a better return on your advertising investment.

  • Landing Page

    The Final URL is your landing page.

    final URL for snow removal services campaign

    A landing page is a special page on your website for people who click on your ads. It’s designed to encourage them to become customers.

    A good landing page for a snow removal business has these important parts:

    • Headline
    • Unique Selling Proposition
    • Display customer testimonials or reviews
    • Hero Image
    • Strong Call-to-Action Buttons
    • Address Possible Concerns
    • Contact Short Form
    • Key Benefits.

    This is an example of a snow removal business landing page:

    Headlines, CTA example for snow removal business landing pageKey Benefits example for snow removal business landing pageUnique Selling Proposition example for snow removal business landing pageTestimonials example for snow removal business landing pageShort Form example for snow removal business landing page

    Consult our experts to create a lead-generating landing page.

  • Headlines are the first thing people see, so they must be eye-catching and relevant.

    Headlines for Snow removal services google ppc campaign

  • Descriptions are short pieces of text that appear below your headline. They provide more information about your services and entice people to click.

    Descriptions for Snow removal services campaign

  • Sitelinks are extra buttons below your main ad. They give people more options to know more about your business by exploring your website.

    Sitelinks for snow removal services campaign

  • Callouts appear alongside your ad, making it more informative and enticing.

    callouts for snow removal services campaign

2.9 Budget

It is important to set an amount of money to spend on advertising.

Budget is the amount of money you are willing to spend each day on your ads. This budget determines how often your ads can show. A higher budget means your ads can show more often, but it also costs more.

Budget controls costs. It helps you stay within your advertising budget and avoid overspending. You can ensure that your campaigns are profitable by carefully managing your budget. Thus, improving ROI.

You can adjust your budget to fit your needs and campaign performance.

Budget for snow removal campaign

Always set a budget that fits your business goals and helps you achieve a good return on your investment.

Let’s discuss how Google Ads can help you grow your snow removal business.

Schedule Your Free Google Ads Consultation Today!

3. Publish Google Ads for Snow Removal Services Campaigns

Review Your Google Ads for Snow Removal Services Campaigns

Before clicking the Publish Campaign button, check all the important settings. You can still change it if you have selected the options that are not suggested here.

Publish Snow Removal Campaign button

When all is set properly, you can now publish your Google Ads for snow removal services campaign.

4. Track Google Ads for Snow Removal Services Campaign Performance

Pay attention to the key metric results. These include clicks, impressions, cost-per-click, and conversions.

Use Google Ads tools to track the results. You will find it in the Google Ads Dashboard.Google Ad Campaign Results for Snow removal services campaign

Analyze the information you gathered. Look at which ads and keywords got the most clicks and have led to the most customers.

Track your income. Keep track of how much money you’re making from the customers who found you through your ads. Make sure you’re earning more money than you’re spending on advertising.

You need to thoroughly watch how your campaigns are performing. This helps you understand what’s working and what’s not. You can then make changes to your ads to get better results and make more money for your snow removal business.

Conclusion

High-performing campaigns mean many people see your ad and click on it and convert to leads. You’re not spending too much money to get people to click on your ad. People who click on your ad are taking the next step. And, you’re making more money from your advertising than you’re spending.

Google Ads made that all possible. Running campaigns through Google Ads is effective because it reaches the right people. It’s not too expensive, and it helps you grow your business.

Across industries, Google Ads has proven to be a game-changer for businesses. It has helped in increasing their income to a great extent. In the highly competitive snow removal market, you can expect a big increase in your business, too. Start using Google Ads and experience the difference.

Feel overwhelmed?

Let our team of experts handle your Google Ads for snow removal services campaigns. We have a proven track record of success in helping businesses like yours achieve their advertising goals. You can check their testimonies at YoYoFuMedia’s Case Studies Page. To learn more and see how we can help you grow your snow removal business, Schedule a free consultation now!

 

 

 

 

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Get FREE - no obligation performance audit to maximize Ad campaigns

No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.

Is your Ad working as hard as you are?

Get FREE - no obligation performance audit to maximize Ad campaigns

No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.