Google Ads is the platform with the highest quality of leads. Why? Because people who are searching on Google have already made the decision to buy, they are just looking for the right one from the top 3 results.
Instead of waiting for customers to find you, you can reach them when they are actively searching for pool cleaning services.
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ToggleWhy Google Ads for Pool Cleaning Services?
Have you been in a situation where it is difficult to find and connect with homeowners and businesses that need your pool cleaning services?
In today’s world, any local business must be seen online. This is especially true for pool cleaning companies.
If you do not have an online presence, your business will struggle. The real question is how will you show your business to people looking for pool services online? The best platform is Google Ads.
Do you want to know how to make this possible?
Read on to learn the steps and apply them to your pool cleaning business.
How to Set Up Google Ads for Pool Cleaning Services
1. Google Ads Sign up
Set up your Google Ads account first at the Google Ads Website. If you already have a Google Business Account, you may use that to sign in, but if you do not own one yet, sign up by clicking Start Now.
Once you are in, you will find this option to Switch to Expert Mode. Click on that to gain access to Google Ads best features.
2. Add Business Information
Adding your business information will make your ads look credible. You have the option here to add your business name or not. But, you must provide your web page URL.
If you do not have a website for your business yet, worry not. You can ask our experts to help you build one.
3. Select Campaign Goal
This is the part where you specify what you want to achieve with this campaign. Every campaign objective focuses on its own role.
The best Google Ads campaign goal for a pool cleaning business is Leads.
This goal focuses on collecting valuable contact information from potential customers. It allows you to gather information like phone numbers, email addresses, and even addresses. This lets you directly contact interested homeowners and follow up with them to schedule service appointments or provide quotes.
While you can choose other goals, Leads is usually the best choice for your pool cleaning business because it helps you get new customers.
Take the next step. Create your first Google Ads campaign for your pool cleaning business.
4. Create Google Ads for Pool Cleaning Services
Click on the New Campaign button found on the Google Ads overview page to set up your Google Ads for pool cleaning services campaigns.
Campaign Type
Campaign type is the specific way you want to show your Google Ads for pool cleaning services.
Search is the best choice for your pool cleaning business. This shows your ads to people actively looking for pool cleaning services.
Your Google Ads for pool cleaning services will appear when they type in specific terms related to pool care on Google Search.
Terms like “pool cleaning near me,” “pool maintenance,” or “weekly pool service”.
Search helps you connect with people who are interested in your services, those who are going to be your customers.
Campaign Name
This label helps you easily find and identify the tools you need.
It will significantly improve the organization and effectiveness of your Google Ads for pool cleaning services campaigns.
You should use different campaign names for your Google Ads for pool cleaning services. Choose a name that clearly describes the purpose of that group of ads. Imagine trying to manage all your pool cleaning services in one giant campaign. It would be chaotic!
Setting campaign names keeps your Google Ads account organized and easy to manage.
You can also tailor your targeting options more precisely for each campaign.
For example, you could have a campaign specifically for “Residential Pool Cleaning” and another for “Commercial Pool Cleaning”.
This allows you to use different keywords, budgets, and targeting options for each type of service.
Separate campaigns make it easier to analyze the performance of each service area. You can easily see which services are generating the most leads and which campaigns are most cost-effective.
Note: Google Ads rewards campaigns that are well-organized and relevant. By separating your services into different campaigns, you can improve the quality score of each campaign, which can lead to lower costs and better ad positions.
Here are some examples of campaign names for your pool cleaning service:
- Residential Pool Cleaning
- Commercial Pool Cleaning
- Pool Opening Services
- Pool Closing Services
- Weekly Pool Maintenance
When you have many campaigns, clear names help you quickly find the one you’re looking for.
Bidding
Bidding is deciding how much you’re willing to pay to have your ads shown to someone searching for pool cleaning services.
Higher bids can get your ad in a better position, but they cost more.
There are four bidding options in Google Ads. As you have just started, choose Clicks.
Conversions is best to use when you have sufficient conversion data. Start with Clicks first.
Once you have chosen Clicks, hit the Next button.
Campaign Settings
This is the rule you set for your Google Ads for pool cleaning services. Unchecking Google Search Partners and Google Display Network helps you lower your cost-per-click as your ads wont be shown to sites with low-intent leads.
Keywords and Asset Generation
You will need to enter your webpage URL and a description of your pool cleaning business.
Once you enter your webpage URL, Google Ads will copy the description from your webpage. It will then automatically populate the description box in your ad. Once you click Generate, Google AI will also fill out the necessary details on the next steps.
It is best to manually type in your business description as Google AI may not always be able to accurately extract the correct description from your page.
Keywords
Keywords are the words that connect your ads with people who are looking for pool cleaning services.
Here are some examples of keywords for your Google Ads for pool cleaning services:
- pool cleaning near me
- pool maintenance
- weekly pool service
- pool cleaning [your city] (e.g., pool cleaning Los Angeles)
- pool opening service
- pool closing service
Keywords are important as they tell Google when to show your ads. When someone searches for one of your keywords, your ad will appear in the search results.
Negative Keywords
Negative keywords are like the mute button.
They tell Google to mute your ads when people search for things that are not related to your pool cleaning services.
Some negative keywords for your Google Ads for pool cleaning services are:
- pool toys
- pool floats
- pool parties
- pool supplies
- pool chemicals
- pool equipment
- pool heaters
If someone searches for pool toys, your ads won’t show because you don’t sell pool toys.
This helps you save money and makes sure your ads are shown to the right people.
Final URL
The Final URL in Google Ads is the actual webpage address where people will be taken when they click on your ad.
If your ad is about residential pool cleaning, your final URL will be a page on your website specifically dedicated to residential pool cleaning services.
Final URL is also called the Landing Page.
Landing Page
A good landing page must have:
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Headlines: It must clearly show the services you offer.
“Residential Pool Cleaning,” “Commercial Pool Cleaning,” “Pool Opening/Closing Services.”
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CTA: It must have a clear call to action.
“Get a Free Quote,” “Book Now,” “Call Us Today!”
- Hero Image/Video: Show pictures or videos of your work.
- Testimonials: it must include customer reviews.
- Short Lead Form: make it easy to contact you.
- Key Benefits
- Addresses User’s Concerns
- Unique Selling Proposition: it is what makes your pool cleaning service stand out from the competition
Here is an example of a landing page that has all the above-mentioned components:
Our experts can help you create an effective landing page for your pool cleaning services.
Headlines
Headlines are the catchy titles of your Google Ads for pool cleaning services.
Refer to the image below to see how it appears on a mobile view:
Descriptions
Descriptions are short summaries that give people more information about your pool cleaning services.
Sitelinks
Sitelinks are shortcut buttons below your ad. They allow people to quickly go to specific pages on your website.
Callouts
Callouts are the special offers that you display with your Google Ads for pool cleaning services.
Pool cleaning services customers will click on your ads if they address their needs. So, design your ads to invite your ideal customers to click on them and schedule your services.
Grow your pool cleaning business with the power of Google Ads. Begin your campaign today.
Contact Us For A Free Consultation!
5. Audience and Budget
Location
Location settings help you show your Google Ads for pool cleaning services to people in the specific areas where you provide pool cleaning services.
You can choose specific cities, towns, or even neighborhoods where you want your ads to appear.
You can also exclude areas not within your cleaning coverage.
Don’t forget to select Presence: People in or regularly in your included locations.
You can also choose a radius around your business location.
For example, you can target people within a 10-mile radius of your office.
Setting the locations to show your Google Ads for pool cleaning services is very important as it saves you money. You’re not wasting money showing your ads to people who are too far away to be your customers.
Languages
Language targeting helps you show your ads to the right people who can understand your message. People are more likely to click on ads that are in their own language.
If most of your customers speak English, you should target your ads to English-speaking people.
Language targeting helps you connect with more potential customers and get better results from your advertising.
Campaign Duration
Set the time frame of your Google Ads for pool cleaning services.
Start Date: This is when you want your ads to start showing to people. You can choose to start your campaign immediately or schedule it to start at a later date.
End Date: This is when you want your ads to stop showing.
The best time to run Google Ads for a pool cleaning service is during the pool season, which typically spans from spring to early fall.
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Start advertising early — Begin your ads in the spring, even before the weather gets very hot. This helps you find customers who are planning for the swimming season.
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Increase advertising during the hottest months — Spend more money on ads when it’s very hot, as more people will be using their pools.
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Reduce advertising in the winter — You don’t need to spend as much money on ads when it’s cold and people are not using their pools.
Important things to remember:
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If your area has a longer summer, you might need to run ads for a longer time. So, consider your local weather.
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Watch the weather. If it gets unexpectedly hot, increase your advertising to reach more people.
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Make changes to your ads based on how well they are performing. Track how your Google Ads for pool cleaning services are doing.
Budget
Budget is the daily spending limit for your advertising.
For your pool cleaning services, a reasonable daily budget for Google Ads can vary greatly depending on several factors:
- Competition — In highly competitive areas, you may need a higher budget to compete with other advertisers. Use a Keyword Planner to research the average cost-per-click (CPC) for your target keywords.
- Service Area — A larger service area generally requires a higher budget to reach a wider audience for your Google Ads for pool cleaning services.
- Seasonality — Increase your budget during peak season (spring and summer) and decrease it during the off-season.
Here’s a general guideline:
- Start with a modest daily budget — $20-$50 per day is a good starting point for most pool cleaning businesses.
- Monitor your results closely — Track your clicks, conversions, and costs to see how your campaigns are performing.
- Adjust your budget accordingly — Increase your budget for high-performing campaigns and decrease it for underperforming campaigns.
Start with a conservative budget and gradually increase it as you gain experience and see results. Don’t overspend.
Track your return on investment (ROI) to ensure your Google Ads for pool cleaning services campaigns are profitable. Focus on ROI.
Ready to make a splash with Google Ads but still unsure how? Get started today.
6. Launch Your Google Ads for Pool Cleaning Services Campaign
Before launching your Google Ads for Pool Cleaning Services Campaign, it’s important to review the key factors:
- Goals — must be clearly defined.
Clear goals give your Google Ads for pool cleaning services campaign a specific direction. Instead of “trying to get more customers,” you might have a goal like “get 30 new leads per month”. This helps you focus your efforts.
- Target Audience — you should have identified your ideal customers (homeowners, property managers, or business owners).
Instead of showing your ads to everyone, you can make a specific campaign for each type of customer. This will help improve the performance of your ads.
- Keyword —review if you have named the keywords your potential customers might use to search for pool cleaning services. Examples: “pool cleaning near me”, “weekly pool maintenance”, “pool opening services”
- Landing Page —make sure your landing page is easy to use on any device. It must clearly explain your services — and highlights what makes your business special.
- Budget — you must have set a budget for your Google Ads for pool cleaning services campaigns based on what you can afford to spend.
When you have followed the guide, you may publish your campaign.
Track Key Metrics
You can find the results of your Google Ads for pool cleaning services campaigns in the Google Ads interface itself.
Keep track of how many people see your Google Ads for pool cleaning services, how many people click on them, and how many people become your customers. Use this information to make your Google Ads for pool cleaning services more effective and get the most out of your advertising budget.
Here’s where to find the key data:
- Campaigns Tab — This is your main dashboard. You’ll see a summary of your campaigns here, including key metrics like clicks, impressions, and conversions.
- Campaign Details — Click on a specific campaign to see more detailed data, including performance by ad group, keywords, and individual ads.
- Reports — Google Ads offers various reports, such as:
- Performance reports — Show you key metrics like clicks, impressions, conversions, and cost.
- Audience reports — Show you information about the demographics and interests of the people who are seeing and clicking on your ads.
- Location reports — Show you how your ads are performing in different locations.
Conclusion
Google Ads is the most effective platform for pool cleaning businesses. You can precisely target your ads to people actively searching for pool cleaning services in your area. This ensures your Google Ads for pool cleaning services are shown to the right audience, increasing the chances of attracting interested customers.
In Google Ads, you can create compelling ad copies, add relevant keywords, and track conversions. Your high-quality landing page also increases your number of customers.
Google Ads also can help you optimize your bids to get the most conversions within your budget.
By utilizing the features and strategies of Google Ads, you will constantly attract new customers and grow your business.
If you need help creating and managing your Google Ads for pool cleaning services, our experts at YoYoFuMedia can assist you.
Let our team of experts manage your Google Ads. We’ve helped many businesses like yours succeed with advertising. Read on YoYoFuMedia’s Case Studies Page to see what other businesses have achieved. Schedule a free consultation now to learn how we can help you grow your pool cleaning business.