Do you want to increase patient volume for your medical spa? Google ads is the top performing marketing platform online, and by creating Google ads for med spas, you will drive more traffic to your medical spa website, reach high-quality leads, stand out over your local competitors, and experience a higher ROI! In this step-by-step guide, we will show you how to create an effective Google ad for med spas campaign.
What are Google Ads?
Google Ads are one of the best ways to advertise your medical spa online. It uses the PPC or pay-per-click system, meaning you only get charged when someone clicks on your ad. Google Ads will help your med spa appear at the top of search engine results pages when potential patients search for your products and services, driving high-quality traffic and increasing revenue toward your medical spa.
Why Google Ads for Medical Spas?
Google ads is one of the most popular and powerful PPC marketing platforms that will give your medical spa faster results than other marketing strategies, like SEO (Search Engine Optimization). Creating Google ads for med spas will allow you full control over your campaign and ad spending, you will be able to track and monitor your results, you will be able to use Google’s dynamic targeting and you will be able to optimize your campaign settings to increase your ROI or return on investment.
Key Terms for Google Ads
To fully understand Google ads, familiarise yourself with some key terms that you will encounter when creating your Google Ads for Med Spas.
- Campaign – This will contain all your ad groups, keywords, and preferred settings for your Google ads for med spas.
- Ad Groups – This is where your keywords go under and these will usually follow one main theme.
- Keywords – These are the key terms and phrases that go under your ad groups, which are the terms potential patients will likely use to search for your products and services.
- Conversions – The set of actions people take to contact, sign up, or avail of the products and services of your medical spa.
- Landing page – A standalone page relevant to your Google ads for med spas that people will be directed to when they click on your ad.
- PPC – You only pay when someone clicks on your ad (Pay-Per-Click).
Want to run a Google ads campaign for your medical spa?
Creating Google Ads for Med Spas
To create your Google ads for med spas, sign up and create an account on Ads Google if you don’t already have one. Click “Start Now”.
Click “+New Campaign” to get started.
Campaign Settings
Select Create a campaign without a goal’s guidance as your campaign objective. This will give you more control over your campaign for Google ads for med spas, and it will allow you to implement different marketing strategies for your campaign.
Select “Search” as your campaign type. This will allow your medical spa to appear at the top of Google’s SERP, and it is also the most recommended campaign type for beginners due to its functionality.
Enter your campaign name. You want to keep it simple to avoid confusion when managing any future campaigns.
For this guide, we will name our campaign “Med Spa – Search Campaign”.
Network Settings
In your network settings, check the box under “Search Network” and keep the box under “Display Network” unchecked. Including Google search partners will allow your Google ads for med spas to reach a wider audience and encourage more conversions.
We recommend you include the Google display network only if your Google ads for med spas will rely on large, high-quality images to promote your products and services
Location and Language Settings
In your location settings select “Enter another location”, then enter the target location for your Google ads for med spas.
For a more targeted location, select “Advanced Search”.
The advanced settings will allow you to refine your target location. You will be able to enter and exclude different locations if you have more than one medical spa location, and you can also set the distance of how far you want your Google ads for med spas to show through the radius setting.
For this guide, the target location we selected is a 15-mile radius around Los Angeles, CA. Avoid entering a higher number than 15 if you will use the radius setting for your campaign because people may not be willing to travel further than 15 miles to go to your medical spa.
Next, select “Presence or interest: people in, regularly in, or who’ve shown interest in your targeted locations” at the end of your location settings. This will ensure that your Google ads for med spas will have a wider reach when targeting users actively searching for your products and services.
We recommend implementing location bidding strategies for your Google Ads for med spas, for example: The further the location may be from your medical spa, the lower you want your bid to be, so you can place a higher bid for locations nearest your medical spa. It’s important to understand that this will depend on your local competitors.
Need help implementing location bidding strategies?
For your language settings, select the language you want your Google ads for med spas to appear in. For this guide, we will select “English“. If you offer products and services in a different language and want to target a specific community that speaks that language, you will need to create a different campaign.
Audience Segments
Audience segments can be helpful for your Google ads for med spas if you want to target certain demographics.
In your audience segment settings, enter your niche or industry “Med Spa” then select the options applicable to your medical spa business, for example, “Healthcare Industry”, “Beauty and Wellness”, “Beauty and Personal Care” and “Spas and Beauty Services”.
At the bottom of your audience segment settings, select “Observation” as your targeting setting. This will ensure your campaign’s reach won’t be narrowed by your audience segments alone.
Ad Rotation
For your ad rotation settings, select “Do not optimize: Rotate ads indefinitely”.
Selecting this option will allow all your campaign ads to equally rotate. This can then improve the effectiveness of your campaign and increase reach.
Ad Groups and Keywords
As mentioned earlier, your campaign for Google ads for med spas will contain your ad groups, which will include all your keywords. These keywords are the terms that will trigger your Google ads for med spas to show up at the top of the SERP, making this a critical step when creating your campaign. In short, it’s essential to conduct prior keyword research for your campaign before creating your Google ads for med spas.
If you haven’t conducted keyword research for your campaign, we will guide you on how you can search for keywords relevant to your medical spa, and how to optimize your keywords later on in this blog post.
Enter your ad group name, like “Med Spa – Aesthetic Procedures” then enter a URL website to scan for keywords (this can be your website or a competitor’s website), or enter products or services relevant to your ad and click “Get keyword suggestions”.
Your keyword suggestion results will show up as a list in the text box like in the example below. Make sure to review each keyword suggestion and remove any irrelevant keywords to your ad group or campaign.
Once you have reviewed your keywords, format these into keyword match types. Use tools like Free Keyword Match Type to help format your keywords into match types, which will save you time from manually formatting each keyword.
Keyword Match Types
The available keyword match types you can use for your Google Ads for med spas are Broad Match, Phrase Match, and Exact Match.
Broad match keywords are terms relevant to your chosen keywords, which can also include misspellings. This match type will likely have the highest reach but lowest relevance compared to the other match types.
Phrase match keywords are usually terms or queries found in phrases that will have your keyword’s meaning, and close variations of that phrase. To use phrase match, these keywords will have to be formatted in quotation marks, like “medical spa near me”.
Exact match keywords are terms and queries that match your keywords or your keyword’s meaning. To use exact match, format your keywords in brackets, like [med spa in Los Angeles]. This match type will give your campaign the highest relevance to your keywords, but it is also likely to have the lowest reach compared to broad match and phrase match.
Your keyword bidding will depend on how your local competitors are bidding and your location. If your local competitors are overpaying for low-intent keywords, you can bid higher for higher-intent keywords and vice versa.
Need help finding and using the right keywords for your campaign?
Google Ad Text for your Medical Spa Campaign
Once you have created your ad groups and conducted your keyword research, you can start creating your ad text for your Google ads for med spas.
Final URL and Display Path
Enter your website in the final URL section, then enter keywords relevant to your ad campaign in the display path. These keywords are used to give the user an idea of where they will be taken once they click on your ad.
Headlines
This is the first thing people will notice or see from your Google ads for med spas campaign, so use clear, straightforward headlines to grab their attention.
For your headlines, consider using the name of your medical spa, and include your location or other key benefits like “Best Medical Spa in LA” or “Free Online Consultation”.
Example:
- “Best Medical Spa in LA”
- “Free Online Consultation”
- “Aesthetic Procedures”
- “Schedule An Appointment”
- “Premier Med Spa in Los Angeles”
- “Learn More”
For more attention-grabbing headline ideas for your Google ads for med spas campaign, click “more ideas”. This will give you keyword suggestions relevant to your business with high-volume searches based on Google’s database.
Descriptions
Adding descriptions will allow you to include more key information in your Google ads for med spas that can help convince the user to click on your ad. Highlight features of your medical spa in your descriptions, for example, “Award-Winning Med Spa in Los Angeles”. Remember that these descriptions should encourage users to click and convert.
Examples:
- “Safe and Effective Medical Spa for Aesthetic Procedures”
- “Non-Surgical and Non-Invasive Aesthetic Treatments”
- “Award-Winning Med Spa in Los Angeles”
- “The Best Med Spa in LA for Beauty Aesthetics”
Ad Assets
If you want to increase your CTR or click-through rate and help your Google ads for med spas stand out, adding ad assets is the key to making your advertisement bigger on search engine results pages.
One of the ad assets we strongly recommend including is sitelink assets. This is because sitelinks act as direct links to your website’s landing pages, encouraging conversion actions like booking a consultation or scheduling an appointment for the product or service advertised on your Google ads for med spas.
Examples:
- “Testimonials”
- “Face Procedures”
- “Contact Us”
- “Book Consultation”
Once you’ve added your ad assets, you will see a preview of what your Google ads for med spas will look like on search engines.
Other than sitelinks, there are more types of ad assets you can add to your Google ads for med spas:
- Location assets will showcase the location of your medical spa.
- Call assets will allow potential patients to contact you through calls or text messages without having to click on your ad.
- Structured snippet assets can be listed products on your ad that potential patients may find valuable in addition to the service they need from your medical spa.
- Price assets allow potential patients to browse straight from your ad. These can be used to showcase your available products and services with their prices.
- App assets are ideal for your medical spa if you have an app you want to promote.
- Lead form assets encourage leads to submit information in response to the product or service being advertised on your Google ads for med spas.
Need assistance adding different ad assets to your campaign? Our friendly team of experts is here to help!
Manual CPC
For your manual CPC or budget settings, select “Set custom budget” and then enter “50 USD” as your starting average daily budget for your Google ads for med spa campaign.
Take note that your budget will depend on several factors, like your local competitors and the location of your medical spa. Although you could enter a smaller budget amount for your campaign, don’t stretch this too thin. This is to ensure that your Google ads for med spas will be able to give you the results you want, which you can use to improve and optimize your campaign to gain more new potential clients.
When entering your budget amount, Google will provide you with an estimate of potential analytics expected from your campaign, like expected weekly clicks, weekly cost, and average CPC, but remember that these are only estimates. Your campaign could perform better than the estimated performance with the right implementation of strategies.
Bidding
In your bidding settings, select “Clicks” as your bidding focus, and don’t set a maximum cost-per-click bid limit. You also want to ignore the customer acquisition settings since it will limit your Google ads for med spas to new customers only.
You will also get a chance to review all your campaign settings before publishing. Once you are happy with your campaign settings, click “Publish campaign” and you’re done!
If you feel like you missed a step, or if you feel the need to change any settings in the future, you can always go back to your campaign settings and change or update your campaign.
Medical Restricted Content
As a medical spa, advertising with Google Ads means that you need to know about Google’s healthcare and medical policy before creating Google ads for med spas. Google is very strict with its healthcare and medical policy and there are specific healthcare-related content and key terms you can and cannot advertise, even if you are Google-certified.
It’s also important to know that Google-certified advertisers can only target Google-approved countries so make sure to check Google’s policy for different countries when advertising your medical spa’s products and services.
Ensure not to include certain keywords in your Google ads for med spas to avoid your ad getting blocked or disapproved.
Restricted medical content for Google Ads:
- Specific prescription drug terms and sales
- Unapproved substances
- Experimental medical treatment
- Cell therapies
- Clinical trial recruitment
- Specific healthcare-related services
Optimizing your Google Ads for Med Spas
Keyword Planner
Creating Google ads for med spas is pretty straightforward, but optimizing your campaign is an additional yet critical step to ensure your Google ads campaign brings you the desired results. One way to optimize your Google ads for med spas is to use tools like Google’s Keyword Planner.
Keyword Planner is a free tool on Ads Google, that can give you access to insightful data on specific keywords like their historical trends, search volume over time, and competition level. It will also give insights on a keyword’s highest and lowest bids.
To access Keyword Planner, click on “Tools“, and then select “Planning“.
Click on “Keyword Planner” and select “Discover new keywords”.
Enter keywords to help with your keyword research, for example, “med spa”, “medical spa”, “med spa services” and “medical spa services”, then click “Get results”.
The results will show you an extensive list of keywords relevant to your keyword planner research, which you can use and add to your campaign, or even use as negative keywords.
Negative Keywords
Another way to optimize your Google ads for med spas campaign is by adding negative keywords. These are critical to prevent your ads from being triggered by keywords relevant to your niche and industry, but irrelevant to your ad and the services your medical spa offers.
Negative keywords will ensure that your Google ads for med spas will give you more high-quality leads and conversions, which will result in a higher ROI.
To add negative keywords, select Search Keywords, then click on +Negative Keywords.
Enter your negative keywords in the text box. These should be key terms you don’t want your ad to be triggered by, to show up on SERP, like “DIY Treatments” or “Free/Cheap” aesthetic services. Note: Make sure you are adding your negative keywords to the right campaign and ad group.
Once you’ve entered your keywords, click Save and you are done adding your negative keywords!
Landing Page
As mentioned at the beginning of this article, a landing page is where a user is taken to when they click on your ad. Your landing pages should have a clear purpose: to encourage the website visitor to book an appointment or schedule a consultation with your medical spa. Additionally, you can also encourage the website visitor to sign up for your email newsletter subscription.
To help your landing page encourage actual conversions, it should first and foremost contain key conversion elements, like a CTA or call to action button.
Other elements you can include in your landing pages can be:
- Address the user’s fears and hopes
- Trust Indicators
- Key Benefits
- Testimonials or Social Proof
- Unique Selling Propositions
- Headline
- Hero Shot or Image
- Frequently Asked Questions
- Lead Short Form
Let’s look at a landing page example for a med spa service:
Overall, this landing page for laser treatment by a med spa uses a variation of key elements to help the landing page increase the conversion rate, but some improvements could be made, like adding more CTAs and including testimonials or social proof. When you create your landing page for your medical spa, ensure that you have plenty of CTAs dominantly placed throughout the landing page.
Want to optimize your landing pages but not sure how?
Key Takeaways
If your main objective with online advertising is to get more customers for your medical spa, Google ads is the best platform to use to help you achieve this.
Google ads will help increase your brand visibility, and drive quality traffic which will result in more high-quality leads and conversions, meaning more new patients and a higher return on investment experience. This is all possible with Google Ads, as long as you have the right people managing and optimizing your campaign, whilst also implementing the right marketing strategies for your Google ads for med spas, as discussed in this blog post.
At YoYoFuMedia, we have been able to help over 1,000 clients achieve their desired results with Google Ads and survived and thrived over more than 15+ Google algorithm updates. If you are still second-guessing the potential success Google Ads can bring to your medical spa, check out our success case studies on Yoyofumedia’s Page.
If you want to experience the same success our clients had with Google Ads, and you need a team to help you get started, we can help! Book a free consultation with our friendly team of experts and start today!
