Tired of inconsistent bookings? Google Ads provides predictable results. If you want to learn how to run Google Ads for Pet Sitters / Dog Sitters / Dog Training, this is for you.

What is Google Ads?

Google Ads is a platform where businesses like pet sitters create and show ads to potential customers who are searching for their services. This means that these businesses can get their ads in front of people who are already interested in what they have to offer.

In Google Ads, you’re in charge. You can create and change your ads, adjust settings, and manage your budget whenever you want. You can also track how well your ads are doing and make changes to improve them.

 Google Ads is a great way to reach more people, get more leads, and boost your bookings.

Google Ads Result on ‘dog training’ keyword in Los Angeles, California:

Let’s build a campaign that brings wagging tails and happy clients directly to your door.

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What are the Steps in Creating Google Ads for Pet Sitters / Dog Sitters / Dog Training?

Create Your Google Ads Account

• Go to Google Ads. Start by navigating to the Google Ads website: ads.google.com.

Sign In or Start Now

If you already have a Google account (like a Gmail address), you can sign in. If not, click “Start Now” to create a new Google account.

Switching to Expert Mode (Recommended)

Google will often try to get you to create a “Smart Campaign” initially. While these are simpler, for optimal control, it’s better to switch to “Expert Mode“.

Look for an option to “Switch to Expert Mode.” This gives you access to the full range of Google Ads features.

Business Information

You’ll be asked to provide essential business information, including:

• Business name — Use your official business name.
• Website — Have your website URL ready. If you don’t have one, you can actually run Google Ads without a website. Read on: How To Run Google Ads Without Website.

Billing Information

You’ll need to set up your billing information. Google Ads requires a valid payment method. Provide accurate billing details to avoid any issues.

Google Ads for Pet Sitters / Dog Sitters / Dog Training Campaign Creation

Create New Campaign

Campaign Objective

When setting up your Google Ads for Pet Sitters / Dog Sitters / Dog Training, you need to tell Google what you want to achieve. Leads is the best initial choice for your business.

Campaign Type

After you pick your goal, you have to choose how your ad will show up. For pet businesses, the best way is to pick “Search” campaigns. This means your ad will appear on Google when someone types in words related to your services, like “dog sitter” or “pet trainer.” So, your ad shows up right when people are looking for what you offer.

Campaign Name

It’s generally best practice to create separate campaigns for different services like pet sitting, dog walking, and dog training.

Each service has distinct keywords. By separating campaigns, you can tailor keyword lists to each service.

• For example, “overnight pet sitting” is relevant to the pet sitting campaign but not dog walking.

Pet sitting ads can highlight overnight care, while dog walking ads can focus on exercise and daily routines.

Dog training can be broken down even further. Puppy training, obedience training, and behavior training all have different search terms, and different client needs.

Bidding Strategy

When determining how much to pay for each click on your Google Ads, the bidding strategy becomes critical. For a local pet service business, beginning with an automated strategy like “Maximize Clicks” can provide a solid foundation. “Maximize Clicks” aims to get you as many website visits as possible within your budget.

As you gather data and understand which keywords and ads are most effective, you might transition to a more controlled approach, such as “Maximize Conversions“, “Target CPA” (Cost Per Acquisition) or “Target ROAS” (Return on Ad Spend).

Network Setting

Within Google Ads, network settings determine where your ads appear.

Primarily, you have the Google Search Partners Network and the Google Display Network, with options to include search partners. For local pet service businesses, focusing solely on the core Google Search Network is generally the most effective approach.

Search partners extend your ads to other search engines, which often yield lower-quality traffic.

The Display Network, on the other hand, shows your ads on websites and apps across the internet, which is less ideal for capturing immediate, intent-driven leads for pet care.

By disabling both Google Search Partners Network and the Google Display Network, you ensure your budget is spent reaching individuals actively searching for pet sitting, dog walking, or training services on Google itself. This targeted approach maximizes the likelihood of connecting with potential clients who are ready to book, rather than those browsing unrelated content.

Locations

Basically, Locations in Google Ads lets you pinpoint where your ads appear. For pet services, this is vital. You tell Google exactly where you operate—city, areas, or a circle around your location. This guarantees your ads reach nearby pet owners who can actually use your services, and prevents spending money on ads shown to people outside your service range.

Choose: Presence: People in or regularly in your included locations

To precisely control where your pet service ads appear, Google Ads offers radius targeting (click on ‘Advanced Search’) and the exclude option.

Radius targeting allows you to draw a virtual circle around your business or a point on a map, showing your ads to people within that defined distance, perfect for capturing local clients.

Conversely, the exclude option lets you block your ads from showing in specific areas, preventing wasted spending on clicks from locations outside your service range. This combination ensures your ads reach only those pet owners within your practical service area, maximizing budget efficiency and lead quality.

Languages

Essentially, the Languages option in Google Ads lets you choose who sees your pet service ads based on the language they use in their Google account. For most local businesses, stick to the main language of your area, like English.

If your area has a lot of people speaking another language, create a separate campaign. This helps your ads reach people who can easily understand your services. Just remember, this setting looks at the language in someone’s Google account, not necessarily where they live.

Campaign Duration

Campaign duration in Google Ads determines how long your ads will run. For pet sitting, dog walking, and training businesses, it’s best to run campaigns continuously rather than setting a specific end date. This allows you to consistently capture potential clients who are searching for your services throughout the year.

Pet care needs are ongoing, so a continuous campaign ensures your business remains visible.

However, you can pause or adjust your campaign at any time based on your budget or business needs, like during slower periods or when you’re fully booked. This flexibility ensures you’re always in control of your advertising spend and can adapt to changing demands.

Ad Group

Ad Group in Google Ads acts as a sub-section within your campaign.

We don’t just set up ads. We craft strategic campaigns that target your ideal clients, using data-driven insights to maximize your return on investment. With our expertise, you’ll see a noticeable increase in qualified leads and a significant boost to your bottom line.

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Keywords

Keywords are the words or phrases you select in Google Ads that trigger your ads to appear when someone searches for them on Google.

For pet sitters, dog walkers, and trainers, these keywords should reflect the services you offer and how potential clients might search for them.

• For example, keywords like “dog walking near me,” “puppy training classes,” or “pet sitting services” would connect your ads with people actively seeking those specific services.

Keyword Planner

The Google Keyword Planner is a valuable tool for pet sitters, dog walkers, and trainers looking to optimize Google Ads campaigns. It allows you to discover relevant keywords that potential customers are using when searching for pet care services.

By entering terms related to your offerings, like “dog walking services” or “puppy training classes,” the planner provides insights into search volume, competition, and suggested bid amounts. This helps you understand which keywords are most popular and how much you might need to invest to rank well.

Additionally, you can use the planner to find new keyword ideas and analyze the search trends in your local area. 

Negative Keywords

Negative keywords in Google Ads are very important for pet sitters, dog walkers, and trainers to refine your ad targeting and prevent wasted spending.

These are words or phrases that you specifically exclude, ensuring your ads don’t appear for irrelevant search queries.

For example, if you offer dog walking but not pet grooming, you’d add “grooming” as a negative keyword.

Similarly, excluding terms like “free,” “DIY,” or “jobs” prevents your ads from showing to people searching for free services, do-it-yourself solutions, or employment opportunities.

By selecting negative keywords, you can ensure your ads reach only those actively seeking your specific pet care services, maximizing your budget and improving the quality of your leads.

Match Types

Match Types control how closely a person’s search needs to be to your chosen words for your ad to show up, giving you different levels of reach and precision.

There are three main keyword match types: Broad Match, Phrase Match, and Exact Match.

Here’s a breakdown for your pet sitting business (the same concept for dog training business):

Ad Copy 

Final URL and Display Path

When setting up your Google Ads, the Final URL and Display Path are crucial for guiding potential customers to the right place.

The Final URL is the actual web page address where you want users to land after clicking your ad. For a pet service, this should be a specific page related to the service advertised, like a dedicated dog walking page or a pet sitting booking page. This ensures visitors find the information they’re looking for immediately.

The Display Path is what users see in your ad, appearing after your website’s main domain. It’s designed to give users a quick idea of what page they’ll reach. For instance, if your final URL is www.yourfinalurl.com/dog-walking-services, your display path is simply dog-walking-services. This shorter, more user-friendly path helps manage expectations and can improve click-through rates by making your ad more transparent.

For pet businesses, using clear and relevant display paths like pet-sitting or puppy-training can significantly enhance the user experience.

Headlines

Headlines are the initial words people notice, and they’re important for capturing their interest.

For pet sitting, dog walking, and training services, headlines should be clear, concise, and highlight what makes your service valuable. Think about what pet owners are looking for: reliability, care, and convenience.

Use headlines that directly address these needs, like “Trusted Dog Walking Services” or “Loving Pet Sitting at Home.” You can also include location-based keywords, such as “Los Angele Puppy Training,” to attract local clients.

Strong headlines encourage people to click on your ad and learn more about your services, making them a key part of your advertising success.

Descriptions

Descriptions in your Google Ads for Pet Sitters / Dog Sitters / Dog Training, provide the space to elaborate on the benefits of your pet services.

For pet sitting, dog walking, or training, use these descriptions to highlight your unique selling points and reassure potential clients. Focus on what sets your service apart, such as experienced staff, personalized care, or specialized training methods.

Include details about your service area, any certifications you hold, or positive customer reviews. Use clear, action-oriented language to encourage clicks, like “Book your dog walk today” or “Learn more about our puppy training classes.”

By offering informative and compelling descriptions, you can effectively showcase your pet care expertise and drive more qualified leads to your business.

Sitelinks

Sitelinks in Google Ads are extra links that appear below your main ad, directing potential customers to specific pages on your website.

For pet sitting, dog walking, and training businesses, sitelinks enhance the user experience by providing quick access to key information. For instance, you could include sitelinks for “Our Services,” “Pricing,” “About Us,” or “Book Now.” These links allow users to navigate directly to the pages most relevant to their needs, saving them time and effort.

By offering these shortcuts, you make it easier for pet owners to find the details they’re looking for, increasing the likelihood of them engaging with your business and booking your services.

Callouts

Callouts in Google Ads are short, non-clickable phrases that highlight unique selling points or key information about your pet services.

For pet sitters, dog walkers, and trainers, callouts are perfect for emphasizing benefits like “Insured and Bonded,” “Experienced Staff,” or “Flexible Scheduling.” They provide quick, digestible snippets of information that can sway potential clients to choose your business.

By using callouts, you can showcase what sets your services apart without taking up valuable space in your ad’s main description. These short phrases act as visual cues, drawing attention to the advantages of your pet care offerings and encouraging users to click on your ad.

Landing Page

A Landing Page or Final URL is a dedicated webpage designed to receive traffic from Google Ads. It should be focused and directly relevant to the ad that led the visitor there. Its primary goal is to convert visitors into leads or customers.  

Key Elements for a Pet Service Landing Page:

• Headlines — These are the big, bold words at the top of your page. They tell visitors what your page is about right away. Think of them as the title of your page.
• Hero Image/Video — This is the large picture or video at the top of the page. It’s meant to grab attention and show what you do. For pet services, it could be a happy dog or a friendly pet sitter.
• CTA (Call to Action) — This is the “do this now” button or link. It tells visitors what you want them to do next, like “Book Now” or “Get a Free Quote.”
• Key Benefits — These are the good things people get from using your service. For example, “Your dog gets plenty of exercise” or “Your pet is safe and happy.”
• Unique Selling Proposition (USP) —This is what makes your business special. It’s why people should choose you instead of someone else. For instance, “We use only positive training methods” or “We’ve been serving the area for 15 years.”
• Address Users’ Concerns — This means answering questions or worries people might have. For example, “We are fully insured” or “We have background checks on all staff.”
• Short Lead Form — This is a simple form where people can give you their contact information. It should only ask for the most important details, like name, phone number, and email.
• Testimonials/Social Proof —These are words from happy customers that show your service is good. They build trust by showing that other people liked what you did.

Pet Service Landing Page Sample Business Situated in Los Angeles, California:

Budget

It’s essential to determine a budget that aligns with your business goals and financial capabilities. Setting a custom budget in Google Ads allows you to control exactly how much you spend on advertising each day.

For pet sitting, dog walking, and training businesses, start by assessing how much you’re willing to invest in acquiring new clients. Then, consider the value of each client and the potential return on your ad spend.

When all is set and done, review the settings properly and publish your campaign.

 Imagine your phone ringing off the hook with bookings, your website buzzing with inquiries, and your schedule filled with happy pets and satisfied owners. That’s the power of a finely tuned Google Ads campaign! And we’re here to make it happen for your pet sitting, dog walking, or training business.

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Ongoing Campaign Management

Tracking Key Metrics

• Observe how often your ads appear and are clicked.
• Check the percentage of views that lead to clicks; a low percentage signals potential ad or keyword issues.
• If you’re using conversion tracking, see how many clicks result in bookings or inquiries.
• Monitor your cost per click to stay within your budget.
• Review the actual searches that triggered your ads to find new keywords and exclude unwanted ones.

Improving Your Campaign

• Add effective keywords and remove ineffective ones.
• Adjust keyword match types for better precision.
• Test different ad versions to find the most successful ones.
• Ensure your ads match the keywords used.
• Make sure your website landing pages are relevant, mobile-friendly, and fast.
• Adjust your bids based on performance.
• Modify location and schedule targeting as needed.

Conclusion

We’ve covered the essential steps to create strong Google Ads for your pet sitting, dog walking, or dog training business. From setting clear campaign goals and choosing the right keywords, to writing engaging ads and targeting your local area, each step is important for getting results. We also talked about using negative keywords to save money and how to use tools like the Keyword Planner. By following these steps, you can make sure your ads reach the right people at the right time.

Why is investing in Google Ads so important for your pet care business? Google Ads lets you put your business directly in front of people, right when they’re looking for your services. This means more calls, more bookings, and more growth for your business. 

We understand that running a pet care business takes a lot of time and effort. That’s where our agency can help. We’ve helped thousands of businesses grow through effective Google Ads campaigns. View client success stories at YoYoFuMedia Case Studies Page. We know how to set up campaigns that get results, and we can take the stress of online advertising off your plate. We’ll handle everything from keyword research and ad creation to monitoring your campaign’s performance and making adjustments as needed. Let us use our expertise to help you reach more pet owners and grow your business. With our experience, you can focus on providing excellent care to your furry clients, while we bring in the new ones. Let’s work together to make your pet care business thrive. Contact us today.