Many local businesses, like landscaping companies and paving contractors, are seeing incredible results with online advertising.

Instead of waiting for customers to find you, Google Ads helps you be found by people who are already looking for a paver like you.

Think of it as a super-smart flyer that only shows up on phones of people who need your services, and you only pay for those who actually look at it.

Want to get more calls and emails from potential customers? 

Google Ads can help you connect with homeowners who are ready to hire a professional for their driveway or patio project!

This article will help you create Google Ads for Pavers campaigns.

I. Introduction

Google Ads is where it’s at for paving companies looking to connect with the right customers and grow their business. You can get your ads in front of homeowners who are actively searching for paving services in your area.

With advanced targeting, you can zero in on your ideal audience based on location, search terms, and demographics. Plus, Google Ads gives you the tools to track your results and see what’s working. It’s a smart way to get quality leads, boost website traffic, and ultimately get more business.

II. Understanding Google Ads Fundamentals

Google Ads Account setup

Go to the Google Ads website: ads.google.com.

If you are new to Google Ads, create an account by clicking “Start Now.”

You will need to give them your business info, billing details, and time zone.

Once you’re in, click “Create New Campaign.”

Struggling to compete in the digital age? Google Ads can help you gain a competitive edge.

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Google Ads for Pavers Campaign Creation

Campaign Objective

Campaign Objective is just basically what you want to achieve with your Google Ads for Pavers Campaign. The main goal of most ad campaigns, especially Google Ads for pavers, is to get more leads. This means finding potential customers who are interested in your stuff and giving them a way to contact you for more info or to buy something.

For a paver company, this could mean making ads that target homeowners in your area who are looking for landscaping or hardscaping services. The ads could talk up the benefits of using pavers for patios, driveways, walkways, and other outdoor areas. They could also show off the company’s past work and offer a free consultation or estimate.

By getting more leads, the paver company can boost its sales and grow its business.

Campaign Type

Choose “Search” as your campaign type so your Google Ads for Pavers pop up when people search for paver needs on Google.

Campaign Name

Add your campaign name to properly label and organize your campaigns.

Bidding

Choose clicks as your initial bidding strategy. Clicks can help you get your Google Ads for Pavers seen by as many people as possible, which can be helpful when you’re first starting out.

Once you’ve got a good amount of traffic coming to your site, you can then start to focus on other goals, such as conversions.

Networks Settings

Uncheck “Network Partners” as this gives you limited control and transparency over where your Google Ads for Pavers appear on these partner websites. This can lead to lower-quality traffic, wasted ad spend, and potential brand safety concerns.

By focusing your ad spend on the core Google Search network, your business can have more control over your Google Ads for Pavers campaigns, target your ideal audience more effectively, and improve your overall Return on Investment (ROI).

Location Targeting

When setting locations for your Google Ads for Pavers campaigns, carefully consider your service area, including your primary operating zone and travel distance limitations. Focus on high-demand areas with characteristics like high property values, new developments, and a strong demand for home improvement. Research local competition and consider targeting less competitive areas to gain a foothold in the market.

Campaign Duration

When setting start and end dates for your Google Ads for Pavers campaigns, consider factors such as seasonal demand for your paving services (e.g., increased demand in spring and summer), any upcoming promotions or special offers, and the timing of any relevant industry events. Aligning your campaign dates with these factors can maximize your reach and impact.

Ad Groups

Create your Ad Groups. You can have as many ad groups as you want. Label each of them based on the services you offer. You can have ad groups for:

• Commercial Paver Installation
• Residential Paver Installation
• Walkways and Pathways
• Pool Deck Pavers
• Driveway Pavers
• Patio Pavers

Other ad groups and keywords for your Paver Commercial Target:

Ad Group 1: Commercial Interlocking Pavers

Keywords: commercial interlocking pavers, commercial concrete pavers, commercial stone pavers, commercial brick pavers, durable commercial pavers

Ad Group 2: Commercial Driveway Pavers

Keywords: commercial driveway pavers, commercial parking lot pavers, heavy-duty commercial pavers, durable pavers for commercial driveways, commercial paver installation

Ad Group 3: Property Management & HOA Pavers

Keywords: commercial property management pavers, HOA paver solutions, multi-family paver installation, apartment complex pavers, durable pavers for property managers

Keywords

Each ad group will have its keywords. Keywords are specific words or phrases that people use to search for information online. They are crucial for search engine optimization (SEO) because they help search engines understand the content of a website and match it with relevant search queries.

This is an example of a Google Search result on “ADA compliant pavers” keyword:

Adding “ADA-compliant pavers” as your keyword will trigger your Google Ads for Pavers to appear on a certain person’s search result.

Some relevant keywords for your other services:

1. Residential Paver Installation

residential paver installation near me, professional paver installation, backyard paver installation, homeowner paver installation, affordable residential paver installation, experienced paver installers for homes

2. Walkways and Pathways

paver walkways, paver pathways, backyard walkways, front yard pathways, stone walkway installation, brick walkway installation, ADA compliant walkways, curving walkways

3. Pool Deck Pavers

pool deck pavers, non-slip pool deck pavers, heat-resistant pool deck pavers, poolside paver installation, backyard oasis pavers, elegant pool deck designs

4. Driveway Pavers

driveway paver installation, concrete driveway pavers, brick driveway pavers, stone driveway pavers, durable driveway pavers, low-maintenance driveway pavers, permeable driveway pavers

5. Patio Pavers

patio paver installation, outdoor living space pavers, backyard patio pavers, stone patio pavers, brick patio pavers, elegant patio designs, low-maintenance patio pavers

Unlock the Power of Online Advertising. Our Google Ads experts can help you target the right customers, increase your online presence, and grow your paving business. Let’s discuss your goals.

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Ad Copies

Ad copy is the text that shows up in an ad. For Google Ads, it’s what people see after they search for something on Google. It’s the text that convinces them to click on your ad and check out your website.

So, writing good ad copy is super important for your Google Ads for Pavers campaign. Your ad copy should be clear, short, and convincing, showing off why your product or service is so great. It should also tell users what to do next, like visiting your website, buying something, signing up for emails, or asking for a free quote.

Remember that your ad is competing with other ads, so it needs to stand out.

It must contain:

• Headlines
• Descriptions
• Sitelink Extensions and Descriptions
• Callout Extensions
• Call and Location Extensions
• Final URL (Landing Page)

Use strong keywords, show what makes you special, and make sure your message fits your audience. By writing awesome ad copy, you’ll get more clicks, more customers, and reach your advertising goals.

Bad Ad Copy Sample for Google Ads for Pavers:

This sample shows keyword stuffing. Take a look at the headlines. 

Keyword stuffing is a major no-no. Search engines penalize it, and it creates an unpleasant user experience.

Landing Page

A Landing page is a dedicated web page created specifically for visitors who click on an advertisement or link. For a paver business, it is crucial for maximizing conversions. By focusing on a single, clear goal and eliminating distractions, landing pages guide visitors down a specific path, such as requesting a quote or scheduling a consultation. This streamlined approach significantly increases the likelihood of converting website traffic into leads.

Also, landing pages play a vital role in improving your Google Ads Quality Score. When landing pages are highly relevant to the keywords and ad copy used in your Google Ads for Pavers campaigns, Google recognizes this alignment. This leads to a higher Quality Score, resulting in lower costs per click and improved ad positions. So, your budget goes further, and your Google Ads for Pavers are more likely to be seen by your target audience.

This is an example of a Paver Business Landing Page in Los Angeles, California:

As you have noticed, a landing page has the following key elements:

1. Headline
   • The headline is the first and most crucial element of your landing page. It’s the attention-grabbing title that immediately communicates the primary benefit or value proposition of your offer. A strong headline should be concise, clear, and compelling, enticing visitors to learn more.
2. Address Users’ Concerns
   • This involves anticipating and addressing any potential doubts or objections that a potential customer might have.
   • For example, if a user is concerned about cost, you might address this by highlighting competitive pricing or offering a free estimate. By addressing user’s concerns, you build trust and increase the likelihood of conversions.
3. Call to Action (CTA)
   • The CTA is the specific action you want visitors to take on your landing page. It could be “Get a Free Quote,” “Schedule a Consultation”. A strong CTA is clear, concise, and visually prominent, encouraging visitors to take the desired next step.
4. Key Benefits
   • These are the advantages that customers will gain by choosing your products or services. Focus on the benefits to the customer, not just the features.
   • For example, instead of focusing on “using high-quality materials,” emphasize the benefit of “increased durability and longevity” for the customer.
5. Unique Selling Proposition (USP)
   • This is what sets your business apart from the competition. What makes you unique? Is it your expertise, your use of high-quality materials, your customer service, your competitive pricing, or your artistic approach to design? Clearly communicate your USP to differentiate yourself from other pavers in the market.
6. Social Proof
   • Social proof refers to the influence of other people’s opinions and behaviors on your own. By incorporating social proof elements on your landing page, you build trust and credibility. This can include customer testimonials, client logos, industry awards, or positive reviews from reputable platforms.

Landing pages enhance the overall user experience. They are designed with user-friendliness in mind, making them easy to navigate and visually appealing. By focusing on delivering the specific information visitors are seeking, landing pages build trust and credibility. Showcasing your expertise, experience, and positive customer feedback on the landing page strengthens your professionalism and reassures potential customers that they are making the right choice.

Google Ads Quality Score 

This Venn diagram illustrates the three key factors that contribute to Google Ads Quality Score:

• Expected Click-Through Rate (CTR)
• Ad Relevance, and
• Landing Page Experience

The overlapping areas show how these factors interact and influence overall Quality Score. The ideal scenario is when all three factors are strong, resulting in a high Quality Score, as represented by the central intersection. Areas where only one or two factors overlap indicate areas for improvement.

By understanding these relationships, you can optimize your Google Ads for Pavers campaigns for better performance and lower costs.

Now, a high-quality score isn’t the end-all-be-all. If your Google Ads for Pavers have low quality scores but are still getting strong conversions and bringing you leads, that matters more. High quality score is simply one of the indicators of ad strength. At the end of the day, what matters most is if people become customers.

Budget 

Google Ads offers great flexibility and control over your advertising spend. You have the power to set your own budget limits. This allows you to align your advertising expenses precisely with your marketing goals and financial resources.

The pay-per-click (PPC) model makes Google Ads a highly cost-effective advertising option. You only face costs when someone clicks on your ad, unlike traditional methods like print or television advertising where you pay for potential exposure regardless of whether it results in any engagement.

This flexibility extends to budget adjustments. If a campaign is exceeding expectations, you can easily increase your budget to capitalize on its success. On the other hand, if a campaign isn’t performing as well as anticipated, you can readily reduce your budget to minimize losses. 

Get More Customers for your Paving Business with Google Ads.

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III. Advanced Google Ads Strategies for Pavers

Google Analytics Integration

Connecting your Google Ads account to your Google Analytics 4 property (including subproperties and roll-up properties) gives you a complete picture of the customer journey. This link lets you see how users interact with your marketing, like clicking on ads, and then track their progress through the sales funnel to see how they ultimately do key things on your website or app. These key things can include a bunch of actions, like buying stuff, reading content, signing up for newsletters, or downloading resources.

By understanding the whole customer cycle, you can see which marketing campaigns are best at getting conversions and which parts of your website or app might need work to improve the user experience and get people more involved. You can then use this data to improve your marketing strategies, spend your money better, and personalize your messages to target specific groups of people based on what they’re interested in and how they act.

Also, the link between Google Ads and Google Analytics 4 lets you track conversions across different devices, which is super important these days since people use multiple screens. This means you can see how users interact with your Google Ads for Pavers on one device and then convert on another, giving you a more accurate picture of how well your marketing is doing overall.

IV. Conclusion

Google Ads is a powerful tool for paver businesses to find new clients. These days, everyone’s online, and that includes people looking for your services.

One of the coolest things about Google Ads is that you can target your Google Ads for Pavers based on what people are searching for, where they are, and other relevant stuff. This means your Google Ads for Pavers will only be shown to people who are actually looking for paver services in your area, which increases the chances of them becoming customers.

Another awesome thing about Google Ads is that you can track how well your Google Ads for Pavers are doing. You can see how many people saw your ad, how many clicked on it, and how many actually became customers. This helps you figure out what’s working and what’s not, so you can make the most of your advertising budget.

Google Ads is also super flexible. You can choose different types of campaigns and bidding strategies to fit your specific needs and budget. Whether you want more people to visit your website, get more leads, or just make your brand more known, Google Ads can be tailored to your goals. Plus, you can start with a small budget and increase it as you see results.

Compared to other types of advertising, Google Ads is cost-effective. You only pay when someone clicks on your ad, and you can set a daily budget to control your spending.

If you’re new to Google Ads or don’t have the time to manage your own campaigns, you can always team up with our team at YoYoFuMedia. We can help you create and optimize your ads, track your results, and make recommendations to improve your performance. See what other businesses have achieved in our Case Studies Page.

Don’t wait around for customers to find you – go out and find them with Google Ads! With targeted advertising and measurable results, you can expand your customer base, grow your business, and achieve long-term success. See what online advertising can do for your paver business. Start your Google Ads journey today! Schedule for a free consultation now!