Google Ads for junk car business can help you increase your visibility, attract customers, and make money from those unwanted cars. By strategically using Google Ads, you can reach potential customers who are actively searching for junk car services in your area. You can increase the likelihood that leads will turn into sales by being able to target particular keywords and locations to make sure the right audience sees your ads.
Additionally, Google Ads provides valuable insights and data on user behavior, allowing you to optimize your ad campaigns and maximize your return on investment.
Understanding Google Ads
Google developed Google Ads, a pay-per-click (PPC) advertising system that was formerly known as Google Ads. It enables companies to produce and show advertisements on partner websites and Google’s search engine. Your advertisement may show up at the top of the search results when someone uses relevant terms, which will increase the likelihood that it will draw in potential clients.
Here’s how a Google Ads Account Structure is.
Setting Up Google Ads for Junk Car Business
The first step in managing an effective Google Ads for junk car business campaign is establishing measurable objectives. Your marketing goals should complement your overall business objectives if you own a junk car company. These are the three main goals you can concentrate on:
- Increase Leads for Junk Car Removal
Provide a constant flow of leads and questions from people trying to sell their stuff. Aim for phrases like “sell my junk car” and craft an effective ad that emphasizes your quick and easy junk car removal service.
- Boost Website Traffic and Inquiries
Increase the number of visitors to your website so that prospective clients can contact you with questions and learn more about the products and services you provide. Make sure that your landing page offers helpful information and obvious contact options, and use attention-grabbing ad language and appealing ad extensions to drive clicks.
- Promote Special Offers or Competitive Advantages
Emphasize any exclusive deals, discounts, or edge over competitors that your junk car company provides to draw in and keep clients. Provide advertisements that clearly showcase your exclusive deals, like “Get $100 Extra for Your Junk Car” or “Free Towing for Your Scrap Vehicle.”
Setting clear advertising objectives can help you better target your Google Ads campaign and get the intended outcomes. Establishing simple, measurable, and reasonable goals along with a timeline for their accomplishment is crucial.
Determine Budget and Duration
Determining the budget and duration of your Google Ads campaign for your junk car business is a crucial next step after identifying your campaign objectives. These decisions will influence how your campaign is structured and executed.
- Set a Daily or Monthly Budget
One essential component of setting up your campaign is setting up a budget. It is the daily or monthly amount that you are willing to spend on your Google Ads. The budget should align with your objectives and financial capabilities.
Considerations for creating a budget include:
- Find out what other companies are spending on comparable ads to establish a baseline.
- Determine your expected return on investment (ROI) and allocate funds in a way that makes advertising profitable.
- Adapt your spending plan to the various seasons of the year when junk car services are most in demand.
- Decide on the Campaign Duration
How long you want to conduct your Google Ads campaign is known as the campaign duration. Depending on your goals and budget, this can vary. Campaigns can be run all year round, only for certain promotions and events, or seasonally.
Factors to consider when deciding on campaign duration:
- Long-term vs. short-term objectives: Are you looking for immediate results, or is this part of a long-term advertising strategy?
- Seasonality: If your company experiences seasonal fluctuations, modify the campaign’s duration appropriately.
- Promotion or event timelines: If you’re running a campaign for a limited-time offer, set the duration to match the promotion period.
Achieving the ideal balance between the length of your campaign and your money is essential. For the duration of the campaign, your budget needs to be sustainable in order for it to stay successful.
Keyword Research
Identify Relevant Keywords
Choosing the appropriate keywords is a must when setting up a Google Ad for junk car business campaign so that prospective clients who are actively looking for your services will see your ads. Here are some relevant keywords to consider:
“Sell my junk car”: This keyword is intended for people who want to sell their used or unwanted cars. It’s a wide-ranging and highly relevant term for your business.
“Cash for junk cars”: It’s possible that those looking for “cash for junk cars” want to get paid right away for their junk cars. It suggests a great desire to purchase.
“Junk car removal service”: This keyword targets individuals who need their old cars removed from their property. It emphasizes the service aspect of your business.
“Scrap car buyers near me”: Adding “near me” to the keyword makes it easier to attract local clients looking for a scrap car buyer in your area. If your company works in specific areas, this is highly important.
“Get cash for my old car”: This keyword emphasizes the financial advantage of using your business and draws in customers looking to get cash for their used cars.
You can use different keyword tools to expand your keyword list further, find related keywords, and assess each keyword’s search volume and competitiveness.
Assess Keyword Competition
Once suitable keywords have been selected for your Google Ads campaign, it’s critical to evaluate the level of competition for these keywords. This helps in identifying the more competitive keywords as well as those that might be easier to rank for
Google Ads for Junk Car Business Account Creation
Go to Google Ads website, and click Start.
Log in your Google Account, if you don’t already have one, create a Google Ads account for your business. Once logged in, click Skip Campaign Creation.
You’ll need to provide billing information and set a budget for your campaigns.
Click Explore your account.
Campaign Setup
You’ll be directed to Google Ads Dashboard after creating or logging in on you account.
Click + New Campaign or Set Up A campaign.
You will be directed to the What’s Your Campaign Objective page. Select Create a campaign without a goal’s guidance.
Select the “Search Network” option. As for this campaign you would want to focus on being on top of the results when a potential customer searches for your products or services.
Click Continue.
Enter your preferred Google Ads for Junk Cars Business campaign name and click Continue.
There are five sections under Google Ads Campaign. These sections are Bidding, Campaign Settings, Keywords and Ads, Budget and Review.
Bidding
The first section is Bidding. Select Clicks for what do you want to focus on. You would want to tick the Set a maximum cost per click bid limit box as you would want to have full control with setting the amount for your Maximum cost-per-click (CPC) bid limit. To learn how to determine your maximum CPC, you may want to check this out – How to determine your maximum cost-per-click (CPC) bid limit.
Campaign Settings for your Google Ads for Junk Car Business
Networks
We now move to Networks, under Search Network, untick the Include Google Search Partners as you would want to focus you ads in Google Search only. This way you are able to prevent irrelevant clicks and save costs. Under Display Network, untick the Include Google Display Network as this is mostly focused on display ads and video ads.
Locations
For Locations, select enter another location and type in target audiences location if you would like to target a specific location or area. Usually, Google will provide you a list of suggestions. Depending on your preference you may also include a certain mile radius from your target location or you may also exclude areas.
After entering your target location, click Location Options
Languages
Under Language, of course, you would want to choose the language of your target audience. Then, click More Settings.
Ad Rotation
Click Ad Rotation
Select Do Not Optimize: Rotate Ads Indefinitely. You would want to choose this so you will be able to monitor which ads are performing well and are not. This way you would have an informed decision as to what ads are to be stopped to to be cost effective.
Start and End Dates
Moving on to Start and End Dates
Enter your planned start and end dates for your Google Ads for Junk Car Business campaign.
Ad Schedule
For the Ad schedule, enter your planned running days and times for your ads. You may want to choose your business operating hours or 24/7, again this depends on your strategy.
You may skip other settings for now.
Keywords and Ads
We have discussed keyword research earlier, let’s now tackle Ad Groups before we continue.
Ad Groups
Create Ad Groups Based on Keyword Themes
Maintaining relevancy and enhancing the effectiveness of your ads requires grouping your Google Ads campaign’s keywords into ad groups. For your ad groups in your Google Ads for junk car business campaign, consider the following structure:
Ad Group 1: “Sell My Junk Car”
This ad group should focus on keywords related to customers looking to sell their old or unwanted vehicles. Keywords might include:
- “Sell my junk car for cash”
- “How to sell my old car”
- “Where to sell my scrap car”
Ad copy in this group should emphasize your ability to purchase old cars, hassle-free transactions, and competitive pricing.
Ad Group 2: “Cash for Junk Cars”
The fact that your services offer immediate payment is probably what motivates people to search for “cash for junk cars.” Keywords in this ad group could include:
- “Cash for junk cars near me”
- “Top cash for old cars”
- “Get paid for junk car removal”
Tailor your ad copy here to highlight your fast and reliable payment process.
Ad Group 3: “Junk Car Removal Services”
This ad group should target users who need their old cars removed from their property. Keywords for this theme might include:
- “Junk car removal service near me”
- “Free junk car removal”
- “Same-day junk car pickup”
In this ad group, emphasize your junk car removal services, including aspects like free towing or quick response times.
Your advertising will be extremely relevant to users’ search queries if you base your ad groups on these keyword themes. Higher click-through rates and improved campaign performance could result from this relevancy. It also enables you to tailor your ad copy to better suit the unique requirements and goals of prospective clients at various phases of the decision-making process.
Continuing on to where we left, enter your planned Ad group name.
Keywords
Under the keyword box, you can enter a competitor’s website or products and services. Then, click Get keyword suggestions. Great thing about Google Ads is that it can scan a website for keywords and give keywords suggestions related to your products and services
You may add additional keywords you have researched. If you would like to get more additional keywords, you may click View.
A list of suggested keywords will be shown to you, select keywords you think are relevant and click Apply.
Click Learn More to understand about the keyword match types that you could apply on your selected keywords. You may use a Keyword Match Type Tool to quickly format the keywords according to your preferred keyword match type and campaign strategy.
Ads
We now move to Ads, under Final URL, enter your business’ web page or link to your landing page.
What is a landing page?
A landing page is a web page specifically designed to serve as a visitor’s point of entry onto a website, with a specific goal in mind.
Key components of a landing page are a call-to-action (CTA) that is prominently displayed, convincing content, and an attention-grabbing headline. The call to action (CTA) serves as the page’s central focus, encouraging users to do the intended action—be it downloading an e-book, making a purchase, or requesting a product demo. Landing pages usually don’t have navigation menus or unnecessary links in order to reduce distractions and preserve a clear route to conversion.
Here’s an example of a good landing page.
For the Display Path, you enter terms related to your products or services.
Under headlines, enter your headline and make sure to include relevant keywords.
Hover over the headlines if you would like a certain headline to be in a specific position. These is also the same with Descriptions.
For the Description, enter your ad descriptions and integrate relevant keywords.
Ad Extensions
There are different ad extensions in Google Ads. For now, let’s focus first on sitelinks.
Sitelinks
What are sitelinks?
Search engine results pages (SERPs) include a feature called sitelinks that shows additional links to specific pages on a website underneath the main search result snippet. They facilitate users’ ability to locate information by giving them instant access to relevant parts or pages of a website straight from the search results.
Provide the needed information for the sitelinks such as the sitelink text which will be the name or title of the sitelink, the description and of course the link, once done you may click Create.
Below is a Google Ads example.
Budget
We now move to budget, depending on the amount of maximum CPC you entered earlier, Google Ads will compute and recommend different amounts. You would want to click Set custom budget to set your allotted budget for this campaign. Setting your budget to custom budget gives you control to how much you will be spending.
Review
We now are in the last step which is Review. Google Ads will now show you all the settings and details you have input earlier for you to review. Click Publish Campaign if all information are correct.
In order to optimize your return on investment (ROI) once your Google Ads for junk car business campaign goes live, you must constantly track and refine your efforts. Here are some tips for ongoing optimization:
- Prioritize top-performing keywords by reviewing your keyword performance on a regular basis and adjusting your bids accordingly.
- To find the messaging that appeals to your audience the most, run A/B tests on your ad copy.
- In order to attract users with high intent, monitor the quality of leads generated by your advertisements and adjust your targeting criteria accordingly.
- Ensure your landing page provides relevant information and a clear call to action to convert clicks into customers.
- Utilize conversion tracking to determine the efficacy of your campaigns and to make decisions based on data.
Final Thoughts on Google Ads for Junk Car Business
Through the expansion of your online visibility and the creation of targeted traffic, Google Ads could revolutionize your junk car business. Through Google Ads, you can turn those old clunkers into cash and grow your business in the digital age. Leverage the capabilities of Google Ads to support the growth of your junk car business in the digital marketplace.
If you want us to run Google ads for your business, schedule a free strategy session with us.
