Have you considered using Google Ads to reach more customers? It’s a platform that allows you to target people actively searching for first aid training in your area. For a first aid training business like yours, Google Ads can help you fill classes more consistently, target specific demographics, like businesses needing employee certifications or parents seeking infant CPR training, and effectively reach people in your local service area.

First aid training is often time sensitive, reaching people immediately when they are looking for training is very important. Google Ads allows for that immediate contact.

Continue reading to start your Google Ads for First Aid Trainers.

What is Google Ads?

Google Ads is a major force in online advertising because it uses Google’s massive search engine. This means your ads will reach a huge audience when people are actively searching for your first aid training services. Plus, Google Ads lets you target specific customers by location, interests, and more, making sure your ads are seen by the right people.

The diagram below demonstrates how you can visualize your local targeting. Consider a map of your town with a circle around your training center, marking the area for your Google Ads. Inside this circle, icons for businesses, schools, and daycares represent your target audience. This visual helps you understand how Google Ads allows you to concentrate your ads on your local area, ensuring the right people see your first aid training classes.

You can also track how well your ads are doing, seeing exactly how much return you’re getting on your investment. Google Ads is exceptional at capturing immediate, high-intent searches for first aid training, making it a top choice for trainers looking to grow their business.

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How to Start Google Ads for First Aid Trainers?

Google Account Creation (or Use Existing)

Open ads.google.com and click “Start Now.” Follow the instructions to create your account.

If you don’t have one, create a Google account. If you do, ensure it’s a dedicated business account for clear separation.

Initial Business Information

Provide accurate business details: business name, and website (if you have one). 

You can still use Google Ads for your campaigns without a website, learn How To Run Google Ads Without A Website.

On the Overview Page, find and click the ‘+ New Campaign’ button to create a new campaign.

Campaign Objective

Leads focuses on generating direct inquiries and registrations, which are the lifeblood of the business. Since the goal is to fill classes and gain clients, tracking leads—whether through form submissions, phone calls, or direct sign-ups—allows for precise measurement of the campaign’s success.

Select Leads.

Campaign Type

The most effective initial campaign type for first aid training is Search. This is because your potential students are searching for training solutions using specific keywords like “CPR certification near me” or “workplace first aid”.

By targeting these search queries, your ads appear precisely when users are demonstrating a clear intent to enroll. This direct connection between search intent and ad delivery maximizes attracting qualified leads, making search campaigns the most efficient way to capture immediate demand and fill training classes.

Campaign Name

When naming your Google Ads campaigns for first aid training, aim for clarity and organization. Use names that immediately tell you what the campaign is about, like “Search – CPR Certification – Corporate Training”, including the type of training, the audience, and your location. This helps you quickly find and manage your campaigns. Follow a consistent naming pattern, keep it short but descriptive, and use abbreviations only if they’re clear. If you have many campaigns, add numbers or dates to keep them well-organized.

Bidding Strategy

A Bidding Strategy determines how you pay for interactions with your ads. It’s essentially how you tell Google your budget and your goals. You can choose from automated strategies, where Google optimizes your bids based on your objectives, or manual strategies, where you set bids yourself. Automated strategies, like ‘Clicks’, are designed to get you the most clicks within your budget. Other strategies focus on conversions, impressions, or viewability. The choice of strategy depends on your campaign goals and your comfort level with automated bidding.

‘Clicks’ is a good starting point for new campaigns. Select Clicks from the option.

Network Setting

Where your Google Ads show up is determined by your network settings. You can pick to have them appear on Google’s search results and related sites, or on a wide range of other websites and apps. You can also extend your reach to other search engines that work with Google.

For first aid training, it’s usually better to start by only showing ads on Google Search itself. This is because people looking for first aid training courses are usually searching directly on Google for specific certifications. Showing ads elsewhere might get clicks from people not really interested.

By sticking to Google Search, you make sure your ads reach people who are actively looking for your training, making your campaign more effective.

Uncheck both Google Search Partners Network and Google Display Network.

Location Setting

As described on the diagram above, you can set up your Google Ads for first aid trainers to target searches from a specific location. You can choose specific places, like towns or areas around your business. This helps your ads only show to people who can actually use your services.

Also, you can tell Google places you don’t want your ads to show through the exclude option. For example, if you only do first aid training in one city, you’d tell Google to ignore nearby towns. This saves money by stopping ads from showing where you won’t give service to.

Select ‘Presence: People in or regularly in your included locations’. This option focuses on showing your ads to individuals who are physically located within your chosen areas or who frequently visit those areas. This is particularly valuable for first aid training, as you want to reach people who can realistically attend your in-person courses. This setting filters out people who might be searching from other locations, but are not likely to become your clients.

Radius Targeting

Radius Targeting allows you to show your ads to people within a specific distance from a point you choose, like your business location. Instead of targeting whole cities or regions, you can set a circle around a spot and say, “Show my ads to anyone within, say, 10 miles”. This is perfect for local businesses like yours who want to reach customers in your immediate surrounding area, ensuring you’re advertising to people who can realistically attend your classes.

Language Setting

When setting up your Google Ads for first aid trainers, selecting the right language is important to reach your intended audience. You should choose the languages that your target customers speak. For instance, if you’re offering training in English, you’d select English.

Audience Segments

When advertising first aid training, it’s important to target the right people. Audience segments help you reach those most likely to need your services. Think of it like this: you wouldn’t advertise baby CPR to a construction crew.

Instead, you’d target new parents or daycare providers. For workplace first aid, you’d focus on business owners and safety managers. Individuals seeking general certification might be reached through community groups or local event listings.

By dividing your potential students into these distinct groups, you ensure your advertising efforts are focused and efficient, leading to better results and a higher chance of filling your training classes with the people who truly need the skills.

Campaign Duration

Basically, campaign duration is how long your ads show. You can keep them running all the time, which is good for regular first aid classes. Or, you can set them to run only for a short time, like when you have a special training event.

Ad Schedule

The ad schedule dictates when your ads appear throughout the day and week. For first aid training, you might show ads during typical business hours to reach professionals, or in the evening to target parents. You can customize the schedule to match your target audience’s online habits, ensuring your ads are seen when they’re most likely to be effective.

Ad Rotation

Ad rotation controls how Google shows different versions of your ads. When you create multiple ads within an ad group, Google rotates them to see which performs best. This allows you to test different headlines and descriptions.

Ad Rotation for First Aid Training and ‘Do Not Optimize’

For first aid training, starting with Do Not Optimize ad rotation allows you to gather data on all your ad variations equally. This is beneficial initially because it provides a clear picture of which specific ad elements, like headlines focusing on urgency versus those focusing on trust, resonate most with your audience.

If you show each version the same amount, you can see exactly which words or phrases people click on the most. This helps you learn what your potential students really respond to, so you can make your ads even better and get more people to sign up.

Ad Group and Keywords

An Ad Group is a way to organize your ads and the words people use to find them. You group together ads and keywords that are closely related. For example, you might have one group for CPR training and another for first aid for schools. This helps you show the most relevant ads to the people searching, making your ads more effective.

Keywords are the words people use to search on Google. For first aid training, these might be “CPR classes” or “first aid certification.” When someone searches with these words, your ads can show up. Choosing the right keywords is important because it gets your ads in front of people who are actively looking for your training, increasing the chances they’ll sign up.

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Ad Copy 

Ad copy refers to the text within your Google Ads, including headlines, descriptions, and callouts. It’s the written content designed to persuade people to click on your ad and take action, such as signing up for a first aid training course. For first aid training, your ad copy needs to be clear, concise, and highlight the benefits of your courses, such as certification, practical skills, and expert instruction.

Final URL

The Final URL is the website page people reach when they click your ad. It could be a page about your certain course.

Headlines

Headlines are the initial hook in your Google Ads. They’re the first words potential students see, so they need to make an immediate impact. Use phrases that directly address what people are searching for, like ‘CPR Classes’ or ‘Emergency First Aid’. Highlight the value you offer, such as ‘Become Certified’ or ‘Learn from Professionals’, to grab attention and drive clicks.

Description

Descriptions are your opportunity to really sell the benefits of your first aid training. Go beyond the headline and explain why your course is the best choice. Detail the specific skills students will learn, emphasize the expertise of your instructors, and address any worries potential students might have. For example, mention ‘Practical, Real-World Scenarios’ or ‘Certified Instructors with Years of Experience’. Always finish with a clear next step, like ‘Book Your Class’ or ‘Find Out More’.

Ad Extensions

You can add extra details to your Google Ads with Ad Extensions. They make your ads more helpful for people, and they don’t increase your budget.

Sitelinks

Sitelinks are like handy shortcuts added to your Google Ads. They’re extra links that appear below your main ad, taking people directly to important pages on your website. This could be links to sign up for ‘CPR Courses’ or learn about ‘Advanced Training’. They help people find what they need faster and make your ad take up more space, so it’s easier to see.

Callouts

Callouts are brief, powerful statements in your Google Ads. They’re short phrases that emphasize the key benefits of your first aid training, helping your ad grab attention. For example, you could use ‘Qualified Professionals’, ‘Real-Life Scenarios’, ‘Customizable Schedules,’ or ‘Affordable Group Rates’. These points quickly convey the value you provide, without taking up space in your headlines or descriptions

Policy Details

Google Ads policies for first aid training focus on ensuring accuracy, safety, and transparency. Ads must avoid misleading claims like guaranteed certifications without proper training, promote only safe and recognized techniques, and adhere to healthcare advertising regulations.

This means your ad copy and landing pages should accurately reflect your training offerings, avoid sensationalizing emergencies, and comply with all local laws related to medical training. Failure to follow these policies can result in ad disapprovals or account suspensions, so it’s important to provide clear, honest information about your first aid training services.

Budget

A key part of running Google Ads is deciding how much money you want to put into it. This is your budget, and it’s actually set as a daily amount. It’s like setting a spending limit, so you don’t accidentally spend too much. You can always change your budget as needed, based on how your ads are doing and what you want to achieve.

Campaign Optimization

Once your ads are running, you can see how well they’re doing by looking at the numbers. These numbers show you if your ads and the landing pages they lead to are working well. If you see that many people leave your landing page right away, it means your landing page might need to be changed to make it better.

Landing Page

Landing Page is the place people go after they click your ad. It is your Final URL. It’s the last chance to turn online visitors into customers. Even if your ad is perfect, if the landing page is bad, people will leave without doing anything. Making your landing page better means making sure it matches your ad, is easy to use, and helps people do what you want them to do, like sign up for your first aid training courses.

Examine the Essential Parts of a High-Converting Landing Page:

• Headlines — These are the first words people see on your page, designed to instantly capture their interest.

  Example: “Become a Certified Lifesaver,” “Master Essential First Aid Skills,” or “Fast-Track Your CPR Certification.”

• Hero image — This is the main picture or video at the top of your page, meant to make a strong first impression.

  Consider: a dynamic training scene, a group celebrating a successful certification, or a skilled instructor in action.

• CTA (Call-to-Action) —These are buttons or links that tell people exactly what to do next.

  Try: “Reserve Your Seat”, “Start Learning Today”, “Get Course Info”, or “Sign Up Instantly.”

• Key Benefits — These are the top reasons why your first aid training is valuable.

  Highlight: Official certifications, hands-on practice, expert instructors, schedule flexibility, or personal attention.

• Unique Selling Proposition — This is what makes your training unique compared to others.

  Showcase: Industry-specific courses, on-site training options, a mix of online and in-person learning, or exclusive post-course resources.

• Address Users’ Concern — This part answers potential students’ worries or hesitations.

  Examples: “Open to Everyone, No Experience Required,” “Budget-Friendly Options,” “Long-Lasting Certifications,” or “Everything You Need is Provided.”

• Contact Lead Form — This is a quick form to collect basic contact information.

  For first aid training, ask for: Name, email, and course interest.

• Testimonials/Social Proof — This section shows that your training is trusted and effective.

  Include: Student testimonials, company logos, online reviews, or training session photos.

First Aid Training Landing Page Sample:

Keyword Planner

To find out what words people type into Google when looking for services like yours, you can use the Keyword Planner within Google Ads. It helps you discover new search terms, learn how often they are used, and see the estimated cost of using them in your ads. This is an important tool for understanding customer searches and choosing the right words to target your ads.

Negative Keywords

To avoid showing your ads to people searching for things you don’t offer, you can use negative keywords in Google Ads. These are words you tell Google to ignore. For example, if you provide paid first aid classes, you can add ‘free’ to your negative keywords list, or ‘online only’ (if you primarily offer in-person training).

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Match Types

Match Types specify the criteria that a user’s search must meet for your advertisement to be triggered.

1. Broad Match — This is the most flexible match type. Your ad can show when someone searches for your keywords, related words, synonyms, misspellings, and even related searches.

   Example Keyword: first aid course

   Possible Search Queries Triggering Your Ad:

   • “how to treat a burn”
   • “emergency medical training”
   • “CPR classes near me”
   • “basic life support certification”

2. Phrase Match — Your ad shows when someone searches for your exact phrase, or close variations of that phrase, and can include words before or after the phrase.

   Example Keyword: “first aid certification”

   Possible Search Queries Triggering Your Ad:

   • “affordable first aid certification online”
   • “first aid certification for teachers”
   • “get a first aid certification today”

3. Exact Match — Your ad shows only when someone searches for your exact keyword or very close variations of it.

   Example Keyword: [CPR training classes]

   Possible Search Queries Triggering Your Ad:

   • “CPR training classes”
   • “CPR training class”

Conclusion

Getting Google Ads to work for your first aid training takes planning and smart choices. We’ve talked about picking the right goals, finding your audience, writing good ads, and making sure they get results. By focusing on your local area and who needs your classes now, you’ll get more students. Don’t forget, you need to check and change your ads often to keep them working well.

If you want your first aid training to grow, Google Ads is a must. People are looking for your classes online right now. If they don’t see your ads, they’ll find your competitors. Google Ads lets you reach people when they’re ready to sign up. So, don’t lose money on empty classes. Our team has helped many training businesses like yours get more students. View our clients’ success stories at YoYoFuMedia Case Studies Page. We know what works for first aid training. Let us help you fill your classes and make your community safer. Contact us today to get started.