Almost everyone has an email account. In fact, it was found that in 2020, the number of email users all over the world has reached 4 billion with approximately 306 billion emails sent and received. Users are expected to continue to grow; up to 4.6 billion by 2025. Don’t be left out! Let’s learn about some email marketing tips for orthodontists.
Email marketing for Orthodontists
You can use email marketing to send emails with useful information like Orthodontic promotions and new services. Patients can get the notification and open it —wherever they are. Even teens are still using email, all 64% of them to be exact.
What does this have to do with your orthodontic practice? Well, with your patient email list, you can send engaging and informative content. This lets you strengthen your relationships and be more relevant to them. You will definitely receive more patient referrals as a result.
How do I promote my orthodontist practice? There are a lot of digital marketing ideas for orthodontists, this includes social media marketing, PPC, email marketing, and more.
Do you need help with improving your online presence?
Benefits Of Orthodontic Marketing Email
Use your patient’s email list for more than just appointment reminders. Why not take advantage of everything email marketing for orthodontists has to offer? Here are a few of the good things you’ll get with email marketing.
Social media? Get more organic reach with email marketing!
Social media marketing for orthodontists is a great tool for connecting with potential clients. However, it has become a challenge for orthodontic practices to get noticed among the hundreds of content in a user’s news feed. There are also these unending changes to algorithms on social media platforms like Instagram and Facebook that make your head spin.
Marketing through these social media platforms can feel like a moving target. On the other hand, email allows you to reach almost all of those on your patient email list. This is for the obvious reason that your email list is not manipulated by algorithms.
Push your email recipients to take action.
There are obviously some pros and cons to every digital marketing tool. Social media lets you establish connections and is perfect for building your brand online. Building an online reputation through online reviews can help grow your orthodontic practice’s reputation.
What makes email marketing stand out? It rocks in sharing information about the services you offer and whatever products you have at the clinic.
What is the success rate of email marketing? According to agency analytics, email marketing produces better results than social media. Yes, social media does give you the opportunity to go viral. But let’s admit this doesn’t happen to everyone. While you get stuck in the maze of social media algorithms, the average rate at which people open emails is up to 25%.
Use email marketing for orthodontists to remind your patients about your referral program. You can mention new services available, or engage with your brand through educational newsletters.
Email marketing ROI —simply unmatched.
Pricing for email marketing can vary depending on the amount of work you want to be done. So you don’t really have to break the bank to promote your practice.
Also, there are a lot of free tools out there for you. For example, you can create high-quality images to make your email stand out like Canva. When it comes to templates, tools like MailChimp have a plethora for you to choose from.
The emails can be easily tracked to see how many people received them. You can even see how many have opened it and have clicked on the links in the email. Knowing these email marketing metrics will help you understand which content works and which isn’t. Because of this, you can easily adjust your email marketing strategy to get better results.
A well-written email can help your website and social media pages.
We already talked about how you can see in real-time how well your message is being received. This is especially when you enable click tracking for an email campaign.
Sending out a weekly or monthly newsletter is one of the most effective methods orthodontists can use. Because you can put in links in these emails, this is your opportunity to drive traffic to your website and other social media accounts. You can invite patients to follow your pages for the latest updates.
Stay relevant to your audience and keep them interested with your email marketing campaigns.
You can use an email campaign to announce orthodontic promotions, discounts, and even just tips to keep their braces clean.
Once patients begin to follow your orthodontic practice website and social media you can show more of your personality and office culture. Use Google My Business for Orthodontists to efficiently share your information and improve credibility in your practice. Don’t forget to create contests and giveaways to increase engagement and encourage followers to subscribe to your newsletter.
Email marketing can help promote your practice across platforms. This is a great way to increase your brand’s online visibility and reach a larger audience.
Email Marketing Strategies For Orthodontists
Now that you know the benefits of email to your practice, let’s find out how to create the perfect orthodontic marketing email.
You need to be relatable, conversational, and trustworthy to be successful in marketing. This is especially important in email marketing. Email marketing for orthodontists presents a lucrative opportunity for effective lead conversion. As long as you employ the best strategies for you, it all comes down to what goes into your orthodontic marketing emails.
Here are some email marketing tips for orthodontists to create an ideal email for your potential patients.
Hit the bulls-eye with a subject line that will make them click.
The most important part of email marketing is getting people to click. This can be the most difficult aspect of an email campaign. Make sure to take the time to create a good subject line. Here are some of the strategies that are known to boost your click rates.
Get more attention with the help of experts!
1. FOMO
FOMO means fear of missing out. Subject lines like “Get it before it’s gone” or “Don’t miss out” create a sense of urgency. It’s a reliable strategy for gaining more clicks because we’re naturally inclined to want to be part of things.
2. Make them curious
Your Subject needs to be informative, but you can also use this to tap into your recipient’s curiosity. A good example of this is “Do you want a summer surprise?” Check this example from Authority Hacker below:
3. Make it personal but not too much
Nothing screams spam than receiving an email without using your name. Make your email more personal, with subject lines to match. You can do this magic even with a tool like GMass and a bit of spreadsheet magic.
But don’t overdo it! A too personal email might end up…creepy. Stalker vibes much?
4. Be direct Be direct and keep your subject lines short.
You can stick with around seven words or 41 characters. Another reason for this is due to mobile compatibility.
Since were done talking about the subject, here are more email marketing strategies for orthodontists.
Write a sexy preview text
After all that effort with your subject line, it may not be convincing enough to make the recipient open your email. But hope is not lost. Let the preview text save the day!
The preview text is the first several words that start the email. Because of this, make sure your email content starts out strong.
Keep your content relevant
Just like any digital marketing strategy you should make yourself as relevant as possible. Make sure you know how you got your leads. You should know which services they got from you and if it makes sense to send them a particular email. It would be more reasonable to send a newsletter about how to care for braces to someone who just got them rather than talk about implants.
Make this evident through subject lines and content you know is relevant to that particular reader.
Don’t be boring!
Make your email sound conversational. This helps you avoid creating a spammy-looking email. Boring and mass-produced emails go straight to archive or trash —if it doesn’t go to the spam folder first. Just like any other content, put in subheaders. You can post them as questions too and it won’t feel like they’re reading a very long email.
This means you should make everything readable and easy to follow. Also, use bullet points and concise paragraphs.
Don’t forget your links and hot CTAs
Keep your eyes on the prize and write your email with an end goal in mind. Whether it’s to get more followers on social media or more clients, make this message clear and secured with a crystal clear call to action.
Two CTAs is enough without looking spammy or overwhelming. Remember to make them concise and direct. Don’t forget to use buttons so they’re not easy to miss.
As long as you know they are done correctly, orthodontic marketing emails are affordable yet lucrative. It’s an efficient way to keep a strong relationship with potential new patients.
Make sure you remember to check the different email marketing metrics to see how you are doing.
Email marketing tips for Orthodontists – Email Campaign
Thank you for reading until the end of our post on email marketing tips for orthodontists. Email marketing has been around for quite some time now and has since been an important part of our lives. It is a lucrative strategy to adapt to your business.
Learn about more ways to bring more customers your way.
Learn about innovative strategies and grow your email list. Make use of email marketing services and tools to automate and make the process easier for you. Sending out reminders and important information through Email can keep you relevant to your potential patients for a long time. If you need help with more Orthodontic Marketing Ideas, give YoyoFu Media a call!
