What makes TikTok different from other social media platforms, is its ability to bring you up from zero to hero. You can wake up to a million followers in a single post. Because of this, It might be a good idea for you to try TikTok for orthodontists.
The videos can be 15 seconds to 3 minutes long and let you reach a massive audience. Compared to YouTube, TikTok lets you create content fast and with ease. What are orthodontists doing on TikTok? Let’s find out how to use TikTok to promote your practice.
Why Are Orthos On Tiktok?
There are already a lot of orthodontists competing for your pool of potential patients. In fact, there are around 11 billion orthodontists in the US in 2022. This means you’ve got to “up” your game in any way you can.
One way is to give attention to your orthodontic practice’s social media presence. It may be one of the most important marketing strategies at your disposal.
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Should Orthodontists use TikTok?
Using social media is a great way to build trust and strengthen your relationships with both potential and existing patients. You can respond and contribute to relevant posts to increase your conversion rates.
However, thinking of good ideas and putting them on social media like TikTok can be challenging. Let’s find out the ways orthodontists are leveraging TikTok.
1. You can use TikTok to tell a story
TikTok is all about videos which makes it a perfect avenue to tell your story. You can show success stories to encourage potential patients. You can also show videos of how a regular orthodontist procedure is done.
Yes, TikTok has all these viral songs and trends. You can create content by just using a trending “sound” on your video. However, this doesn’t mean you should stop giving out sound orthodontic advice.
Just like any social media platform, it is important to provide value to your audience. Digital marketing dictates that you have to give the audience something they can use and probably want to watch.
2. You can use TikTok to grow your online presence
Do you know that the videos you make on TikTok can easily be shared with your other social media accounts? Because you can share your TikTok videos on Instagram and Facebook you don’t have to think about making too much content for different platforms.
As we previously mentioned you can easily use viral songs and use trending sounds on your videos. This can be especially helpful in times when you just can’t think of any content.
Coming up with creative content can be really nerve-wracking so it helps that TikTok can help create content for your other platforms. You can easily download the videos too and maybe share them on your website. Just remember to keep your content valuable instead of just the plain dancing videos. After all, you’re an orthodontist, remember?
3. TikTok for orthodontists can help you go viral —fast
We already mentioned how easy it is to create TikTok videos. In creating a TikTok for orthodontist content, one thing you need to do is make sure to jump into the latest trends. And since TikTok is big on trends, it can be pretty easy to go big and viral as long as you do things right.
It does mean you might have to show your moves in doing dance trends or bringing out a comedy act with a lipsync. If you want something simple, you can just use fun filters too.
Getting into the latest trends will give you a better chance to end up on people’s For Your Page (FYP). The FYP is similar to Facebook’s newsfeed, when you make it to FYP TikTok will see you as an active contributor and give you a share of the audience.
4. TikTok for orthodontists can help you create fast content
Unlike YouTube videos, making videos on TikTok is relatively easy and uncomplicated. You don’t really have to make all the edits you would for a YouTube video. TikTok has readily available filters and effects you can use. Not to mention the trends can already help you with creating the flow of the video.
You still need to use some engaging strategies though like using hooks to make your viewer finish watching your videos. Hook your audience at the beginning of your video with an interesting click or even text on video.
Put another hook in the middle of your video and a hook for every 5-10 seconds to keep them from scrolling past. Creating a fast-paced video and using a lot of quick jump cuts throughout the video can make your videos a lot more interesting.
5. TikTok is a platform where your target audience is likely to engage with your orthodontic practice
What’s unique about TikTok is how you can easily engage with your audience. TikTok has interesting ways to respond and engage with followers like duets and stitches.
Just beware of being shadowbanned and be observant if you get a sudden drop in engagement. TikTok could shadowban you if you violate community guidelines. post spam, inappropriate videos, or if so if you reply to every single comment.
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The Bentist Tiktok – Who Is The Tiktok Orthodontist
The Bentist Tiktok is sweeping social media right now. Is the Bentist actually a dentist? Yes, he is.
Who is the TikTok orthodontist leading the platform?
If you’ve been on TikTok for some time now, you might have already come across Dr. Ben Winters. He is more famously known as “the Bentist” who already has 11.6 million followers. He works at Wincrest Orthodontics in Texas.
Probably what made him stand out is his credibility as an orthodontist matched with his bold personality. Much like BBC’s Brian Cox, but hotter —because he dances…sometimes shirtless.
Dr. Winters has been around since 2019 on TikTok. He brings various videos to his followers that include dances, comedy lip-sync, and educational content. You’ll know it is The Bentist video with his signature black-on-black scrubs in a dental office.
Aside from giving TikTok users hilarious videos, The Bentist also gives a healthy amount of informative videos. He has lots of videos where he busts myths, tears down misinformation, and shares useful information about orthodontic procedures.
So what are the ways orthodontists are leveraging TikTok?
As we mentioned before, the great thing about TikTok is the opportunity to go really big on the platform. And this is by making simple videos that you can share on other platforms. Take a look at Dr. Ben Winter’s YouTube subscribers:
Because he got so famous on TikTok, his YouTube account is also getting a lot of attention. He would also be sharing his TikTok videos on this platform.
Should your orthodontic practice be on TikTok? Why not!
As you can see from The Bentist, he is also getting attention on his Instagram account. You just have to know how to live on TikTok.
What are Orthodontists Doing on TikTok?
There are also other orthodontists on Tiktok aside from Dr. Ben Winters.
Her name is Dr. Britteny L. Zito. She does a lot of duets to tell her audience about how to properly care for braces and orthodontic procedures.
As you can see, TikTok is a fun and simple platform to increase your following. Although it is simple to use, it still makes sense to make the most of it. So, what are orthodontists doing on TikTok?
Braces are quite hard to maintain. You can create self-help content about braces and some braces hacks. Keep tutorials fun and show your audience how knowledgeable you are. This will help build trust. Let everybody know how much of an expert you are.
You can even offer a style guide and show off your creative side while proving that orthodontics isn’t boring.
Engage with your potential patients through duets. Instead of just responding to other users as comments, make a video about their braces as well as other experts with a side-by-side video.
Bring your before and after to the next level through grand reveals. Shoot videos of your favorite patients (with their permission of course) and show how their smiles look with the braces off. You can even do this by lip-syncing to popular songs which are a real hit on TikTok.
Orthodontists are people too. Show people that you can get up to some funny antics. You can also take this time to show your office culture and make you and your staff relatable. Some influencers even get their kids involved. If you have your little ones around it’s time to turn on the camera and capture their best moments with you.
Giveaways, giveaways, giveaways! Promote a new product or service through a giveaway or contest and post it to TikTok too. Everybody loves festivities and giveaways and celebrations are great to share with your potential clients.
Did your practice just win an award? Did you reach a thousand followers? Everything good is worth sharing!
We can help you stand out from other orthodontists out there.
Tiktok For Orthodontists – Should You Get In On The Trend?
Think about what kind of content is easiest for you to make. If you enjoy making videos or have a younger staff, you can try out TikTok for orthodontists and join in the newest dance trends.
However, it is best to gauge what you can do best for your practice. If you can only make time for photos, then you can settle for Pinterest or Instagram. If you need help with letting people know about your Orthodontist practice, give us a call!