Creating a mobile-friendly website is a must-have for every dental clinic in this day and age. You are losing patients and revenue if you do not have a mobile-friendly website.
In fact, 80.63% of the world’s population is using smartphones. With that being said, people are always on their mobile phones navigating through an app, scrolling through their social media accounts, and playing games.
But first, let’s define mobile-friendly.
What does mobile-friendly mean?
Mobile-friendly refers to how functional a website is no matter what device you are using. This means even if you are scanning a website through your mobile phone and tablet, the entire page functions the same as what it looks like on the desktop. In short, the website is still compatible with the device you are using.
That’s where having a mobile-friendly website comes in.
People usually get annoyed when a page takes very long to load. According to statistics, 53% of mobile users leave sites if 3 seconds have passed and it still hasn’t loaded. The bounce rate is so high that it may cause an impact on your sales.
Now that you know the risks of not having a mobile-friendly dental website, you should also know its importance in your dental practice.
Benefits of having a mobile-friendly site for dental clinics
#1 It boosts your dental practice’s sales
According to 2019 research, people who are using mobile-friendly sites have a 67% chance of buying a service. This is because when people expect that as they go through a certain site, it will be easier for them to book an appointment or send an inquiry about the right treatment for their tooth problem.
Aside from that, people are more likely to recommend a good website to their friends if it loads quickly, and everything is working well from the page design, pop-ups, call-to-action-buttons and etc.
So, if you haven’t yet created a mobile-friendly site, now is the perfect time to do it because you have no idea how many customers you are losing with a non-mobile-friendly website.
#2 It increases your dental clinic’s rank in Google
As of 2015, Google has announced that having a mobile-friendly site is one of the criteria that helps increase the ranking on Google. So, if you want to bring in more patients to your dental clinic, start making your page, a mobile-friendly one.
You might be wondering, what makes a website mobile-friendly?
Here’s how to make your dental clinic’s site mobile-friendly:
- Texts should be readable and uncluttered.
- The content must fit the screen of the mobile.
- Button placements should be properly distanced from one another so that when tapped, it’ll lead page visitors to where they actually clicked.
#3 Convenient for mobile users and potential customers
Having a mobile-friendly website increases not just the patients’ but also the satisfaction of potential customers. This is because if all the information needed such as the contact number, clinic address, and fill-out form can be found in your dental clinic ad, it will be easier for them to reach out to you because it’s all in one place!
To appear on mobile apps such as Facebook, consider using ads to show up on potential patients’ feed.
#4 It sets an impression on your dental clinic
Websites set the tone for every business. If people heard your dental clinic’s name somewhere, they’ll eventually get curious and visit your website. This is why you should think of setting up a website that accurately reflects your dental clinic because this is where some of the potential customers base their impressions. Improve your dental patient referral programs by reading our guide!
So make sure to make your website look professional!
Want to make your site mobile-friendly but don’t have the time?
Now that you know the importance of having a mobile-friendly site, we’ll now discuss a few things that you should remember when setting up your dental clinic’s website:
Things To Consider When Setting Up Your Dental Clinic’s Website
- Loading speed
- It’s 2021 and people would rather go to another website than wait forever before a website is completely loaded. So, if you have a web developer, this is one of the things that you should be working on because today, website page load speed matters.
- Page design
- I will show you two types of websites.
Here’s the first example:
and here’s the second example:
Between those two examples, which do you prefer to use when purchasing a product?
Of course, it’s Example #2. The reason is that Example #1 seems too crowded and complicated for users to navigate your website. In short, it’s an eyesore. While the first example seems to be organized, has a good layout, and does not contain heavy text.
As technology gets more and more advanced, your website also needs to improve.
Knowing how color combinations work helps when designing a website. You can try using a color palette or choosing a color scheme first. This should be one of the things that need to be considered as it serves as the personality of your website.
Aside from that, it also plays a role in how long a page visitor stays on your site helps you understand what a good color combination is, and lets you avoid using clashing colors.
- Usability
- If you have an eye-pleasing dentist web page but mobile visitors experience difficulties such as being redirected to error pages, needing to zoom in on the page to read the text, drop-down menus that are not working, etc., they will still leave your page, in an instant.
- So, to prevent that from happening, you have to make sure that everything is working fine on your dental practice’s website. From the font style, font size, and extra tools that will be used by mobile visitors.
- Content
- Of course, you should also pay attention to the content that you will be indicating on your dentist’s website. It is true that some users don’t really read the entire text on your website but that should not be a reason for you to slack on writing a good piece. Just be reminded that while writing, think wisely about where you are going to put the most important parts so that
Don’t know where to start in setting up a mobile-friendly dental website?
Implement proper meta tags for your dental website in order to help Google to become familiar with your content and improve your site ranking.
Signs that your dental website is not mobile friendly
- Poor page loading speed
Page load time matters because people get easily frustrated if your page takes too long before an entire page completely loads.
To prevent that from happening, try compressing image or video files on your dental clinic’s website and remove some of the unnecessary plugins (if you are using WordPress).
- Website keeps on crashing
If your site keeps on crashing, customers may become unsatisfied with their online experience. This may result in transferring to another dentist’s page and we don’t want that! So don’t forget to regularly keep track of your website.
- Difficult to navigate
Just like page load time, navigation also matters on your dental clinic’s website. Page users should not find the page site complicated or else they might transfer to other pages. In short, keep it simple.
Reference: https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/
Need help fixing your dental clinic’s site?
If your dentist page has any of these, it’s important to fix it as soon as possible if you don’t want to lose potential patients!
Want to know if your dental website is mobile-friendly? Try Google Search Console
In Google Search Console, you can submit individual URLs for the pages of your dental website to test if it encounters a problem when used on mobile users. There are two ways how you can check: It’s either copy and paste the URL of your website or paste the code from your website. After testing if it’s mobile-friendly, it’ll show you customized reports on what can be done to improve your dentist page.
Here’s how the result will look like if your dentist page is mobile-friendly:
Conclusion
As time goes by the number of internet users keeps on increasing. Some are using mobile devices while others are using computers. Regardless of what device they use, what’s important is to keep your dental website responsive on any device.
This way, potential clients can easily contact you without a hassle and aside from that, your business will rank higher in search engines!
