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Google Ads for House Painters – The Best Guide for House Painting Companies in 2022

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Say goodbye to the traditional method of sending flyers to random strangers who aren’t really interested at all and say hello to an advertising platform where you can get more leads and more customers for your house painting services! With Google Ads, widening the reach of your target audience is made easier!

But first, let me tell you a little background about Google Ads.

1. What are Google Ads?

Google Ads is a digital platform that helps you create marketing campaigns for your painting services. Google Ads for House Painters lets you have complete control over how much money you are willing to spend on digital marketing, you can also easily manage and reach out to interested individuals in hiring painting contractors.

And most importantly, it is possible to monitor your accounts by seeing which ads generate clicks and which ones don’t.

Below are some of the ads that may show up when you search for “House painters.”

house painting services ppc example

house painter ppc search results

1.1 Why Google Ads for Your Painting Company?

Google Ads for your painting company is a handy tool if you are aiming to dominate search results.  This platform also increases the chances of your house painting services being seen by the people living in your target location since it gives you the upper hand to choose when and in what scenarios you would like it to be displayed on Google.

With Google Ads, determining the ads that work well for your business and which do not is easier to track. You can also instantly create and at the same time, monitor its performance! All in one place!

 

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2. How to Create Google Ads for House Painters

2.1 Creating Google Ads for your House Painters Campaign

First, log in to your Google account.

After that, go to Google Ads and click the “Get started” button.

Get started for house painters

 

Then, choose the main advertising goal your painting business is aiming for. Pick one of the three options.

select main advertising goal for house painters

 

After that, select “Expert Mode” so that you can have full access to Google Ads’ additional features which are having more control over bidding methods and selecting from a variety of campaign kinds.

select a campaign goal for house painters

Next, for the campaign type, select “Search.

This will allow your advertisements to those who are actively looking for your House Painter Services. It’s a great option for those who wanted to generate sales, leads, and traffic to your website.

select a campaign type for house painters

For the results you want to gain from your House Painters campaign, let’s assume that you want to increase the number of visitors to your website.

Select “Website visits” among the three options.

select the result you want to gain from your house painter ad campaign

Leave “Search network” enabled and disable “Display network.

select a network for house painter ad

Reasons to enable Search Network:

  • this will let your House Painter Services ad appear on a range of search-related websites, including Maps, Shopping, and other Google search partners.
  • this will expand the scope of your House painter ad.
  • also, when someone searches for terms related to any of your keywords, this will give some visibility

What is Display Network and why should you disable it?

Display Network connects your House Painter ad to videos, websites, and blog articles that customers are looking at right now.

Reasons to disable Display Network:

  • It is more likely to get ignored by users as it appears while they are browsing
  • It has a lower click-through rate (CTR) compared to Search Network.
  • Since it has a low CTR, it will probably have a lower conversion rate as well.

Then, you have to decide the location where to show your ads.

select location and language for house painters

Enter the location you are aiming to reach. Next, click “location options.”

For the target location, select “People who visit or regularly visit your target area.”

For the excluded location, select “People who visit or regularly visit your excluded locations.”

Following these steps will ensure that your ad is seen by folks who are looking for House Painting services.

 

select target options for house painter ppcThen, select your desired language.

Select “English.”

After that, “select additional settings.”

Enter the start and end dates to determine how long your ad will be shown.

select start and end date for house painter ppc

In Google Ads, you can decide on the dates you want your Google Ad for House Painters to appear and when you don’t want to.

To choose which days your House Painter Ad will appear, click “Ad Schedule.”

One of the beneficial functions of Google Ads is ad scheduling. This allows individuals to set a timeframe for when they want their House painting services ad to be presented to potential clients.

 

Need help deciding on the dates to show your House Painter ad?

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2.2 Creating an Ad group for your House Painters campaign

In this phase, you will now create an ad group for your campaign.

What is an Ad Group, exactly?

An Ad group is a set of advertising that is aimed at the same audience. You can use this section to set a bid that will be used when the keywords in an ad group can cause an ad to appear.

Ad groups are in charge of the bids, target audience, placement, and delivery choices used to capture the audience.

When creating an ad group, you must first come up with a name for it.

Let’s say you are offering “House painter services.”

When you press “enter,” a list of similar keywords to your House Painter Services will appear.

house painter keywords

2.3. Types of Keyword Match

Exact match

An exact match is a type of Keyword Match that shows your House Painter ad to clients who are searching for the same words and phrases that you have. To apply this to your keyword list, you must include the exact word within the brackets.

For example:

when someone searches [House painter services] it will give that person results of [House painters in your area].

Phrase match

Next is phrase match. This type of keyword match displays your House Painter ad when people search for phrases that you include in your keyword list and find relevant to your industry.

To add this to your keyword list, enter the words you want to trigger your ad from showing up within the quotation marks.

For example:

House painter services”

“House painters near me”

“Affordable House painters”

Broad match

On the other hand, broad match allows your House painter services to appear when search terms are relevant to the keywords you included in your list.

To get broad match results all you have to do is simply type in the word or phrase that you are going for.

For example:

House painters

House painting services

Negative Keywords

Negative keywords are used to ensure that your House Painter Ad does not appear when terms or phrases that are irrelevant to what you are offering are being searched.

For example:

Since you are only offering House Painting Services, you don’t want your ad to show up when someone searches for painting classes or painting instructors. Because of that, you have to include “painting classes” and “painting instructor” on your negative keyword list.

Why add negative keywords in your house painters campaign? 

  • Your budget may run out because every time your house painter’s ad shows up even if the search term used is irrelevant to what you are offering.
  • Including negative keywords in your list helps boost your PPC results

How to Add Negative Keywords to your House Painters Ad

To add negative keywords, Click “Keywords” on the left side of your Google Ads page.

select keywords from the left overview panel of

On the drop-down menu, click “Negative Keywords.”
After that, click the “+” symbol and start adding your negative keywords.

add negative keyword for house painter ppc

Click “Save and Continue” after you’re finished.

Afterward, you will have to enter the details for your House Painter ad’s final URL.

But first, you must familiarize the parts of it.

2.4 Create the structure of your Google Text Ads

When creating the structure of your Google Text ads, you have to fill in the Display path, Headlines, and Description.

This is what the structure of a Google Text Ad looks like:

structure of a google text ad

Final URL

The final URL is your official website.

Display Path

This is a section of the official website URL of your House Painting Services.

Headlines

The “headline” refers to the first line that people see in Google Text Ads Here, you must include the main keywords that you are working on. Here, you are only given 30 characters to write a headline so, you must include the main keywords that you are working on.

Descriptions

This part appears below the headline section, it allows you to differentiate your ad from your competitors. Here, you’ll have to persuade clients to hire you as their House Painter. Make sure to include your research goal because it is only limited to only 90 characters.

when you are done with this step, on the right side of where you are working, a desktop and mobile preview of your House Painter Ad will appear:

Desktop view:

house painter ppc desktop preview

Mobile view:

house painter ppc mobile view

3. Ad extensions

The additional information that you wish to appear beneath your House Painter Ad is called Ad extensions. At some points, it can increase your House Painter ad’s clickthrough rate.

Why are Ad extensions important?

  • they boost interaction
  • have an impact on ad quality
  • users are more likely to make informed judgments and take action when relevant ad extensions are available
  • can generate more engagement

Types of Ad extensions

Here is an example of how site link and call extension may look like in desktop view:

house painter ppc sample

Sitelink extensions

Sitelink extensions like what the word says “link your ad to specific pages on your same website.” Adding this kind of extension can help users get where they want to go on your website fast and effortlessly, making it more convenient and hassle-free for them.

Callout extension

Callout extensions allow you to highlight the deals of your House painter ad.  This can be used to define the types of things you sell, highlight a current special offer, or identify a specific target market.

Call extension

In call extensions, you can include your business’ contact details. It is one of the must-have ad extensions for a company that provides customer service or sales over the phone.

Location extension

If you are looking for a place in your ad to put your business address, a location extension is a right place. Adding this kind of extension gives people an idea of where your store is located, and maybe visit your location if it’s nearby.

App extension

If your business also has an application, you must try using the app extension in Google Ads. Adding this kind of extension makes it more convenient for mobile users since they no longer have to look for your app on their play stores or app stores. One-click and they can directly install the application for your business.

Promotion extension

This extension is used to highlight the best deals that your company offers.

Price extension

This extension is used to highlight the price range of the services that you offer. You can add up to eight price extensions per ad.

Affiliate location extension

Affiliate location extensions give the people an idea of the other locations where they can access the services that your business offers. This kind of extension is useful if your product can be purchased in other stores aside from your establishment.

 Learn more on which Ads extensions can help boost your click-through rate

Can’t decide which type of ad extension to use?

Learn More From Our Experts 

 4. Budget and Bidding

In this section, you must set the daily budget (average daily budget) as well as the maximum amount (bid) that you are willing to spend per click on your House Painter Ad in this section.

The highest price you’re willing to pay for a click on your ad is called a bid.

set daily budget for house painters

set maximum cost per click for house painters

Once you’re done, click “save.”

house painter ad set up complete

Congratulations! You’ve finished the process of creating a Google Ads Account for your House Painting Services. You can now see and track the status of your ad campaign.

Is creating a Google Ads account hard for you?

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5. Conversion

The action that a person takes in response to your advertisement is called a conversion. It can be done by clicking, viewing a video, signing up for a newsletter, purchasing a product, or booking an appointment.

Conversion rate

It is the percentage of visitors who completed a task after visiting your website.

How to determine the conversion rate:

Divide the number of interactions your house painter ad has received by the number of people that performed a task on your website (e.g. purchased a product, subscribed to a free trial, and etc.) ate.

Conversion rate = the number of interactions ÷ by the number of people that completed a task on your website.

6. Landing Page

A landing page is where users will be redirected once they click on a certain ad. It is used to target a specific audience, to increase the chance of having higher conversion rates.

Below are some of the things that a good landing page must contain:

  •  a headline that persuades the visitors to book your house painting services
  • must contain the perks that come along with the house painting service you provide
  • a striking call-to-action button
  • testimonials from previous customers (this will increase the trust of your potential clients)

Know the difference between these three terms: 

  • Facebook ads 

Facebook ads are just like Google ads but the only difference is the platform it is displayed at. This kind of ad can only be created and published on the social media platform, Facebook, and is only visible to users who are browsing their newsfeed.

Wondering how Facebook ads look like?

  • Search Engine Optimization or SEO

It is known as the process of improving a website for search engines. It’s the process of increasing the quality and number of website visits as well as brand exposure by employing non-paid or organic search engine results.

Want to learn more about SEO?

  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

The primary difference between these two is that SEO focuses on optimizing a website for organic search results while SEM, on the other hand, aims to increase traffic and visibility through both organic and sponsored search.

Conclusion

Things to remember when creating Google Ads for House Painters:

  • When deciding on a budget, start small.
  • Plan your target audience and target location.
  • Conduct research on the keywords you are about to use before implementing them.
  • Make accurate and effective landing pages.
  • Last but not the least, adding negative keywords is a must!

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