Are you struggling to land those big, high-value concrete projects? Are you also wondering how your competitors consistently fill their schedules? The answer isn’t a secret — it’s strategic. Successful concrete contractors are using Google Ads, a marketing platform that delivers a steady flow of qualified leads and helps grow their business.

Learn how Google Ads for Concrete Contractors works.

What is Google Ads?

Google Ads are paid advertisements that pop up on Google’s search results and other websites. Concrete contractors use them to promote their concrete business. These are also known as pay-per-click (PPC) advertising. You’ll see them on Google’s search engine results pages (SERPs).

Concrete businesses use Google Ads to reach a bunch of different marketing goals. By bidding on relevant keywords and writing catchy ad copy, you will be seen by more people and reach potential customers who are already searching for your concrete services. This targeted approach makes sure that your ads are shown to users who are interested in your concrete services. This will lead to more projects.

Google Ads are a flexible and cost-effective advertising solution for businesses of all sizes. You only pay when someone clicks on your ad, so it’s easy to track how well it’s working. Google Ads also provides a bunch of tools and features that lets you track how your ads are doing, measure return on investment (ROI).

Sample of a Google Search Result on ‘concrete contractors’ in Los Angeles, California: 

The diagram below visually walks a potential customer through the process of finding and hiring a concrete contractor using Google Ads. It begins with a person searching for concrete services, like “concrete driveway repair,” which triggers the contractor’s targeted keywords. This causes their ad to appear at the top of Google’s search results page, featuring compelling headlines, descriptions, and extensions. When clicked, the ad sends the customer to a well-designed landing page with clear contact information, project photos, and a call to action. The diagram also shows how the contractor tracks conversions, such as phone calls or form submissions, and uses this data to continuously optimize their campaign. The inclusion of a mobile optimization icon emphasizes the importance of a mobile-friendly landing page.

This diagram effectively illustrates the connection between a customer’s search and the contractor’s lead generation, highlighting the key elements of a successful Google Ads campaign.

Stop guessing where your next concrete project will come from. Imagine a consistent flow of high-value leads, directly from homeowners and businesses actively searching for your expertise. Discover how we can transform your lead generation and cement your position as the area’s top concrete contractor.

Schedule Your Free Google Ads Consultation Today!

Google Ads Account Creation

Visit ads.google.com.

Click Start Now. If you have a Google account, sign in. If not, create one.

Follow the Initial Setup

Google will guide you through some initial questions about your business information and business goals. 

Switch to Expert Mode 

In the initial setup, you’ll likely be prompted to create a “Smart Campaign.” For more control, choose the “Switch to Expert Mode” option. This is crucial for optimizing your campaigns effectively.

Campaign Creation Steps for Google Ads for Concrete Contractors

Once you are in Google Ads Dashboard, you will see the overview page. The overview page provides a snapshot of your campaign performance.

To create a new campaign, look over +New campaign button and click it.

 

Then, you will need to define your business goals. Choose a campaign objective.

Campaign Objective

For your Google Ads for concrete contractors, the most suitable objective is typically Leads. This focuses on generating inquiries from potential clients, such as phone calls or form submissions, rather than simply driving website traffic.

Following this, you’ll select the campaign type, which determines where your ads will appear.

Campaign Type

For concrete services, a Search campaign is highly effective. This allows your ads to show up when people actively search for relevant keywords on Google, like “concrete driveway installation” or “foundation repair near me.” This targeted approach ensures your Google Ads for concrete contractors reach individuals who are already looking for the specific services you offer at the exact time.

Campaign Name

Enter the campaign name of the particular service you want to advertise. You can also create separate campaigns for various service types or service areas. Separate campaigns make it easier to track the performance of different services and identify which campaigns are generating the best results.

Bidding Strategy

When managing Google Ads for Concrete Contractors, the choice of bidding strategy is important for maximizing return on investment. This strategy dictates how you pay for clicks on your ads. For a business aiming to generate leads, several options exist, each with distinct advantages. Initially, “Maximize Clicks” is a valuable approach, as it focuses on driving the highest possible number of website visits within your budget.

Campaign Settings

Network Settings

Network settings choose where your ads show up. For your Google Ads for concrete contractors, it’s usually best to only show ads on Google’s main search results.

Using Google Search Partners Network shows your ads on other websites, but often brings in less serious customers.

The Google Display Network puts your ads on websites and apps, but doesn’t work well for finding people who need concrete work right away.

By unchecking both Google Search Partners Network and the Google Display Network, you make sure your ad money is spent only on people searching for concrete services directly on Google. This way, you’re more likely to find customers ready to hire you, instead of people just looking at random things online.

Location Settings

When you use Google Ads for your concrete business, it’s really important to pick exactly where you want your ads to show. You should tell Google where you work, like the towns, cities, or areas you cover. This way, your ads only go to people who live where you work. So, if you only work in your town, your ads won’t show up in a city far away. This saves you money and helps you find customers who will actually hire you.

Pick the setting that says “Presence: People in or regularly in your included locations”. This is super important for your Google Ads for concrete contractors because it means your ads will only show to people who are going to hire you. It focuses on people who live or spend a lot of time where you work. This stops you from wasting money on people just visiting or passing through.

Language Settings

The Languages setting decides who sees your ads based on the language they use on their Google account. For your Google Ads for concrete contractors, it’s best to pick the main language people speak where they work. If most people speak English, choose English. But if many people speak another language, like Spanish, create a separate campaign. This makes sure people who understand your ads will see them.

Remember, this setting is about the language on their Google account, not just where they are. So, make sure it matches the people in your area.

Start and End Dates

It’s usually better to let Google Ads run all the time, instead of setting an end date. This helps you always find people who need concrete work. Because people do construction and home projects all year, keeping your ads on means they can always find you. But, you can still stop or change your ads whenever you want, depending on how much money you have or how busy you are. This lets you control your ad spending and change things as needed.

Running a concrete business is demanding enough. Don’t let the complexities of online marketing add to your stress. Let’s discuss how we can simplify your marketing and maximize your ROI.

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Ad Schedule

You can pick the exact days and times your ads show. This is helpful if you only work certain hours or days. By setting a schedule, your ads show up when people are most likely looking for your services and when you can answer calls or emails. This stops you from wasting money on ads when no one is working, and makes sure they show up when they work best.

It’s important to have someone ready to answer calls because people expect a quick response. If someone calls or fills out a form when your ads are running, they expect you to reply soon. Having someone ready means you can turn those people into paying customers.

Ad Group

Ad groups help you show the right ads to the right people. You can create ad groups for each service you offer.

So, if someone searches for ‘concrete patio installation’, they’ll see an ad from your ‘Concrete Patios’ ad group, not your ‘Foundation Repair’ one. This makes your ads more relevant and increases the chances of people clicking on them.

Keywords

Keywords are the words you tell Google to look for. When people search on Google, if they use your keywords, your ad shows up. You pick words that match your services, like ‘fix concrete foundation’ or ‘new driveway.’ This helps your ads find people who are actually looking for your help.

Keyword Planner

The Google Keyword Planner helps you find the best words to use in their Google Ads. You can type in words like ‘driveway price’ or ‘fix foundation’ and it tells you how many people search for those words, how hard it is to rank for them, and how much you might need to pay. It also gives you new keyword ideas and shows you what people in your area are searching for.

Keyword Ideas Result on ‘concrete driveway’ in Los Angeles, California:

Ad Copy

Final URL and Display Path

The Final URL is the actual webpage people visit when they click your ad. It should lead to the correct page for your services.

The Display Path is a short, easy-to-read version of that address that appears in your ad. It helps people understand where they’ll be taken, making your ad more useful.

Headlines

Headlines tell people what your ad is about. For your Google Ads for concrete contractors, make them simple and say what services you offer. Think about what people want, like good work and reliable service. Use headlines like ‘Expert Concrete Work’ or ‘Build Your Dream Patio.’ Adding your town helps too. Good headlines get you more customers.

Descriptions

Descriptions give you room to tell people about your concrete services. Explain why your work is good and what makes you different. Tell them about your experience, skills, and happy customers. Say where you work, and use words that encourage people to click, like ‘Find Out More’ or ‘Get an Estimate Now.’ Good descriptions help people understand your services better.

Sitelinks

Sitelinks are extra buttons under your ad. They take people straight to different pages on your website. For your Google Ads for concrete contractors, this means people can go right to ‘Driveway Jobs’ or ‘See Past Work’ instead of having to look around your website. This makes it faster for them to find what they need and contact you.

Callouts

Callouts are short phrases that point out the best things about your concrete work.

Landing Page

Landing Pages help turn ad clicks into customers. They’re websites for one specific thing and should match the ad that brought them there.

Key Elements of a High-Converting Landing Page:

• Headlines are the first things visitors see. They should be clear, attention-grabbing, and directly related to the service being advertised.
  • Examples: “Expert Foundation Repair in [City]”, “Custom Concrete Driveway Installation” or “Get Your Free Concrete Patio Quote.”
• Hero Image/Video — This is a large, visually appealing image or video at the top of the page. It should showcase your best work, such as completed driveways, patios, or foundation repairs. It creates a strong first impression and demonstrates your expertise.

• CTA (Call to Action) —The button or link that prompts visitors to take the next step.

  • Examples: “Get a Free Estimate”, “Schedule a Consultation”, “Download Our Brochure,” or “Call Us Now.”

  It should be clear, concise, and action-oriented.

• Key Benefits — These are the advantages of choosing your concrete services.

  • Examples: “Durable and Long-Lasting Results”, “Experienced and Licensed Professionals”, “Increase Your Property Value”, or “Fast and Reliable Service.”

• Unique Selling Proposition (USP) — This is what sets your business apart from the competition.

  • Examples: “Specialized in Stamped Concrete”, “Family-Owned and Operated for 20+ Years”, “Eco-Friendly Concrete Solutions”, or “Guaranteed Satisfaction.”

• Address Users’ Concerns — This section addresses common questions or worries that potential clients might have.

  • Examples: “Fully Insured and Bonded”, “Detailed Project Estimates”, “Transparent Pricing”, or “Answers to Frequently Asked Questions.”

• Short Lead Form — This is a form where visitors can provide their contact information. Keep it short and simple, asking for only essential details like name, phone number, email, and project description.

  It should be easy to fill out.

• Testimonials/Social Proof — These are positive reviews, ratings, or testimonials from satisfied customers. They build trust and credibility by showing that others have had positive experiences with your services.

  • Examples: “See what our happy customers say” followed by a few testimonials. Or display the logos of associations that you are a member of.

• Trust Indicators — These are visual or textual elements that signal to visitors that your business is reliable and trustworthy. They build confidence and reduce hesitation.

  Examples for Concrete Contractors:

  • Badges/Logos — Displaying logos of industry associations (like the Better Business Bureau), certifications, or awards.
  • Insurance/Bonding Information — Clearly stating that your business is fully insured and bonded.
  • Security Seals — If applicable, using security seals for online forms or payment processing.
  • “Years in Business” or “Projects Completed” — Showcasing your experience and portfolio.
  • Guarantees — Clearly stated guarantees of your work.

• FAQs (Frequently Asked Questions) — A dedicated section on your landing page that answers common questions potential clients might have.

  • Examples for Concrete Contractors:
    • “How long will my driveway installation take?”
    • “Do you provide free estimates?”
    • “What types of concrete finishes do you offer?”
    • “Are you licensed and insured?”
    • “What is the process for foundation repair?”

Concrete Business Landing Page Sample in Los Angeles, California:

Budget

To control how much you spend each day on Google Ads, set a budget. You should make a budget that fits your goals and money. First, figure out how much you want to spend to get new customers. Then, see how much money you make from each job and how much you’ll get back from your ads.

A daily budget keeps you from spending too much and keeps your ads running. Check your ads often and change your budget to get the best results. This helps your ads work well for your business.

Campaign Optimization

Keyword Refinement

Regularly analyze search terms reports to identify high-performing and low-performing keywords.

Negative Keywords

Use negative keywords to make your Google Ads for concrete contractors more accurate. These are words you tell Google to ignore. For instance, if you install concrete driveways but don’t sell ‘concrete mix,’ you would add ‘mix’ as a negative keyword. This stops your ads from showing to people searching for things you don’t sell, making your ads more effective.

Match Type Adjustments

Match types control how similar a search has to be to your keywords, which affects both how many people your ads reach and how precise the matching is.

1. Broad Match — This lets your ads show for a wide range of searches, even if the words aren’t exactly the same as your keywords.

   Example Keyword: concrete repair

   Possible Search Queries:

   • “fix cracked pavement”
   • “cement work cost”
   • “foundation problems”
   • “construction services”

2. Phrase Match — When a search has your exact phrase in the same order, your ad shows up, with possible extra words before or after.

   Example Keyword: “concrete driveway installation”

   Possible Search Queries:

   • “affordable concrete driveway installation”
   • “concrete driveway installation cost near me”
   • “best concrete driveway installation companies”

3. Exact Match — Your ad only shows when someone types your exact keyword, or something very close like a typo or plural version.

   Example Keyword: [concrete stairs Los Angeles]

   Possible Search Queries:

   • “concrete stairs Los Angeles”
   • “concrete stair Los Angeles”

Fine-tune match types (broad, phrase, exact) based on performance. Use exact and phrase match for high-converting keywords.

Location Targeting

Radius Targeting and Exclusions

Google Ads has tools that help your ads find the right people. You can draw a circle around where you work, so your ads only show to people close by. This is great for getting local jobs. You can also tell Google where not to show your ads. This stops ads from going to places you don’t work, saving you money. For example, if you work in a city but not a far away town, you can block that town.

Use both the radius (circle) and the exclusion (blocking) tools makes your ads work better, so they find people who really need your concrete work.

Our team of Google Ads specialists understands the concrete industry inside and out. We’ll handle everything from keyword research to campaign optimization, freeing you to focus on what you do best: delivering exceptional concrete work. Ready to partner with experts who can turn your digital presence into a powerful lead-generating machine?

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Conclusion

We’ve reviewed the key steps to building strong Google Ads for your concrete contracting business. From selecting the right keywords and match types to crafting compelling ad copy and setting up precise location targeting, each element plays an important role in reaching your target audience. We also discussed using negative keywords to save money and utilizing tools like the Keyword Planner. Using these methods will create a strong starting point for your online ads, allowing you to reach more people and make a bigger difference.

You can get your business seen by potential clients right when they’re searching using Google Ads. This creates a direct connection, increasing how many people see your website, which in turn leads to more project bookings and more money. In today’s digital world, only using older forms of marketing will limit how many people you can reach.

We understand that running a concrete contracting business is demanding, and your resources are valuable. That’s why partnering with our agency is a smart move. We’ve helped thousands of businesses like yours achieve their goals through strategic Google Ads campaigns. We know how to navigate the complexities of online advertising, ensuring your budget is used wisely and your message resonates with the right audience. Find inspiration in our client stories at YoYoFuMedia Case Studies Page.

Let us handle the technical details, so you can focus on what you do best: delivering exceptional concrete work. With our proven track record and dedication, we can help you amplify your reach and make an even greater impact in your local market. Let’s work together to build a strong online presence and grow your concrete business. Contact us now!