If you want to advertise your hair salon through social media platforms, then TikTok is the best option. This is because creating TikTok ads for hair salons will help promote your business to a wider target audience, by creating engagement that will drive traffic toward your hair salon and by giving you a competitive advantage over your local competitors. As a result from your TikTok ads, you will gain more leads and overall more new customers for your business.
1. What are TikTok Ads?
TikTok Ads are online advertisements usually in video format, which can be seen from the TikTok app itself. Advertising your hair salon on TikTok is a great marketing strategy because the app is one of the most popular social media platforms to date which can provide a wide reach, along with high levels of engagement when promoting your products and services. As a result, it will help you maximize impressions and gain plenty of new leads for your business.
1.1 The different types of TikTok Ads:
- Topview Ads is TikTok’s most premium ad format and these are similar to PPC (Pay Per Click). To use this type of ad it will require the brand or business to closely work with a TikTok sales representative.
- In-feed Ads can be 60 seconds long. They can be created using TikTok Ads Manager and it will usually include a prominent CTA button.
- Spark Ads boost organic content, and they don’t disappear once you stop paying to promote them. This would be ideal for your hair salon business if you want to boost a post created by a creator and use it as ads.
- TikTok Image Ads are still images that usually include the name of your hair salon
- Playable Ads are mini-games to create engagement.
- Shopping Ads use the main functions of video shopping ads, catalog listing ads, and live shopping ads.
2. Why TikTok Ads for Hair Salons
- TikTok Ads is one of the most affordable ways to promote your hair salon and its products and services.
- TikTok trends can boost your online visibility by maximizing the exposure potential of your hair salon
- It is easier to reach your target audience by customizing your ads to create more engagement
- Advertising on TikTok isn’t a complicated process.
- You will be able to drive sales by posting hair salon-related videos, like trending treatments and haircuts.
- You can increase engagement and boost sales by collaborating with TikTok content creators.
Do you want to create TikTok ads for your hair salon business but don’t know where to start?
3. Creating your TikTok Business Account
If you already have an existing TikTok account, simply “Log in”. If not, sign up using either your phone or email. You can sign up on TikTok by downloading the app from the Apple Store or from the Google Play store. You can also choose to sign up using TikTok’s desktop website.
Then, go to your account settings and select “Switch to Business Account” to be able to use TikTok Ads Manager.
Next, access TikTok Ads Manager and select “Get started“ to start your TikTok ads for hair salons.
Select “Sign up with TikTok“.
Then “Authorize” your TikTok for business access.
Link your TikTok account, and don’t forget to tick the box to agree to the TikTok commercial terms of service.
Enter your hair salon business details before selecting “Continue”
Lastly, select “Manual Payment” as your payment method while setting up your billing information.
Want someone to manage your TikTok ads so you can focus on providing the best service for your customers?
4. Creating TikTok Ads for Hair Salons
After creating your TikTok account and linking it to TikTok for business, you can start creating your TikTok campaign through TikTok Ads Manager. At the top of your dashboard, select “Campaign“, and then click “Create“.
When creating your TikTok ads for hair salons, select “Custom mode”. This setting will allow you full control over your ad campaign, and it will allow you to customize your ads.
4.1 Campaign Settings
The first step in setting up your TikTok ads campaign for hair salons is your advertising objective. Because we are going to focus on bringing more customers to your hair salon business, you want to select “Lead generation” as your conversion objective, then click “Continue”
Then you will need to enter your campaign name. You can use your hair salon business name here but for this example, we will use “Hair Salon Services”.
Next, enter your ad group name. For this first ad group, you could focus on treatments first, therefore you can name this ad group “Hair Salon Treatments”.
Choose “Instant Form” as your optimization location settings. This is where you can set up where you want to drive your leads. We recommend this option over “Website” because users of the TikTok app usually prefer to have everything accessible within the app, instead of having to leave the app and be redirected to a website.
Ensure that all your ad placement settings are enabled. These options will help your TikTok ads for hair salons perform by maximizing impressions and conversions.
In your audience targeting settings, focus on your demographics. You can enter specific locations or you can click on “Bulk upload” for a much more targeted demographic.
You will also want to click on “All” for your gender settings and select all age options if your hair salon caters to all ages.
When selecting specific locations through Bulk upload, enter your city, region area, and locations. Using this feature will allow users within your chosen target demographics to find your hair salon when they search “hair salon near me” further increasing your click-through rate.
Select the language you want your TikTok ads for hair salons to appear in, like “English“, then skip the “include” and “exclude” settings. If you want your TikTok ads to appear in a different language, we recommend creating a brand-new TikTok campaign instead.
Select “All” as your operating system settings, OS versions, Device model, connection type, carriers, and internet service provider. This ensures that your TikTok ads will be seen by all available devices no matter the device model and connection type.
Do you want website conversions instead?
4.2 Budget and Schedule
Since advertising through TikTok ads is one of the most affordable ways to promote your hair salon business, you can start with $25 as your daily budget amount. Don’t enter a budget number that is too low, since it would take longer to produce results, and it can risk your TikTok ads for hair salons not getting enough leads.
For your schedule settings, you can decide to run your TikTok ads “All Day”. We recommend choosing “Select specific time” instead so your ads run during business hours. This way, you will be able to call any leads that come from TikTok within the minute, which is imperative when running TikTok Ads.
4.3 Bidding and Optimization
You want your TikTok ads to maximize its delivery bid strategy to get the most results, by maximizing the number of potential leads for your hair salon business, and gaining more new customers as a result. Skip entering a Target CPA (Cost per transaction) amount, since doing so will mainly focus on keeping your average cost around or lower than your bid, which will not get you new customers.
5. Ad Text for TikTok Ads for Hair Salons
You can now start entering the information for your ad text. Start with entering your ad name, like “Hair Salon Treatments”.
Next, you need to create a custom identity. This is what most users who see your ad will remember you by so use either your hair salon business name or come up with a creative name. For this example, we will name this ad “@HairSalonLA”.
Add your video by selecting “+Upload” or “+From library”. We strongly recommend creating your TikTok ads video first and making sure it’s ready to publish before creating your TikTok ads campaign, instead of creating one on the spot. This way, you can use a video for your TikTok ads that had already been edited, containing key elements to make it effective, such as background music, text, and captions.
Next is your ad text. Use ad text that will either grab the attention of your target audience or ad text that will address their problems and solutions. Ideally, it should encourage a conversion action.
Since we created an ad group named “hair salon treatments”, your ad text for your TikTok ads for hair salons should highlight one of these hair treatments, for instance, keratin treatments. In this example, we will use “The best keratin treatment for smooth, shiny, and silky hair in LA”.
You will also be able to see what your ad will look like, and where the ad text will be shown in the preview section. Skip the Smart Text option since it can provide very inaccurate suggestions that won’t support your TikTok ad efforts.
Need to create videos for your TikTok ads but don’t know how?
5.1 Call To Action Settings
A critical step that you should not skip is your call-to-action settings. This is the step that will convert your leads into customers, therefore adding CTAs to your TikTok ads for hair salons is imperative to encourage conversion.
You can choose between “Dynamic” and “Standard” CTA settings. When you select the “Dynamic” option, it will automatically show a different CTA text for each user on the app that sees your add.
When choosing the Dynamic CTA option, ensure that you only tick the text options applicable to your TikTok ads campaign, such as “Get Quote” and “Book now”.
If you choose the Standard CTA option, it will only show one CTA text, so choose one that will apply to your TikTok ad, such as “Contact us”. This will help encourage users to call, email, or message your hair salon and inquire more about your hair services and treatments.
Here is a preview of where your CTA button will be located on your TikTok ads for hair salons, both in the In-Feed preview and in the Search Results Preview.
5.2 Interactive Add-Ons
Add interactive add-ons to your TikTok ads campaign to encourage more conversion actions. A display card will allow your hair salon business to highlight important messages, and even drive traffic by sharing exclusive online offers through TikTok.
Select “+ Create”.
Next, choose your display card variation from the available options, then add the discount card details for your exclusive TikTok discount offer. For this example, we will offer a “15% off” discount that will only be available for a “Limited Time Only” for any hair treatments. Don’t forget to select a call to action button, like “Book Now”, and enter your display time, for example “5 Seconds”.
5.3 Instant Form Settings
Instant form settings is another feature you should be adding to your TikTok ads for hair salons. It will help you collect your target audience’s personal information when they call your hair salon or when they book an appointment through your TikTok Ads. Additionally, it will allow them to learn more about your hair salon’s treatments and services. Select “Classic Form” as your instant page settings.
Next, name your instant page and select the form language. Then, choose your form type.
We strongly recommend choosing “More Volume” because this option will help your TikTok ads prioritize getting plenty of leads for your hair salon business. If you want to target people with a higher intent search, we strongly recommend using Google Ads for Hair Salons instead.
Keep your introduction settings disabled, and move to the next setting.
In your Question settings, enter the purpose of why you are collecting the user’s information, then choose the personal information you will need, such as name, email, and phone number.
You can also include custom questions, such as Short Answer, Multiple Choice, and Conditional Answer. For this example, we will include “Appointment Scheduling”. 
Adding Appointment Scheduling allows you to directly ask your target audience when they would like to book their appointment. You can include specific dates and times they can come to your hair salon. On the right side, you will be able to see what your custom question will look like to users filling in your instant page form.
Then, enter your privacy policy information. You will need to enter your company name, your link text, and your privacy policy link.
Lastly, you will need to enter the details of your thank you screen, like headline, description, button text, and website URL. Include a headline such as “Thank you for contacting us!”.
Enter a description that encourages conversion from the user, such as “Tap the button below to claim your “Free Hair and Scalp Consultation!”, then support it by adding a button text such as “Free Hair and Scalp Consultation”.
Include the website URL, which should be the landing page for the “Free Hair and Scalp Consultation”, then click “Complete“.
Want to optimize instant pages to increase lead conversions?
After adding your instant form, you can set tracking settings for your TikTok ads for hair salons if you want, or simply skip this step.
5.4 Payment Settings
When selecting “Manual payment” as the billing information (which we did at the beginning of the campaign settings), you will need to add a balance to your account, for example, $25.
Then, select your payment method from the options available, and enter the necessary details.
Fill out the registration information form regarding your hair salon business, and you are finally done setting up your TikTok ads for hair salons! Congratulations!
6. TikTok Video Examples for Hair Salons
This first example is a transformational video showing before and after results, that promotes the products exclusively sold by the hair salon itself. The video utilizes plenty of key elements, such as background music, text in the video itself, different shot angles of the products being showcased, simple editing, and how to use each one to transform hair into defined and moisturized curls. The video also includes a description caption, using keywords that will help their target audience find their videos, and encourage them to purchase their hair products.
@thecurlsuite Easy step by step Fall routine for hydrated and defined curls with @LaurenPiluso 🍂 here’s what she had to say! If you’ve been following me for a while you know how much love I have for the Curl Suite 🫶🏼 Their products along with a proper curly cut from Alex, kick started my curly journey back in 2018 & I’ve been using their products ever since! They made it so easy to get the most out of their products with step by step kits made for specifically for waves, curls and coils! I’m using the curly kit here but also love products from both the wavy and coily lines, like the curl foam, leave in conditioner and serum! Curly Kit includes👇🏼 Step 1: Ultra Hydrating Cleanser Step 2: Ultra Hydrating Conditioner Step 3: Moisture S.O.S Step 4: Curl Controller Gel Step 5: Setting Spray The Wavy, Curly & Coily kits are 30% + save an additional 20% when you use my code LAUREN20 click the link in my bio or stories to shop! #curlyhairroutine #curlyhairproducts #longcurlyhair #longcurls #curlycommunity #hairtok
This second TikTok video example was created by a content creator, using a vlog style form to promote the hair salon. It showcases the salon itself, the location, and how the hair salon specializes in defined curls. The video uses plenty of elements to make it an effective TikTok video ad, such as using voice-overs, different editing cuts with different video angles, including auto-captions as text on the video itself, and highlights the results you can achieve by going to this specific hair salon.
@thecurlsuite Thanks @laurenpiluso for stopping by! One of our favorite curly hair influencers. #curlyhair #Curls #natural #hair #naturalhairstyles #kinkyhair #curlyhairnyc #nyc #salon #curlexpert #curlyhairsolutions #teamnatural #curlyhairdontcare #curly #naturalhaircommunity #TheCurlSuite #shopthecurlsuite #naturalhair #curlyhairlongisland #curlyhairli #beforeandafter
7. How to make an effective TikTok Video Ad?
You want to create an effective TikTok Video Ad to ensure that it grabs the attention of your target audience, and brings more new customers for your hair salon. To do so, you will need to create a video that is visually entertaining, engaging, and at the same time informative.
When creating your TikTok videos, it doesn’t necessarily mean that they need to be filmed with professional equipment because filming with your smartphone is fine. You could even use stock images and videos. When you film your content, make sure that it looks and feels authentic, and that it showcases the benefits of going to your hair salon over your local competitors.
Adding key elements to your TikTok videos such as a voice narrative, voiceovers or even using AI, can help make your videos more effective at targeting keywords, and engaging and entertaining your target audience. Consider adding some of the following key elements for your TikTok video ads to increase conversions from potential new customers:
- Use auto-captions on the video.
- Abide by TikTok’s image and video specs.
- Avoid ad fatigue by switching your ads every 7 days.
- Capture the attention of the viewer in the first 3 seconds.
- Limit the video length to 9 and 15 seconds.
- Add background music.
- Center all important elements in your video.
- Include a compelling Call to Action.
- Use TikTok Creative Center to discover trending keywords, top hashtags, and viral music.
- Prioritize vertical videos (Don’t risk your ads getting cut off at the margins).
8. Best Practices for TikTok Ads for Hair Salons
8.1 Ad Groups
When you create your TikTok ads for hair salons, they follow an organized structure of 3 layers: the TikTok Campaign, the Ad Groups, and the TikTok Ad itself. One of the best practices you can do for your TikTok campaign is having multiple ad groups. You will want to customize each ad group by demographics, ad spending, ad placement, and target bids. Additionally, you can create ad groups that have different target audiences, for example, you could create a set of ads for an ad group focusing on “treatments“, another for “services“, and different ad groups for “women’s hair cuts” and “men’s haircuts”.
Creating multiple ad groups for your TikTok ads for hair salons campaign will help drive more traffic toward your business. You will also be able to analyze your KPIs or Key Performance Indicators and analyze which of your ads are performing well and which ads are not performing well, so you can further optimize them and get more new customers for your hair salon.
8.2 Plan Your Content
Plan your content creation process for your TikTok video ads before filming your videos, which should include scripting and creative planning, so that you can incorporate key elements in your content that will make it an effective video ad.
It should also include keyword research, to have a better understanding of what your target audience is mainly searching hair salons for, for instance, “bridal style services” or “keratin treatments”. Your keyword research will also help you create effective hooks to use at the beginning of your videos to grab the attention of your potential new customers.
In addition, you will also be able to use these keywords in your scripts and include them in the auto-captions, as text on the videos, as hashtags, and even in the title of your videos. You can also research trending hashtags and trending music using the TikTok Creative Center to further increase your reach, and ensure that your brand is relevant. Practice these tips for your TikTok ads for hair salons to help avoid being scrolled and, and losing the interest of your target audience.
8.3 Video Footage and Editing
As mentioned earlier in this article, filming your TikTok ads for hair salons using a smartphone is fine. If your video abides by TikTok’s image and video specs, is not blurry, and has good-quality audio, then it is good enough for TikTok Ads.
Consider highlighting your hair salon establishment and location when you film your content, and support it by showcasing your expertise, testimonials, and even before and after results from previous customers. You want to create your TikTok videos with the objective of making a lasting impression on your target audience. This will help them remember your business, and it will encourage engagement through comments, likes, shares, and saves, and further increase conversion actions.
Lastly, you can use different camera shot angles, and you can also explore different editing techniques, such as transitions, movements, zooming in or zooming out, cuts, sound effects, and more. Don’t forget to always include text in the actual video.
8.4 Collaborate with Creators
Consider doing collaborations with content creators or influencers. This involves the creators doing the actual videos instead of having to create your own. Collaborating with influencers will increase brand exposure for your hair salon, and brand credibility. Additionally, you will gain access to a wider target audience specific to that content creator’s following and increase your social media following, leading to more opportunities for conversion and sales.
Here is an example of a video created by a content creator, highlighting the hair salon she went to, using a transformation format video showing before and after results from her treatments and services. Her video also showcases the hair salon location, equipment, and a bit of background information on the hair salon owners. Overall, her video content was able to accumulate a high level of engagement through comments, shares, and likes, and reached more than 40k views.
@inakimieee Best Korean hair salon in LA! You guys my wedding is this weekenddddd omg🫢🔥💖 #hairsalon #hair #haircuts #lasalon #koreanhairstyle #korean #koreanhaircut
8.5 Email Sequences
Including email sequencing as part of your marketing strategy will greatly help with your TikTok Ad efforts, by promoting your hair salon and increasing customer retention and engagement inquiries. By sending an automated series of emails to TikTok ad leads using the instant forms, or by offering discounted promos through these emails, it can help drive traffic to your hair salon site, and finish the conversion journey.
There are many email sequences you can choose from, like onboarding emails, feedback emails, cross-sell emails, and re-engagement emails. We recommend focusing on the following instead:
- Welcome email sequences – These will allow you to directly communicate with new subscribers, welcome them, and introduce your hotel salon and the services and treatments you offer.
- Lead nurturing email sequences – These help nurture and convert leads into paying customers with the help of automation.
8.6 Customer Relationship Management Process
CRM or Customer Relationship Management is a critical process to have when running TikTok Ads. This is because any calls that come from your TikTok Ads for hair salons will need to be managed. You can do this by listening to the calls and holding the sales or receptionist accountable every day, and this will allow you to track and audit how fast these leads are called back, to avoid losing potential customers.
If you know that your hair salon business doesn’t have a CRM process in place, we recommend using Google Ads for Hair Salons instead. With Google Ads, you will be able to target active users searching for specific hair salon treatments or services, which translates to higher-quality leads for your business.
Yoyofumedia has served more than 1,000 clients with Google Ads, so if you don’t have a CRM process for your business and would prefer to target high-intent audiences instead, schedule a free consultation or check out How We Took This New York Beauty Salon From 0 to 40+ Salon Appointments In A Month With Google Ads!
9. Key Takeaways
- Advertise through TikTok Ads if you want a more affordable way to promote your hair salon business.
- Include the key elements discussed in this article to create effective TikTok Video Ads.
- Make sure your TikTok Ads grab the attention of your target audience within 3 seconds.
- Collaborate with content creators or influencers to increase brand awareness and increase audience reach, which can convert to more sales for your business.
- Apply some or all of the best practices discussed in this article to help your hair salon gain more new customers, and support your TikTok ad efforts.
- You must have a CRM process in place to help nurture and convert leads into customers.
If you need assistance managing and optimizing your TikTok ads, so you can focus on providing the best service for your customers, we can help! Book a free consultation with us and let our team of experts help you.
