Are you finding it a constant challenge to fill your yoga classes and attract new students? Do you spend time and energy on marketing efforts that don’t consistently translate into paying members? This Google Ads for Yoga Studios guide shows how you can put your studio at the top of search results when people are looking for yoga, increase your class attendance, and grow membership.

What is Google Ads?

Google Ads is a platform that allows yoga studios to pay to have their advertisements appear at the top of those search results (or on other websites). So, instead of relying only on organic search results, you can pay to be seen immediately by people who are actively looking for what you offer.

For a yoga studio in a competitive market, Google Ads can make a significant difference. It increases visibility by placing the studio prominently when potential students are actively searching, which greatly increases the chances they’ll click on your website. Google Ads also offers targeted reach, allowing studios to target their ads to specific keywords (like “beginner yoga classes”) and demographics, ensuring they’re reaching the right audience.

Unlike organic SEO, which takes time, Google Ads delivers faster results, helping studios fill classes and attract new members quickly. Google Ads provides measurable results, giving your studio detailed data on ad performance, which allows you to track your Return on Investment (ROI) and optimize your campaigns.

In short, Google Ads helps yoga studios get seen by more of the right people, leading to more students and a healthier business.

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Setting Up Google Ads for Yoga Studios

If you already have a professional or business Google account (e.g., for Gmail, YouTube), you can use that. If not, go to Google Account Signup and follow the instructions to create one.

To get started with Google Ads, visit the Google Ads website at ads.google.com. From there, click either “Start Now” or “Sign In” to access the platform.

On the overview page, look for the ‘New Campaign‘ button. Click on it to begin your campaign setup.

Starting a Google Ads campaign means deciding what you want it to do, such as increasing phone inquiries or driving traffic to your website. This initial choice guides Google in optimizing your results.

Campaign Objective

Pick “Leads” as your campaign objective.

You’re telling Google your main aim is to get contact information from potential students. This can happen in a few ways, depending on how you set things up:

• Forms — You can have sign-up forms in your ads or on your website. When someone clicks your ad, they might see a form to fill out with their name, email, phone number, etc. This helps you create a list of interested people to reach out to.
• Calls — You can set up your ads to encourage people to call your studio directly. Google can show your phone number clearly, making it easy for potential students to call with questions or to book a class.
• Email Sign-ups —  If you want to build your email list, the “Leads” goal can help you get people to subscribe to your newsletter or updates. This lets you share your schedule, deals, and other news.
• Other Actions — “Leads” can also track other things that show interest, like when someone downloads your class schedule or signs up for a free trial on your website.

Google will try to show your ads to people who are more likely to take these actions. Google’s system learns what kind of people and searches lead to the best results for your business. This helps you spend your ad money on attracting people who are interested in your yoga studio.

Campaign Type

Choose “Search” as your campaign type.

How “Search” Campaigns Position Your Yoga Studio at the Top

Most people start with Google to find things online. A “Search” campaign on Google Ads lets your yoga studio show up right at the top when people search for things related to yoga.

Here’s how it works:

• Keywords — You choose words that potential students might type into Google, like “yoga near me”, “beginner yoga studio”, or “yoga classes”.
• Your Ads — You create simple text ads that match your keywords. These ads usually have a title, a short description of your studio, and a link to your website.
• The Ad Race — When someone searches for your keywords, Google has a quick “race” to decide which ads to show and where. This depends on how much you’re willing to pay, how good your ads and website are, and how relevant your ads are to what the person searched for.
• Top Spot — If your ad wins this “race,” it can appear at the very top of the search results, even before the regular website listings. This means lots of people looking for yoga will see your studio first.
• Getting Clicks and Leads — When people see your ad at the top and it looks like what they need, they’ll click on it. This takes them to your website where they can learn more, sign up, or contact you, helping you achieve your “Leads” goal.

So, by using “Search” campaigns and picking the right keywords, you’re making sure your yoga studio is visible to potential students exactly when they’re looking for yoga classes like yours. This is an effective way to get new leads and grow your business.

Campaign Name

It’s often best to create separate Google Ads campaigns to better manage your budget, target the right people, and track results. You might organize campaigns by your goals, like getting more sign-ups or by location. Start with one or two campaigns and add more as you learn what works.

Bidding Strategy

Your Google Ads bidding strategy instructs Google on how to use your budget to reach your advertising goals. This is a critical decision because it influences when and how often your ads are displayed, as well as the cost you pay when someone interacts with them. For yoga studios, getting clicks is a starting point, as clicks lead potential students to your website, where they can explore class schedules and sign up.

Google Ads offers various bidding strategies, both automated and manual, to help you optimize for different objectives, including maximizing clicks, increasing visibility, or achieving a target cost per new student.

Network Settings

It is best to begin with Google Search for your Google Ads campaigns because it allows you to target individuals specifically seeking yoga classes with a high intent to find and attend a studio. In contrast, while Search Partners and the Display Network can broaden reach across other search engines, websites, apps, and videos, they are less likely to connect with people who have an immediate need for a yoga class. Therefore, it’s often advisable to disable these two networks initially. Focusing on the Search Network helps your yoga studios achieve more efficient ad spending and potentially higher-quality leads.

Locations

Google Ads allows you to define the geographic area where your ads will be shown. This can be as broad as a country or as specific as a radius around your yoga studio. It’s important to target people who are actually in or regularly visit your area. This ensures your ads reach local potential customers, not just anyone browsing online. You can also exclude certain areas where you don’t want your ads to show. Radius targeting is especially useful for local businesses like yoga studios, as it allows you to target people within a convenient distance of your studio.

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Languages

Languages in Google Ads allow you to specify the languages your potential students likely use. Google then shows your ads to individuals whose language settings match your selections. For instance, if your classes are primarily in English, you’d target English speakers to ensure your ads are relevant and understandable to them.

Campaign Duration

Campaign duration is how long your ad runs. You can set start and end dates, or let it run continuously to always be visible to potential students.

Ad Schedule

Ad schedule allows you to specify the days of the week and the times of day when your ads are eligible to show. This feature enables you to tailor your ad delivery to align with your yoga studio’s operating hours, class schedules, or when your target audience is most likely to be searching for yoga classes.

Ad Rotation

Ad rotation is how Google shows different versions of your ad. When someone searches for yoga, Google tests which headlines, descriptions, and links are most likely to get them to click.

Initially, select “Do not optimize” because it allows you to gather sufficient data on the performance of each of your ad variations evenly. This provides a clearer picture of which headlines, descriptions, and calls to action resonate most with potential students before Google’s algorithms begin to favor specific ads based on early performance metrics. Once you have enough data to identify clear winners, you can then switch to an optimization setting to prioritize the higher-performing ads.

Ad Groups

Ad groups are like folders for your ads. You group together ads that are related and the keywords you want them to show up for. This helps you show the most relevant ad to each search. For example, you might have an ad group for ‘beginner yoga’ and another for ‘specific yoga styles’.

Ad group Sample #1:

Ad group Sample #2:

Ad group Sample #3:

Keywords

Keywords are the words people type into Google when they’re looking for something. In Google Ads, you choose the keywords you want your yoga studio’s ads to appear for. So, if someone searches for ‘yoga classes Los Angeles’, and that’s one of your keywords, your ad will show up.

Ad Copy

The final URL in Google Ads for yoga studios is the specific web page on your site where people will land after clicking your ad. It should be the most relevant page to your ad’s message, such as your class schedule, new student offers, or a specific style of yoga you’re advertising. The display path is a simplified version of your URL shown in your ad, giving users a general idea of where they’ll go. For example, if your final URL is www.youryogastudio.com/classes/beginner-yoga, your display path could be www.youryogastudio.com/beginner-yoga, making it cleaner and easier for users to understand.

The link people click (the final URL) should take them directly to a page on your website (your landing page) that matches what your ad promised.

For example, if your ad offers a ‘Free Week of Yoga in Los Angeles,’ the landing page should give them the details on how to get that free week. This makes the experience smooth and builds trust, so they’re more likely to sign up.

Landing Page

A landing page is a special webpage designed to get people who click on your ad to become students at your yoga studio. It should match your ad’s message and make it easy for them to take the next step.

Here’s what makes a good landing page:

• Headline — A clear title that grabs attention and tells them the main offer (e.g., “Your First Free Yoga Class in Los Angeles!”).
• Hero Image — A great photo or video that shows off your studio and the good vibes.
• Call to Action — A clear button that tells them what to do (e.g., “Sign Up Now!”).
• Key Benefits — What’s great about your studio (e.g., great teachers, friendly community, stress relief).
• Unique Selling Proposition (USP) — What makes your studio special compared to others.
• Address Users’ Concerns —Addresses any worries people might have (e.g., “No experience needed,” “Bring a mat and water”).
• Short Lead Form (Sign-Up Form) — If you want their contact info, make the form short and easy.
• Testimonials/Social Proof — Show that other people love your studio.

Landing Page Sample:

Headlines

Headlines in your Google Ads for yoga studios are the first and most prominent lines of text that potential students will see. They should be attention-grabbing, clearly communicate what you offer (e.g., “Beginner Yoga Classes”), include relevant keywords people are searching for, and ideally feature a compelling call to action (e.g., “Book Your First Class!”).

Descriptions

Descriptions in your Google Ads for yoga studios provide additional details about your offerings, expanding on the information in your headlines. Use this space to highlight the benefits of your classes, your studio’s unique atmosphere, experienced instructors, or special promotions, encouraging users to click your ad for more information.

Sitelinks

Sitelinks are extra links that appear below your main Google ad, directing users to specific pages on your yoga studio’s website. These are valuable for showcasing key information like your class schedule, pricing, instructor profiles, or contact page, allowing potential students to quickly find what they’re looking for without navigating through your homepage.

Callouts

Callouts are short, non-clickable text snippets that highlight key selling points or benefits of your yoga studio. They appear alongside your main ad copy and can include information like “Experienced Teachers”, “All Levels Welcome”, “Conveniently Located”, or “New Student Discount”, drawing attention to what makes your studio appealing.

Lead Form Sample:

Submission Message Sample:

Lead Form Description Sample:

Budget

To manage your Google Ads spending, you set a daily budget. This is the maximum you’ll pay per day to show your ads. Google will work to get your ads seen as much as possible without going over that amount.

Review and Launch

Before you start your Google Ads campaign, double-check everything: your goals, where your ads show, your keywords, your ad text, and your budget. Once you’re sure it’s right, click ‘Publish Campaign‘.

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Track and Optimize

Keyword Planner

Google Ads provides a free tool called Keyword Planner to help you find effective search terms for your yoga studio’s ads. It allows you to explore potential keywords related to yoga, see how often they’re searched, and estimate advertising costs. This helps you choose the best keywords to reach people who are looking for yoga classes.

Negative Keywords

Negative keywords are terms you can add to your Google Ads campaigns to prevent your ads from showing to people who search for those specific words or phrases. For your yoga studio, this could include terms like “free yoga videos”, “yoga jobs”, or competitor studio names if you don’t want to target those searches, helping you focus your budget on more relevant potential students.

Match Types

Match types provide varying degrees of control over which search queries can trigger your yoga studio’s ads. They help you refine how closely a person’s search needs to align with your chosen keywords.

Here’s a breakdown with examples for a yoga studio:

Broad Match — This is the default and most expansive match type. Your ads may show for searches that include your keywords, synonyms, related terms, misspellings, and other relevant variations, even if the words aren’t in the same order.

• Example Keyword: yoga classes
  Possible Triggered Searches:
  • yoga studios near me
  • beginner fitness classes
  • online stretching workouts
  • class for yoga
  • yoga lessons

Phrase Match — This offers more control. Your ads can appear for searches that include the exact phrase you’ve specified, in the same order, but may also include additional words before or after the phrase. It’s indicated by quotation marks.

• Example Keyword: “prenatal yoga”
  Possible Triggered Searches:
  • Prenatal yoga classes near me
  • best prenatal yoga DVD
  • affordable prenatal yoga
  • prenatal yoga for beginners

Exact Match — This provides the most precision. Your ads will primarily show when someone searches for your exact keyword phrase, without any extra words, or close variations like misspellings, singular/plural forms, stemmings, and reorderings of words with the same meaning. It’s indicated by square brackets.

• Example Keyword: [hot yoga studio los angeles]
  Possible Triggered Searches:
  • Hot Yoga Studio Los Angeles
  • yoga studios LA
  • yoga studio in Los Angeles (close variant)

Conclusion

A winning Google Ads plan for your yoga studio includes: defining your objectives; structuring your campaigns; selecting relevant keywords; crafting engaging ads; designing high-converting landing pages; managing your spending; and targeting your ideal students. This approach helps you reach individuals searching for yoga classes.

Google Ads is a powerful platform because it allows you to connect with potential students at the exact moment they’re looking for a studio, resulting in a higher return on investment and business growth.

We at YoYoFuMedia specialize in helping yoga studios like yours succeed with Google Ads. Discover how we helped them at the YoYoFuMedia Case Studies Page. We can simplify the process, optimize your campaigns, and help you attract more students. Let our experience help your studio flourish with Google Ads.