Are you a masonry contractor looking to expand your reach and attract more clients? Let Google Ads gather them for you!

Google Ads offers a powerful way to expand your reach. It helps you connect with people who are looking for someone to do masonry work.

This guide makes Google Ads for Masonry easy to understand. It shows you the important steps, from creating your account to making your ads work best. You’ll learn everything you need to know to use Google Ads and grow your masonry business.

Understanding Google Ads

Google Ads started two decades ago (back when it was called AdWords). It has since become the biggest way for businesses to advertise online because so many people use Google to find things.

Why Google Ads for Masonry?

Google ads find the right customers for you. They help you reach people who are actively looking for masonry work right now. These people are not just browsing; they need someone like you.

It works locally. You can target your Google Ads for Masonry to people in your town or nearby cities.  You don’t waste money showing ads to people far away.

You control the cost. You decide how much money you want to spend on ads each month. You can start small and increase your budget as you see results.

Google Ads give fast results. Unlike some advertising, Google Ads can quickly bring you customers.

Let’s Get Started!

Getting Started with Google Ads for Masonry

Signing in to Google Ads

Go to the Google Ads website or type ads.google.com into the address bar of your chosen browser (program you use to look at websites, like Chrome, Safari, or Edge).

Click Sign in (if you already have a Google account). Enter your Google account information (the same email and password you use for Gmail, YouTube, or other Google services). Type them carefully. Then, you’re in!

Click Start Now/ Get Started (if you don’t have a Google account).

• Create a Google account. Follow the instructions to make a Google account. You’ll need to provide some information and choose a password.
• Follow the Google Ads Setup. After creating your account, Google Ads will guide you through the initial setup process. Just follow the steps they provide.

Create New Campaign for Google Ads for Masonry

Once you’re in, look for a button that says “+ New Campaign” or something similar on the overview page. Click it.

Enter your business name and website.

Campaign Objective

When you’re setting up your Google Ads campaign, you’ll have to pick a campaign goal. This is super important, as it matches your Google Ads for Masonry with what your business wants to achieve. For a masonry business, there are two main goals that usually make the most sense:

• Leads — This goal is perfect if you want to attract potential customers who are actively looking for masonry services and are likely to contact you for quotes or more information. Google Ads will optimize your campaign to show your Google Ads for Masonry to users who are searching for relevant keywords and are more likely to become leads. This means more phone calls, form submissions, or other direct inquiries.
• Website Traffic —If you mainly want to increase awareness of your masonry business and get more visitors to your website, this is the goal to choose. Google Ads will focus on showing your Google Ads for Masonry to users who are interested in masonry-related topics and are likely to click through to your website. This can lead to greater brand visibility, expanded reach, and potential for future conversions. But for most local businesses like yourself, you probably care more about getting new clients versus the ego boost of having a lot of views on your site.

Picking the right campaign objective is key to getting the most out of your Google Ads campaign. Think about your overall business goals and what you want to achieve through your advertising. If getting leads and new customers is your priority, then the “Leads” goal is probably the best fit. If you’re more focused on building brand awareness and driving website traffic, then the “Website Traffic” goal makes more sense.

For this guide, we will go over Leads. Remember, you can always change your campaign goal later if your business goals change. Google Ads is flexible and lets you optimize your campaigns based on your changing needs.

Campaign Type

There are several campaign types in Google Ads. Let’s examine the most commonly used type:

• Search — Go for “Search” campaigns if you want your Google Ads for Masonry to pop up on Google when people search for stuff related to your masonry work. These are text ads that show up when folks are actively looking for info, products, or services like yours. This is a great way to get targeted visitors to your website and find potential customers.
• Display — Check out “Display” campaigns if you want your Google Ads for Masonry to be seen on a bunch of websites all over the internet. These can be image or text ads that appear on websites your potential customers visit. Display campaigns are good for getting your name out there and reaching a wider audience.
• Video —  Think about “Video” campaigns if you want to run video ads on YouTube and other video sites. These ads can be used to show off your work, highlight happy customers, or explain what you do. Video campaigns are eye-catching and can help you connect with potential customers on a personal level.
• Shopping — “Shopping” campaigns are perfect if you sell masonry products online. These ads show your products with pics, prices, and other important info right on Google’s search results. Shopping campaigns can boost sales and make it easy for customers to find and buy your stuff.
• Performance Max — “Performance Max” is a goal-based campaign type that lets Google optimize your Google Ads for Masonry everywhere, including Search, Display, YouTube, and Gmail. This campaign type is a good choice if you want to get the most out of your ads and reach your target audience on multiple platforms. Note: You’ll need 50 conversions per month so you can effectively get a PMAX campaign to work.

Each type has its pros and cons, so it’s important to choose the one that best fits your needs. For this guide, we will choose, Search.

Campaign name

Give your campaign a clear and descriptive name. This helps you keep your campaigns organized. The name should tell people exactly what you do and where you do it. Something like “Masonry Repair – Los Angeles” or “Stone Wall Construction – Phoenix” works great.

A clear and descriptive name makes it way easier to handle multiple campaigns, especially as your business gets bigger and you offer more services or work in new areas.

Good Examples of Campaign Names:

• Brick and Stone Masonry – [Your City]
• Chimney Repair and Restoration – [Your City]
• Concrete Driveway Installation – [Your City]
• Patio and Walkway Construction – [Your City]
• Retaining Wall and Foundation Repair – [Your City]

Bidding Strategy

For beginners, “Maximize Clicks” is a good starting point. This tells Google to try to get as many clicks on your Google Ads for Masonry as possible within your budget.  Later, you can explore other options like “Maximize Conversions” when you’re tracking leads or sales.

Ready to take your masonry business to the next level? Discover how Google Ads can help you reach more customers and increase your profits.

Contact us for a free consultation!

Crafting Google Ads for Masonry Ads

Your ad copy is your digital storefront. It’s the first impression potential clients have of your business, so it needs to be compelling and persuasive. This section will show you examples of Google Ads for Masonry ad copies. 

This is one example of a Google Ads for Masonry ad copy focusing on Chimney Repair:

Create Ad Groups

Google Ads lets you make a bunch of different campaigns for whatever your business is offering. This helps you get your Google Ads for Masonry to the right people and get better results.

Inside each campaign, you can make several ad groups. You can refine these ad groups to target specific keywords, demographics, and interests. By putting your ads into campaigns and ad groups, you can manage your ad budget and see how well your Google Ads for Masonry are doing.

Chimney and Fireplace Services Campaign Ad Group 1:

Each ad group gets its own set of keywords – think of them as the words or phrases people might use when searching online for masonry-related business. These keywords are what make your Google Ads for Masonry pop up on the search results page when they match what someone’s looking for.

Picking the right keywords is super important. You want them to be relevant and specific to your ads and what your business offers. This way, your Google Ads for Masonry are only shown to people who are actually interested in what you have, which means more clicks and more sales.

Chimney and Fireplace Services Campaign Ad Group 2:

Ad Copy

Create a compelling ad copy that grabs attention, highlights the benefits of your masonry services, and encourages potential customers to take action. It should contain:

• A strong headline — Use keywords relevant to your services and location (e.g., “Expert Masonry Services in Los Angeles”).
• Clear and concise body copy — Describe what you offer (e.g., bricklaying, chimney repair) and emphasize your experience, quality workmanship, and competitive pricing.
• A call to action — Tell potential customers what to do next (e.g., “Call now for a free quote,” “Visit our website to see our portfolio”).
• Relevant extensions — Consider adding sitelink, call, or location extensions to provide additional information and make it easier for customers to contact you.

Example of a Google Ads for Masonry ad copy focusing on Fireplace Construction:

Remember to keep your target audience and the specific goals of your ad campaign in mind when crafting your ad copy. Use language that resonates with your ideal customers and highlights the unique benefits of choosing your masonry services.

Negative Keywords

Keywords are super important for your Google Ads for Masonry to reach the right people, but learn also about Negative Keywords. They’re like a filter for your ads, making sure they don’t show up when people search for stuff that’s not relevant to your masonry business, even if those searches have your keywords in them.

For your Google Ads for Masonry focusing on chimney repair, you’d use “chimney repair” as a keyword. But you might want to add “DIY chimney repair” as a negative keyword. This way, your Google Ads for Masonry won’t show up for people who want to do their own chimney repairs – you only want to reach people who need a professional!

Using negative keywords the right way helps you get more clicks from interested people, pay less for each click, focusing only on the best leads.

Refer to the image below where you can add negative keywords to your Google Ads for Masonry campaign:

So, remember: using the right mix of keywords and negative keywords is what makes Google Ads so effective for businesses big and small.

Landing Page

A Landing Page is where you end up after clicking on an ad. It should directly relate to the specific keywords and message of the ad.

Key Characteristics of Effective Masonry Landing Pages:

Relevance

• Match Ad Copy — The landing page should directly relate to the specific keywords and message of the ad.
  • Example: If your ad focuses on “chimney repair”, the landing page should specifically address chimney repair services.
• Target Audience — Tailor the page’s content to the specific needs and interests of the target audience (e.g., homeowners, businesses) to address their concerns.

Clear Value Proposition

• Highlight Benefits — Clearly communicate the value of your services to the visitor (Key Benefits and Unique Selling Proposition)
  • Examples: “Durability and Longevity”, “Structural Integrity”, “Personalization and Customization”, “Quality Materials.”
• Build Trust — Include testimonials, customer reviews, and professional certifications to build credibility.

Strong Call to Action (CTA)

• Be Direct — Use clear and concise CTAs, such as “Get a Free Quote”, “Schedule a Consultation”, or “Contact Us Now.”
• Make it Easy — Ensure the contact form is easy to fill out and submit.

User Experience (UX)

• Mobile-Friendly — Ensure the page is responsive and looks great on all devices (desktops, tablets, and smartphones).
• Fast Loading Speed — Optimize the page’s speed to prevent visitors from leaving due to slow loading times.
• Easy Navigation — Make it easy for visitors to find the information they need.

Visual Appeal

• High-Quality Images — Use high-quality images and videos of your work to showcase your expertise.
• Professional Design — Maintain a clean and professional design that reflects your brand.

Landing Page Example for a Masonry Business in Los Angeles, California:

Examples of Landing Pages for Masonry Services:

• Tuckpointing Landing Page:
  • Focus on the benefits of tuckpointing (waterproofing, aesthetics, property value).
  • Include before-and-after photos of tuckpointing projects.
  • Feature a clear contact form for requesting a free quote.
• Chimney Repair Landing Page:
  • Address common chimney problems (leaks, drafts, safety hazards).
  • Highlight the importance of regular chimney inspections.
  • Include information about your chimney repair services (cleaning, inspections, repairs).
• Patio Installation Landing Page:
  • Showcase a portfolio of beautiful patio designs.
  • Offer design consultation services.
  • Include information on different patio materials (brick, pavers, concrete).

Network Settings

When managing your Google Ads for Masonry campaign, it’s crucial to optimize your network settings for the best possible results. One key adjustment to consider is unchecking the “Google Search Partners” and “Google Display Network” options.

Google Search Partners are websites that partner with Google to show ads related to search queries. While this may sound beneficial for expanding your reach, it’s often not the most effective strategy for niche industries like masonry.

The Google Display Network may not be the most effective platform for advertising masonry services. Users on the Display Network are typically browsing casually and are not actively looking for masonry services. Their intent is not aligned with the services a masonry business offers. While masonry is visually appealing, it can be difficult to convey the quality and craftsmanship of masonry work through display ads.

By unchecking Google Search Partners and Google Display Network, you’re essentially focusing your ad spend on the Google Search Network itself. This means your Google Ads for Masonry will only appear on Google’s search results pages, where users are actively searching for information related to masonry. This targeted approach can lead to higher quality leads and a better return on investment (ROI).

Mastering Keyword Targeting

Keyword Research Funnel

Understanding the customer journey is crucial for effective keyword research. As illustrated in the Keyword Research Funnel diagram below, potential customers often start with broad searches before narrowing their focus.

Let’s break down the keyword research funnel into three easy-to-understand stages for your masonry business:

1. Awareness (Top of the Funnel) — People are just starting to realize they have a problem or a need. They’re not actively looking to hire someone yet, but they’re gathering information.

• • Keywords —Broad terms, general questions.
  • Examples: “brick wall problems,” “best types of stone for patios,” “how to repair a cracked chimney,” “masonry basics,” “what is tuckpointing?”

2. Consideration (Middle of the Funnel) — People now understand their problem and are starting to consider solutions. They’re comparing options and looking for specific information.

• • Keywords — More specific terms, product-focused.
  • Examples: “brick repair cost,” “stone patio design ideas,” “chimney repair contractors near me,” “best masonry sealers,” “cost of retaining wall.”

3. Decision (Bottom of the Funnel) —People are ready to hire. They’re looking for specific businesses and are ready to contact someone.

• • Keywords —Very specific terms, location-based, action-oriented.
  • Examples: “brick repair contractors [your city],” “stone fireplace installation quotes,” “foundation repair [your area],” “best masonry companies near me,” “Dong SGray’s Masonry reviews.”

Tired of chasing leads? Let Google Ads bring qualified customers directly to you. 

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Targeting Your Service Area

Masonry services are inherently local.  You’re not likely to get clients from hundreds of miles away.  This section will show you how to use Google Ads’ location targeting to zero in on your specific service area. Whether you work in a single city, a region, or a certain radius around your business, you’ll learn how to precisely define your target market so your Google Ads for Masonry are only seen by potential customers nearby.

When setting up location targeting for your Google Ads campaign, make sure to go with the “Presence” option. This way, your Google Ads for Masonry will only be shown to people who are actually in the area you’re targeting. This is super important for businesses like masonry, which usually only serve customers nearby. By choosing “Presence,” you won’t waste money on ads for people who are too far away and probably won’t become customers.

Google Ads campaigns let you get super specific about who sees your Google Ads for Masonry by targeting certain locations. You can choose countries, states, cities, or even zip codes! 

You can also add a radius around your location, so your Google Ads for Masonry will only show to people within a certain distance. This helps you reach potential customers who are nearby and more likely to be interested in what you’re offering.

You can also exclude specific locations from your ad targeting if you can’t offer your services there for any reason. This could be because they’re too far out of your delivery range, or there are legal restrictions.

This targeted approach will make your campaigns way more efficient and save you money on wasted ads.

Budgeting for Success

To successfully spend money on Google Ads for your masonry business, start with a small amount and gradually increase it as you learn what works best. Set clear goals, such as getting more customers to contact you or making your company more well-known. Find the right words to use in your Google Ads for Masonry (keywords) and avoid words that won’t bring you the right customers (negative keywords).

Continuous improvement is key to getting the most out of your Google Ads spending.

Tracking Key Metrics for Google Ads for Masonry Ads

To really know if your Google Ads are doing well, keep an eye on important stuff like clicks, impressions, CTR (click-through rate), CPC (cost-per-click), and conversions (website visits, phone calls, form submissions). Also, check out cost-per-conversion and ROAS (return on ad spend). Use the reports in Google Ads and maybe even some other analytics tools to really understand how your Google Ads for Masonry are doing. Look at this data regularly to see what you can improve, like changing bids, tweaking keywords, or making your ad copy better.

By tracking and analyzing this stuff, you can make smart choices to get better results from your Google Ads for Masonry and get the most out of your money.

Take the advance step now! Invest in Google Ads and dominate your local market. 

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Conclusion

Today, being visible online is super important in running a masonry business. Google Ads is the greatest way to be in front of potential customers, generate leads, and grow your business.

Need help getting started? Our team of Google Ads experts can assist you with every step of the process, from campaign creation and management to ongoing monitoring and optimization. We can help you craft compelling ad copy, identify the most relevant keywords, and track your campaign performance to ensure you’re getting the best possible return on your investment.

Our Case Studies Page provides detailed examples of how we’ve helped other clients achieve their goals. You can explore these case studies to see the strategies we used, the results we achieved, and how our expertise could benefit your business.

Contact us today for a free consultation and discover how Google Ads can transform your masonry business.