Utilizing Google Ads for Furniture Stores can greatly benefit store owners by increasing visibility, driving traffic to their website, and ultimately boosting sales. To remain competitive, established brick-and-mortar establishments like furniture stores need to adopt new marketing techniques. Google Ads is one such tactic that has changed the game for furniture retailers. Numerous advantages provided by this highly effective digital marketing platform have the potential to drastically change furniture retailers’ financial situations.
Understanding Google Ads
The internet has become the new medium for advertising, replacing more traditional media. Leading the charge in this revolution in advertising is Google Ads, formerly known as Google AdWords. But what exactly is Google Ads, and how does it work?
What is Google Ads?
With the help of Google Ads, businesses can promote their products and services on both Google, the most popular search engine worldwide, and a wide range of partner websites. It uses a pay-per-click (PPC) business model, which means that advertisers only get charged when users click on their advertisements. With this model, you pay only for real ad engagement, which guarantees that your advertising budget is used effectively.
How Does Google Ads Work?
The effectiveness of keywords and user intent are the fundamental components of Google Ads. Here’s a step-by-step breakdown of how it functions:
- Selecting Keywords
Advertisers choose particular words or phrases that are associated with their products or services. These keywords serve as the foundation for the relationship between their ads and user queries.
- Ad Creation
Advertisers create compelling and concise ad copy, including a headline and description, to entice users to click on their ad. The more relevant the ad is to the selected keywords, the higher its chances of appearing in search results.
A bid is the maximum amount that an advertiser is willing to pay for a click on their ad. The bid and the quality and relevancy of the ad determine its ad rank.
- Ad Auction
Google Ads holds an auction for ads when a user types a query into Google. Google evaluates the quality and relevancy of the ads that are vying for that keyword during this process.
- Ad Placement
Ads that win the auction appear on the search engine results page (SERP) when users search for the chosen keywords. They are often displayed at the top or bottom of the page, as well as on partner websites within the Google Display Network.
- User Engagement
After clicking on an ad, users are taken to the landing page that has been set up by the advertiser, where they can inquire or make a purchase as well as learn more about the product or service.
- Measurement and Optimization
Advertisers can monitor the effectiveness of their campaigns with the help of Google Ads’ powerful analytics tools. Metrics like return on investment (ROI), conversion rate, and click-through rate (CTR) are available for advertisers to track. They can make data-driven decisions and continuously optimize their campaigns for better outcomes thanks to this data.
How Does Utilizing Google Ads for Furniture Stores Benefit You?
Effective advertising can have a huge impact in the highly competitive furniture industry. Furniture stores can benefit from a range of features that Google Ads provides, specifically designed to help them stand out, engage with potential customers, and increase sales. Some key benefits of leveraging Google Ads for furniture stores are:
The ability of Google Ads to deliver highly targeted advertising is one of its most notable features. This implies that furniture stores can connect with a niche market that is actively looking for the goods they sell. Here’s how:
Keyword Targeting: You can make sure that your ads for Google Ads for furniture stores campaign appear when users search for those particular terms by choosing relevant keywords associated with your furniture offerings. For example, if you sell “modern sectional sofas,” your ads can appear when users search for exactly that.
Location targeting: With Google Ads, you can target specific geographic areas with your audience. This implies that you can target users in your local area or in places where your furniture store has the greatest relevance with regards to advertising.
Demographic Targeting: You can refine your targeting even further by specifying demographics such as age, gender, and interests. For instance, if you specialize in children’s furniture, you can target parents of a certain age group.
Google Ads for furniture stores provides freedom to furniture retailers with regards to budget management is among its most alluring features. Here’s how this works:
Daily or Monthly Budget: Your advertising budget is entirely under your control. Regardless of how much money you have allocated, you can establish daily or monthly spending caps that correspond with your financial objectives. This guarantees that you never spend more money than you can afford.
Bid Strategies: You can allocate more funds to campaigns and keywords that perform well by modifying your bids for keywords and placements. Thanks to this flexibility, you can maximize return on investment (ROI) by optimizing your spending.
No Minimum Spending Requirement: Because Google Ads has no minimum spending requirements, businesses of all sizes—including smaller furniture stores—can use it.
One of the defining advantages of online advertising is the ability to measure results accurately. Furniture stores can obtain important insights by utilizing the powerful analytics tools that Google Ads offers. These tools include:
Click-Through Rate (CTR): You can assess the relevance and appeal of your ads by seeing how frequently users click on them.
Conversion Tracking: Conversion tracking allows you to track important actions, like phone calls, online purchases, and form submissions. This data is crucial for assessing campaign performance.
Keyword Performance: You can improve your keyword strategy by analyzing the keywords that result in conversions.
Ad Performance: See which advertisements are the most successful, and utilize this information to write better ad copy.
Cost-Per-Conversion: You can assess the effectiveness of your advertising budget by calculating the cost per conversion.
Google Ads can produce results quickly, in contrast to many other forms of advertising. Here’s how:
Immediate Visibility: Your ads can begin showing up in Google search results quickly after they are set up and approved, frequently in a matter of hours.
Quick Traffic and Conversions: Because people who click on your ads are genuinely interested in your products, you should be able to start getting traffic and, hopefully, conversions right away.
Want to start Google Ads but don’t know how?
Starting your Google Ads for Furniture Stores
It is essential to be aware of the following before launching your Google Ads for furniture stores campaign:
Define Your Google Ads for Furniture Stores Campaign Goals and Objectives
It is very important to set clear and specific campaign goals and objectives. These objectives serve as the compass guiding your advertising efforts. These can range from:
Increasing Website Traffic: If your primary goal is to drive more visitors to your website, your campaign strategy will focus on generating clicks and visits.
Boosting Sales: If your aim is to increase sales, your strategy will revolve around creating compelling ad campaigns that convert clicks into purchases.
Generating Leads: For those looking to expand their customer base. lead generation campaigns will be the priority, collecting information from potential customers for follow-up.
Understanding your objectives not only directs your campaign strategy but also helps in measuring success. It allows you to track relevant key performance indicators (KPIs) and make data-driven decisions to optimize campaigns.
Researching keywords is the first step in any successful campaign for Google Ads for furniture stores. It involves figuring out the precise terms and expressions that prospective buyers are most likely to use when looking for furniture online.
Importance of Keyword Research for Google Ads for Furniture Stores
- Furniture stores can identify the most relevant search terms by conducting keyword research. This increases the possibility of conversions by displaying your ads to users who are actively looking for the products you sell.
- Finding relevant keywords helps you avoid wasting money on clicks from people who are not interested in what you have to offer. It helps you allocate your budget more efficiently.
- Knowing which keywords are less competitive but still relevant can give you an advantage in the fiercely competitive furniture market. These “long-tail keywords” can help you target a specific type of user.
- Ads that match relevant keywords are rewarded by Google with a higher Quality Score, which can result in better ad placement and lower cost per click (CPC).
How to Identify Relevant Keywords:
Here’s how to conduct effective keyword research for your furniture store:
Brainstorm Keywords: Make a list of terms and phrases that are closely associated with the furnishings that you provide first. Consider the materials, styles, kinds of furniture you offer, and any special features.
Use Google Suggest: Start inputting your first few terms into the Google search field, then see which auto-suggestions come up. These are the most frequently used search terms.
Competitor Research: Analyze the ads and websites of your closest competitors to find the keywords they are focusing on. For this, tools like Ahrefs and SEMrush can be useful. For other keyword research tools, you may check this Keyword Research Tools List.
Determine Your Budget
One of the most important components of your advertising plan is setting a budget for your Google Ads campaigns. It’s not just about how much you want to spend; it’s also about how well you use your money to accomplish your objectives. Considerations for your Google Ads for furniture stores campaign’s budget are broken down as follows:
Daily and Monthly Budgets: You may create daily and monthly budgets using Google Ads. Your daily budget establishes the maximum amount you will spend in a given day, and your monthly budget sets a monthly spending limit. This flexibility lets you successfully manage your spending.
Campaign Prioritization: Invest more of your money in advertising campaigns that support your main goals. For instance, devote a large portion of your money to efforts that encourage conversions if your objective is to increase sales.
Keyword Bids: The cost per click (CPC) and degree of competition for certain keywords might vary. Adapt your bids for keywords according to their performance and significance. Increase your bid for high-converting keywords and decrease it for more exploratory ones.
Setting a Realistic Budget
It is essential to set a budget that corresponds with your company’s objectives and financial resources. To create a reasonable budget, follow these steps:
Know Your Margins: Recognize the profit margins linked to the furnishings you sell. You may use this information to calculate the amount of money you can afford to spend on advertising without sacrificing profitability.
Consider Industry Benchmarks: Research industry benchmarks for Google Ads spending in the furniture sector. This can provide a general idea of what competitors are investing.
Start Conservatively: If you’re new to Google Ads, you may want to start with a small spending limit and raise it little by bit as you learn more and start to get good results. By using this technique, you can reduce risk while experimenting.
Experience the benefits of Google Ads!
Creating your Google Ads for Furniture Stores
Google Ads for Furniture Stores Account Set Up
Go to Google Ads Website and click Start.
Sign up for a Google account and follow the prompts or you may log in if you already have a Google account.
Click Skip Campaign Creation.
You’ll need to provide your business information. Then, Click Submit.
Click Explore Your Account.
Once you have already set up an account, you will be directed to Google Ads Dashboard.
Click +New campaign or Set Up A Campaign.
Under What’s Your Campaign Objective?
Click Create A Campaign Without A Goal’s Guidance as you would want full control of your campaign.
Under Select A Campaign Type. You would want to focus first on a Search campaign type as you want your ads to show on search results.
Click Search and Continue.
Enter your campaign name.
There are five sections when creating a Google Ads campaign. These are Bidding, Campaign Settings, Keywords and Ads, Budget and Review.
The Bidding section is where you would set your Maximum Cost-Per-Click (CPC) bid limit. This is the maximum amount you are willing to spend on per click on your ad as mentioned earlier.
Choose Clicks from the drop down menu and click Set a maximum cost per click bid limit box.
Enter the your Maximum CPC bid limit amount and click Next.
To know more about maximum CPC bid limit, you may check out this article How to Determine Your Maximum CPC in Google Ads.
Campaign Settings section has different sub-sections. These are Network, Locations, Languages, Audiences, Broad match keywords, Ad Rotation, Start and Enda Dates, Ad Schedule, Campaign URL options and Brand Restrictions.
Under Network, Untick the boxes for Search Network and Display Network. You would want to focus your ads to be shown in Google Search only to prevent irrelevant clicks that will drain your budget.
You may input your target location or the areas you want to concentrate on under Locations. These may also be locations in which you provide your services.
You may choose more places or regions to include or omit by clicking on Advance Search. Here, you have the option to choose an area that is five or twenty miles around your desired place.
Click Location Options.
Under Language, Of course you would want to enter the language of your target audience.
For Ad Rotation, click Do not optimize: rotate ads indefinitely. As someone starting, you would want Google ads to rotate your ads instead of optimizing them so that you would be able to track which ones are performing well and which ones aren’t. This way you will be able to have an informed decision which ads to continue or to stop.
You can specify the start and end dates for your ad campaign under the Start and End Dates.
Now let’s go on to the Ad Schedule, where you may choose the days and times that your ad will be shown. You could wish to run your ad all day or only during your working hours, depending on your campaign strategy.
As for the Audiences, Campaign URL options and Brand restrictions, you may skip them for now.
Keywords and Ads
Before we continue on to Keywords and Ads. Here’s great infographic to help you better understand Google Ads Account Structure. We have already set up an account and created a Search campaign. As you can see below you can have multiple campaigns in your account, different ad groups in your campaign and different ads in your ad groups.
We are now about to create an ad group and later on add the keywords you have researched and selected.
Enter you preferred Ad group name.
Under Keywords box, you may enter your competitor’s website or your products and services, then, click Get Keyword Suggestions.
A list of suggested keywords will be shown inside the box. Click View to if you would like to add more suggested keywords or type in your selected keywords.
Click Apply to include the additional keywords.
Click Learn More to understand Google Ads keyword match types. You may also check this post about Google Ads Match Types.
You may use a Keyword Match Type Tool to format the keywords according to your preferred keyword match type or campaign strategy.
Moving on to Ads, enter your URL or website – this will be your ad’s landing page. For the display path, you may want to enter keywords related to your products or services.
What is a landing page?
For Headlines, make sure to add relevant and unique keywords.
You may also position each headline according to you preference by hovering over the headline box.
The same with Descriptions, you also have to make sure to add unique and relevant keywords.
You may also position your descriptions according to your preference.
Below is the sample of the Google Ad we just created.
Under the Budget section. To set your budget according to your preference, Click on Set Custom Budget and enter your desired budget for Google Ads for furniture stores campaign.
Review your campaign, if all is good, Click Publish Campaign.
Final Thoughts on Google Ads for Furniture Stores
When it comes to increasing your furniture store’s online visibility and generating those much-needed sales, Google Ads steps in as your reliable companion.
Imagine connecting with the ideal clientele—those who are specifically looking for the home furnishings you sell. That’s exactly what having Google Ads for furniture stores provides: time-sensitive, targeted advertising that connects you with prospective clients. It’s your key to cost management, enabling you to customize your spending plan and get quantifiable outcomes. Not to mention the possibility of immediate results that might quickly drive customers and sales to your door.
If you want us to run Google ads for your business, schedule a free strategy session with us.