Think about this scenario: a homeowner notices cracks in their foundation. They’re worried and stressed and need a solution quickly. They turned to Google and searched for foundation repair services. This is the moment to show up. Google Ads will connect them directly to you. Your ad, tailored to their specific search, offers a lifeline. This is not just advertising; it’s providing a critical service at a moment of need.
Learn how you can provide a solution — follow the steps to run Google Ads for Foundation Repair Services.
What is Google Ads?
Google Ads is an online advertising platform that allows you to reach potential customers actively searching for general repairs, waterproofing, and crawl space work services on Google. It works by displaying your ads to users based on the keywords they type into the search engine.
A vital component of Google Ads is the Quality Score. It’s a rating Google assigns to your keywords and ads, reflecting how relevant and useful they are to users. A higher Quality Score can lead to lower costs, better ad positions, and improved ad performance.
Google Search Result on ‘foundation repair’ keyword:
The horizontal bar graph below visually represents how to strategically focus your Google Ads efforts across your service offerings. Each bar corresponds to a specific service like Foundation Repair, Waterproofing, or Crawl Space Services, and the length of the bar indicates the estimated level of advertising emphasis or budget allocation for that particular service within your Google Ads campaign. A longer bar signifies a greater investment or focus in that area. This visual highlights the importance of tailoring your Google Ads strategy, including creating distinct ad groups with relevant keywords and ad copy, for each service category to reach customers searching for those specific solutions effectively. It’s important to remember that the proportions shown in the graph will vary depending on your business’s goals and the demands of your local market (numbers on bottom axis are percentages).
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How to Set Up Google Ads for Foundation Repair Services
Step 1: Google Ads Account Creation
You must have a Google Account in order to create campaigns in Google Ads. A Google Account is a free account that gives you access to all of Google’s services. You could use your Gmail account for your business to sign in (proceed to Step 2 if you already have an account). If none, you may create your account through accounts.google.com.
Step 2: Access Google Ads
Using your Google Account, you can now sign in to Google Ads. On your browser, type in ads.google.com. Click Start Now.
Note: If you are already signed into your Google Account, you may be automatically signed into Google Ads once you visit the site.
Step 3: Start a New Campaign
After logging into Google Ads, you’ll land on the Overview page. On the left-hand navigation menu, click ‘+ Create’.
Or from the drop-down menu that appears, select ‘+New campaign’ to begin creating your campaign for Foundation Repair Services.
Step 4: Enter Business Name and Website (Required for Search Campaigns)
Provide your business name. Enter your website URL.
Important: Your website is where potential customers will learn more about your foundation repair services. You must have a website to run an effective Google Ads search campaign.
Step 5: Choose Campaign Objective
Every Google Ads campaign needs an objective. This tells Google Ads what you want to achieve with your campaign and allows Google to tailor the features and settings to best meet your goals. For your foundation repair services, it is recommended to start with the ‘Leads’ objective. This objective is designed to help you generate inquiries from potential customers, such as phone calls or form submissions, which are essential for growing your business.
After selecting Leads you will choose the campaign type.
Step 6: Select Campaign Type
Google Ads offers several campaign types. For your foundation repair services, choose ‘Search’. This will display your ads at the top of Google search results, reaching potential customers who are actively searching for immediate solutions to their foundation, waterproofing, or crawl space needs.
Step 7: Name Your Campaign
Naming your campaign is essential for keeping your Google Ads account organized. As your business grows, you might create multiple campaigns, each targeting different services or locations. A clear and descriptive campaign name will help you easily identify and manage each campaign, especially when you have many running at once.
For example, you could name this campaign ‘Foundation Repair – [Your City]’ or ‘Waterproofing Services – [Specific Area]’.
Step 8: Google Ads for Foundation Repair Services Campaign Configuration
Bidding Strategy
Now it’s time to select your bidding strategy. If this is your first Google Ads campaign, it is recommended to start with ‘Clicks’. It’s a great way to gather initial data about how your ads are performing. Once you’ve collected sufficient data, you can explore other bidding strategies that align with specific goals, such as conversions (leads).
For customer acquisition, it’s best to unselect ‘Bid for new customers only’ to maximize your reach and allow Google Ads to optimize for conversions across a wider audience, as focusing solely on new customers can limit potential leads but, there are exceptions, such as targeted promotions for new customers or when working with a very restricted budget.
Campaign Settings
Network
Let’s examine the intent implications of these two network settings.
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Google Search Partners Networks
Mixed Intent
Google Search Partners Networks are websites that partner with Google to show search ads. The intent of users on these sites can vary greatly.
- For example, someone might be reading a home improvement blog and see an ad for foundation repair.
While they might have a general interest in home improvement, they may not have an immediate or urgent need for foundation repair.
- The user’s primary activity is not necessarily searching for foundation repair. The ad is presented in a context that may or may not be relevant to their current needs. It can be harder to control the context of where your adds are shown.
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Google Display Network
Low-Intent
The Google Display Network shows ads on websites, apps, and videos across the internet. Users are typically browsing content unrelated to foundation repair. Ads are often shown based on user interests or demographics, rather than their immediate search queries.
- For example, someone might see a foundation repair ad while reading a news article or playing a mobile game.
The user is not actively searching for foundation repair services. The ad is interrupting their current activity. It’s more about building brand awareness or generating general interest, rather than capturing immediate leads.
- The Display network is very broad, and it is hard to target the correct type of customer.
Maximize your campaign’s effectiveness by concentrating on Google Search.
Unselect ‘Google Search Partners Networks’ and ‘Google Display Network’ to target users actively seeking foundation repair services with high intent.
Locations
Add your specific business location. This tells Google where you provide foundation repair services. Target by city, zip code, or a radius. You can also exclude areas where you don’t offer services, preventing wasted ad spend and focusing your budget on your target customer base.
Radius Targeting
Setting a radius in Google Ads location targeting means you’re defining a circular area around a specific point on a map where you want your ads to be shown.
Languages
Choose the language that your potential customers primarily use to ensure they can understand your ads and are likely to respond to your offers.
Audiences
When considering audience segments for foundation repair services in the United States, it’s important to focus on those likely to own homes and be experiencing or concerned about structural issues.
Start by using audience segments in ‘Observation’ mode to gather data on their performance before actively targeting them.
Ad Rotation
For your first Google Ads campaign, select ‘Do not optimize’. This ensures that all your ad variations are shown equally, allowing you to gather initial performance data for each one. You can accurately assess which headlines, descriptions, and calls to action resonate best with potential customers in your service area. After you’ve collected sufficient data, you can then switch to an optimization setting, allowing Google to prioritize the better-performing ads.
Start and End Dates
This is your campaign duration. It is recommended to run a continuous campaign to capture leads whenever they search for your services.
Ad Schedule
It’s wise to schedule ads during hours when potential customers are most likely to search for your services and contact you. This typically aligns with standard business hours.
Keywords and Ads
You need relevant keywords to connect with potential customers and persuasive assets to encourage them to click on your ads. Take the time to carefully select keywords and create engaging ad copy for a successful campaign.
Ad Group
Ad Groups align your ads and keywords with the user’s search intent, whether they’re looking for foundation repairs, basement waterproofing, or crawl space solutions.
Keywords
Google Ads uses keywords to match your advertisements with the words or phrases people use when searching. For your foundation repair business, examples are “foundation crack repair”, “basement waterproofing cost”, or “crawl space mold removal”.
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Final URL
When someone clicks your Google Ad, the Final URL directs them to the specific page on your website where they can learn more or take action, like a service page for foundation repair or a contact form. To give users a preview of this destination, the display path shows a shorter, more user-friendly version of that URL within the ad itself.
Headlines
To immediately capture the interest of your potential clients, you should craft compelling headlines for your Google Ads. These initial lines of text should directly reflect the services offered, address urgent issues, or emphasize the advantages of choosing their company, such as “Fast Foundation Crack Solutions” or “Affordable Crawl Space Moisture Control”.
Descriptions
Beyond the headline, ad descriptions offer an opportunity to directly address the concerns and needs of those searching for foundation repair. Highlight your solutions, qualifications, and any incentives, such as “Stop water damage with our reliable basement waterproofing. Get a free estimate now!” or “Fix foundation cracks fast with our certified team. Call us today”.
Sitelinks
Google Ads allows you to add extra links below your main advertisement. These are called sitelinks. They lead directly to pages showcasing specific services like “Basement Waterproofing Solutions”, “Foundation Crack Repair,” or a simple “Get a Quote” page.
Callouts
Callouts allow you to spotlight valuable aspects of your foundation repair services. Consider using phrases like “Comprehensive Inspections”, “Emergency Leak Response”, or “Financing Options Available” to quickly communicate key offerings and benefits.
Budget
You decide how much money to spend on ads. You can also change how much you spend later, depending on how well your ads are working.
Review
After you finish setting up your Google Ads, it’s very important to check everything again. Look at each step you did. Make sure all the information is correct: the words you use, the places you show your ads, and how much money you want to spend.
When you are sure everything is good, click the Publish campaign button to make your campaign go live. This means your ads will start showing to people on Google.
Campaign Optimization
Keyword Planner
To optimize your Google Ads campaigns, the Keyword Planner serves as a research tool, allowing you to uncover effective search terms related to your business. It provides data on search popularity, competition, and estimated bid prices, enabling you to strategically select keywords that align with user search behavior and enhance your campaign’s reach.
Keyword Ideas Result on ‘waterproofing’:
Keyword Match Types
To fine-tune when your ads show up in Google search results, you use keyword match types, which dictate the level of similarity between a user’s search and your chosen keywords.
Types of Keyword Match Types:
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Broad Match — ads can show for searches that include misspellings, synonyms, related searches, and other relevant variations.
Example Keyword: foundation repair
Possible Searches:
- “fix foundation”
- “basement crack solutions”
- “home leveling cost”
- “repairing house base”
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Phrase Match — ads show for searches that include the exact phrase, in the exact order, but may have additional words before or after.
Example Keyword: “foundation repair cost”
Possible Searches:
- “average foundation repair cost”
- “foundation repair cost near me”
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Exact Match — ads show for searches that exactly match your keyword, including close variations like misspellings and singular/plural forms.
Example Keyword: [foundation repair]
Possible Searches:
- “foundation repair”
- “foundation repairs”
Keyword Match Types Examples for Foundation Repair Services:
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Forecast
Forecast is a tool in Google Ads to help the user understand what they might get for their money before the campaign starts. It’s not always accurate, can be off by 2-3x, so just be aware of that, it is a very rough estimate.
The image below shows a snapshot from Google Ads ‘Forecast’ section which predicts how a campaign might perform. The user has set a daily budget of $30 and is targeting people in Los Angeles, California, who are searching in all languages on Google. The estimated result is 9 conversions, which are actions like calls or form submissions, at a cost of $2.7K over three months. This means each conversion would cost around $310. The campaign is expected to get 333 clicks, show the ads 14,000 times, and have a click-through rate of 2.3%. The average cost per click is estimated to be $8.21. The system suggests using ‘Maximize clicks’ as the bidding strategy to achieve these results, even with budget limitations.
Negative Keywords
Negative keywords refine the search terms that trigger your Google Ads, preventing them from appearing for irrelevant queries. This helps your foundation repair business target potential customers who are seeking professional services, rather than those looking for do-it-yourself guides or employment listings.
You can exclude terms like “how to fix foundation” or “foundation repair hiring” ensuring that your ads reach individuals seeking professional assistance.
Landing Page
When someone clicks on your Google Ad, they’re directed to a specific page on your website, known as a landing page. This page’s primary goal is to turn visitors into potential customers by prompting them to take action, like requesting a quote or scheduling an inspection.
Landing Page Key Elements:
- Headlines are the first lines of text visitors see.
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Hero Image/Video is a visually appealing image or video at the top of the page.
- Images — Showcase before-and-after photos of foundation repairs, or images of your team working.
- Videos — Explain your services, show testimonials, or demonstrate your expertise.
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Call to Action (CTA) is a clear and compelling button or link that prompts users to take action.
Examples: “Get a Free Quote”, “Schedule an Inspection”, “Call Us Now”.
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Key Benefits highlight the advantages of choosing your services.
Examples: “Protect Your Home’s Value”, “Prevent Costly Future Repairs”, “Ensure a Healthy Living Space”, “Lifetime Warranties”.
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Unique Selling Proposition (USP) is what makes your foundation repair business different from competitors.
Examples: “Locally Owned with Decades of Experience”, “Advanced Waterproofing Technology”, “Certified Foundation Specialists”.
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Address User Concerns acknowledge and alleviate common concerns about foundation problems.
Examples: “Worried About Cracks?”, “Is Your Basement Leaking?” ,”Don’t Let Mold Threaten Your Family”.
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Short Lead Form is a simple form to collect user information (name, phone, email, brief description of the problem).
Keep it short to reduce friction and encourage submissions.
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Testimonials/Social Proof include customer reviews, ratings, or case studies to build trust.
Examples: “See What Our Customers Say”, “Rated 5 Stars on [Platform]”, “Before & After Success Stories”.
Foundation Repair Services Landing Page Sample:
Conclusion
We’ve explored the essential steps for setting up a successful Google Ads campaign for your foundation repair business. From choosing the right bidding strategy and targeting the correct locations to crafting compelling ads and landing pages, each element plays a vital role in reaching potential customers. Utilizing tools like the Keyword Planner and understanding keyword match types allows you to refine your campaign, ensuring that your ads are seen by those who need your services most.
Investing in Google Ads is not an expense, but an investment in solving real problems for people in your community. It’s about being there when they need you most. It’s about building trust and establishing your business as the go-to expert in foundation repair.
Our agency understands this. We’ve seen firsthand the impact of well-managed Google Ads campaigns on businesses like yours. We don’t just set up ads; we build partnerships. We work with you to understand your specific needs and challenges. We use our expertise to create campaigns that deliver results, bringing in a consistent flow of qualified leads. Explore our success stories at YoYoFuMedia Case Studies Page.
We take the burden of managing Google Ads off your shoulders, allowing you to focus on your core business. We handle everything from keyword research and ad creation to performance tracking and optimization. We provide regular reports and updates, ensuring you’re always informed about your campaign’s progress.
We’ve helped thousands of business grow and thrive through Google Ads. Let us do the same for you. We’re not just an agency; we’re your partners in success. Let’s work together to build a campaign that brings you more customers and helps you grow your business. Schedule Your Free Google Ads Strategy Now!
