We have tested it ourselves, the best marketing platform for generating high quality new patients for your audiology practice is through Google Ads. It simply gets you higher quality leads that show up for their appointments versus other ad platforms where people are just shopping around. This pay-per-click (PPC) advertising platform is able to get you people who have high intent and will show up to their booked appointments.
What is Google Ads?
Google allows audiologists to accurately target their ideal patients through location-based, demographic, and keyword targeting.
Google Ads is capable of boosting your online visibility. Your Google Ads for audiologists will appear at the top of the search results, on Google Maps, and even on relevant websites.
This platform also provides detailed data on your campaigns, allowing to track clicks, impressions, conversions, cost-per-click (CPC), and Return on Investment (ROI).
Defining Google Ads for Audiologists Campaign Structure
First, go to the Google Ads Account sign-in page. You can usually find this by searching “Google Ads Account” in your web browser or just type in ads.google.com.
After logging into your Google Ads account, or creating a new account if you don’t already have one, navigate to the overview page. On this page, you’ll find a button labeled “New Campaign.” Click this button to initiate the campaign creation process.
You’ll then be guided through a series of steps to complete your setup. These steps will include providing your business name and your website URL.
Campaign Objective
Campaign Objective is the primary goal for most audiologists. Choose Leads. It aims to generate valuable leads. This can be done through phone calls, website form submissions, or appointment requests.
Campaign Type
If your business is new to advertising, begin with a Search campaign. This is the most relevant campaign type for audiologists. This campaign targets users actively searching for terms related to hearing loss, audiology services, and hearing aids.
Running a Search campaign first is a smart move to gather those early conversions and get the ball rolling. This data is pure gold for fine-tuning future campaigns and boosting your ROI. Plus, a Search campaign sets a benchmark to measure your upcoming ad’s performance and helps spread the word about your business. By starting with Search and using the insights it gives you, Google AI in later PMax campaigns will learn faster, setting you up for long-term success with your advertising.
Campaign Name
Consider creating separate campaigns for different objectives (e.g., lead generation vs. brand awareness) or different target audiences (e.g., seniors vs. younger adults).
Use clear and descriptive names for your campaigns, example:
- Audiology – Lead Generation,
- Hearing Aids – Search
- [City] – Local Awareness
Campaign Duration
Create ongoing campaigns. For most audiologists, continuous advertising is beneficial to maintain visibility and attract a steady stream of new patients.
There are a few times of the year when audiology demand increases. It will be strategic to promote your Google Ads for audiologists during these times.
- Fall — This is often considered a good time for hearing tests and hearing aid adjustments. People may have more time off from work or school, and they want to ensure their hearing is in good shape before the busy holiday season. Additionally, seasonal changes can affect hearing, making it a good time for a check-up.
- End of the Year — Many people want to use their remaining health insurance benefits before they expire, leading to a surge in appointments for hearing tests and hearing aids.
- January — After the holidays, some people may prioritize their health and decide to address any hearing concerns they’ve been putting off.
- Audiology Awareness Month (October) — This month raises awareness about hearing health, which can prompt more people to seek audiology services.
Bidding Strategy
Clicks is the initial bidding strategy for new advertisers. This approach aims to drive as much traffic as possible to your website, allowing you to gather data and insights about your audience and their behavior. As you gain experience and accumulate data, you must shift your bidding strategy to prioritize conversions.
Budget
Setting a budget is super important when starting a Google Ads campaign. It’s all about figuring out how much you’re willing to spend on ads each day or throughout the whole campaign. Your budget should match your business goals, what you expect to get back from your investment, and how competitive your keywords are.
The cool thing is that you can change your budget as your campaign goes along, based on how things are performing and what insights you gather.
Also, think about spreading your budget strategically across different campaigns, ad groups, and keywords to get the best results and make sure you’re spending wisely.
Struggling to Attract New Patients? Learn how Google Ads can help you reach more people searching for audiology services in your area.
Precise Audiology Patients Targeting
To precisely target audiology patients, you must understand your audience first. This means understanding their demographics (age, gender, location, socioeconomic status) and psychographics (interests, motivations, and concerns related to hearing health). Also, check out their online behavior – the websites they visit, the search terms for hearing loss, and audiology services. This info will help you create targeted and relevant ad campaigns.
Location
Set your location targeting to reach potential patients where you offer audiology services. This includes the city, region, or specific areas where your practice is located. You can also target nearby locations if you’re willing to attract patients from a broader geographic area. Consider the demographics and needs of the local population when selecting your target locations.
Reminder: Select Presence: People in or regularly in your included locations.
Network
When setting up your Google Ads for Audiologists campaign, it is important to be selective about the networks where your ads are displayed. Specifically, it’s advisable to exclude the Google Search Partners Network and the Google Display Network.
Ad Copy and Ad Extensions
Ready to write your ad copy? This is super important for your Google Ads for Audiologists campaign to do well! The ad copy is the text that potential patients will see when your ad pops up, so it needs to be interesting, informative, and speak to their needs.
Your ad copy should show off what makes your audiology practice special and get users to click on your website or landing page. Use strong calls to action, like “Book your appointment today” or “Get a free hearing consultation.”
Don’t forget to match your ad copy to the specific keywords you’re targeting and what your potential patients are searching for. By writing effective ad copy, you can get more people to click on your ad and bring in more quality leads for your audiology practice.
Google Ads for Audiologists Ad Copy Sample Mobile View:
Google Ads for Audiologists Ad Copy Sample Desktop View:
Keyword Research and Selection
Ad groups are super handy for Google Ads campaigns, letting you control your Google Ads for Audiologists and who sees them. For your Google Ads for Audiologists campaign, this could mean making separate ad groups for things like hearing tests and hearing aids.
Google Ads for Audiologists Ad Group 1 Sample and keywords:
Google Ads for Audiologists Ad Group 2 Sample and keywords:
Tips for Keyword Research:
Use Keyword Planner — Google’s Keyword Planner tool can help you find relevant keywords, estimate search volume, and identify potential negative keywords.
Analyze Competitor Ads — See what keywords your competitors are using in their Google Ads campaigns.
Regularly Review and Adjust — Regularly review your keyword lists and add or remove keywords based on campaign performance.
Relevant Keywords
High-Intent Keywords
- “hearing test near me”
- “audiologist appointment”
- “hearing aid specialist”
- “best audiologist in [City]”
- “hearing loss treatment”
- “tinnitus relief”
- “hearing aid fitting”
- “cochlear implant specialist”
- “audiology services”
- “free hearing screening”
Long-Tail Keywords
- “hearing aids for seniors”
- “hearing loss in children”
- “tinnitus treatment options”
- “best hearing aids for [specific condition]” (e.g., “best hearing aids for noise-induced hearing loss”)
- “audiologist specializing in [condition]” (e.g., “audiologist specializing in tinnitus”)
- “hearing aid repair near me”
- “custom earplugs”
- “hearing loss support groups”
Location-Based Keywords
- “audiologist [City]”
- “hearing test [City]”
- “[City] audiology clinic”
- “hearing aids [City]”
- “best audiologist in [Neighborhood]”
Negative Keyword List
Irrelevant Terms
- “buy hearing aids online”
- “hearing aid batteries”
- “hearing aid repair” (unless you offer this service)
Landing Page
Landing Page Example Structure for Google Ads for Audiologists:
- Headline — “Regain Your Hearing with [Clinic Name]”
- Sub-headline “Schedule a Free Hearing Evaluation Today”
- Key Benefit Section
- “Improved communication and social interaction”
- “Enhanced quality of life”
- “Latest hearing aid technology”
- “Experienced and compassionate audiologists”
- Call to Action — “Schedule Your Appointment Now” (prominent button)
- Patient Testimonials
- Contact Information
- Image/Video — Professional image of the clinic or a friendly audiologist
Landing Page Example for Google Ads for Audiologists:
Medical Restricted Content
As an Audiologist or an Audiology Clinic, understanding Google’s healthcare and medical advertising policies is important for successful campaigns.
Google has strict guidelines for healthcare advertising, including audiology services. It’s essential to be aware of the specific types of content and keywords that are not allowed in your Google Ads for Audiologists campaigns, even if you are Google Ads certified.
These rules are in place to keep users safe, follow the law, and be fair and honest.
Google is protecting people from misleading or harmful information about healthcare. They are making sure healthcare advertising obeys the rules and laws. They maintain high standards in how healthcare services are promoted.
Check Google’s policy for different locations when running your Google Ads for audiologists campaign.
Overwhelmed by Google Ads’ Medical Restricted Content? Let our team of Google Ads specialists create a winning campaign for you following Google Ads’ policy for healthcare providers.
Schedule A Consultation Today.
Advanced Strategies
Keep an eye on how well your Google Ads for Audiologists are doing by checking the Google Ads overview page regularly. This page gives you the lowdown on your ad performance, including important stuff like impressions, clicks, conversions, and cost.
By looking at this data, you can figure out which ads are performing best and which ones need some work. Plus, the overview page lets you track how much you’re spending overall and tweak your budget if you need to.
Remarketing with PMax
Performance Max is Google’s advertising system that uses one campaign to reach people across all of Google’s platforms. This includes Search, YouTube, Gmail, Discover, Display ads, and Maps. You give Google the ad materials (text, pictures, videos) and tell them your goals (like sales or new customers). Google’s system then automatically shows your Google Ads for Audiologists to the right people in the right places to help you reach your goals. This simplifies advertising and can improve your results.
Setting Up PMax Campaign
Once you’ve got enough conversion data (we’re talking roughly 30-50 conversions a month), you’re ready to jump into creating your Performance Max campaign. Setting this up is pretty similar to how you’d create a regular Search campaign.
First things first, head over to the overview page and hit that ‘New Campaign‘ button. You’ll then pick your campaign objective, which in this case is ‘Leads‘.
Now, the next step is super important: choosing the campaign type. You’re going to select ‘Performance Max‘ for this one.
A good campaign name keeps things organized and gives you valuable info at a glance. So, take your time and choose a name that perfectly captures your audiology campaign’s goals.
Example Campaign Names:
- “Audiology Services PMax – [Your Practice Name]”
- “[Your City] Hearing Clinic – PMax Campaign”
- “Hearing Aid Sales – PMax – [Your Practice Name]”
- “PMax – [Your Practice Name] – Hearing Tests”
- “Audiology PMax – [Month] – [Year]”
Set up the locations for your Google Ads for Audiologists PMax campaign.
Unchecking this option means you can bid on both new and returning customers. PMax campaigns usually focus on people who have clicked on your ads before but didn’t book for an appointment. The goal is to try and get these people to come back and finally book for a schedule this time.
Schedule your Google Ads for Audiologists PMax campaign.
Bidding
For bidding in PMax campaigns, you’ll notice the options are super straightforward for max results. If you’re looking for the best choice, go for “Conversions” as your main goal – this lines up with getting those valuable actions on your website or app.
Asset Group Creation
Create your asset group. Make sure you have the images needed for display on different channels like Search, Display, YouTube, Gmail, and Discovery.
Want to make a great asset group for your Google Ads for Audiologists campaign? You’ll need a bunch of awesome images that look great on all the different Google ad channels. Each channel is unique, so tweaking your images to fit them is key for getting the most out of your ads.
- Search — Images for search ads should match your keywords and ad copy. They should clearly show what you’re offering and make people want to click. Try using images that show off what makes you special or show your product in action.
- Display — The Google Display Network is huge, so your images need to be versatile and eye-catching to stand out. Use high-resolution images that look great and get your brand message across.
- YouTube — Images for YouTube ads can be used in different ways. They need to grab attention and match your video content. Try using images that highlight key moments from your video or show off your product in a visually appealing way.
- Gmail — Images in Gmail ads should match your email content and who you’re targeting. They should catch attention and make people want to click. Try using images that highlight promotions, new products, or exclusive offers.
- Discovery — Discovery ads are super visual and show up on Google’s feeds, so using engaging and high-quality images is a must. Images should match the user’s interests and showcase your product or service in a visually appealing way.
Don’t forget that each ad channel might have specific image size requirements. Make sure your images fit them to avoid display issues. Also, consider using a variety of image formats, like JPEG, PNG, and GIF, to optimize for different ad placements.
Here’s how Google Ads for Audiologists Performance Max campaign would look like:
Don’t worry if you have no images for your Google Ads for Audiologists. Google Ads has your back with a bunch of free stock images that you can use. You can find these images when you’re creating your Google Ads for audiologists performance max campaign and just pop them right in. This is super helpful if you don’t have fancy photography or design skills. By using Google’s free stock images, you can make your Google Ads for Audiologists look awesome and get better results!
Budget
When you’re setting up your Google Ads for Audiologists Performance Max campaign, it’s really important to set a budget that works for your advertising goals and how much you can spend. This way, you’re in control and won’t go overboard.
Like the example shows, running a Performance Max campaign doesn’t have to break the bank. You can adjust your budget to fit your needs and get the most out of your campaign.
It’s time to Boost Your Online Presence and Attract More Patients! Learn more about our tailored Google Ads solutions for Audiologists.
PMax Campaign Monitoring
After you’ve set up your Performance Max campaign, it’s super important to keep a close eye on how it’s doing to make sure it’s successful. This means tracking key things like impressions (how often your ads pop up), clicks (how often people interact with your ads), conversions (desired actions taken by users, such as purchases or sign-ups), and cost per conversion (the average cost for each conversion). By regularly checking these metrics, you can get valuable insights into how well your campaign is working and spot areas for improvement.
Benefits of Monitoring
- Audience Targeting and Results — Monitoring helps you make sure that your Google Ads for Audiologists are reaching the right people and getting the results you want. By analyzing metrics like impressions and clicks, you can figure out if your Google Ads for Audiologists are hitting the mark with the target audience. Conversion tracking lets you measure how effective your Google Ads for Audiologists are in driving valuable actions.
- Issue Identification — Monitoring lets you catch potential problems with your campaign, like low click-through rates (which means your Google Ads for Audiologists may not be interesting enough) or high cost per conversion (which suggests that your bidding strategy or ad quality could be better). By taking care of these issues early on, you can avoid wasting money on ads and improve your campaign’s overall performance.
- Data-Driven Optimization — Regular monitoring lets you make informed decisions based on data about how to tweak your campaign for better results. For example, if you see that certain ad formats or placements are doing better than others, you can put more of your budget toward those options. Similarly, if you find keywords that are bringing in high-quality traffic, you can adjust your bidding strategy to focus on those keywords.
Continuous Process
Remember that monitoring isn’t a one-and-done thing; it’s an ongoing process that you should do regularly throughout your Performance Max campaign. The digital advertising world is always changing, and what people want and how they act can shift over time. By staying on top of your campaign’s performance, you can adapt your strategy as needed to get the most out of it and reach your advertising goals. Plus, regular monitoring lets you spot and take advantage of emerging trends and opportunities, making sure your campaign stays competitive and relevant.
Tools and Techniques for Effective Monitoring
Use the different tools and features provided by the advertising platform to track and analyze your campaign’s performance. Set up custom dashboards and reports to see key metrics and trends. Think about using automated alerts to let you know about big changes in performance. Regularly check your campaign settings and ad creatives to make sure they match your goals and target audience.
Conclusion
These days, being online is super important for any audiology practice that wants to be successful. Google Ads is a great tool to reach potential patients who are already looking for hearing healthcare services in your area.
With Google Ads, you can target your ads like a pro. Use specific keywords and target demographics to make sure your Google Ads for Audiologists are seen by people who are actually interested in your audiology services. This saves you money and gets you better results. But, managing a Google Ads campaign can be tricky and time-consuming.
Our team of experts knows Google Ads inside and out. We’ll handle everything for you, so you can focus on taking care of your patients. We’ll do the keyword research, write awesome ad copy, manage your bids, and track your results. We use data to make sure your campaign is always optimized.
We’ve helped tons of businesses attract new patients and grow their revenue just like How We Got Dr. Chad Elkin’s Addiction Clinic 200+ New Patient Appointments Every Month. You can find out more about other successful businesses at YoYoFuMedia Case Studies Page. When you trust YoYoFuMedia with your Google Ads campaign, you’re getting a team that’s dedicated to your success.
Don’t Wait!
In the competitive world of audiology services, you need to stay ahead. Don’t let your competitors take over online. Contact YoYoFuMedia today to see how our Google Ads solutions can take your audiology practice to the next level.
