Generate more patients for your dental practice with Google Ads services!
Here at YoYoFuMedia, we have experience helping all types of dentists. Most notable was one family dentistry, which was based in a competitive location and was in the same plaza as 19 other dentist clinics. Although most dental marketers would not take this challenge, we did.
And, we succeeded. In one month, we generated 26 new patients for our client with Google Ads. We can do the same to your practice.
We don’t just stop at your usual dentistry. One client was a cosmetic dentist that started his own practice specializing in only veneers. His fellow dentists laughed because this would be extremely difficult to get even a single new patient. Dental offices also didn’t provide referrals for veneers. Knowing this, our client invested in marketing.
He found our agency, and we were there to help. In his opening month, we generated 10 new patients for his clinic. You can experience the same success.
Become one of our successful clients!
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When it comes to getting potential patients to your dental clinic, there are different types of Google Ads campaigns and services that can help you reach your goal. Here are some things our agency does:
Search ads are a form of advertising where you bid for a targeted keyword and have one of your text ads displayed on Google's search results for that specific keyword. This Google Ads campaign is a simple but effective way of getting people searching for your dental services to turn into patients.
Display Ads is a type of advertising that allows your dental practice to display ads on Google Display Network (GDN) for a targeted keyword. This campaign is a great and creative way to display your services like dental implants in image form instead of plain text.
Google Map ads is a campaign type that allows your dental office to be prominently found on Google My Business for a specific search. This can be extremely helpful in getting patients who are near your business location.
With Google Analytics, you can know exactly how effective your Google Ads campaigns are doing. You can track how many people are visiting your website, converting, and even the amount of money you are spending on your advertising.
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Learn how Google Ads can get you more patient appointments for your dental practice!
When it comes to starting your Google ad campaigns, our agency analyzes various factors, so you get the most out of your Google Ads. We make sure your dental practice targets the right people with the right message at the right time.
The most important factor in succeeding with Google Ads is targeting the right search terms that will most likely lead to a new patient. Our agency analyzes each keyword phrase and implements different tactics like negative keywords and broad match, so your ads are being found in the right search results.
Because Google Ads is a bidding system, having the right bid and ad budget for your campaigns factors in the results your dental clinic will experience. Our Google Ads experts ensure that you are putting your money in the right place, so you are getting the highest ROI from your advertisements.
With Google Ads, you’ll have a lot of things to manage, especially as you increase the number of campaigns. Our agency makes things easier for you by helping you manage all these things from ad extensions, ad groups, your landing page to individual ads.
When a potential new patient clicks on your ad, they go to one of your landing pages. It can be your website or another page, but just because they click your ad doesn’t mean they’ll book an appointment right away. Our experts analyze and optimize your landing page, so it’s user friendly and will lead to a conversion.
Not all ads are effective and can lead to a new patient. Some ads are more effective with a different ad copy or a different call to action. Our agency does intensive A/B testing, so your practice has the best ads with high engagement that will lead to a new patient.
In some cases, your website or Google Ads may have errors. These errors can affect your ads quality score and your visitors’ user experience. Some errors can even lead to your ad not running at all. Our Google Ads experts make sure that your ads are following best practices and your website is error-free
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Get a report on your Google Ads and see how can help you improve your advertisements.
PPC or pay per click is a form of marketing where companies can advertise and only pay each time their ad is clicked on. This is one way for companies to pay to increase their traffic.
When it comes to PPC marketing strategies, there are many options for dentists to choose. Here are some that your dental clinic can try:
For PPC marketing, Google Ads is the most popular for the dentist industry.
When choosing your keywords, it is best to choose the keywords that best describe your practice. Some examples would include services that you provide, so when people are looking for a dentist, they’ll find your website. If you don’t know what keywords to target for your Google Ads campaign, you should try targeting keywords like:
If you are still wondering what keywords to target, look at your fellow dentists and see what they are targeting. Note: Sometimes, a certain search term like “teeth whitening” may not be the best for your business. It’s recommended when using Google AdWords to do research and A/B testing to find the right keywords for your practice.
The cost of your Google Ads campaign can vary depending on multiple factors. Here are some that can impact the amount of money you have to invest in:
The bottom line is it’s the amount you want to pay for a single lead.
If you want to know the rate which you’ll be paying, there are different options to choose. Here is a list of metrics
With Google Analytics and Google Ads, you will know exactly how many people are visiting your website, calls to your office, and how much money you are spending on your campaigns.
However, getting sales (or appointments for dental practices) will take a while. This is because of the natural journey that customers go through. People want to see what you offer. After, you might have to go through patient inquiries. Then finally, they make an appointment, and the process is complete.
Note: Marketing does not have immediate results, but if patient, it’s an investment that will pay itself many times over.
When it comes to hiring a marketing agency, YoYoFuMedia is the agency for you. We tailor our marketing to fit your marketing needs. In addition, there are many benefits to hiring our Google Ads experts:
Unlike other marketing agencies, we have marketers that know how to run Google Ads for dentists. This gives our dental clients a HUGE advantage by receiving quality Google Ads.
This results in their success.
Hire now a team of experts and start getting new patients to your practice.
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Find out what you can do to get new patients to your dental practice with a free strategy session!
We have a comprehensive guide just for dentists on how to use Google Ads.
With our guide, you’ll learn how to target the right keywords and create your first Google AdWords campaign for your private clinic.
YoYoFuMedia is an SEO and digital advertising agency in Irvine. Our specialty is providing high-quality services in search engine optimization (SEO), conversion rate optimization (CRO), and pay-per-click (PPC) advertising like Google Ads and Facebook Ads. Want to increase your online visitors? YoYoFuMedia is your PPC agency.
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