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What’s an A/B Test?

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“A/B testing is the method of comparing two versions of a webpage against each other to determine which one performs better.”

How A/B testing works:
A group of users is presented with design ‘A’, let’s say the design is the website title “Patient-Oriented Dentist”.
Then we present the second group of users with a second design ‘B’ with a different title “High-Quality Dentist in Irvine”.
We see which group of users, A or B, ends with the highest number of conversions (calls to make appointments).

It’s basically like a science experiment.

A/B Testing takes the guesswork out of website optimization and design. Instead of making a change because “it looks good” but more often than not decrease conversions. We make data-informed decisions that actually maximize the bottom line.

Click here to see an example of how we 1.5x a VPN Product’s Revenue through A/B testing.

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