TikTok for Dentists has the ability to grow your clinic by reaching local and distant audiences of all ages. TikTok is a video-sharing app that lets users make short videos about any topic they want. You can create short videos about your office, your staff, the procedures you offer, how-to videos, and even before and after videos of different dental procedures. With TikTok videos, you have the opportunity to create content that is engaging while also making learning fun for your online audience. This guide will teach you how to create a strong profile and engaging content to help your dental practice gain visibility across the platform.
What is TikTok?
TikTok is a video-sharing app that allows users to create and share 15-second to 3 minute long videos, about any topic. TikTok is one of the world’s most used social media platforms. There are 689 million active TikTok users worldwide. According to Oberlo’s article, 62% of Tik Tok users are between the ages of 10-29 and in less than 18 months the US number of adult TikTok users grew 5.5 times.
The TikTok app offers users different sounds and song clips they can use in their videos. Users also have the option to edit their videos and add special effects and filters. You can also directly add videos filmed on your phone and not the app to the app to post on your account. The app offers different features in which users can create different kinds of videos known as reaction videos or stitched videos.
Why TikTok for Dentists?
While Tik Tok is a popular global app, the app also has the capability of letting users create local content. At times TikTok will have local contests and challenges in which they focus on one location. With these contests and challenges, the app also uses hashtags to start local trends. This is a great way for your dental practice to reach patients in your local area. While these users may not be actively looking for dentists at the moment, TikTok is a great place to start building a relationship with local individuals so they can remember your dental clinic when they are actually in need of a dentist.
A key feature of TikTok is its For You Page. The For You Page is the first page users land on when they open the app. This page will show you videos that Tik Tok thinks you might enjoy based on the app’s algorithm. The videos may be related to past interactions, like videos you’ve liked or commented on. For example, if a user is liking videos about tips for teeth whitening, they can expect their for you page to be flooded with videos about dentistry and teeth whitening tips and tools from other users or even Dentists, like you!
Read our article to understand why dentists need social media to grow their practice.
Below is an example of top videos when you search for dentists:
Want to learn another way to market your Dental Clinic? Read our comprehensive Google Ads for Dentists guide.
Creating Your TikTok for Dentists Account
When you open the app, you will be asked how you want to sign up for TikTok.
- using phone or email
- Connect to your Facebook
- Sign In with your Apple account
- Sign in with your Google Account
In this guide, we will follow the steps of using a phone or email. You can link back to your other accounts once your app is fully created.
TikTok will then ask you to enter a Birthday.
Next, you will need to enter a phone number to create your account or an email. This is the email or phone number you will use when logging into your TikTok account.
Next, create your password.
Lastly, you will need to create a Username for your TikTok account. As a Dentist looking to create content about your dental practice, you should choose a username that is simple, professional, and easy to remember. Remember, this is the name users will remember your dental videos by. You can always change your username later.
Customizing Your Profile
After you are done creating your username, you can start to customize your profile. Just like your username, your profile picture should also be presentable and professional. This can be a picture of you or your dental practice logo.
Next, you will work on writing a bio for your account. Your bio should highlight your expertise and also include the location of your practice. You should also include a link to a landing page or homepage of your dental clinic that you would like to send visitors and potential patients to.
If you want to, you can link all your other social media accounts to your Tik Tok account. You should consider doing this because this will help you gain visibility across all platforms.
After, you are done customizing your account you can start creating captivating and engaging content for your target audience. Remember, use hashtags, follow trends, and use popular sounds to gain visibility.
TikTok for Dentists Content Ideas
There are some popular video ideas that dentists can create to gain the interest and attention of Tik Tok users. There are many clips and audios that you can apply to dentistry and make it fun for you and your audience. Creating fun, authentic, and informative videos helps you and your practice seem relatable to users and potential patients.
- Frequently Asked Questions (FAQ)
- Think of popular questions patients ask you when they visit your office and answer that question in the form of a video on your TikTok account. These types of videos provide value to your viewers. You can also ask your audience to leave questions in your comments for you to answer, you may notice a common question in your comments section. Answer questions with the most helpful information in a fun and entertaining way.
- Capturing A Reaction
- Capturing a reaction is better than a testimonial because it is more real and authentic. If you can get the real reaction of one of your patients, it can go a lot further than a testimonial. These videos can influence other local patients to visit your clinic as well.
- Before and After
- Before and After videos give you an opportunity to showcase your dental skills and your work. These videos may also gain the trust of new patients and encourage viewers to visit your dental office for a similar procedure.
- Dental Product Reviews
- In these types of videos, you can review a dental product or show the proper way to utilize the tool or product. These Tik Toks are popular because everyone likes to hear a dentist’s or professional’s recommendation and an honest review about different products on the market.
- Did You Know
- Did you know videos are a great way to share a great way to intrigue your audience. These videos can be about simple facts or key information you do not need to think of fun facts that are too elaborate or complicated.
Short videos are a great way to show off your organization’s culture and personality. It allows you to create connections with your audience and potential patients before they even visit your office. This is also a fun way to relate with your patients.
Need help outlining and creating a schedule for your Tik Tok content?
Tips To Get On Tik Tok’s For You Page
There are a few strategies and features that you should be applying to your dental content so you can land on the for you page of thousands of users. First, make sure your account is set to a Creator account. With a creator account, you will have a better chance of growing your Tik Tok account and landing on the for you page.
Using hashtags on your videos allows users to find your videos when they are searching for specific content that you are tagging.
There are different types of hashtags that exist on TikTok.
- Niche-Specific hashtags mean using keywords related to your content and niche. You need to be using hashtags in your Tik Tok for Dentists videos that are relevant and have the most views in your niche. For example, “#dentists,” “dentistry,” and “dentistsoftiktok.”
- Hashtags that are trending
- These hashtags need to be utilized quickly as trends on Tik Tok do not last very long. Using the trending hashtags and doing the trending videos under the hashtags is the quickest way to go viral. You can find these hashtags on the discover page. You should use the ones that are at the top of the page.
- Broad term hashtags
- Broad hashtags include, “#viral,” “#foryoupage,” and “#trending.” These keywords are essential in growing the size of your audience for your account and for your niche. This will help expose your content on a more broad level.
Do not spam too many hashtags in your video’ description. It will confuse Tik Tok and hurt your contents views, likes, and overall engagement.
Not sure which hashtags will increase your Tik Tok videos and profile’s visibility?
Incorporating Trending Sounds & Effects In Your Videos
You need to create content that is relevant and currently trending. The content you post can be trending broadly on TikTok or be niche-specific in dentistry. For instance, you can find trending topics for your TikToks for Dentists in that specific niche.
If you are not creating content that looks like what is trending right now then it is likely that Tik Tok’s algorithm will not push your videos out to users. Don’t worry, you can change this by adjusting a few components of your videos.
First, make sure that you are creating videos that use sounds that are trending. You can find out what sounds are trending by visiting the Discover tab on your Tik Tok account. Editing your videos to use what is trending will help make your videos seem more relevant to users.
Next, you should also be using Effects that are trending at the moment too. Similarly, this will help TikTok’s algorithm decide that the videos you are creating and posting are relatable to what is trending across the app. Another way to create content that uses trending sounds and effects is stitching, dueting, and recreating a viral video.
First, if you want a higher chance of landing on TikTok’s for you page you want to make sure you are posting at the right time for your account. To figure out the right time to post for your account go into your analytics in your account. Then, go into your content and review your trending videos and the time you uploaded them. Post around the time you received the most engagement. The best times for you to post may change weekly, so, at the beginning of every week, you should analyze the best time for your clinic to post.
Need help analyzing your data to choose the right upload time to optimize your videos?
The videos that are going viral on TikTok are typically between 9-13 seconds long. If your videos are too long the audience may become bored and swipe through your video. Shortening your videos to a more decent length can help increase your watch time which will allow your account to hit a standard watch time that TikTok’s algorithm is more likely to push out.
These are all great tips in helping your dental videos land on the for you page so you can grow your Tik Tok account, increase your following, and heighten your visibility. However, once you have established your following and audience in your niche, you may have more flexibility in how you optimize your videos. You will already have grasped the attention of your audience in your niche and the length of your videos may not affect your engagement the way it may have as a newer account.
TikTok for Dentists is a great way to help your practice gain visibility across social media. When using the proper hashtags, it is also a great way to reach potential patients in your area. You can create connections with local users and global users. You can create entertaining, engaging, and informative content for your audience. The app also allows you to showcase the personality and culture of your office that can help build the reputation and credibility of your dental practice.
Want to learn more ways to promote your Dental Practice? Read our article for 23 simple marketing strategies for your dental clinic.