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How to Post on Google for Free – The Best Guide in 2022

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In today’s time, if you want to advertise your business, usually you need to allot a budget for it. But did you know that it’s possible to post announcements and updates of your business on Google without paying extra fees? Yes, that’s possible with Google My Business!

In this article, we’ll go through the steps on how to post on Google for free!

Typically, people do a Google search before dining in a restaurant, visiting a store, or booking an appointment with a hairstylist, doctor, and other services. If we put that in numbers, 70% of individuals look at different businesses prior to their reservations.

Whereas, only a few local businesses are utilizing Google Posts. With that, they don’t have an idea of how much they are missing out on the opportunity of reaching out to potential customers.

What are Google Posts?

It is a Google My Business feature where you can create posts, about your business and share them directly with visitors on your GMB account!

Regardless of what your rank is in the Google My Business map pack, creating google posts helps your business get more conversions because the more people spend time reading your business listing, the more likely these visits lead to sales

Here’s an example of a Google Post under a business listing in mobile view:

And this is how it looks like in desktop view:

desktop view of google posts

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How to Create a Google Post

  1. Go to Google My Business and sign in to your Google My Business Account

sign up for google my business

Don’t yet have a Google My Business account? Here’s a guide on how to create one.

Then, click “create post.”

how to post on google for free

In the pop-up, choose the kind of post you are going to create. It can be a post relating to the changes in your business due to COVID-19, an offer, announcing something new,  about an event (e.g. Black Friday Sale, and etc.), or a post about a new product.

Then, you can upload a photo or video that goes along with your post.

Types of posts

When creating Google posts, there are four types of posts that you can choose from:

Covid-19 update

create a post about changes in you business due to covid-19

Here, you can write a status about the changes in your business due to Covid-19.

It can be about the changes in opening hours, limited guest capacity, and etc.

You also have the option of adding a call-to-action button along with your status. There are 6 call-to-action buttons that you can choose from. 

Call to action buttons available:

  •  Book
  • Order online
  • Buy
  • Learn more
  • Sign up
  • Call now

If you want to see how your post looks like before publishing, you can do that by clicking the “preview” button. Once you are satisfied with the outcome, click “publish.”

Here’s an example:

Example of a Google post on something new

Offer

If you’re creating a post about an offer, start by creating a title that will capture the attention of the customers. Then, after coming up with an eye-catching title, it’s time for you to set the duration of the offer. 

create a post about an offer in your business

You could even add a time for it and attach a photo or video with it.

Optional: 

  • Adding details to your offer
  • Indicating a coupon code
  • The link that will allow them to redeem the offer
  • Terms and conditions of the offer

Here’s an example of a Google post about an offer:

An example of a Google post about an offer on fish tacos

 If you want to see how your post looks before publishing, you can do that by clicking the “preview” button. Click “Publish” once you are done creating the post. 

What’s new

If it’s a post about something new in your business, you could also attach a photo or video along with the text. Adding a call to action button is also optional.

Call to action buttons that you can choose from:

  • Book
  • Order online
  • Buy
  • Learn more
  • Sign up
  • Call now

Here’s an example:

sample of a Google post

Event

If you’re writing a post about an event, write a post about the event you are hosting, and add a call-to-action button if you want the article to be interactive and after that, you can also attach a relevant photo or video with it. Once you are done, click the “publish” button.

Here’s an example of a Google post about an event:

Sample of a Google post about an event in Disneyland

Product

If you are launching a new product, there are more details that you can include. This includes the name of the product, its category, and photo. Optional: You could also show the price range and write a description about it.

You can also check how your post will appear once posted by clicking “preview.”

When you’re done, click “publish.” 

Here’s an example of a product post:

An example of a Google post about a new product (coffee)

Now that you know how to post on Google for free, here are some tips on how to create an engaging post:

  • Make sure to double-check the spelling and grammar of your content
  • Avoid using images or videos that contain obscene or offensive language
  • Only post links to trusted websites
  • Posts must be suitable for all ages: Maintain a family-friendly tone in your posts by refraining from posting sexually suggestive or explicit content.

Conclusion

If you are looking for another way that could help you advertise your business to a wider population, Google Posts is the way to go!

Creating posts on this platform can lead to conversions if you are doing it right. After you’re done publishing your post, when someone searches for your profile on Google, it’ll appear below your Google My Business listing.

Just remember when publishing posts, don’t forget to post consistently at least once a month.

Want us to create Google Posts for your business?

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