Do you find it hard to get new customers for your carpentry business? Word-of-mouth and old ways of advertising can be slow nowadays. Google Ads puts your business in front of people searching for carpenters near you. With Google Ads, your business shows up first. You decide how much to spend, who to show your ads to, and what differentiates you from you competitors. This brings people who are ready to hire a carpenter straight to your phone.

Read on to learn how to grow your business through Google Ads for Carpenters.

What is Google Ads?

Google Ads is an online advertisement that appear on Google Search and other Google networks. For carpentry businesses, these ads are a powerful tool to increase visibility and attract new customers.

Well-crafted Google Ads can position carpentry businesses prominently in search results, making them more likely to be seen and clicked on. This increased visibility translates to more website traffic, phone calls, and ultimately, more leads and booked jobs.

Google Ads offer sophisticated targeting options. Carpentry businesses can precisely define their ideal customer by specifying location, demographics, interests, and even the specific services they are seeking. This ensures that ads are shown to the most relevant audience, maximizing the chances of attracting qualified leads.

For example, a business specializing in custom kitchen cabinetry can target homeowners actively searching for kitchen remodeling ideas or those interested in home improvement projects. This targeted approach not only improves the efficiency of advertising spend but also helps your business connect with customers who are genuinely interested in your carpentry services.

Getting Started: Creating Your Google Ads for Carpenters Account

1. Open ads.google.com/home/.To help you get the most out of your advertising budget, Google Ads offers a variety of sign-up offers tailored to different spending levels. Choose the offer that aligns with your monthly budget and sign up. Google Ad credits are like free money to advertise your carpentry business. Google gives them out to encourage people to try using their Google Ads service. It’s basically a discount on advertising across Google’s massive network, including Google Search, Display Network, and YouTube. The amount of the credit varies depending on the specific offer and what you need to do to get it. Some credits are a fixed amount, while others are based on a percentage of how much you spend on ads during a certain time.Remember: Your Ads credit will be applied to your account after you’ve met the minimum spend requirement associated with your chosen offer.
   • Offer A: $500 Ads Credit — Spend $500 in the first 60 days to unlock the credit.
   • Offer B: $1000 Ads Credit — Spend $1500 in the first 60 days to unlock the credit.
   • Offer C: $1500 Ads Credit — Spend $3000 in the first 60 days to unlock the credit.

   Each offer is subject to specific terms and conditions.

   Once you get an ad credit, it’s automatically added to your Google Ads account. You can then use it to pay for your advertising costs, like clicks on your ads, impressions of your ads, and video views.

   Review the available offers and select the one that best suits your needs.

2. If you do not want to sign up for any of those offers, you may skip it. Sign up for a Google Ads account by clicking Start Now, or sign in to your existing account.
3. Click “Create Account” to create your Google Ads business account. After completing the required information, go to the next step.

4. While Smart Mode offers a simplified approach to Google Ads, it limits the level of control and customization available. To truly optimize your campaigns and harness the full potential of Google Ads, consider switching to Expert Mode.

   

   Expert Mode provides access to a wider range of features and settings, allowing you to fine-tune every aspect of your campaigns.

   Note: Switching to Expert Mode requires a deeper understanding of Google Ads and online advertising. If you’re not comfortable managing your campaigns yourself, consider hiring a professional Google Ads manager.

5. You’ll need to enter your business name. This is how people will recognize your business when they see your ad. Make sure to type it exactly as it appears on your storefront or website. Next, you’ll be asked for the URL of your website. This is the specific web page you want people to land on when they click your ad. It could be your homepage, a page with special offers, or a page that describes your services in detail. If you have multiple pages on your website, choose the one that’s most relevant to the ad you’re creating.

   

   Important Note: If you don’t have a website yet, don’t worry! You can still run Google Ads. Simply skip the URL section for now. However, having a website can be a valuable asset for your business, as it gives potential customers a place to learn more about you and your services.

6. When you create your payment profile, you will need to select your billing country, which determines the applicable taxes and currency for your Google Ads for Carpenters. You will also need to choose your time zone, which affects the scheduling and reporting of your campaigns. Additionally, you will need to select your preferred currency for billing.Once you have created your payment profile, you can add a payment method to your account. Google Ads accepts various payment methods, including credit cards, debit cards, and bank transfers. You can also set up automatic payments to ensure that your Google Ads for Carpenters continue running even if you forget to make a manual payment. It’s important to keep your payment information up to date to avoid any disruptions to your campaigns. You can update your payment method or billing information at any time from your Google Ads account settings.

Congratulations! You have successfully created your Google Ads account. The next crucial step is to complete the advertiser verification process. This step is mandatory to ensure compliance with Google’s advertising policies and to maintain the integrity of the platform.

Once you have successfully completed the advertiser verification, you will be all set to launch your Google Ads campaigns and start reaching potential customers. You will be able to create and manage your Google Ads for Carpenters, set your budget and targeting options, and track the performance of your campaigns.

Ready to take your carpentry business to the next level? Invest in Google Ads and witness what’s possible.

Let Us Help!

Setting Up Your First Campaign

When you first log into the Google Ads platform, you’ll land on the Overview page. This serves as a central hub where you can:

• Track Performance — View insights and reports to understand how your Google Ads for Carpenters are performing.
• Access Tools — Quickly find and use the various tools Google Ads provides to manage your campaigns.
• Monitor Campaigns —Get a summary of your campaigns’ overall status and key metrics.

Keep in mind that if you’re new to Google Ads and haven’t run any campaigns yet, the Overview page might not display much data initially. As you start running campaigns and accumulate data, this page will become more valuable for tracking your advertising efforts.

Create New Campaign for Google Ads for Carpenters

To set up your first campaign, locate the plus icon. You’ll typically find it either in the top-left corner of the page or under the Campaigns tab. Click on this icon to start the process of creating your new campaign.

Campaign Objective

Campaign Objective is the cornerstone of your campaign, guiding every decision you make throughout the setup process and beyond. By setting a specific and measurable goal, you provide a clear direction for your campaign and ensure that all your efforts are aligned towards achieving that desired outcome.

Initial Business Goals

The campaign objective will not only guide your initial setup but also inform your ongoing optimization efforts, ensuring that your campaign continues to deliver results over time.

Choose Leads as your campaign objective.

Campaign Type

Google Ads offers a variety of campaign types, each with its own strengths and best-use cases. When creating a Google Ads campaign for a business like carpentry, it’s essential to choose the campaign type that will most effectively reach your target audience and achieve your advertising goals.

For your carpentry business, the Search campaign type in Google Ads is the most effective choice.  Your Google Ads for Carpenters are displayed at the top of Google’s search results page when a user searches for specific keywords related to your business.

How Search Campaigns Work

When a user searches for a keyword that you’re bidding on, Google Ads runs an auction to determine which ads will be shown at the top of the search results page. The auction takes into account factors such as your bid amount, the quality of your ad, and the relevance of your ad to the user’s search query.

Google Ads Auction Process Diagram

This visualization effectively illustrates the core elements of the Google Ads auction process, tailored specifically for a carpentry business specializing in custom cabinetry. The concept involves a horizontal flowchart with distinct boxes representing each stage of the process. It begins with a user searching for “Custom Kitchen Cabinets,” triggering the identification of eligible cabinetry ads through keyword matching.

Next, the diagram depicts the crucial “Ad Rank Calculation” stage, highlighting key factors such as the advertiser’s bid amount (e.g., “Max Bid: $5.00”), the ad’s quality (determined by factors like relevance and landing page quality), and the expected impact of ad extensions (such as location and call extensions). This information is then used to determine the ad’s position in the auction, competing against other cabinet companies.

Finally, the diagram concludes with the display of the winning ads on the search results page, showcasing a sample ad relevant to the cabinetry business, such as “Custom Cabinets | Kitchen & Bathroom” with the description “High-quality cabinetry. Free design consultations.”

Campaign Name

Give your campaign a descriptive name for easy identification.

Choosing Bidding Strategies

When you’re first starting with Google Ads for carpenters, go for a clicks-based bidding strategy. This way, your ad gets seen by as many potential customers as possible. The more eyes on your ad, the better the chance folks will click on it and head over to your website – and become leads. This is especially key when you’re just starting out or launching a new campaign, as it gets your name out there.

Campaign Settings

When you’re setting up Google Ads for carpenters, you got to be picky about where your Google Ads for carpenters show up. Google Ads can reach a ton of people through its network and partner sites, but not all of those places are gonna be good for your business.

For carpentry, it’s best to skip the Google Search Partners network and the Google Display Network. These networks might get you a lot of clicks, but they usually don’t turn into good leads. This is because these networks show your Google Ads for Carpenters to anyone and everyone, even people who aren’t looking for carpentry services or who aren’t in your area.

Stick with the Google Search Network to target people who are actively searching for stuff related to carpentry. This way, your Google Ads for Carpenters are only shown to people who are actually interested in your services, which means you’ll get better leads.

Location Targeting for Your Carpentry Business

Location Settings

When setting up your business locations on Google Ads, you have the ability to target specific areas where you offer your carpentry services.

Note: Almost always opt for ‘Presence: People in or regularly in your included locations‘ over other option. Exceptions are if your location is more of a vacation spot with vacation home buyers, if that’s the case choose ‘Presence or interest: People in, or who’ve shown interest in your included locations’.

Advanced Search

Using the advanced search feature allows you to fine-tune your location targeting. This includes options for:

• Inclusion — Specifying particular cities, regions, or postal codes where you want your Google Ads for Carpenters to appear.
• Exclusion — Excluding specific areas where you don’t offer your services, ensuring your Google Ads for Carpenters are only shown to potential customers in your service area.
  • Excluding Areas: It’s crucial to exclude areas where you don’t provide services. This prevents your Google Ads for Carpenters from being shown to people outside your service area and helps you avoid wasted ad spend.

Radius Targeting

Radius targeting lets you define a specific radius around your business location or other specified points.  This ensures your Google Ads for Carpenters are shown to people within a certain distance from your business.

Languages

Select the primary language spoken in the areas where you offer your carpentry services.

Ensure that your ad copy and landing pages are translated accurately and professionally into the selected languages to provide a consistent user experience.

Ad Schedule

For most carpentry businesses, it’s generally a good idea to run your Google Ads continuously. People search for carpenters year-round, whether it’s for emergency repairs, planned renovations, or new construction projects.

Keyword Research and Targeting

Keyword Planner is a valuable tool within the Google Ads platform that assists advertisers in discovering and selecting relevant keywords for their campaigns.

In the context of a carpentry business, this tool can be leveraged to identify search terms potential customers might use when looking for carpentry services online.

How to Use Keyword Planner for Carpentry Keyword Research

1. Access Keyword Planner — Log in to your Google Ads account and navigate to the Keyword Planner tool.
2. Enter Seed Keywords — Start by entering a few relevant seed keywords related to your carpentry business (e.g., “carpenter,” “carpentry services,” “home renovation”).
3. Generate Keyword Ideas — Keyword Planner will generate a list of keyword ideas based on your seed keywords, including related terms and variations.
4. Filter and Refine Keywords — Use the filters provided by Keyword Planner to refine your keyword list based on search volume, competition level, and other criteria.
5. Select Target Keywords —Choose the keywords that are most relevant to your business and have a good balance of search volume and competition level.
6. Organize Keywords into Ad Groups — Group your target keywords into relevant ad groups based on themes or service offerings.

Crafting Compelling Ad Copy

Ad Group 

An ad group is a container for your ads, keywords, and bids. It helps you organize your Google Ads for Carpenters around a common theme, such as the type of product or service you’re advertising.

Ad groups also allow you to control how your Google Ads for Carpenters are shown. For example, you can set different bids for different keywords in an ad group, or you can target different audiences with different ad groups. You can create multiple ad groups within a single campaign to target different themes or audiences with different sets of keywords and ads.

Final URL

The Final URL is the destination web page where a user will land after clicking on an advertisement. It’s the specific page on your website that is most relevant to the ad content, and where you want potential customers to end up. This could be your homepage, a product page, a contact form, or any other page that aligns with your ad’s message and call to action.

Landing Page

The Landing Page is also the Final URL. It needs to match the ad that brought the user there perfectly, so it will be smooth and relevant. It should give the user exactly what the ad promised, whether that’s info, a product, or a service.

Key elements of an effective landing page include:

• A clear and compelling headline that reinforces the ad’s message.
• Concise and persuasive body copy that highlights the benefits and features.
• A prominent call-to-action that encourages the user to take the desired next step.
• A visually appealing design that is consistent with the overall brand identity.
• A mobile-responsive layout that ensures optimal viewing on all devices.
• Address User’s Concerns. Anticipate and address any potential concerns or objections that the user may have. This could include things like pricing, guarantees, or the company’s experience.
• Clearly highlight the key benefits of the offer and how it will solve the user’s problem or meet their needs.
• Unique Selling Proposition. Clearly communicate what makes the offer unique and different from the competition. This could be a special feature, a lower price, or a better guarantee.
• Use social proof, such as testimonials, reviews, or case studies, to build trust and credibility.
• Before and After images (repair)

Landing Page Mistakes to Avoid

• Slow Loading Times — People won’t wait around if your page takes forever to load.
• Poor Navigation — Make it easy for people to find what they’re looking for.
• Too Much Text — Keep it concise and focused.
• Lack of Contact Information — Make it easy for people to contact you if they have questions.

Carpentry Business Landing Page Example:

Components of a Google Ad

Headlines

Headlines are the main attention-grabbing text in a Google Ad. 

• Focus on Keywords — Use relevant keywords that potential customers might search for, such as “carpenter,” “woodworking,” “home renovation,” or specific types of carpentry services.
• Create a Sense of Urgency — Use action-oriented language and limited-time offers to encourage immediate clicks.
• Highlight Your Unique Selling Proposition — What sets your carpentry business apart from the competition? Emphasize your experience, craftsmanship, or specialized services.

Descriptions

Descriptions are additional text that provides more details about your carpentry services. It could include information about your experience, specific services offered, or your service area.

• Provide Specific Details — Don’t be vague. Clearly state what services you offer, your service area, and any relevant qualifications or certifications.
• Include a Call to Action — Encourage potential customers to take the next step, whether it’s visiting your website, calling for a quote, or scheduling a consultation.
• Use Ad Extensions — Consider using ad extensions like location extensions, call extensions, or sitelink extensions to provide additional information and make it easier for customers to contact you.

Sitelinks

Sitelinks are links to specific pages on your website. For a carpentry business, sitelinks might include “Gallery,” “Contact Us,” or “Get a Quote.”

• Direct Users to Relevant Pages — Make it easy for potential customers to find the information they’re looking for on your website.
• Use Descriptive Anchor Text — Clearly label your sitelinks so users know where they’ll be taken when they click.
• Prioritize Important Pages — Highlight the most important pages on your website, such as your services page, contact page, or portfolio page.

Ad Copy Sample Highlighting Sitelink and Sitelink Description:

Callouts

Callouts are short phrases that highlight key selling points. Callouts for a carpentry business could include “Free Estimates,” “Licensed and Insured,” or “24/7 Emergency Service.”

• Showcase Your Best Features — Use callouts to highlight your most compelling selling points.
• Keep it Concise — Callouts should be short and to the point.
• Use Strong Verbs — Start your callouts with action verbs to grab attention.

Budget

Figuring out your budget is super important when you’re running Google Ads. It’s all about deciding how much you’re willing to spend on your Google Ads for Carpenters, and this directly affects how often they pop up.

• The cost of advertising on Google changes depending on how competitive your target keywords are and how big your audience is.
• Try to estimate how much money you think you’ll make from your Google Ads campaign and set a budget that helps you get a positive ROI.

Stop competing, start dominating. Our expert team will help you achieve your business goals.

Contact Us For A Free Consultation!

Tracking and Measurement

Keeping an eye on how well your Google Ads for Carpenters are doing is super important for getting the most out of your campaigns. Here’s how to find the info you need:

Conversion Tracking (Super Important)

• What it tracks

  This tells you what people do after clicking your ad, like calling, filling out forms, booking appointments, or buying something. It shows which ads bring in business.

• How to set it up

  • Google Ads Conversion Tracking

    The most common way. Add a bit of code (a “tag”) to your website or use Google Tag Manager. This tag tracks specific actions.

  • Phone Call Tracking

    If phone calls are key, set up call tracking through Google Ads or another service. It lets you see which keywords and ads lead to calls.

  • Where to find the data

    In your Google Ads account, go to “Tools & Settings,” then “Measurement,” then “Conversions.” You’ll see info on conversions, conversion rates, cost per conversion, and more.

Website Analytics (Google Analytics)

• What it tracks

  How people act on your website after clicking your ad. This includes time on site, pages visited, and bounce rate. It helps you understand what users do on your website.

• How to set it up

  Get a Google Analytics account and link it to your Google Ads account. Add the Google Analytics tracking code to your website.

• Where to find the data

  In your Google Analytics account, find reports on traffic sources, user behavior, and conversions. You can also make custom reports to track specific things.

Key Things to Watch

• Clicks — How many times people clicked your ad.
• Impressions — How many times your ad was shown.
• Click-Through Rate (CTR)— The percentage of impressions that got clicks (Clicks / Impressions). A higher CTR usually means a more relevant ad.
• Conversion Rate — The percentage of clicks that turned into conversions (Conversions / Clicks). Shows how well your Google Ads for Carpenters and landing page get people to do what you want.
• Cost-Per-Click (CPC) — The average cost per click on your ad.
• Cost-Per-Conversion (CPA) — The average cost for each conversion.
• Return on Ad Spend (ROAS) —How much money you make for every dollar spent on ads. This is super important for seeing how well your campaigns work overall.

Tired of slow business and inconsistent leads? Google Ads is the solution. We’ll create a targeted campaign that drives qualified leads directly to your door.

Get More Leads Now

Ongoing Optimization and Refinement

Google Ads and Google Analytics are awesome tools that give you valuable insights into your campaigns.

Keep a close eye on your Google Ads and Google Analytics accounts:

1. Check your accounts regularly (e.g., daily or weekly) to see how things are going.

2. Keep an eye on metrics like impressions, clicks, conversions, and cost per conversion.

3. Look for patterns in your data to see what’s working and what’s not.

See where you can do better:

• Keyword Performance — Figure out which keywords are bringing in the good traffic and which ones are slacking.
• Landing Page Optimization — Check out your landing page’s bounce rate, time on page, and conversion rate to see where you can improve.
• Ad Copy Testing — Play around with different ad copy to see what your audience likes best.

Switch things up based on what you find:

• Bid Adjustments — Bid higher on keywords that are doing well and lower on those that aren’t.
• Keyword Refinements — Add new keywords, get rid of the bad ones, or change match types.
• Ad Copy Updates — Make your ad copy pop by highlighting key benefits, using stronger calls to action, or addressing specific pain points.
• Targeting Optimization — Adjust your targeting to reach the right people.
• Device Targeting — Spend your money based on how well each device is doing (e.g., mobile vs. desktop).
• Geographic Targeting — Focus on the locations where you’re getting the best results.
• Ad Schedule — Show your Google Ads for Carpenters when your target audience is most likely to be online.
• Budget Allocation — Put your money towards the campaigns, ad groups, or keywords that are giving you the best return on investment.

Key Takeaway

In a competitive market, Google Ads will help your carpentry business stand out and attract more customers than your competitors.

Google Ads can be tailored to promote your specific carpentry services and target different customer segments. Reach customers on the go. Many homeowners search for services on their mobile devices, and Google Ads ensures your business is visible there too.

Google Ads are an investment in the growth of your carpentry business. By reaching more potential customers, you can increase leads, bookings, and revenue.

Don’t DIY, Do It Right! Creating and managing effective Google Ads campaigns requires expertise and time. Avoid costly mistakes and maximize your ROI by partnering with us at YoYoFuMedia.

Let us take the hassle out of online advertising. Focus on what you do best – carpentry – while we drive qualified leads to your door. See how other business have been successful with Google Ads in our Case Studies Page.

Free Consultation! Contact us today for a free consultation to discuss your Google Ads needs and how we can help your carpentry business thrive.