Irvine Facebook Ads Services

Before you create a Facebook Ad, you need to consider your campaign objective. This is based on what your company’s marketing goal is. 

Here are some of the campaign objective to choose from:

• Brand Awareness: This is a marketing campaign that prioritizes bringing awareness to companies brand
• Traffic: This campaign helps companies get more clicks. Increasing a company’s traffic is essential for their growth.
• Engagement: This campaign gets more media engagement (like a “like”) for your ads.
• Video Views: If you want a video to get more views, this campaign gives a way for companies to promote a video or videos on Facebook. 
• Conversions: This marketing campaign helps get more sales, downloads, or any other conversion goals for companies.
• Store Visits: This campaign ensures that the company’s ads are promoting foot traffic to their physical store. 

Both are a form of digital marketing, but neither is better than the other. It can depend on your marketing goals and industry. But, it’s preferable to be able to do both and get traffic from both marketing platforms. 

With Google Ads, you can target base on a specific keyword. This allows businesses to advertise to people who are intentionally searching for something. 

With Facebook advertisements, you can market your brand on active social media platforms with precise targeting.

It depends. The marketing cost of Facebook Ads can change by several factors. Some include:

• Ad objective: Campaign objectives have different KPIs (CPC, CPM, CPL, CPA). Also, Facebook Ads are shown to a specific audience, depending on the ad objective you choose.
• Bidding type and amount: The amount you bid can determine if your ad will be seen on Facebook’s platforms and the cost of your ads. The type of budget (daily budget and lifetime budget) can also influence how much you pay. 
• Audience: Your audience is the biggest thing that can influence the amount your Facebook Ads will cost. If your target audience is too broad or too narrow, you can be paying more than you need to be. Finding the right target audience will help you get the highest ROI.
• Ad quality: When it comes to Facebook, they can be picky and determine how much you’ll pay for each of your business’s Facebook Ads. Facebook will look if it is relevant, interesting, emotion invoking, calling people to act, and unique. Optimizing ad quality can reduce the cost of your ad.
• Industry: The industry and the product you see can also influence the cost of your Facebook Ads. Facebook Ads for the automotive industry will cost more than a restaurant’s ad.

But you are considering the cost of marketing on FB, here are some average cost from all industries:

• Cost-per-click (CPC): $0.97
• Cost-per-thousand-impressions (CPM): $7.19
• Cost-per-like (CPL): $1.07
• Cost-per-action (CPA): $18.68

Both Facebook Pixel and Google Analytics are helpful when it comes to getting a good analysis on users and using it to determine your marketing strategies.

Facebook Pixel is essential to Facebook Ads because it helps with remarketing strategies, and Google Analytics is great for gathering data overall. Also, with Google Analytics, you can get an analysis on other marketing investments like Search Engine Optimization (SEO) and Google Ads.

It’s recommended for companies to have both, so you have more data to base your marketing decisions. If you need help, our digital marketers are ready to help.

Facebook Ads allows any company to advertise on both Instagram and Facebook. This means that Instagram ads is practically Facebook Ads that have either an automatics placement setting or manual placement for Instagram.

If you do choose to do Instagram ads, it’s recommended to know your audience and the difference between the social media platforms. 

Facebook and Instagram have slightly different demographics, and users use the two differently. As a result, it required different marketing strategies.

Instagram ads may get great results for another company, but it may not get the same results for your company.

Most people know how to use Facebook but using Facebook Ads is a different story. Hiring an Irvine marketing agency can be better than running it yourself. Here are the reasons why:

• Better ROI
• Don’t need to worry about traffic to your company
• Have a marketing expert in Facebook Ads do all the setting up and managing
• Have more time for yourself and your business
• Get faster results than investing in time trying to figure everything out
• Our social media marketers will know Facebook Ads best practices and are up to date with Facebooks advertisement policy