Tired of unpredictable demolition projects and wasted time on bad leads? Google Ads is the most powerful platform to reliably fill your project pipeline with high-quality, profitable work. This Google Ads for Demolition Companies guide will show you how.

What is Google Ads?

Google Ads helps your demolition business appear at the top of Google search results. It shows your ads when people are actively looking for demolition services. This direct connection is powerful because it makes your company visible to those ready to hire at the exact moment. You only pay when someone clicks your ad, sending them to your site or contact form. This “pay-per-click” model is an efficient way to get serious clients directly to your business.

Step-by-Step Guide for Google Ads for Demolition Companies

Access Google Ads

Go to the official Google Ads website (ads.google.com). Click Start now or Sign in. If new, use your Google account (like Gmail) or create a new one.

Choose Expert Mode

This is a crucial step in gaining complete control over your ads. When you first set up Google Ads, it often pushes a simplified “Smart campaign.” But, for a demolition business, a Smart campaign limits how precisely you can target your ideal clients.

Always look for and click the option to Switch to Expert Mode. Choosing Expert Mode gives you all the advanced tools. This means you can pick exactly who sees your ads (like property owners), where they see them, and precisely control your budget. This precision is important for reaching the right people and avoiding wasted ad spending, ensuring your ads target those who are ready to hire a demolition contractor.

Ready to capture high-intent clients searching for demolition services? Our Google Ads experts can build your winning campaign.

Get Google Ads Help

Log in to your Google Ads account.

Once you are on the main dashboard, look at the left-hand navigation menu. Click on “Campaigns.”

On the “Campaigns” page, you will typically see a large, prominent blue button (or a similar icon) labeled “+ New Campaign.” Click this button to begin the process of setting up your new campaign.

Choose Campaign Type and Objective

Once in Expert Mode, you’ll select your campaign type and objective.

Campaign Objective

The main goal is to get new contacts from people who need your services. The “Leads” objective in Google Ads helps achieve this by encouraging actions like form fills or phone calls. This focuses your ad spending on highly interested people looking to hire a demolition contractor, leading to valuable new connections and projects.

Campaign Type

Campaign type decides where your ads show up. It’s the way you choose the ad format and who sees your ads.

Search ads appear right at the top of Google results. This immediately puts your business in front of people ready to hire, focusing your ad money efficiently for quicker, relevant inquiries.

Campaign Name

Campaign Name is just a label for your internal use, but a good one helps you organize and manage your ads effectively, saving time and improving results.

It’s best to create separate Google Ads campaigns, naming them clearly (e.g., “Search – Demolition – Los Angeles” or “Search – Residential Demolition”). This helps you control budgets, create ads to specific services or locations, and easily track what’s working, making your advertising more efficient.

Bidding Strategy

Bidding strategy tells Google how to spend your ad budget. Start with “Clicks”.

This strategy aims to get your website as many visitors as possible within your budget. Getting lots of clicks early on is important because it helps you learn what your potential customers search for and how they react to your ads.

This gathered information then becomes valuable data, allowing you to switch to more advanced strategies later, once you have enough data to tell Google precisely what kind of customer actions you want.

Network Campaign Settings

Regarding where your ads show up, beyond the main Google search results, there are other places your ads could appear, controlled by network settings.

It’s really important to turn off “Search Partners” and the “Display Network” when you start.

Search Partners are other websites that also show Google’s search ads, and the Display Network is a huge collection of websites, apps, and YouTube videos where visual banner ads are shown.

Even though these can reach many people, the quality of inquiries you get from them for demolition services is usually much lower than from someone directly searching on Google.

By disabling these, your advertising money is spent only on people who are actively searching for demolition services on Google, ensuring you get the most serious and valuable inquiries without wasting money on less interested clicks.

Locations

This is where your ads will appear. You can pick broad areas like countries, or narrow it down to cities, or even a specific distance around your business. For demolition, this is key to reaching customers in your service areas.

Choosing “Presence: People in or regularly in your included locations” means your ads only show to people actually in or regularly in your chosen locations. For a demolition company, this saves money by targeting only those who genuinely need your services nearby, not just people searching for an area they don’t live in.

Exclude

This lets you block your ads from showing in certain areas, even if they’re within a larger region you’re targeting. Use it to avoid locations where you don’t offer services or get bad leads, saving your budget.

Radius Targeting

This lets you draw a circle around a specific point (like your office) and show ads only to people within that circle (e.g., 5 miles). It’s great for local demolition businesses to reach nearby clients easily.

Languages

This setting makes sure your ads are shown to people who speak the language(s) your ads are written in and that you serve. So, if your ads are in English, choose English to reach English speakers, and add other languages like Spanish if you have translated ads for those communities.

Campaign Duration

This is simply how long your ads will run. By default, they run continuously, but you can set a specific end date for promotions or budget limits.

Ad Schedule

This lets you pick the exact days and times your ads appear. This means you can show ads only when you’re open for calls or when commercial clients are looking, making your spending smarter.

Ad Rotation

If you have several ads for the same thing, this setting controls which one Google shows. Its purpose is to find out which ad works best.

Ad Rotation for Demolition Companies

It’s best to choose “Do not optimize” when starting or testing new ads. While Google’s “Optimize” tries to show the “best” ad, it might just pick the one getting the most clicks, not necessarily the one bringing in real customers. “Do not optimize” ensures all your ads get a fair chance to be seen, giving you accurate information to pick the ones that lead to business inquiries, not just clicks.

Plan Ad Groups and Keywords

Ad Group

Craft Compelling Ad Copy

Final URL & Display Path

• The Final URL is the actual webpage address your ad sends people to.
• The Display Path is the shorter, cleaner URL shown in your ad, giving people a preview of where they’re going.

Headlines

These are the main, clickable titles of your ad. For a demolition company, they’re your immediate hook, highlighting key services or benefits.

Descriptions

These are the longer sentences under your headlines. They give you more space to explain your demolition services, highlight your expertise, and encourage people to contact you.

Sitelinks

These are extra clickable links that appear below your main ad, directing users to specific pages like “Get a Free Quote” or “Our Projects,” making it easier for them to find what they need.

Callouts

These are short, non-clickable phrases that highlight key benefits or features, like “Licensed & Insured” or “Free On-Site Estimates,” adding extra persuasive power to your ad.

When you are done with your ad copy, you can preview it. Click Share preview.

Once the tool displays how your ad is projected to look (or provides a reason if it’s not appearing), locate the “Share” button or link. This option, frequently marked with a share icon or three dots, is typically found in the upper-right section of the preview screen. Selecting it will create a distinct web address, which you can then copy and send to anyone you wish to share that specific ad preview with.

Ad Copy Sample Mobile Preview:

Ad Copy Sample Desktop Preview:

Budget

This is the average amount of money you tell Google you want to spend on your ads each day. Google might spend a little more or less on some days to get better results, but it won’t go over your total monthly limit. Your budget controls how often your ads are seen and how many potential customers click on them.

Review and Launch

Before your ads go live, do a final check of everything: where your ads will show, the search terms you’re targeting, what your ads say, your spending limits, and how you’re bidding. Make sure it all matches your company’s plans. When you’re happy with it, hit “Publish Campaign” to start your campaign.

Curious how Google Ads can specifically benefit your demolition company? Schedule a free consultation with our search marketing professionals.

Discuss Google Ads Strategy

Monitor and Optimize

Google Ads for Demolition Companies Strategy:

Even after your Google Ads campaign for demolition services is up and running, your work isn’t finished.

This means regularly looking at your campaign’s data to see what’s happening. For example, you’ll want to review which keywords people are searching for when your ads appear and whether those searches are leading to actual calls or quote requests (conversions). You might discover that certain search terms are bringing in clicks, but from people looking for “demolition jobs” or “demolition training“, not actual services.

In such cases, you’d add these phrases as negative keywords to tell Google not to show your ads for those terms, preventing wasted spending.

Negative Keywords

These are words you add to stop your ads from showing for irrelevant searches, saving your budget.

• Adding -DIY as a broad negative keyword would stop your ad from showing for “DIY house demolition.”
  Using these match types smartly helps demolition companies target the right customers efficiently.

You’ll also need to identify which of your specific ads are performing best and which aren’t, then make tweaks to your ad messages or adjust how much you’re willing to pay for clicks (your bids). This continuous monitoring and fine-tuning ensures your demolition company’s advertising budget is always focused on attracting the most valuable potential clients, ultimately leading to more successful projects and a stronger return on your investment.

Match Types

Match types tell Google how closely a customer’s search should match your keywords for your ad to appear. They help you control who sees your ads and how you spend money.

Here’s a breakdown for demolition companies:

Broad Match

Shows your ad for searches generally related to your keyword, even with misspellings or synonyms. It’s wide-reaching but can be less precise.

• If your keyword is house demolition, your ad might show for “home tear down cost.”

Phrase Match (“keyword”)

Your ad shows if the search includes your exact keyword phrase, or a very similar one, even if there are other words before or after. It’s a good balance of reach and accuracy.

• If your keyword is “commercial demolition”, your ad might show for “best commercial demolition contractors.”

Exact Match ([keyword])

Your ad only appears for searches that are precisely your keyword or have the same meaning. This gives you the most control and highly relevant clicks, but fewer of them

• Example: If your keyword is [concrete removal], your ad will show only for “concrete removal” or “remove concrete.”

Keyword Planner

This is a free tool from Google that helps you find the best keywords people search for (keywords) related to your demolition services. You can see how popular a keyword is and how much it might cost to advertise on it. It’s a great way for a demolition company to figure out exactly what terms customers are using to find services like “house demolition,” so you can target them effectively.

Landing Page

A landing page for your Google Ads is like a special, focused webpage designed specifically for people who click on your ads. For a demolition company, its main job is to quickly convince visitors to take action, like asking for a price estimate, rather than just browsing your main website.

Here are the important parts of such a page:

• Headlines — This is the very first thing people see. It needs to clearly state what you offer (e.g., “Fast & Safe Building Removal”) and make visitors feel they’ve found what they’re looking for.
• Hero Image/Video — A large, striking photo or short video at the top that instantly shows what you do. For demolition, this could be impressive “before and after” photos or a clip of your team at work, showing professionalism and scale.
• Call to Action (CTA) —  A prominent button or link that tells people exactly what step to take next. Think “Get Your Free Quote” or “Book a Site Survey” – it’s the direct command for getting in touch.
• Key Benefits —  A clear list explaining why someone should pick your company. Instead of just saying “we do demolition,” highlight things like “Fully Licensed Crew,” “Eco-Friendly Disposal,” or “No Hidden Fees.”
• Unique Selling Proposition (USP) — This is the single, standout reason your demolition service is better or different. Maybe it’s “Rapid Emergency Response” or “Advanced Noise Reduction Techniques.”
• Address Users’ Concerns —  A section that tackles common questions or fears upfront. For demolition, this might cover topics like permits, insurance, cleanup, or how you prevent damage to surrounding property.
• Short Lead Form —  A simple form asking for just enough information (name, phone, email, project type) so people can easily reach out without much effort. Shorter forms usually get more responses.
• Testimonials/Social Proof —  Quotes or reviews from happy customers, or logos of well-known businesses you’ve worked for. This shows new visitors that others trust your demolition company and proves you deliver on your promises.

Demolition Company Landing Page Sample:

From keyword research to conversion tracking, let our experts handle your demolition company’s Google Ads from start to finish.

Master Google Ads for My Business

Key Takeaway

Setting up Google Ads correctly for your demolition company is important. By organizing your ads by service (like residential or commercial), choosing who sees them (your exact service areas), and crafting clear messages with strong calls to action, you ensure your money is well spent.

You need to be seen when people are actively searching for demolition work. Google Ads puts your company right at the top of their search results, connecting you directly with customers ready to hire. This means less wasted advertising money and more real job opportunities for you.

Google Ads can seem complicated, but that’s where we come in. Our agency has helped thousands of businesses succeed with Google Ads. You may check their success here: YoYoFuMedia Case Studies Page. Let us manage your online advertising so you can get more quality leads and grow your demolition company. Get on a call with us now!