Tracking your SEO is important because it shows the effectiveness of your campaign and what works for your business. To track the success of your SEO, we look at different things, but our marketers focus on rankings and traffic. Here are some tools we use to track your campaign:
Google Analytics is a powerful free tracking tool that provides tons of data. You can see how many people are visiting your site, how many people are leaving your site without interacting (bounce rate), conversion, and many more. For recording results, Google Analytics is one of the best tools.
Google Search Console (GSC)
Google search console is another powerful free tool that provides data on your SEO efforts. You can use GSC to see how many people are seeing your website, clicks, and even the click-through rate. It can also track the keywords that your website is popping up on and if it is getting clicks.
With SERP tools, you can see the rankings of your pages for targeted keywords. This becomes helpful when you have several keywords you are targeting. In addition, you can see the progression of your rankings and determine which SEO strategy works and what does not. Note: We didn’t include a specific tool because there are several tools to choose from and each client has different preferences.