Los Angeles Conversion Rate Optimization Services

A conversion is a measured action you want a user or website visitor to complete. Here are some conversion goals that businesses track:

Here are some common conversions:

• Email Sign-ups
• Purchase / Sale
• Phone Calls
• Subscriptions
• Download 
• Booking 

Depending on your product, service, and industry, your conversion goal may vary.

The bounce rate can be seen as the percentage of users who visit your website but leave (bounce) without making an action.

A high bounce rate can mean various things from your site structure to your content not matching what users want. Depending on what you’re trying to go for, a high bounce rate might not be beneficial.

Although the bounce rate does not hurt your SEO too much, it can hurt your conversion rates. That’s why with conversion rate optimization, you can reduce your website’s bounce rate.

Similar to a sales funnel, a conversion funnel conveys a user’s journey in making a conversion.

Here are the different stages of the conversion funnel that a user will go through:

1. Awareness: The first step is getting people to know about your product or service, whether it be through social media, PPC, or organic traffic from SEO.
2. Interest: The second step is getting people interested in your product or service. With your content or website providing information that users want, you can get catch people’s attention.
3. Desire: The third step is getting people to desire your product or service as a solution to their problem or issue. With good copywriting, you can get people to want your products or services.  
4. Action: The last step is getting people to take action, whether it be making a phone call, appointment, purchase, or your desired conversion.

With conversion optimization, it can help your potential leads go through this conversion tunnel without a problem.

When choosing your company’s call-to-action, there is a large selection of CTAs to choose from. But, each CTA can have a different result depending on various circumstances.

That’s where conversion optimization and A/B testing comes in. Small data-driven changes can make a big difference in a company’s conversion rate.

Here are some common call-to-actions your business can use for your pages or digital marketing ads:

• Sign Up
• Subscribe
• Try for free
• Get Started
• Join Us
• Learn More

Creating a lead capture form or any form can be challenging, especially when you want people to convert. With the help of conversion optimization, you can design a form that can satisfy your conversion goals.

Here are some tips to make more effective forms for your website or marketing ads:

• Have fewer fields: In general, having fewer fields help with the process of completing forms. 
• Simple but appealing: Having a simple but good looking form helps with completion and the user experience.
• Creating a password is easy: This makes the tedious task a breeze that doesn’t hinder filling out a form.
• Try one-click submissions: Making it so that users can complete a form without going somewhere else makes a big difference in people actually converting.