Irvine SEO Services

Search engine optimization (SEO) is the process of generating organic traffic by changing one’s website based on a specific keyword. As a result, search engines, like Google, rank your pages on top of search results for a specific search.

Organic traffic is generated traffic through natural (organic) searches from search engines. This is done by ranking on search results naturally and without paying. For paid traffic, it is generated traffic through paid rankings.

When people want to generate more organic traffic, businesses turn to search engine optimization to increase their rankings. While it takes time to increase organic traffic, its benefits are exponential and cost-effective.

But, some companies turn to paid traffic to get traffic faster. There are different types, but the most popular paid marketing is Google Ads. Through Google AdWords, your business can increase your traffic by paying to rank higher in Google.

Search engine optimization is a long process. From the auditing process to your page’s ranking, it can take a while. In addition to that period, there is the process of the search user from making a purchase, booking an appointment, or signing up.

The wait time until an actual conversion can vary by industry. For example, in the private practices industry, Google searchers might take longer to book an appointment. Those potential patients want to know if it’s they want treatment.

Putting all those together, it takes about 3-4 months to reach the first step of being found and a little more time for your leads to make a complete decision.

Search engine optimization can vary in cost. It mostly depends on your industry/ niche, competition, and how much work needs to be done.

You can find out by booking a free consultation and discussing it with our marketers.

Backlinks are links from other domains. These links send signals to search engines like Google that your pages have content that is found to be relevant by other domains. You can see them as “likes” that boost your website’s reputation and helping you rank higher.

Backlinks are important in SEO because they give a boost to your page rankings resulting in more traffic. Although they can boost your rankings, some people resort to buying links. A company can get more backlinks, but the backlinks may not be quality backlinks and result in a temporary boost.

Knowing this, our “SEO Irvine” strives to get you quality links that will have lasting effects on your page authority and help your company stay on top of Google.

When it comes to tracking your SEO, your company needs different types of marketing tools to see the bigger picture of your campaign efforts. Here are three that our marketing agency recommends:

Google Analytics

Google Analytics is one of the most powerful tracking tools used by most businesses. It’s also free. It provides different data that can be used in tracking your marketing campaigns.

Google Search Console

Another free and powerful tool is Google Search Console. This tool is essential when it comes to doing search engine optimization. This tool can track your clicks, impressions, and click-through rate. Also, companies can know which keywords are getting them clicks

Any SERP tool

Our marketing company does not have a specific SERP tool to use because there are a lot of good ones. SERP tools are also essential to your campaign because they track the rankings of which keyword or keyword phrase you are targeting.

Anyone can do search engine optimization, but it takes time and research that most business owners can not effort. That’s why one company may hire an expert to do their marketing. Here are the reasons why:

• Save time and only need to focus on your company
• Faster results
• Fix any site issues
• Have an SEO expert do all the work
• They will know all the best practices